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Transforming lives in Africa through bespoke digital solutions Ecobank_on for International Organisations

Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

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Page 1: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Transforming lives in Africa through bespoke digital solutions

Ecobank_onfor International Organisations

Page 2: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

ContentsBook 1Ecobank_on for International Organisations (Overview)

Book 2Digitalisation and Mobile in Africa

Book 3General Solution Set Up for International Organisations

Book 4Mobile Solutions Overview

Book 5Technical and Security

Book 6Ecobank App and the Xpress Account

Book 7Pre-Paid Cards

Book 8Appendix – Mobile Network Operator (MNOs) Partnering

Page 3: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Book 7 / 7

Ecobank_onfor International Organisations (IOs)

Bespoke digital solutions. To reach the last mile

Book 1 / 8

Page 4: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

As part of Ecobank’s long-term drive to promote inclusive financial services, the bank has invested heavily in the digitalisation of all its banking solutions.

In line with this commitment comes a new generation of bespoke solutions for International Organisations – to enable them to reach the last mile and transform lives across Africa.

We are proud that our work is set to making a meaningful and lasting contribution to the developmental success of the continent and we look forward to working with you.

Digital transfer capability for IOs

Send funds speedily to recipients and beneficiaries – direct to their mobile phones or via a pre-paid card

Easy streamlined payments across Ecobank’s 36 country platform

Manage, set-up, monitor and disburse funds swiftly through the Ecobank OMNI platform

Last-mile delivery and redemption of funds

Ensure funds are received through secure and easy delivery and redemption

IO/NGO Ecobank Beneficiary

SEND REACH DELIVER

Overview

Page 5: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

• Send individuals funds directly and at speed

- Into an Xpress account via Ecobank mobile USSD to traditional phones

- Into an Xpress account via the Ecobank mobile app to smartphones

- onto an Ecobank prepaid card

- or into a mobile wallet held with one of our many Mobile Network Operator partners

• Ideal for grants, disbursements and more

• Build bespoke one-stop payment solutions through integration on OMNI (Ecobank’s Pan-African corporate e-banking portal) to reach beneficiaries across 36 African countries

• Disburse funds with greater ease through bulk-payments (Even up to 10,000 recipients in one run)

• Keep track of payments in one secure solution providing automated payment monitoring and reporting mechanisms

• Ensure delivery to last-mile beneficiaries via Ecobank’s secure digital payment ecosystem

• Harness Ecobank’s network of ATMs/agents where beneficiaries can easily redeem their money

• Fund prepaid cards or mobile wallets with our 3rd party partners

SENDdirectly

REACHeasily

DELIVERsecurely

Page 6: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Digitalisation and Mobile in Africa

Book 2 / 8

Page 7: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Over the past decade mobile phone usage has

surged across Africa, driven by heavy investment

from mobile network operators (MNOs), digital

innovation, falling prices for handsets and

rising purchasing power. The number of mobile

subscribers in Africa has risen from 87million

in 2005 to an estimated 772 million in 2016,

averaging 13% growth over the past five years.1

In terms of unique mobile subscribers there will

be an estimated 589 million by 2016 which tells

us that, on average, each subscriber owns 1¼

cellular devices. This is almost twice the growth

rate of Asia and Pacific, and five times the

Americas. Growth rates have been even faster

in Sub-Saharan Africa, where annual subscriber

growth is forecast to grow at 6.2% CAGR

in 2016-20, faster than world rate of 4.2%.2

By 2020, GSMA forecasts that Africa will

have 900 million mobile subscribers.

Mobile usage has surged across Africa

900 million mobile users in Africa by 2020

Growth of mobile and Internet usage in Africa, 000s subscriptions

Source: ITU.

1 ITU.

2 GSMA.

2007

100

500

300

700

200

600

400

800

Mobile-cellular telephone subscriptions

Individuals using the Internet

20112009 2013 20152008 20122010 2014 2016

Page 8: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Despite the sharp growth in mobile usage,

penetration rates in Sub-Saharan Africa are low

compared with other emerging markets. An

estimated 44% of the region’s population had

access to mobile services in 2016, compared

with 59% in MENA, 65% in Asia Pacific and

70% in Latin America. Even at current growth

rates, penetration will only rise to 50% of the

African population by 2020. However, this

aggregate figure masks huge disparities across

African markets, notably between urban and

rural areas. In many African cities mobile access

is 100%, with many Africans owning several

mobile phones, while in remote areas usage is

minimal owing to the lack of a reliable network.

Although mobile phone usage may not grow

fast enough to bring all Africans onto mobile

networks, by 2020 there will be over 900

million African mobile consumers, who will

be increasingly connected to digital payment

and services networks.

Mobile penetration rates remain low

Mobile penetration rates, % of total population

Source: GSMA.

Region

World

Asia Pacific

Latin America

MENA

SSA

2016

65

65

70

59

44

2020

73

76

78

62

50

Only 44% of Africans had access to mobile services in 2016

Page 9: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Share of connections by device type, SSA

Source: GSMA.

Smartphone

Data-only devices

Basic or feature phones

2010

422

55

4

7

2

94

74

38

2015 2020

New technology will drive digital inclusion

The gradual switch of African consumers from

feature phones to smartphones, coupled

with the rising availability of mobile internet

services, will drive financial inclusion and the

expansion of mobile digital services. Ownership

of smartphones in Sub-Saharan Africa surged

from just 4% in 2010 to 22% in 2015 and is

forecast to rise to 55% by 2020, while feature

phone usage will drop from 94% in 2010 to

38% by 2020. Mobile Internet and Broadband

services will also increase their market share

from 28% in 2016 to a forecast 39% by 2020.

