Unimaxtoys Overview 2010

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AN INTRODUCTION TO:



THE HISTORY OF UNIMAX TOYS

Arthur Chan founded Unimax Toys in 1975 and set out on what has become a journey that

has provided consumers worldwide with innovative high-quality toys, and retailers & other

business partners an honest, trustworthy, partner they have come to rely upon to deliver on

every promise.

In 1975 Hong Kong was emerging as the toy capital of the world. Customers from every

country visited Unimax in search of value priced products. Unimax promised every customer

they could count on Unimax products to be both innovative and of the highest quality. We

knew this combination would deliver long-term success for customers and for Unimax.

What began as a promise, …innovation, quality, and delivery… is now the bedrock principalunder which Unimax has operated for over thirty years.



SUCCESSFUL PARTNERSHIP

While UNIMAX TOYS has grown and evolved, the consistency of our promise has not changed.

Initial product lines were designed for preschool children and Unimax became well known as a

marketer of preschool products. In 1992 Playmates Toys, rich from the success of the Teenage

Mutant Ninja Turtles, was looking for a successful partner for their own growing line of preschool

and basic doll lines. Playmates found that partner in Unimax Toys. Today, Playmates continues its

minority position and as a result both companies have prospered. Unimax has matured into a

successful developer and distributor of trademark toy lines all their own---as well as licensedprograms offered through mass-market and specialty toy and hobby retailers worldwide.



UNIMAX – A TRULY WORLDWIDE CORPORATION

Argentina

AustriaAustralia

Brazil

BelgiumBulgaria

Canada

Chile

ColombiaCosta Rica

CyprusCzech Republic

DenmarkFrance

Germany

GuatemalaHolland

Hong Kong

HungaryIsrael

Japan

KuwaitLebanon

Malaysia

MexicoNew Zealand

Norway

Panama

PolandPortugal

Saudi ArabiaSingapore

South AfricaSpain

Switzerland

TaiwanThailand

UAE

United KingdomUSA

Unimax is a multifaceted marketing company with offices in Hong Kong, Shenzhen, Europe

and America. Unimax has the infrastructure and the experience to successfully distribute &

market products to kids and collectors internationally. Unimax’ financial health enables it to

compete effectively with larger companies---nimble enough to develop, manufacture and

distribute products quickly, with an infrastructure flexible enough to help meet the

expectations of customers and business partners alike.



UNIMAX---

A TRUE PARTNER WITH MAJOR RETAILERS

Early Learning Center

etc. …

Certificate of

Achievement

1999

Certificate of

Achievement

1998

Certificate of

Achievement

1997

Vendor Award of

Excellence

1998

Vendor Award of

Excellence

1997

Vendor of

the Year

1996

YoungIndustrialist

Awards of

Hong Kong

1991

Mr. Arthur Chan

Governor ’s Award

for Industry inConsumer Product

Design

1991

Governor’s Award


Design

1990

Governor ’s Award


Design

1988

Unimax is a quality vendor partner to global retailers. In North America, Unimax is doing

business with every major mass-market retailer (Wal-Mart, Toys R Us, Target, Kmart and KB

Toys), and has developed Panache Place, Inc., a division to focus on mass-market sales and

distribution as well as the Specialty Toy and Hobby Markets. Unimax has been awarded Toy

Vendor of the Year at Toys R Us, and is a recipient of Target’s Vendor Award of Excellence.



OUR OWN GREAT ACTION TOY

& COLLECTIBLE BRANDS…Successfully Developed & Distributed to

Mass and Specialty Market Retailers



FORCES OF VALOR…a name synonymous with extreme die cast detail and

historical accuracy---in 1:32, 1:48, 1:72 and 1:16 scales. Since 2003, F.O.V. has

been making its mark in both the mass and specialty toy markets, becoming ahighly sought after product with adult collectors and youngsters alike worldwide.

In 2010, its popularity among military fans continues to grow---even as UNIMAX

expands the program with exciting new offerings! FORCES OF VALOR has

become a true, flagship brand for our company---exemplifying our commitment to

high quality without sacrificing value…

…IS THE PREEMINENT

MILITARY COLLECTIBLE

BRAND!



…Awesome armor, aircraft, soldiers and ships---all created in premium die cast metal and plastic. FORCES OF VALOR’s down-to-the-rivets authenticity and weathering truly bring the

battle home…for even the most discriminating military enthusiasts. Our notoriety and experience developing and distributing the most detailed military collectibles available in the

mass and specialty markets today make UNIMAX TOYS an obvious choice to represent licenses that demand extreme detail and authenticity---in either toy or high-end collectibleformats!



When TARGET wanted to offer a ‘value-to-consumer’ program of boy’s action toys,

affordably priced for 2009’s price-conscious patrons, UNIMAX TOYS delivered withits own FEARLESS FORCES…1:18 scale heroes and villains boasting all the great playability you’d expect from more expensive, licensed products.

With a cool cast of super-poseable characters, detailed accessories and vehiclesku’s, the exciting FEARLESS FORCES story continues to be told to children and collectors at TARGET stores nationwide…filling a niche for America’s upscale

mass-market retailer and its all-important consumers---both looking for compelling products at prices that are hard to beat during a tough economy.



WARFIGHTERS, ARMOR AND AIRCRAFT OF YESTERDAY AND TODAY…BATTLE READY

AND FULLY ARTICULATED FOR ACTION- PACKED PLAY…OR DISPLAY!

