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Miskin Arts Student name:____________________

Programme of study: BTEC Level 3 Diploma in 3D DesignSeries: 3D Design - E-Learning (Group)

Year: 1.Head Designers: Mark Addy & Selina De La Motte.

Project Title: Tumblr The creation of a blog as a 3D resource

Start date: Monday 30 September 2013.

Deadline for presentation: Thursday 10 October 2013.Deadline for report hand-in: Thursday 10 October 2013.Assessment dates: Thursday 24 October 2013.

This project has been planned to provide evidence for assessment of the

following units:

Unit 1 Visual Recording in Art and DesignUnit 4 Communication through Art and Design

Important note: This project is available in a larger font, on alternative colouredbackground and can be assessed remotely through your Tumblr site.The tasks are formatted so that they can be viewed and tackled in bite-size chunks. Interim on-going assessments are always available; if youneed help, do ask your tutors.

Attached to this project brief is a grading chart for the above units explainingthe criteria against which your submitted work will be assessed.

GRADING: Each unit will be graded as pass, merit or distinction.

Internally verified by: Marie McGovan

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Project Brief: A4DM003-1314 3D Design – YR 1Project Title: Tumblr

Brief It is said that there are well over 150million blogs in the world but what is a blog? A blog (a contraction of the words web log ) is a discussion or informational site published on the

World Wide Web. This can be seen as a personal diary, a space for thought, a politicalrant, or as we like to see it in 3D Design, a place to share ideas and to collaborate.

The use of the ‘microblogging’ platform Tumblr will be one of your key resources withinthe school of the Arts and consequently 3D Design. This site, through your input, willcontribute hugely to the course supporting work under the heading of ‘E-learning’. Our pages will eventually contain a variety of course information ranging from assignmentsand timetables through course to news and student blogs. In preparation for this you arerequired (within your groups) to access and set up your own personal page on Tumblr followed by a blogging page on one of the listed subject areas.

Within your groups you must set up your own personal page on Tumblr and thencollate a range of visual images for the 3D Tumblr website. The intention is tocreate a 3D database of inspiring images that can be commented on by other userswithin 3D as well as being an additional resource for future projects. The imagedatabase will be subdivided into the following sections:

• Architectural forms & structures

• Urban details & street

• Street furniture

• Products

• Interiors

Note: One group / one section only.

Task 1. Unit 1: D1 & Unit 4: D1

Demonstrate independence, innovation and individuality in evaluating and using sources, integrating visual recording skills and in-depth understanding incommunicating information. This can be evidenced through your primary andsecondary research of architectural forms, urban details, structures, street furniture andproducts that you believe should be added into the 3D library of inspiring design imagesfor your Tumblr website. Within your journal state the designer, architect, date andlocation of your chosen images for upload, giving reasons why you have selected them.

Communicate an intended meaning cogently to a specified audience throughimaginative use of the language of art and design. Show your understanding of thisrequirement by taking photos of interesting materials, techniques and textures, building adigital bank of historical and contemporary images on Tumblr, keeping within the chosengroup section.

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Task 2. Unit 1: M2 & Unit 4: M2

Show an individual approach to communicating, comparing, illustrating and expanding information. Presenting work in a coherent and appropriate creativeformat. By this we ask you to record your ideas and discuss visual qualities, materialsand all related 3D images being uploaded onto Tumblr. By project deadline your presentation will be based on your Tumblr website and sketch work in your journals!

Communicate an intended meaning clearly to a specified audience through refined use of the language of art and design . For this you need to develop your visuallanguage through your ideas and illustrations both in your journal and on Tumblr. Alsoshow how your team intend to visually communicate your chosen section to the wider Tumblr community. Keep in mind that your sections need to look professional, speltcorrectly and using key design terms.

Task 3. Unit 1: P3 & Unit 4: P3

Discuss visual recording in others work, by comparing and contrasting the images youare collating within your sections. Critically analyse, passing personal judgements onimages uploaded, keeping in mind your chosen audience. You could also discuss and

analyse any photos taken personally which relate to your section. Describe ways inwhich visual language is used to communicate ideas and meaning. This is achievedthrough your Tumblr page, related photos taken, video and even models made in order toconvey your ideas. Communicate clearly, precisely, professionally and imaginatively!