Mobile Broadband services are currently

used by 10-15% of the population in key

Sub-Saharan African markets, notably in

Nigeria, Ghana, Côte d’Ivoire, Angola, Kenya

and Ethiopia. However, growth of this segment

is constrained by patchy or non-existent 3G and

4G networks in rural areas (where most of the

population lives), the lack of digital skills and

awareness, poor local content and the relatively

high cost of mobile Internet services, notably

mobile Broadband.

Page 10: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

3

28

11

13

8

16

10

12

16

10

12

3

15

9

12

Technology mix in SSA, % of total Source: GSMA.

Mobile broadband subscriptions, % of population, 2015 Source: GSMA.

2G

3G

4G

2016

2

41

12

30

67 47

2020

Country

South Africa

Ghana

Côte d’Ivoire

Zimbabwe

Angola

Nigeria

Ethiopia

Mozambique

Kenya

SSA (average)

Senegal

Zambia

Uganda

Cameroon

DRC

%

Page 11: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

The World Bank’s Global Findex estimates

banking penetration in Sub-Saharan Africa at

28% in 2014, a rate that has grown weakly

over the past decade. This is well below the

rate in other developing regions, notably

East Asia and Pacific and Latin America.

However, mobile networks and smartphones

are providing a range of alternative payment,

lending and savings services that are helping

to boost financial inclusion. Findex estimates

that 12% of Sub-Saharan Africans have access

to mobile money, half of these without a bank

account, which brings up the rate of financial

inclusion to 34%, leaving around two thirds of

the population unbanked.

Financial inclusion rate up to 34%

Access to financial services is improving, leveraging on mobile phones

Account penetration, Adults with an account (%), 2014

Source: Global Findex database

East Asia and Pacific

Europe and Central

Asia

High-income OECD

economies

Latin America

and Caribbean

Middle East

South Asia

Sub-Saharan Africa

Mobile money account only

World

69

51

94

51

14

46

34

Financial institution and mobile money account

Financial institution account only

Page 12: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

The importance of mobile banking in driving

financial inclusion cannot be understated – only

2% of adults worldwide have a mobile money

account, versus 12% in Sub-Saharan Africa

(half of these are a mobile money account

only). Mobile money was responsible for nearly

all the growth in account penetration since

2011. In East and West Africa mobile money

penetration rates have soared, led by Kenya

(82%), Tanzania (45%) and Côte d’Ivoire (27%).

In Kenya the share of mobile payments reached

an estimated 79% in FY2015, supported by the

revolutionary M-Pesa network.

Mobile money penetration among registered users in key African markets, 2016 Source: Autorité de Régulation des Télécommunications (ARTCI)

Communications Authority of Kenya (CAK)

Tanzania Communications Regulatory Authority (TCRA)

Market share of payment methods in Kenya

Source: Central Bank of Kenya (CBK)

Ecobank Research

10%

10%

0%

0%

50%

50%

30%

30%

70%

70%

20%

20%

60%

60%

40%

40%

80%

80%

90%

90%

Tanzania KenyaCôte d’Ivoire

FY2009

70%

FY2011

71%

FY2014

73%

FY2010

68%

27%

45%

82%

FY2013

64%

FY2012

67%

FY2015

79%

EFTs

Mobile

Cheques

POS

RTGS

Cards

Page 13: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

The expansion of mobile financial services to

Sub-Saharan Africa’s unbanked offers huge

opportunities to boost savings, lending and

remittances. The region already has a culture of

saving, most of it in the informal sector (money

agents, savings clubs and ‘under the mattress’).

The World Bank Findex estimates that 60% of

Sub-Saharan Africans save regularly, above the

world average. Once they have a formal bank

account the proportion rises to 81%, the highest

rate in the world. Moreover, 13% of adults in

Sub-Saharan Africa are unbanked yet still save

semi-formally. By converting these savings into

formal accounts the region’s account penetration

could potentially rise by 70 million people.

Remittances could also benefit from mobile

banking platforms. Half of all adults in

Sub-Saharan Africa regularly send or receive

remittances, the highest proportion for any region

in the world. But most of these remittances are

distributed in cash, especially in the agricultural

sector, offering huge potential to distribute these

flows over the mobile platform. And mobile

banking could also transform lending to ordinary

Africans and SMEs. In Sub-Saharan Africa 42%

of all borrowing comes from family and friends,

the highest rate in the world, indicating the lack

of formal bank lending opportunities.

Mobile banking can draw on Sub-Saharan Africa’s savings and remittance culture

Payment channels for domestic remittances

Adults sending or receiving remittances in the past year, by method (as% of all adults), 2014

Source: Global Findex database

In cash only

2828

1012

5

8

24

1717 18

48

Through an OTC transaction

Digital payment channels

Through an account

4

East Asia and Pacific

Europe and Central Asia

Latin America and Caribbean

Middle East

South Asia

Sub-Saharan Africa

60% of Sub-Saharan Africans save regularly

Page 14: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Sources of new formal and informal loans

Adults borrowing from source in the past year (%), 2014

Note: Respondents could report borrowing from more than one source.

Source: Global Findex database.