BRAVO TEAM is our popular program of action figures and armor, available in 1:18, 1:32,

1:48 and 1:72 scale all plastic construction. When only the ‘real deal’ will do, kids and collectors gravitate to this line of authentically detailed and accessorized products---an

homage to the modern ‘fighting man’ and the mighty machines that bear him into battle! Sold today in both the mass and specialty markets, BRAVO TEAM is a ‘go to’ brand for military fans of all ages…and a great example of UNIMAX TOYS’ tradition of military themed

toy products.



The most realistically detailed 1:18 military actionfigures on the market today, BRAVO TEAM’s WW2

and MODERN soldiers deliver loads of play valueand collectibility.





Through a 2008 collaboration with Osprey, the world’s most renowned

publisher of illustrated military history, Unimax Toys was able to offer

AGES OF ACTION---an exceptionally detailed and authentically

accessorized action figure line designed to capture the imaginations of ancient history buffs the world over.

Today, these beautifully sculpted and packaged figures are sold by fine

specialty toy stores---and are collected by ‘enthusiasts’ who can really

appreciate their level of ‘museum quality’ 1:18 scale detail!



DINO WARRIORS, one of UNIMAX’ own in-house developed lines, debuted at TARGET stores nationwide in the summer of 2005---a unique action figure

program that coupled fantastic dino-like beasts with brave humanoid warriors

from a far off world.

Produced in highly poseable and collectible 1:18 scale, the DINO WARRIORS assortment impressed consumers with its detailed, colorful designs and a

creative action-adventure mythology kids could really play along to!



…A colorfully detailed, imaginative action figure line that illustratesUNIMAX TOYS’ ability to successfully develop, produce and distribute products in the ‘fantasy’ mythos.



In 2007, UNIMAX broke into the exciting RC market with its own RADLINE RC

ELITE & MASTER SERIES Vehicles---hobby grade quality you can “modify and

maximize” for true, competitive RC racing!

With products created for both the experience levels of mass market and

hobby consumers, RADLINE RC offers a full complement of upgrade and

replacement parts---allowing beginners and hard-core enthusiasts many options to customize their vehicle’s performance. Look for these adrenalin

packed, aggressively styled products at TARGET stores and fine hobby stores

today.



A QUALITY LICENSEE PARTNER

Over the years, UNIMAX TOYS has partnered with major licensors to successfully launch brands in

both the mass market and the specialty toy markets. Current licensors include: Anne Geddes, General

Motors, Lockheed-Martin, Bell, Boeing and Northrop-Grumman. We have also enjoyed licenses with

Sesame Street Workshop, Universal Studios, and the widely distributed American Baby Magazine.



PROVEN LICENSE SUCCESS – MASS MARKET

The successful launch of Anne Geddes Babies demonstrate an ability to deftly work with licensors andretailers to meet the needs of both. In 1996, Anne Geddes was enjoying a substantial business selling high

quality books and greeting cards featuring images of babies in a variety of animal and flower outfits. Unimax

approached the Geddes Group with the idea of recreating her images as dolls. The Geddes Group wanted toexpand their business to include dolls but was concerned that the distribution of the dolls in the mass market

would hurt the specialty card and book business. Unimax approached Target Stores about an exclusivelaunch of the Anne Geddes Baby Bunnies and developed a storewide promotion of all Anne Geddes products

including books, cards and dolls for a strategic launch at Easter 1997. Unimax & Anne Geddes believed that

Target’s upscale mass-market image would protect the Brand and that Target’s feature of the Anne Geddesproperty could propel the volume and awareness substantially. The launch was a win-win. Target sold over

523,000 pieces of the Baby Dolls ($20 retail) in 1997.

The Geddes Group was subsequently approached by other, larger toy manufacturers (Mattel, Playmates…)

but after evaluating Unimax’ performance and overall partnership, rejected their proposals outright. Unimax

later rolled out the Anne Geddes Baby Dolls to Toys R Us in 1998, Kmart & Kaybee in 1999, and Wal-Mart in2000. On Thanksgiving weekend 2002, Kaybee sold 44,000 pieces of a select SKU. The Anne Geddes

Group’s confidence in Unimax has paid off handsomely.



PROVEN LICENSE SUCCESS – SPECIALTY RETAILERS

Unimax was selected by Sesame Street Workshop to launch Sagwa, the Chinese Siamese Cat in 2002.Sesame Street Workshop, PBS, & Cinegroupe have a long-term strategy for Sagwa. In year one they

wanted distribution in the specialty toy market. Then in year two they wanted to maintain the

specialty market but also introduce unique new products to the mass market. Unimax demonstratedthe ability to deliver in both markets. Panache Place, Inc., (wholly owned subsidiary) focuses on

distributing and marketing products to the specialty toy, hobby, and specialty doll retailers. Sesameawarded the Sagwa property to Panache Place and the brand launched at FAO Schwarz, Zany Brainy,

and hundreds of independent toy stores.



• Over 30 Years experience delivering high quality products to a widedemographic of kids and collectors…

• A history of creating only the safest products—toys that are produced to

meet or exceed established safety requirements…

• The proven ability to deliver exciting products for licensors including

dolls, plush, action figures and highly detailed die cast metal replicas…

• Maintains long term relationships with demanding licensors---extending

the viability of their brands far past typical retail life cycles…

• Able to sell products within the mass, specialty, hobby and collector markets through an established global distribution infrastructure…

• A nimble and responsive company led by experienced toy industry veterans, employing diversely skilled development, production and sales

teams…

• Enthusiastic about developing great playthings and collectibles based on

imaginative I.P.’s and licenses!

…A HISTORY OF PROFESSIONALISM & SUCCESS

Documents

Unimaxtoys Overview 2010