Embed Size (px)
Citation preview
Derived from: Multiple Sources; Declassify on: 25x1-human; Date of Source: 20091007
UNCLASSIFIED
UNCLASSIFIED
TRANSPORTATION SECURITY ADMINISTRATION
How to create hot visual social-media content to set your brand voice and identity
2
TSA Operations
3
In 2015: Over 7oo-million travelers were screened (nearly 2-million per day) at over 450 airports around the nation. 1.6 Billion carry-on bags, 432 million checked bags and 12.9 million airport employees were also screened.
Mission Critical To Communicate
4
TSA’s Instagram Account
5
• Launched in 2012
• Over 500K Followers
• Change Conversation
• Educate • Entertain
• Inform
• Advertise
Content
6
NASA
7
Department of Interior
8
U.S. Fish and Wildlife Service
9
U.S. Citizenship and Immigration Services
10
Beyoncé
11
TSA Instagram Examples
12
TSA Instagram Examples
13
TSA Instagram Examples
14
TSA Instagram Examples
15
TSA Instagram Examples
16
TSA Instagram Examples
17
TSA Instagram Examples
18
TSA Instagram Examples
19
TSA Instagram Examples
20
TSA Instagram Examples
21
TSA Instagram Examples
22
TSA Instagram Examples
23
TSA Instagram Examples
24
TSA Instagram Examples
25
Is Instagram for You?
26
Do you have a steady source of interesting content?
Inform Educate Sell Advertise
Updates
27
Stories
Save Drafts
More Options Than A Square
Video View Counts
Multiple Accounts
Saving a Draft
28
Updates: Landscape and portrait photo sharing – Wide Screen Video
29
Updates: Video Counts
30
Updates: Manage Multiple Accounts
31
Updates: Manage Multiple Accounts
32
Instagram Aps: Layout, Hyperlapse & Boomerang
33
Instagram Aps: Layout, Hyperlapse & Boomerang
34
Other Instagram Aps
35
Photo Editing
36
LUX Adjust Brightness Contrast Structure Warmth Saturation Color Fade Highlights Shadow Vignette Tilt Shift Sharpen
37
What is a Hashtag?
38
The # (hashtag) symbol is used to mark keywords or topics. It
was created as a way to categorize messages and can also be used with other tools
such as Instagram and Facebook.
Choosing Hashtags
39
Sharing
40
Measuring/Proving ROI
41
Unless you are an e-commerce brand selling a product online, it’s very hard to measure direct ROI for your company from Instagram.
(Likes + Comments + Views) ÷ Total Followers = Engagement Rate
• Followers • Likes • Comments • Unique Hashtags • Clicks (From URL in Profile)
Improving ROI
42
• Increase your audience size • Make your content discoverable with
hashtags • Contests for content • Photo caption contests • Hashtag contests • Increase your reach with authentic
influencers • Research successful brands and see what
they’re doing • Highlight user-generated content • Combine your social channels • Crowdsource photos • Paid Influencers
Questions?
43
Contact
44
Email: [email protected] Personal Twitter: @BigBobBurns Personal Instagram: @BigBobBurns Linked In: Curtis (Bob) Burns