East Asiaand Pacifi c

Europe and Central Asia

Latin America and Caribbean

Middle East

South Asia

Sub-SaharanAfrica

10%0% 30%20% 40%

High-incomeOECDeconomies

Financialinstitution

Familyand friends

Privateinformal lender

Retail store (store credit)

Page 15: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Since 2008 the success of Safaricom’s M-Pesa

has motivated MNOs to deploy mobile money

platforms across SSA, securing them an 83%

market share in 2016. Although most MNOs

operate their mobile money businesses

in a single country, Pan-African MNOs

are launching operations across multiple

countries. Airtel and MTN are leading the race,

with live mobile money deployments in

12 and 11 countries, respectively.

MNOs are leading the charge

80

7

13

Distribution of live deployments in Middle Africa

Source: Ecobank Research and GSMA

MNOs

Banks

Independent

Page 16: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

MNOs: Number of countries with live deployments

Source: Ecobank Research and GSMA

2

0

10

6

14

4

12

8

OrangeMTN TigoAirtel (Bharti Airtel)

12

9

11

5

Page 17: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

General Solution Set Up for International Organisations (IOs)

Book 3 / 8

Page 18: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Account services provided:

• Ability to open current account in multiple currencies

• Ability to open resident or non-resident accounts

• Ability to provide investment services (call and fixed deposits)

• Central customer service desk – one single point of contact to coordinate and ease account opening across the Ecobank network

• Ability to provide account statement reports in multiple formats

• Ability to download reports through our corporate internet banking platform –Ecobank Omni

• Ecobank Omni for fully automated electronic payments

Page 19: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Electronic Banking Platform/Ecobank Omni:

Ecobank Omni offers a comprehensive suite of flexible online Cash Management solutions – all designed to help IOs increase productivity, manage cash flows and help the customer with an efficient management of its working capital cycle.

Page 20: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Overview

• Single access for balance reporting

and transaction initiation

• Choice of connection routes:

– via internet

– via customer back-end system directly

integrated with Ecobank Omni (Host-to-Host)

– via SwiftNet FileAct

Key features Integrated Access

• Single sign-on access to accounts

at Ecobank group or other banks

• Multi-geography, multi-language

and multi-currency platform

• Support all payments, collections

and liquidity management needs

Reporting

• Real-time access to account information

• Statements available in multiple formats:

PDF, CSV, Excel, AFB120 and MT940

• Balance consolidation into a single

base reporting currency

Transaction Initiation –

multiple payment types including:

• Book to Book transfers

• Domestic Funds Transfers (ACH or RTGS)

• Cross Border Funds Transfers (foreign currency)

• Inter Affiliate Transfers (all payment types)

• Manager’s Checks

• Cash Payments (over the counter)

Mobile payments:

• Ability to make payments to Ecobank

Mobile App wallets (Xpress account)

• Ability to make payments to other

MNO’s wallets depending on agreement

in place with Telco’s

– Ecobank Omni sends the instruction

to the mobile money platform for

payment to the beneficiary’s wallet

– The IO’s account is debited and

the beneficiary’s wallet credited

– Detailed reports available to enable

the customer to reconcile payments

Corporate Customer authorizes and sends payment instructions to Ecobank

Payment instruction received online securely via Ecobank Omni

Page 21: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Other features:

• Ability to perform bulk payments

(salaries, suppliers, etc.)

• Ability to post payment with future value date

• Ability to save benefi ciary’s details prior

to the payment initiation

• Compatible with leading industry standards for

seamless integration with ERP systems such as

SAP, Oracle, JDE Edwards and others

Multiple options for movement of funds:

• Movement of funds from multiple source

account into a target account

• Movement of funds from source account to

target account with the possibility to achieve

various types of target balance requirements

Operational Security

• Role-based security implementation for

each user (access certain accounts or perform

specifi c tasks as per their designation within

the company)

• Possibility to restrict user access

to accounts and functions

• Multiple transaction approval levels

based on customer signing matrix

System Security

• Secure deployment of Trust Gate device

provided by IdenTrust. The device provides

Mutual Authentication, Encryption and

Electronic Signature, and protects against

all forms of known malware attack.

• 128 bit SSL encryption – Secure

communication protocol that encrypts

client information during transmission

over the internet

• Two-factor authentication through unique

login details plus secure login tokens

Payment instruction is processed at Ecobank and funds disbursed to mobile wallets

Page 22: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

• Direct integration of the corporate customer’s ERP (SAP, Oracle, etc.) system with Ecobank Omni

• Enable to transmit a single file containing multiple transaction types

• Ability to import and export payment and reporting file from and to a customer’s ERP and / or accounting system

• Single interface with Ecobank Group (standard solution across all the Ecobank network)

• Capability to handle industry standard file formats such as EDIFACT, SWIFT, IDOC, etc.

• Fully able to cover transaction initiation and reporting requirements

• Instant notification of transaction status

• Flexibility to work with the customer’s proprietary formats

Host to Host

Page 23: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Customer

• Ability to process payment instructions

in the following formats:

– SWIFT MT 101

– XML (ISO 20022)

• Standardized gateway and message structure

for payments across the Ecobank network

• Ability to send end of day statements

(MT940) for balance reporting and

reconciliation purposes

• Automated back-end processing

Training offered to IOs

Ecobank will facilitate training to IO’s offi cials

in each country to ensure ease of payment

and reconciliation of payments

SWIFT Payments – FileAct

Payment to Benefi ciaries

• MT 101

• MT 103

• Agreed text-based format with clearly defi ned fi eld

• ISO 20022 / XML

• PAIN version 001.001.04

Payment File Formats

SWIFT FIN

SWIFT FINFileAct

MT940

MT101/FileAct MT101/FileAct

Page 24: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Mobile Solutions Overview

Book 4 / 8

Page 25: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Priority: digitise as many interactions as possible

Digitisation

The market has already started to stress its

move towards mobile and digital. The reality is,

if businesses do not have a digital strategy they

will ultimately get left behind. Digitising the

interactions between customers, partners and

the bank is now the focus. Leveraging brands to

sell the benefits as a unified experience through

numerous touch points will mutually promote

the effectiveness of businesses and the ease

for the consumer. Digitisation can produce an

environment where people both benefit from

and contribute to the development of this

platform, emphasising the possibility of value

co-creation, between brand and consumer. A

platform through which people can actually get

value, not just a service. This is what digitisation

brings; a focus on the elements that add value,

rather than those that reduce it.

