TV for Mobile Devices

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TV for Mobile Devices. Technology Retreat 2006. Tom McDonough Senior Engineering Consultant, AZCAR. Todays Agenda. Introduction Mobile TV Defined / Market Opportunity Mobile TV Broadcast Technologies (Mobile Media Multicast) Modeo Mobile TV Broadcast Network. What is Mobile TV?. - PowerPoint PPT Presentation

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  • TV for Mobile Devices

    Technology Retreat 2006Tom McDonoughSenior Engineering Consultant, AZCAR

  • Todays AgendaIntroduction

    Mobile TV Defined / Market Opportunity

    Mobile TV Broadcast Technologies (Mobile Media Multicast)

    Modeo Mobile TV Broadcast Network

  • What is Mobile TV?Yet Another Content Delivery Platform

    Television-like Services to Wireless Handheld DevicesMobile Phones, Laptops, Portable Media Players, PDAs

    Higher Speed Data Broadcasting (Datacasting) to Handheld Devices

    Multiple Media TypesLinear Channels / Live A/V StreamsNon-linear Channels / A/V File Transfer (Pod or Clip casting)

    Integrated with Cellular (Low speed) Data Services (Web Interactivity)

  • Expanding Content Opportunity

  • Motivation for Mobile TVLast Frontier for ConvergenceBroadcasting TV Content to Mobile Devices

    TV-like Services Highly Desirable Market Research

    Download Short Clips Available Today 2.5G / 3G

    Single Media Device Desirable

    Feature-rich Mobile Phones Becoming a Commodity

    Carriers Need for Enhanced Mobile Services

  • Use CasesRelaxation at Idle TimesBusiness Users and TravelersMovies, Clips, Info Channels, etc

    Information for Business Users / TravelersStock Charts, Weather Forecasts, News

    iPod Generation

  • Market OpportunityOpportunity for Content ProvidersNew Content / ChannelsBrand Tie-In with Current Channels/Networks

    Opportunity for Telecom Network ProvidersNew / Enhanced Mobile Services

    New Opportunity for Multicast Network OperatorsMediaFLO USAModeo (Crown Castle Mobile Media)

  • Mobile TV Rollout Timing2004Early Field Tests in Specific Cities

    2005Early Consumer Trials of DVB-H and ISDB-T Worldwide

    2006Larger Consumer Trials / Initial Deployments

    2007Mass Deployment of Consumer Mobile TV

  • Mobile TV ContentFrom Giant Screen to Tiny Screen

    New / Re-purpose Content ChannelsNew Content Providers / New Channel FormatsChoice of Content is Key

    Mobile TV Content Must be Short(er)Successful 3G Services Provide Valuable LessonsMobisodes Successful Short ContentSpecialized Content (Podcast) in High Demand

    New Usage Patterns / Demographics / Advertising Models

  • Target Content FormatImage Resolution - 320 x 240Frame Rate - 20-30fpsEncoded Bit Rate Range - 200-300kbpsVideo Coding H.264/AVC, VC-1Audio CodingHE AACv2 (MPEG4 High Efficient Profile Advanced Audio Codec) AMR-WB+ (Extended Adaptive Multi-Rate - Wideband )Windows Media Audio Pro LBR (Low Bitrate)

    Small Screen but Quality Expected (iPod, PSP)

  • Mobile Media Services Value ChainUsers

    Content Providers

    Broadcasters (Localized Content)

    Mobile Telecom Operators

    Mobile Multicast Network Operators

    Manufacturers

  • Mobile TV Business Model

  • Mobile TV ChallengesRight Mix of Services at Right Price

    Secure Content and Support DRM Efforts

    New and Different Sources of RevenueStandard TV ServicesEnhanced Services (PPV, Interactive)

    Handset ManufacturersBalance Feature/Function Meets Consumer ExpectationBattery Life, Battery Life, etc

  • Key RequirementsTransmission System Enable Reception Chain Power Off CyclesExtend Precious Battery Life

    Service Continuity Node to Node, Intra/Inter Region

    Robust RF Environment Enabling Reception Indoor, Outdoor, Moving VehicleImmunity to Man-made Noise

    Flexibility in Transmission Bands and Channel Bandwidths

    Independent of Media Data Type/Format

  • Mobile Media Multicast TechnologiesReliable Delivery of High-quality Multimedia/IP Data

    Provide Robust RF Infrastructure

    Multicast Capable

    Hybrid Network TopologiesCellular Network (Voice Lower Speed Two-way Data)Multicast Network (High Speed Media Multicast)

  • Mobile TV Technologies

    Integrated Services Digital Broadcasting (ISDB-T)

    Digital Multimedia Broadcast (DMB)

    Qualcomm MediaFLO (Forward Link Only)

    Digital Video Broadcast Handhelds (DVB-H)

  • Technology HighlightsIntegrated Services Digital Broadcasting (ISDB-T)National Transmission Standard for DTV/DAB in JapanBroadcasting Modes for HDTV and Datacasting / MobileTVOFDM Transmission, Segmented Band of 13 OFDM Sub-bands1 Sub-band Allocated for Mobile Media Services

