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University of Transylvania, BrasovFaculty of Economic Sciences and Business Administration

3rd year

Group: 8811

Tourism services company

~Grand Culture VIP Resort~

Students:

Colţoiu Laura

Dârnă Andreea

Ioniţă Mara

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1. Company description

 

Grand Culture VIP Resort is a new company that will provide

high quality services to its clients. Grand Culture VIP is

scheduled to begin building on 1st June 2014, and begin its

activity on 1st December 2014.

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The primary objectives of Grand Culture VIP over 2014 are to:

- obtain commercial financing of 3 mil euro to cover the

expenses of building the first half of the resort which includes hotel

and restaurant, with a capacity of 256 rooms in this part.

- generating a 250.000 euro profit, amortization of theinvestment in the first month of functioning, taking advantage of

the events of the month December.

- develop a promotional advertisement for a huge impact on the

market, a new form of tourism, which is cultural tourism.

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2. The competitive environment

Our company’s, S.C. Grand Culture VIP S.R.L, competitors

are all the spa firms that offer about the same facilities that we

are offering. In our country these spa resorts are just exploiting

their surrounding environment and offer the regions

opportunities.

 This kind of spa resort, as it is called, is a new idea created

on the Romanian market and we think that this can be a great

opportunity that expands the horizons of the market but also

brings to the people constant new things.

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3. Presentation of the company‘s products and

services

Grand Culture VIPs services are specific tourism services

and would be presented as it follows: hotel, restaurant and

entertainment.

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The hotel’s sectors are as it follows:

- Amazonian and Hawaiian sector (near the woods and a

part in the plain)

- Asian sector (a much bigger one between the plain and

the woods)

- Latin sector

- Indian sector

- Arabian sector- Turkish sector

- Western Zone sector (American, France, Germany, UK)

- African sector

- European sector (Russian, Northern countries, Italy,

Spain, Greece, etc)

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The resort will be located on 360.000 square meters on

which there will be:

- 554 rooms and apartments

- 10 sectors

- 3 conference rooms

- 2 theaters/ concert rooms

- 3 swimming pools

- 1200 underground parking spaces

- Amazonian artificial environment

- Egyptian artificial environment- Hawaiian artificial volcano

- Natural fruits field

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2        /        8        /       

1        5       

 

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• Indian Culture

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• Chinese Culture

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• Hawaiian Culture

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• Turkey Culture

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• Amazonian Culture

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4. Market description and opportunities

We think that our company could have a great impact on the

market, even through regarding the fact that are many spa company

in our country and worldwide, because this kind of concept is unique

and what it has to offer is what the market needs and what is sought.

Nowadays the young generation is stressed by the environment in

which it works and feels the need to calm down and take care of their

body and soul.

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5. Price, distribution and promotion of the company’s

products/services

• The hospitality of our employees is crucial, because they are the

first step into the Grand Culture VIP complex.

• The Internet has emerged to be the fastest growing distribution

channel in the hotel industry.

• The easy availability of information has made pricing and product

two of the most important factors in consumer decision making.

•

 The internet is one of the ways we are promoting our company,rather than rely on commercials or reporter; we can communicate

directly with the market audience.

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Conclusion

Grand Culture VIP’s mission statement is to:

“Become a service providing leader and obtain a

cultural impact on customers that get bored of traditional Romanian environment and seek for other cultures without

having to leave the country.”

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Thank you for your attention !