The onus of the Bank to maximise its efficiency

and customer base partially comes down

to the extent to which it can become truly

adaptable and accessible. Digitising as many

user interactions as possible is now a priority.

The effort that is required will be reduced as

the focus is now placed on the Group’s core

business of creating value for its customers; one

of the main reasons behind going digital. This

freedom that comes from digitising interactions

indirectly creates more jobs (as customers have

more time to focus on their industries), which

in turn leads to growth, development, and

financial inclusion; through digitising processes

and interactions we can therefore achieve

collective benefit through active participation.

Notably, going digital enables banks to offer

their services more affordably, conveniently,

and securely, as leakages are reduced and

safeguards increased.

Page 26: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Mobile uptake is key to reaching last mile

Cashless Ecosystem

One way of reaching the last mile is through

mobile uptake. The relationship between

phone, USSD and app has moved beyond

simple transactions and now presents users

with the opportunity to pay bills and receive

information such as health updates. By

assessing the benefits and potential that

mobile utility and applications possess the

transformative power of digitisation becomes

very clear. Going digital however is much more

than just a mobile app, it is connectivity

of payment at every level of society.

Ecobank Mobile Solutions

Ecobank provides a cost efficient hybrid of mobile solutions for low and high value payments delivered through:

• Ecobank Mobile App or simple USSD menu

• Mobile Money solutions in partnership with MNOs

Page 27: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

The various players (Governments, Regulators, FIs, MNOs, Others)Mobile banking services, as with banking

services in general, are regulated by the

Central Bank authority in each country.

Whether pioneered by FIs or Telcos, any

licensing application or amendment should

be first approved by the Central Bank. Where

applicable, regulations can allow multiple

banks to deliver the services in partnership

with a Telco, or on their own proprietary

platforms. Telcos are either advised to set up

a different subsidiary / entity to handle the

mobile financial services business or they are

sometimes required to partner banks to deliver

to subscribers in-country. In most countries,

Telcos are incorporated and regulated and

must be in good standing with the National

Communication Authority to be able to sell

new services to customers.

Ecobank can facilitate bank account opening

and mobile payment setup solutions for any

International Organisations that wish to deliver

efficient mobile payment solutions to their

beneficiaries.

Some Ecobank Mobile definitions:Ecobank Mobile Banking: refers to provision and

availment of banking and financial services with

the help of mobile telephone devices. Use of

Mobile Phone to provide basic banking services

to the bank’s existing customers.

Ecobank Mobile Payments refers to the

facilitation of payments and collections

through the use of mobile phones particularly

for the unbanked with a leverage

on agents / merchants.

Ecobank Mobile Money is the

Telecommunication / Bank collaboration which

typically has the MNO providing the platform

to deliver financial services, leveraging on bank

branches and agents / merchants as payment

agents. (Airtel Money, M-Pesa, MTN Mobile

Money, Orange Money, Tigo Cash, etc)

Ecobank Mobile Savings refers to the operation

of a savings account / wallet on a mobile

phone. This is a branchless banking product

designed for the under banked and unbanked.

Page 28: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Partnering with Mobile Network Operators (MNOs) and Aggregators

Some MNOs have partnered with financial

institutions to deliver mobile financial services

in developing markets and in a few cases,

the MNOs have been licensed directly to offer

mobile money services to deepen financial

inclusion to the unbanked, underbanked and

banked customers.

In environments where partnerships between

MNOs and banks are not necessarily in place,

mobile aggregators can step in and act as

intermediaries that facilitate payment, from

the IO to the bank and into a mobile wallet.

In these situations mobile aggregators bridge

the gap and enable payments to be pushed

through to MNOs, even when partnerships

do not exist between the bank and MNO.

Ecobank Mobile App and Xpress account:The Ecobank Mobile App enables mobile

payments and banking solutions. The Mobile

App solution is operational with most MNOs

and will allow the IO beneficiaries subscribed

to any of the MNO networks to open digital

accounts (Xpress Accounts) with Ecobank and

receive payments from the IOs.

The existence of the Mobile App and Xpress

Account, in unison, will enable the IOs to make

instant payment to anyone within Ecobank’s 33

African presence countries, even if the recipient

does not currently have an Ecobank account.

The disbursement will be in local currency.

IO beneficiaries that do not have an Ecobank

account can open an Xpress account within

minutes, instantly fund it through a mobile

wallet, card or Agent, send money via the

Mobile App to a third party and even make

cross-border payments.

Page 29: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Ecobank has partnered with the most network

significant infrastructure Aggregators and MNOs

so that it can leverage on their wide distribution

networks, retail outlets and integrated services

(see Appendix 1 for details). In this way, the

bank encourages further deepening and financial

inclusion, whilst providing reliable and affordable

financial services to new and existing customers

in both banking and telecommunication worlds

covering various markets.

