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Russian yelp.comReviews. Honest and straight to the point.
Taisiya Kudashkina, Founder and CEO
RuNet: 2x in size in 4 years
2006 2007 2008 2009 2010
44m37m
31m23m22m
Source: FOM.ru
Who are these people?
NOT Programmers & sysadmins
NOT“Advanced users”
BUT Common folks!
They’re not from Moscow:
72%
13%
5%
9%
Moscow
St. Petersburg
Cities over 1m
Smaller towns and villages
2
Most visited Russian sites:
13
They’re into social networks
9.8 4.5Source: ComScore
Hours per month at social networking sites:
They don’t trust ads:
Mere 16% trust
pay-per-click advertising
They trust each other:
But 85% trust
on-line recommendations
The problem:
No reliable sources for opinions about the local services & businesses
Is the problem solved already?
What we’ve got first
Too many bugs
Too “feminine”
Inconvenient search
The result was…
users per month, not growing
200-300
Now we are...
Bringing simplicity
Now we are...
Adjusting for Russian mentality
Now we are...
Selling through education
Our business model:
Deal of the day
Community credit card (planned)
Services for business owners
%!
First two “deal of the week” sales!
Stats: Users
4users each
minute
150 000users per
monthunique users
per day
5 000
Stats: Reviews
12 000 reviews
75 cities
Love it!
This sucks!
Great place!
What a chef!
Stats: Reviews per month
July August September October
6123
19531195
330
“We are really helping people
— Vja P., Tulp userZernograd, Rostov oblast
I believe to the facts brought up by real people and not to the false advertising.
Thanks to Tulp there will be fewer unhappy customers and our life will become much better.
What’s next?
Looking for seed money!
Taisiya KudashkinaFounder and CEO
+1 (408) 806 5404