    Digital Multimedia Broadcast (DMB)Data, Radio, TV to Mobile DevicesSatellite (S-DMB) or Terrestrial (T-DMB) TransmissionBased on Eureka 147 / DAB Technology w/ VideoTrials in South Korea, now to China and IndiaProtocol Stack Raw MPEG4, No IP Layer

  • Technology HighlightsQualcomm MediaFLO (Forward Link Only)Purpose-built Media Distribution TechnologyComplete System; Systems, Software, ChipsFull Capability, Good Performance, IP for Data Service OnlyProprietary Technology; Compression, Modulation, etc

    Digital Video Broadcast Handhelds (DVB-H)Based on DVB-T Standards, Enhancements for MobileData, Radio, TV Services to Mobile DevicesAll Services IP-based, Future ProofOpen Standards, Full Capability, Good Performance

  • Qualcomm MediaFLOPurpose-built Media Distribution TechnologyA Complete Mobile Media Distribution SystemSystems, Software, ChipsOptimized for Delivery of Multicast ContentStreaming A/VNon-realtime Multimedia File DeliveryIP Data ServiceForward-Link-Only (FLO) Multicast NetworkSeparate (Overlay) From Cellular NetworkFLO Receivers Integrated into Mobile PhonesCellular Network Service IntegrationInteractive ApplicationsAuthentication and Authorization

  • MediaFLO System ElementsFLO Technology: New Air InterfaceLayered Codec, Layered Modulation, 2-11Mbps/6MHz ChannelDynamic Channelization / Independent Coding Rate and ModulationWide Area / Local Area channel IntegrationUHF Spectrum (>700MHz, up to 2.6GHz), 5-8MHz BandwidthMediaFLO Media Distribution System (MDS)Software Systems for Content / Service ManagementContent Channels, Program Guides, System Information (SI)Access Control, Subscription and License ManagementMediaFLO USA, Inc.Network Operator / Service ProviderNationwide Multicast Network DeploymentDelivers Wireless Operators a Base Package of Audio/Video Content

  • DVB-HPrimary Enhancements to DVB-T StandardsAdditional Feature to Support Handheld Mobile ReceptionBattery SavingsMobility with High Data Rates, Single Antenna Reception, SFN Multicast NetworksImpulse Noise ToleranceIncreased General RobustnessSupport for Seamless HandoverH AdditionsService Timeslicing (Receiver Off-Time) for Power SavingsMPE-FEC (Multiprotocol Encapsulation) for Additional RF Robustness 4K Transmission Mode for Mobility / Network Design Flexibility5MHz Mode for Non-Broadcast (DVB-T) EnvironmentsDVB-H is for IP-based Services via MPE insertion

  • DVB-H Functional Blocks

    text

    DVB-HIP Encapsulator

    Streaming

    Files

    ESG

    IP Multicast-basedServices

    DVB-H IP Datacasting

    MPE

    MPE-FEC

    Timeslicing

    DVB-HMPEG Transport StreamConcentrator

    DVB-HModulator

    IP-basedServices

    DVB-HIP Decapsulator

    Streaming

    Files

    ESG

    MPE

    MPE-FEC

    Timeslicing

    AdditionalIP Encapsulator

    DVB-HDemodulator

    4k

    DVB-H TPS

  • DVB-H SpecificsService Time-slicingReduce Average Power ConsumptionEnable Smooth and Seamless Service HandoverSending Service Data in Bursts at Higher BitrateBurst Timing Information Sent (Delta-T for Next Burst)Receiver Off Between BurstsMay Increase Channel Changing Time

    MPE-FECImproved C/N and Doppler Performance in Mobile ChannelsAdditional Levels of RS Error Correction at MPE LayerParity Information (from IP Datagrams) in Separate SectionsFlexible FEC Scheme to Optimize Data-throughput

  • DVB-H Content DeliveryStreaming Media DeliveryVC1/Microsoft WM9Series, H.264/AVCRTP (Real-time Transport), MSB (Multicast) ProtocolSDP (Session Description) for Stream Information

    File DeliveryElectronic Service Guide (Programming and Services)Signaling / Bootstrapping Information (SDP and NSC Files)Audio and Video Media Files (Podcasts)FLUTE (File Delivery over Unidirectional Transport - RFC3926)FLUTE Provides Additional FEC Coding

  • DVB-H IP Datacast Protocol Stack

    text

    Media Streams(Audio/Video)

    Media Files(Audio/Video)

    Electronic Services Guide

    FLUTE (Data Carousel)

    XML, SDP, HTML

    RTP / MSB (Live)

    UDP

    IP (Multicast)

    MPE Encapsulation

    MPEG2/DVB Transport Stream

    DVB-H Physical Layer

    ServiceLayer

    IPLayer

    NetworkLayer

  • DVB-H Trials (Worldwide)AustraliaSydney Trial ServicesCzech RepublicBrno Trial ServicesFinlandTrials, Commercial ServicesFranceMultiple Trial ServicesGermanyMultiple Trial ServicesItalyTurin Trial (Olympics)NetherlandsThe Hague TrialsPortugalLisbon TrialsSingaporeTrialsSpainMultiple trialsUnited KingdomMultiple trialsUnited StatesModeoMediaFLO USA