Ecobank has an aspiration to reach more than

100 Million customers by the end of 2020, to

also empower African youth and to help the

continent reach its developmental goals. MNOs

have sought to partner with Ecobank to deliver

mobile financial services to the unbanked, due

to its strong banking presence in Sub-Saharan

Africa, licenses already obtained and centralized

technological approaches adopted to deliver

services seamlessly in various markets. These

regional MNOs include MTN, Airtel, Orange,

Tigo, Etisalat.

Further, Ecobank has in-country agreements

with a number of additional MNOs. Altogether,

the partnerships mean that Ecobank can deliver

mobile money services via mobile money

in more than 33 countries.

Ecobank are the custodians of Trust accounts

for MNO-led mobile money operations

in 17 countries. In such markets, Ecobank is

especially well positioned to provide electronic

value for mobile disbursements as having both

IO and MNO float accounts can make for a more

efficient and timely settlements.

For IO customers, the choice of final MNO

partner to work with in such markets will be

determined by mapping MNO or Aggregator

reach to the IO’s disbursement locations.

100 million customers by 2020

Ecobank partnering with MNOs

Page 30: Transforming lives in Africa through bespoke digital solutions · in Sub-Saharan Africa, where annual subscriber growth is forecast to grow at 6.2% CAGR 2 in 2016-20, faster than

Comparison of MNO v Ecobank offeringMNOs have strong mobile technology

capabilities on their GSM network such as

mobile data, USSD bearer channels, interactive

voice response and SMS capabilities and can

reach all types of handsets. The majority of

mobile money services are provided through

Telco USSD channels in conjunction with the

selling of airtime and data bundles, with the

financial products often delivered in partnership

with banks or financial institutions.

Ecobank has extended its online banking

services on both USSD and its Mobile App,

to all 33 countries of presence and customers

are able to access all these services from their

mobile phone devices, whether they are in their

country of residence or outside of their home

country. Customers are thus able to access their

funds anywhere and anytime to manage funds

in their bank accounts or electronic wallets and

remit funds within country and within Ecobank

network. The Mobile App and Xpress account

typically have a wider range of services than

seen with MNO Mobile Money facilities given

that Xpress is actually an online bank account.

Distribution/ Merchant networksEcobank partnerships allow access to all

partner MNO retail agent outlets, merchant and

Aggregators distribution networks, as well as its

numerous branches, ATMs and agency outlets

to serve its customers and third party wallets.

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Technicaland Security

Book 5 / 8

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Ecobank has extensive experience of

implementing solutions interfacing directly with

the ERP systems of our clients or to other banks

with full flexibility to accommodate IO specific

requirements.

We are able to integrate our e-banking Omni

payment platform with IO’s ERP systems

to facilitate seamless exchange of payment

instructions and statements. This integration

will make it possible for a two way direct

communication between IO ERP systems and

Ecobank Omni which makes it possible for

real-time high volume transaction processing

between the customers’ platform and that of

the bank.

Integration with ERP, accounting, e-banking, payment systems

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Ecobank’s Straight Through Processing (‘STP’)

solutions can support transactions received

through:

• Internet – Ecobank Omni is a secure electronic

banking channel providing corporate clients

with single access for transaction and

reporting needs.

• Host-to-Host – Host to Host (H2H) is a secure

and automated two-way data transfer solution

that enables exchange of files between the

customer and the bank. The H2H connection

is available through Ecobank Omni.

• SWIFT FIN – enables financial SWIFT members

(banks or corporates) to exchange individual

structured financial messages securely and

reliably.

• SWIFT FileAct – FileAct enables SWIFT

members to transfer bulk files in a secure

and reliable manner. FileAct provides a cost-

effective way to transfer bulk files in different

formats, while leveraging the security and

reliability inherent in the SWIFTNet platform.

Systems integrations can be customised

to suit the IO’s requirements.

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To enable reconciliation, Ecobank Omni

will provide the following;

• Wide range of detailed, customizable

and flexible reports

• Report daily statements and balances from

other banks (SWIFT MT940)

• Data download into multiple formats

(PDF, CSV, Excel, HTML)

• Real time tracking of payment status,

file upload, rejection/repair

• Online reporting, monitoring, tracking and

reconciliation of payments and receivables

• View, print, save and email payment advices

to beneficiaries

• Automated email notification to approvers

and beneficiaries

• Balance consolidation into a single base

reporting currency

• Omni can provide IO with transaction reports

as well as account statements in a standard

format such as AFB120, MT940 which can

be used for reconciliation.

• Detailed Reports and Audit Trail

• Robust reporting tool for defining report fields

• Flexible narration configuration as agreed with

Ecobank within a maximum of 40 characters

• Minimum handset functional capabilities

Reconciliations

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Ecobank Mobile payment services are compatible with and accessible on Android, Windows, Apple iOS (iPhone / iPad) devices and any other mobile and devices, including basic phones, legacy 2G / 3G devices (Symbian / USSD service).

For USSD-based transactions, all type of phones are supported – low, middle and high devices. User will use the bank’s / MNO Short code to access the USSD menu for transactions.

For Ecobank Mobile App, Mobile phones with Android version of 4.4, iOS and Windows are all supported.

Mobile compatibility

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IOs will make use of Ecobank Omni for payment

to regular account holders, Xpress accounts

and mobile wallets with MNOs and its system

security features include:

• Secure deployment of Trust Gate device

provided by IdenTrust – the device provides

mutual authentication, encryption and

electronic signature, and also protects against

all forms of known malware attack.

