8:00 a.m. Breakfast in the TechZone sponsored by IDEA

9:00 a.m. CEO WELCOME & COMPANY UPDATE, Symphony IIISuchit Bachalli, Unilog Join Suchit Bachalli, Chief Executive Officer of Unilog, as he paints his vision for the evolution of the B2B eCommerce landscape and Unilog’s strategy within the market. Understand the steps Unilog is taking to strengthen our mutual partnership and provide an industry-leading eCommerce platform for your business.

10:30 a.m. Break in the TechZone sponsored by Avalara

10:45 a.m. CMS TRAINING, McInTyeire RoomPam Pilch, UnilogLearn how to create a basic static page in CMS. Starting from scratch, we’ll work with images, text formatting, banner management, and Menu Builder.

CREATING AN EFFECTIVE INBOUND AND OUTBOUND DIGITAL MARKETING PROGRAM, Lyric RoomDean Mueller, Real Results MarketingThe most effective digital programs successfully combine techniques for inbound marketing that pull customers and prospects to your site with outbound marketing techniques that push customers and prospects to your site. In this session, we will look at techniques from different marketing automation packages for: drip marketing and lead nurturing, prospecting and lead scoring, the use of triggers based on customer behavior for outbound communication, practical approaches to the use of search marketing and social media for inbound marketing, and interface to sales with CRM and behavior-driven alerts.

JOURNEY MAPPING: PART I, Neely RoomStephan Newenhisen and Kristen Lohman, B2X PartnersJourney Mapping is walking through your customer’s experience. It’s a critical exercise to flip the script on how to assess user experience and design. In this session, B2X Partners walks through the principles and practices of Journey Mapping, and how it’s critical for staying competitive in a digital marketplace.

12:15 p.m. Lunch in Symphony I & II

1:15 p.m. TAXONOMY MAPPING, Lyric RoomNoah Kays, UnilogThis session will provide a detailed review the of taxonomy mapping module within CIMM2, including examples of how to map external taxonomies to a single live, customer-facing taxonomy. Learn strategies for keeping all taxonomies updated and in-sync with each other and gain best practices for taxonomy management.

PANEL: INSIGHTS FOR NEW USERS, Symphony IIIUnilog CustomersIn this customer panel discussion, hear sound advice from seasoned CIMM2 users on how to prepare for your eCommerce launch. Topics discussed will include managing executive expectations, the state of your ERP prior to go-live, dealing with pricing, and planning the implementation project.

SEARCH ENGINE OPTIMIZATION (SEO), Neely RoomJustin King, B2X PartnersSEO is a critical tool for getting your products and services to display in search results. It’s an effort that touches your web development, product data and marketing. How do you build a strategic framework and plan the resources to continue to drive your SEO?

2:05 p.m. TAXONOMY: PART I, Lyric RoomCarl Persson, UnilogThe importance of Taxonomy to your eCommerce experience cannot be overstated – it is the foundational building block for your entire product User Experience to find, search, and consider products that are in your catalog. In part one of the Taxonomy sessions, learn about the fundamentals of taxonomy – including best practices in creating a robust yet usable classification structure, PIM Taxonomies vs. eCommerce Taxonomies, and defining a complete attribute model.

CASE STUDY: IMPROVING ECOMMERCE ADOPTION, Symphony IIIMichael Powers, Hill and MarkesHear first-hand how Unilog customer Hill & Markes significantly increased customer usage of their eCommerce site. Mike Powers, eCommerce and Digital Marketing Manager at Hill & Markes, will share the strategies and tactics his company employed and the business impact they delivered.

2:50 p.m. Break in the TechZone

3:10 p.m. ROUNDTABLES: DATA MANAGEMENT, Lyric RoomNoah Kays, UnilogSit in on this roundtable discussion to gain a high-level overview of various strategies when working with multiple data sources. We’ll review how current CIMM2 users work with the IDW Sync, AD Sync, and data import processes, and discuss batch creation and approval strategies. This round table discussion is meant to provide real world context and examples which will help define the more detailed solutions covered in the Sync 201 and Taxonomy Mapping sessions. This session is a precursor to taxonomy and data synchronization sessions.

ANALYTICS: BASIC, Neely RoomJustin King, B2X PartnersIn this first of two sessions, B2X Partners gives an overview of the strategic role of analytics and how to get started. What role does analytics play in your business strategy today and tomorrow? This is a quick, “hit the ground running” lesson on kickstarting or revitalizing your analytics activities.