  • US Mobile TV Turf WarsCOFDM Modulation SchemeTarget Format QVGA@20-30fpsData Throughput ~6.2Mbps (RF channel Dependant)Proprietary TechnologySingle Vendor (Currently)Initial TrialsBetter PerformanceNetwork OperatorVerizon Partnership

    COFDM Modulation SchemeTarget Format QVGA@20-30fpsData Throughput ~6.2Mbps (RF Channel Dependant)Open StandardsBroad Vendor SupportCompleted TrialsGood PerformanceDVB-HMediaFLO

  • Modeo Mobile TV NetworkCrown Castle Mobile Media becomes Modeo LLC

    Crown Castle International SubsidiaryLargest Independent Owner/Operator Wireless InfrastructureOver 10,000 Tower Sites in US

    Acquired 5MHz Unencumbered Nationwide Spectrum (1670MHz)

    Currently Operating DVB-H Mobile TV NetworkNine Site SFN Network in Pittsburgh PASuccessful Completion of Pilot/Consumer Trial in 2005Planning Commercial Launch in 2006 Major Markets (NYC)Targeting Top 30 Markets by 2007Complete Service Headend Upgrade for Commercial Operation

  • Modeo Network Overview

    text

  • Network Technical DetailsTRANSMITTERS9 transmitters (2kW EIRP) in SFN, covering Pittsburgh.BROADCAST BAND AND FREQUENCY1670-75MHz Crown Castle owns 5MHz of L-band spectrum nationwide in USA which was won in FCC auction, 2003DVB-H PARAMETERS2k mode, QPSK 2/3 or 16QAM 1/2, GI 1/4, time-sliced with MPE-FECAMOUNT OF BANDWIDTH USED FOR DVB-HFull bandwidth of multiplex in 5 MHz channel, typically ~4 Mbit/s netVIDEO / AUDIO FORMAT Video: Windows Media WMV9 , QVGA, 25fps, 250kbpsAudio: Windows Media WMAPro, 32-48kbit/sINTERACTIVITY PLATFORM n/aCONDITIONAL ACCESS / DRM TYPE AND PROVIDER Windows Media DRMHEADEND EQUIPMENTThales WM Encoders and servers, Thales IP encapsulators, Axcera and Thales transmitters, Kathrein antennasRECEIVER / TERMINAL EQUIPMENTDiBcom SD module with PDAs, plus prototype devices from several different vendors transmitters

  • Modeo Headend Data Flow

    text

    ContentSource

    WM9Encoder

    WMServices

    DVB-HHeadendServices

    RegionIP Encapsulator

    Timeslice

    SDI(Embedded)

    ASF / IP

    MSB / IP MC

    MPE-FEC

    MSB / IP MC

    ESG

    WMServices

    SFNMIP Inserter

    MPEG TS / ASI

    DVB-HRegionStreamConcentrator

    MPEG TS / ASI

    IP MC

    AdditionalRegions

    MPEG TS / ASI

    Live Channel Encoding

    File ServicesFLUTE

    IP MC

    DVB-H Service Headend

    ContentIngest

    NetworkDistribution

  • More Information on Mobile TVMobile TV Alliancewww.mdtvalliance.org

    Modeo Mobile TV Networkwww.modeo.com

    DVB-H Onlinewww.dvb-h-online.org

    IP Datacast Forumwww.ipdc-forum.org

    Mobile TV Forumwww.mobiletv.nokia.com

    MediaFLO Forumwww.floforum.org

    Open Mobile Alliancewww.openmobilealliance.org

  • Questions?tom.mcdonough@azcar.com

    Technology Retreat 2006

    Thank you, Mark for the opportunity to talk about this new and exciting new sector as part of the worldwide digital television industry.

    I have been involved in Mobile DTV for all of about 10 months now. I have quite a history with DVB-H as I am the principal project engineer and designed and implemented the first (and only) DVB-H broadcast center in North America. So based on my rich and broad background in this new market, I will be presenting a high level perspective of the Mobile TV market space, the various technologies competing, and some specifics regarding the Modeo Mobile TV broadcast network.

    Given the hour time period, this presentation will essentially fly-by this up and coming digital television sector.

    The topics covered today include a brief introduction to the Mobile TV market and perhaps try and answer a question or two as to why?, and how?, or what?. [more here]

    There is tremendous mobile TV trial activity through the world, with competing broadcast technologies. I will introduce various mobile TV broadcast technology group, and try to differentiate these groups highlighting benefits and disadvantages.

    IMG Internet Media GuidesMUPPET - a unidirectional point-to-multipoint transport protocol for the delivery of Internet Media Guide metadata. The MUPPET protocol is based on Asynchronous Layered Coding (ALC), a massively scalable protocol for reliable multicast transport. MUPPET is intended to be used with the Internet Media Guide framework, and in addition may be useful with other applications.

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