• Multiple tiers of firewall to prevent

unauthorized access to the Ecobank servers.

• 128 bit SSL encryption – Secure

communication protocol that encrypts

client information during transmission over

the internet.

• Two-factor authentication through unique

login details plus secure login tokens.

The user enters password associated uniquely

with the token and is validated in real-time.

Security of Omni in facilitating mobile payments

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From an operational perspective, the bank

is able to leverage the workflow capabilities

within Omni to enhance the IO’s operational

controls. Key features include:

• Role-based security implementation with each

user configured to access certain accounts or

perform specific tasks as per their designation

within the company.

• User access can be restricted to accounts

and functions.

• Multiple transaction approval levels based

on client signing matrix.

• Detailed audit trail of user activity on

the system.

In case of a security breach, IO officials with

assigned profiles will quickly need to change

their passwords and inform their Ecobank

relationship manager or the contact centre.

Beneficiaries whose phones are stolen need

not worry as long as their PIN is not been

compromised. They only need to call the

Ecobank / MNO / Aggregator call centre for their

Xpress account or mobile wallet to be blocked

and re-enabled when their sim card is replaced.

Funds on beneficiary account or wallet also

remain intact as long as the PIN is not known

to others.

In terms of preventing beneficiary fraud,

Ecobank and its MNO and Aggregator partners

usually provide some financial literacy and

education prior to commencement of the

enrolment of beneficiaries. This includes advice

on matters such as PIN selection and its secrecy

for all types of transaction. Beneficiaries are

also supported 24/7 through bank or MNO

call centres.

Operational controls

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Ecobank App and the Xpress Account

Book 6 / 8

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Unrivalled in depth and breadth

Ecobank’s Mobile App covers all 33 countries

of Ecobank presence in four (4) languages –

English, French, Portuguese and Spanish. It is

unrivalled in both the depth and breadth of its

coverage and offers the following services:

• Instant transfers within the Ecobank African

network (33 countries) – FREE within the same

country and competitive pricing for cross-

border transfers within regulatory limits

• Instant payment ability using Ecobank

MasterPass Quick Response code technology.

• Instant opening of (KYC lite) Xpress Accounts –

NO account fees.

• Bill payments and instant collections by small/

medium/large entities.

• Transaction history, mini statements.

• Balance enquiries.

• Generation of full statements of account.

• Information services such as FX rates.

• Online real time chatting facility for Customers.

• Confirmation services.

• Payments outside Ecobank or on cash-out will

attract market-based charges.

• Cash in and cash out available at Agencies –

subject to regulatory approvals.

The Mobile App

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Ecobank Mobile App enables mobile payments

and banking solutions. The Mobile App solution

is operational with most MNOs and will allow

the IO beneficiaries subscribed to any of the

MNO networks to open digital accounts

(Xpress Accounts) and receive payments

from the IO in question.

• Xpress Account is powered by the

beneficiary’s mobile phone number.

• Access to an Xpress Account is through

the Ecobank Mobile App and USSD.

• Easy to open with absolutely no

documentation. It is a free, instant,

self-service and can be utilised from

anywhere at any time (24/7). All that

is needed is an active registered mobile

number and a mobile phone.

• The KYC is based on the MNO SIM

registration and the minimum KYC

requirements are in line with those

stipulated by Central Bank’s guidelines.

• IO beneficiaries / staff can easily open this

account and receive payments instantly

including at offsite or project locations.

• It is similar to a mobile wallet but offers more

features as it is a bank account offering;

– Transaction history, mini statements

– Balance enquiries

– Generation of full statements of account

– Information services such as FX rates

– Online real time chatting facility for customers

– Confirmation services.

– Payments outside Ecobank or on cash-out will

likely attract market-based charges

– Cash in and cash out available at Agencies –

subject to regulatory approvals

Free, instant self service

Ecobank Mobile App and the Xpress Account

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The existence of the Mobile App and Xpress

Account in unison, will enable the IO to make

instant payments to anyone within an Ecobank

presence country, even if the recipient does

not currently have an Ecobank account. The

disbursement will be in local currency.

IO staff or beneficiaries who do not have an

Ecobank account can open an Xpress account

within minutes, instantly fund it through a

mobile wallet, card or Agent, and send money

via the Mobile App to a third party, including

cross-border payments.

Benefits of the App and Xpress Account combined

Beneficiary information and KYC requirements

differ per country due to licensing and Central

Bank regulations.

Setting up an Xpress account with Ecobank is

quite deliberately a KYC lite process and can

be achieved in a matter of minutes. The key

requirements are the beneficiary’s mobile

phone number, first name, surname and an

identification document. It is, however, critical

that collection of this information is accurate.

Accounts will be run with transactional size

limits that bear relation to the level of KYC

information provided.

Typical IDs that must be used should be national

IDs such as Passport, National identification

cards, Drivers license, Voter’s ID.

Due diligence and KYC (‘Know Your Customer’) information

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The intended recipient:

• must have Mobile phone, either feature (USSD) or smartphone

• must have downloaded the Ecobank Mobile App for those with smart phone. Download is not required for feature phones

• must have selected a PIN

• must open active Xpress account

Payment pre-requisites – Xpress Account Holder

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Ahead of making a disbursement, the

IO will need to prepare the following:

• Xpress account or Mobile money payment

schedule template will need to be provided

and should contain the following fields:

– Recipient’s name –at least first, surname

and identification document

– Amount – must be in line with money

mobile maximum limit per transaction in the

country – amounts that exceed the stated

amounts will require additional entries

– Xpress account number or Mobile

number in the agreed format

• Date for the transaction – a payment

schedule should be prepared, usually

four days in advance.

