Unit 4- Business Communication

Information

Can come from a variety of sources. The effective business will consider and utilize information from all sources before

making business decisions.

What ways could a business like Jack Wills find use information?

On Screen

Written Verbal

Web-based

Multimedia

Kirsty LiuMarketing

Exec

Why? What is the purpose?

- Updating knowledge

- Informing future developments

- Strategic direction and SWOT analysis

- Offering competitive insight

- Communicating sales promotions

- Inviting support for activities

Internal & External Sources

Internal & External Information made available by individual departments such as:

-------

Data & statistics

- ------

Task 1- What are the internal departments/functional areas involved with

providing information? What information may be relevant?

Internal & External Information made available by individual departments such as:

-------

Data & statistics

- ------

Task 2- What are the external sources of data? Also, be specific in WHICH ones are relevant to Jack Wills, for example WHICH trade groupings

would interest JW?

I have sent you the assignment brief & some website links via Edmodo. Have a look on the

websites and make notes on anything you think may be relevant in our work. Key information, data, statistics etc. Remember to reference the

sources of your information.

WHO Question Further Research?Kirsty In what way does Jack Wills use verbal

information?

Staff What written information do you get about your customers?

Staff What is the onscreen information that you have in store?

You What multi-media does Jack Wills utilise? In-store computers? TV Advertisements etc?

You What do you think of http://www.jackwills.com/en-hk/home

You / Staff Is Jack Wills embracing or entering the Asian market?

Kirsty How much freedom do you have to use local information & promote a ‘Hong Kong’ Jack Wills.

You What is the purpose of the icam in shops? Fun or research?

Staff / Kirsty Who is Jack Wills target market?

You / Kirsty What is Jack Wills mission statement

You How many logos to Jack Wills have?

You What is Jack Wills strapline?

Kirsty How do you communicate with customers outside of the store to promote Jack Wills across Hong Kong?

Kirsty Does Jack Wills HK do anything different to UK?

Kirsty Does Jack Wills HK have a Hong Kong based marketing department?

What are the purposes for Jack Wills gathering/distributing information?

Why is this important to Jack Wills Hong Kong

To update their knowledge

To plan for future developments

To contribute to SWOT analysis

For competitive insight

To communicate promotions (distribute)

Where does Jack Wills internal information come from?

What sort of information can each of these provide?

Finance department

Sales department

Human Resources department

Production department

Marketing department

Customer services department

M1Now that you have identified the information used in Jack Wills, you thought it would be useful to analyze the reasons behind the choices.

Add to your presentation• Analyze- What does this mean?

• Why the type of information was used • Why the source of each type of information was chosen & how this is

relevant to JW

VerbalWritten

D1Add to your presentation materials, an evaluation of the appropriateness of the information used to make strategic decisions at Jack Wills.

You must use at least 2 sets of information that have been used to make a business decision. How appropriate is the information source in making these decisions?

Evaluate- What does this mean?

Submission Date: Fri 6th