LEVERAGE THE CIMM2 API, McInTyeire RoomManzoor Elahi, UnilogUnilog provides a number of API integrations between CIMM2 and a host of different ERPs, payment gateways, tax and freight vendors, and social media sites. Learn about recent enhancements to the APIs and get a demonstration of the tools and steps necessary to test them.

4:00 p.m. UNILOG PRODUCT ROADMAP, Symphony IIIManoo Urs, UnilogDiscover what the future holds for your eCommerce business. Manno Urs, Chief Product Officer of Unilog, will reveal the strategy behind the company’s product development. He’ll also cover recent platform enhancements that customers can take advantage of today.

5:00 p.m. HAPPY HOUR IN THE TECH ZONE, Symphony I

8:00 a.m. Breakfast in the TechZone

9:00 a.m. GUEST SPEAKER: THE FOUR COMMITMENTS OF A WINNING TEAM, Symphony IIIMark Eaton, NBA All StarThis presentation focuses on how to end internal competition in your organization. Mark shares his amazing rise from auto mechanic to NBA All-Star, business leader, radio and TV personality, and entrepreneur and how he discovered his astounding ability and the greatness within him. Learn the secrets that empowered Mark and the Utah Jazz to win hundreds of games and find out how you can apply the strategies of professional sports to transform your life and organization. You will leave with actionable ideas that can be implemented immediately to take your team to the next level.

10:00 a.m. Break in the TechZone sponsored by MITS

10:15 a.m. ANALYTICS: ADVANCED, McInTyeire RoomJustin King, B2X PartnersA more in-depth look at analytics as a business driver. In this session, B2X Partners walks through how analytics provides insights into the levers you can pull to drive your business. This session answers the following challenges: how to measure eCommerce analytics, how to perform Conversion Rate Optimization (CRO), how to build dashboards from raw analytics data, and how to measure your search box performance using analytics.

THE LOGIC BEHIND UNILOG’S SITE SEARCH, Symphony IIIJoe Bennett, UnilogYou want your eCommerce site to serve up the right information to the right people at the right time. Get an inside look at the algorithm behind Unilog’s site search so you can understand the levers you can pull to maximize end-user search results on your site.

JOURNEY MAPPING: PART II, Neely RoomStephan Newenhisen & Kristen Lohman, B2X PartnersIn this second session, B2X Partners leads a real-life example of journey mapping with a distributor website. This is a walk through a customer’s lived experience – from online browsing and shopping, to customer service and returns. It’s not always pretty, but understanding the pain points along the customer journey helps your business understand where and how change can be made.

11:45 a.m. Lunch sponsored by Conexiom in Symphony I & II

12:45 p.m. EXTENDING THE POWER OF CIMM2, Symphony IIIAung Latt, UnilogAre you aware of the additional modules that can extend the power of your eCommerce platform? We’ll review value-add solutions including: InDesign plugin for print catalogs; punchouts; data quality management; native mobile app; multiple taxonomies; and having multiple sites. Learn how others leverage these capabilities to drive better margins and increased efficiency.

TAXONOMY: PART II, McInTyeire RoomRon Thompson, UnilogIn part two of the Taxonomy sessions, we’ll review creating new taxonomies and managing the categories that make up your existing taxonomy, within the Taxonomy Management module. This session will also review attribute management, category-attribute mapping, and configuring your eCommerce category filters.

SYNC 201, Lyric RoomNoah Kays, UnilogUnderstand the various strategies for working with multiple data sources and get a detailed review of the IDW Sync, AD Sync, and data import processes. This session will also include training on batch creation and approval options. By the end of this session, attendees should have a thorough understanding of how to merge various inbound data into a final customer-facing catalog. We’ll also touch on future enhancements to the sync processes.

1:35 p.m. KEYNOTE: CREATING A HIGH PERFORMANCE ECOMMERCE CHANNEL, Symphony IIIJonathan Bein, Real Results MarketingECommerce remains a promising channel for distributors, but many struggle to achieve customer adoption rates that match those of high performance eCommerce sites. Distributors with online revenues of 10% to 20% of total business typically exhibit distinct characteristics that your organization can emulate. Jonathan Bein, Managing Partner at Real Results Marketing, will share his experience based on research with more than 1,000 distributors. This keynote session will cover how customers want to shop separately from how they want to buy, based on research with nearly 10,000 end users. You’ll also learn the role of field sales and inside sales in driving eCommerce revenue, and best practices to compress time-to-value in creating a high performance eCommerce channel.

2:35 p.m. - 3:00 p.m.

CLOSING REMARKS & CUSTOMER RECOGNITION, Symphony IIISuchit Bachalli, Unilog