• Instruction as to whether credits to a

beneficiary should exclude withdrawal fees.

This can be established as a standard rule and

agreed with the MNOs or treated on a per

transaction basis.

• Ensure provision of adequate funds to facilitate

the payments and the applicable charges.

Payment pre-requisites – IO Finance team tasks

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Payment into Xpress Accounts

• Upon fulfilling all pre-requisites, the bank will

transfer funds to beneficiary Xpress accounts.

• The beneficiary will receive an SMS alert that

their account has been credited.

• Beneficiaries can go to any Ecobank branch or

agreed MNO agents to cash the disbursed funds

or can make third party payments in a cashless

manner e.g. bill payments, direct transfers or

point of sale transactions.

• Ecobank will provide UN with a report on

the status of payments. The report will

show the name of the beneficiary, mobile

number, amount disbursed and status of the

disbursement (whether successful or not).

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IO collates and sends beneficiary information – names, phone

number, and amounts to be paid

OMNI ERP H2H Intergration

Ecobank debits the IO account fund disbursement

Ecobank uploads disbursement file into mobile money platform and

schedules payment

Payment successful

(Mobile Wallet / Xpress Account credited)

IO/NGO Ecobank

END

Example – Anticipated Digital Flow

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YES

Beneficiary will recieve SMS showing sender, amount and

narration

The IO recieves disbursement report

Beneficiary

Agent disburses funds

Mobile Wallet

POS, bill payments and transfers

Cash out at agent outlet or ATM

Mobile Bank Account

Xpress Account, Online Banking,

Savings insurances, Masterpass QR,

mVisa, POS, direct payments, bill payments etc.

Cash out at agent outlet or ATM

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Ecobank is leading digitization and merchant

acceptance and interoperability in all its markets

in a bid to deepen financial inclusion and the

over-reliance of cash for payments. Ecobank

has strategic partners, including regulators,

to provide financial literacy in order to achieve

its goals.

MasterPass QR and mVisa products are mobile

payment solutions respectively from MasterCard

and Visa International that enable customers

and non-customers to use their mobile phones

to make payments to merchants for goods and

services. Customers can either use their Mobile

Banking app to scan the MasterPass QR / mVisa

QR code or use USSD to pay the Merchant

ID. Where there are available mobile money

payment services, these are well integrated to

the solutions for customers registered on the

MNO services to also make payments to

these merchants.

This solution comprises two aspects which

interact with each in the payment process:

• The Merchant / Seller (Acquiring) – The

Merchant is acquired by the bank and issued

a Merchant ID and QR Code specific to the

Merchant. The QR Code and Merchant ID

will be displayed at the Merchant location

for buyers / customers to use for making

payment. This is usually displayed as “Ecobank

MasterPass QR / mVisa Available here”.

• The Buyer/Customer (Issuing) – the buyer

is the customer that walks into the merchant

office / shop to pay for the goods or service

purchased using either a USSD short code

or using the Ecobank Mobile banking app

to scan the QRcode displayed.

Merchants network (supermarkets, utility service providers, pharmacies, etc.)

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2,750 ATMs across network

Ecobank has +/- 1,250 bank branches and call

centres across its network where customers

can access further information about available

products and services from our Customer Service

officers, register for applicable services, enhance

their KYC status on the bank / MNO platform and

also withdraw cash when payments are made to

them via OMNI, Rapid Transfer, Mobile platform

or MNO service.

The branch network is complemented with

2,750 ATMs and a number of these ATMs

have been enabled for cardless withdrawal

functionality whereby customers will only need

to generate a token code from their mobile

account wallet to withdraw cash. These tokens

can also be consumed by third-parties.

ATM and branch network

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Pre-Paid Cards

Book 7 / 8

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Pre-paid cards can be used as an alternative to cash payments for both high value payments and cheque encashment.

Pre-paid card solution

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• A pre-paid card is a reloadable payment card

which is issued to a cardholder who does not

have to own/operate a savings or current

account with the bank.

• The Visa logo means the card is internationally

accepted in all Visa acceptance points.

The card can be used for ATM, PoS and Web

transactions.

What is a pre-paid card?

Features • Pin protected with chip technology

for enhanced security.

• Balance enquiry.

• SMS transaction alert notification.

• Card to card funds transfer.

• Individual Customer Web Profile.

• Payment for goods and services on Point

of Sale terminals at merchant outlets.

• Generation of mini Cashcard statements.

• Payment via internet.

• ATM withdrawal.

• Card can be Personalised or non-personalised.

• Reloadable.

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• Pre-paid cards are not linked to any individual

or corporate bank account meaning card holders

do not need to have/operate a bank account.

• Instant Issue card can be obtained within

5 minutes, solution available 24/7.

• No credit history is required.

• Value can be used in a large number

of Visa enabled points, merchants globally,

and the internet.

• Can be reused for repeat payments.

• Provides up to date transaction history.

• Increased security – a personal identification

number (PIN) is used alongside the pre-paid

card as well as an SMS Text Alert received

in real time with the transaction placed.

• Eliminates the need to carry large sums of cash,

value securely maintained on the card.

• Even if lost or stolen, the value on the

cardholder’s account remains intact and

can be transferred onto another pre-paid

card unlike cash.

• Debit card holders afraid of using their debit

cards on the Internet for purchases may obtain

a pre-paid card which can be used solely

for that purpose and is not linked to their

domicile account.

