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________________________________________________________________________________________________________________ © IMM Graduate School of Marketing
Special Tutorial Letter BC/BC101
Tutorial letter:
Business Communication (BC) / Business Communication 1 (BC101)
Semester One 2013
Dear Student,
Please replace page 8 of your Learner Guide with the attached page.
The remainder of the Learner Guide content remains unchanged.
Contact person:
Herman Potgieter
011 628 8082
We wish you well with your studies.
The IMM GSM Team
________________________________________________________________________________________________________________ © IMM Graduate School of Marketing
Special Tutorial Letter BC/BC101
6. Relationship with other modules
You will need to relate the various cross-cutting themes to each other as you work your way
through the course.
7. Prescribed textbook
Cleary, S. (ed), 2008. Communication: A Hands-on Approach. 1st ed. Cape Town: Juta.
This South African textbook is written in a clear and systematic style. There are 15 chapters
covering the following topics:
Chapter 1 Communication theory Chapter 2 Small-group communication Chapter 3 Reading skills Chapter 4 Listening Chapter 5 Audience and purpose Chapter 6 Oral communication Chapter 7 Writing style Chapter 8 Application of writing skills: correspondence Chapter 9 Business Career: Employment Procedures Chapter 10 Application of writing skills: short messages Chapter 11 Academic writing Chapter 12 Article writing Chapter 13 Report writing Chapter 14 Information Literacy and Referencing Chapter 15 Meetings
Chapter 16 Grammar in Use