Task 4. Unit 1: P4 & P5 & Unit 4: P4

Review own visual recording within your team and personally discuss your journeythrough your evaluation. Your final evaluation should be of a suitable length, be wordprocessed, spell checked and fixed into journals. Develop visual recording to produceeffective outcomes. Through your analysis and feedback received from others, refineyour section concept, showing how you have refined and why. Your final outcome needs

to be tested, printed and fixed into your journals with notes added on revisions made.

Communicate an intended meaning to a specified audience using the language of art and design. This is achieved primarily through your Tumblr blog, where you arerequired to upload related 3D images of interest and discuss these images in depth usingrelated design vocabulary. This is then exhibited to the ‘live’ design community for onwarddiscussion. We will need to see evidence of clear planning and execution, within your

journals and on Tumblr. Any blogging to the wider design community needs to remainprofessional with evidence of such demonstrated within your journals.

Key Dates & Deliveries. There is only two weeks to complete this project at the end of

which you must produce all the required outcomes in order to pass. Introductory briefing: Monday 30 September 2013 at 10am

Deadline & Presentations: Thursday 10 October 2013 at 10am

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In order to achieve to PASS this project will be assessed against ALL the followingminimum requirements:

Unit 1: Visual Recording in Art and Design1. Know how to identify sources for visual recording.

2. Be able to record visually.3. Understand visual recording in others’ work.

4. Understand own visual recording

5. Be able to develop visual recording to produce outcomes.

Unit 4: Communication through Art and Design1. Understand how media, materials and processes are used in others’ work to convey

ideas and meaning.

2. Be able to develop visual language.

3. Know how art and design is used to communicate ideas and meaning.

4. Be able to communicate by using the language of art and design.

Evidence required for either a pass, merit or distinction is shown on the below assessment grid.

Assessment and grading criteria

Unit 1: Visual Recording in Art and Design

To achieve a pass gradethe evidence must showthat the learner is able to:

To achieve a merit grade theevidence must show that, inaddition to the pass criteria, thelearner is able to:

To achieve a distinction grade theevidence must show that, in additionto the pass and merit criteria, thelearner isable to:

P1 identify primary and

secondary sources for

recording [IE, CT]

M1research and respond to

independently selected

sources, consistently showing

effective visual recording skills

D1demonstrate independence,

innovation and individuality in

evaluating and using sources,

integrating visual recording skills and

in-depth understanding in

communicating information

P2record visually [RL, IE,

CT, EP, SM]

M2 show an individual

approach to communicating,

comparing, illustrating and

expanding information and

presenting work in a coherentand appropriate creative

format.

P3discuss visual

recording in others’ work

[IE, TW]

P4 review own visual

recording [RL, TW, SM]

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P5develop visual

recording to produce

effective outcomes. [CT,

IE, RL, TW, SM]

Unit 4: Communication through Art and Design

To achieve a pass gradethe evidence must showthat the learner is able to:

To achieve a merit grade theevidence must show that, inaddition to the pass criteria, thelearner is able to:

To achieve a distinction grade theevidence must show that, in additionto the pass and merit criteria, thelearner is able to:

P1 explain how media and

materials are used in the

work of others to convey

ideas and meaning [IE]

M1 evaluate how media,

materials and processes are

used diversely to convey ideas

and meaning, drawing on own

experiments to make effective

comparisons

D1 communicate an intended

meaning cogently to a specified

audience through imaginative use of

the language of art and design

P2 create own visual

language by working with

materials, media and

processes [CT, RL]

M2 communicate an intended

meaning clearly to a specified

audience through refined use

of the language of art and

design..

P3 describe ways in which

visual language is used to

communicate ideas and

meaning [IE, RL]

P4 communicate an

intended meaning to a

specified

audience using the

language of art and

design. [CT, SM]

Documents

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