• Enhanced security can be placed on the card

by parameter e.g. maximum value, maximum

amount per transaction, and maximum number

of transactions.

Benefits to customers/beneficiaries

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Ecobank will be able to issue a pack of pre-

paid cards registered to the IO for distribution

to its staff or beneficiaries for adhoc or repeat

payments. These cards will be registered

under the IO and will not be tagged to

individual names.

The IO will hold Pre Paid card Pack.

A pack contains:

• Card.

• Pin and Card Instructions / Activation Link.

IO obtains necessary beneficiary documentation:

• Valid photo ID.

• 1 passport photograph.

• Completed application form.

Card Issuance on behalf of the IOs

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The IO will send instructions to debit account and fund card(s) with desired amounts via Ecobank Omni.

Ecobank will provide the IO with online transaction reports on the cards for ease of reconciliation.

Mode of loading

Reconciliation

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Process flow

1. Pre-paid cards and pins are issued to the IO upon request via letter or any other agreed means.

2. Using Omni, IO sends a file containing transfer details of each card holder to Ecobank for processing.

3. Ecobank debits IO account with total bulk amount and credits each pre-paid card.

4. SMS notification will be sent to the IO.

Details of transaction for bulk amount debited will show in the IO statement.

The IO will have online visibility of card transactions.

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Mobile Network Operator (MNOs) Partnering

Appendix 1 Book 8 / 8

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Ecobank has a relationship with at least one

major MNO in each country where it operates.

Ecobank has global contracts with Airtel, MTN

and Orange in this regard. Further Ecobank

has in-country agreements with a number of

additional MNOs. Altogether, the partnerships

mean that Ecobank can deliver mobile money

services via mobile money in 28 out of the

possible 33 presence countries. Where the

partnerships do not cover all applicable service,

then strategic partnerships with the multinational

aggregators will come to play.

Coverage in conjunction with Mobile Network Operators (‘MNOs’)

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Ecobank will use its own agency network as

well as that of MNO partners agency networks

to disburse funds or perform agreed services

for the beneficiaries in each country.

The partners Ecobank will use are tabulated

below – for all the countries listed below Ecobank

can deliver payments to mobile wallets:

MNO agents’ network

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Country

Benin

Burkina Faso

Burundi

Cameroun

Central Africa Republic

Chad

Congo

Côte d’Ivoire

DR Congo

Gambia

Ghana

Guinea Conakry

Guinea Bissau

Kenya

Liberia

Malawi

Mali

Mozambique

Niger

Rwanda

Senegal

Sierra Leone

South Sudan

Tanzania

Togo

Uganda

Zambia

Zimbabwe

Mobile money Services Platforms

MTN Mobile Money, Moov Flooz

Airtel Money now Orange Money

Smart Mobile (under development)

MTN Mobile Money, Orange Money

N/A, Orange Money

Airtel Money, Tigo Cash

MTN Mobile Money

MTN Mobile Money, Orange Money

Airtel Money, M-PESA, Orange Money

N/A, Qcell

Airtel Money, MTN Mobile Money, Tigo Cash, Vodafone Cash

MTN Mobile Money, Orange Money

MTN Mobile Money

M-PESA, Airtel Money

MTN Mobile Money, Orange Money

Airtel Money

Orange Money

Vodafone (under development)

Airtel Money, Orange Money

Airtel Money, MTN Mobile Money, Tigo Cash

Orange Money, Tigo Cash, Wari

Orange Money

MTN Mobile Money (under development)

Airtel Money, Tigo Cash, M-PESA, Ezy-Pesa

Moov Flooz

Airtel Money, MTN Mobile Money

Airtel Money, MTN Mobile Money

Ecocash

Total No. of Agents/Outlets per Country

600

13,500

N/A

7,420

N/A

14,500

1,000

14,725

38,500

N/A

80,600

2,800

N/A

85,000

600

17,000

15,700

N/A

19,500

14,000

17,800

2,660

N/A

125,000

17,000

49,000

2,000

7,000

Source – various MNO websites

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In partnership with the MNOs, the following services can be made available to the end beneficiary:

• Government, business, peer-to-peer transfer.

• Transfers to / from bank accounts

and mobile wallets.

• Bills payment.

• Cash-in / cash out services.

• Airtime / Data bundles purchase.

• Bulk payments – straight through credits

to mobile wallets.

• Collections.

• Savings and investments.

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IO collates and sends beneficiary information – names, phone

number, and amounts to be paid

OMNI ERP H2H Intergration

YES

NO

Ecobank debits the IO account fund disbursement

Ecobank uploads disbursement file into mobile money platform and

schedules payment

Reason for failure will be obstained and the IO informed

for further action

The IO rectifies cause of falier and sends fresh file

(exceptions)

IO decides to continue with Ecobank Mobile

The IO opts to pay beneficiaries whose disbursement failed through alternative means

Ecobank refunds the IO amounts and charges for failed

transactions

IO/NGO Ecobank

END

Example – Anticipated Digital Flow

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Mobile Wallet

POS, bill payments and transfers

Cash out at agent outlet or ATM

YES

NO

Beneficiary will recieve SMS showing sender, amount

and narration

Mobile Bank Account

Xpress Account, Online Banking,

Savings insurances, Masterpass QR,

mVisa, POS, direct payments, bill payments etc.

Cash out at agent outlet or ATM

Payment successful

(Mobile Wallet / Xpress Account credited)

The IO recieves disbursement report

Beneficiary

Agent disburses funds

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ecobank.com