Unit 4- Business Communication. Written. Information. Kirsty Liu Marketing Exec. Verbal. Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business decisions. - PowerPoint PPT Presentation
Unit 4- Business Communication
Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business decisions.
What ways could a business like Jack Wills find use information?On ScreenWrittenVerbalWeb-basedMultimediaKirsty LiuMarketing ExecWhy? What is the purpose?- Updating knowledge
- Informing future developments
- Strategic direction and SWOT analysis
- Offering competitive insight
- Communicating sales promotions
- Inviting support for activitiesInternal & External SourcesInternal & External Information made available by individual departments such as:
Data & statistics
Task 1- What are the internal departments/functional areas involved with providing information? What information may be relevant? Internal & External Information made available by individual departments such as:
Data & statistics
Task 2- What are the external sources of data? Also, be specific in WHICH ones are relevant to Jack Wills, for example WHICH trade groupings would interest JW?
I have sent you the assignment brief & some website links via Edmodo. Have a look on the websites and make notes on anything you think may be relevant in our work. Key information, data, statistics etc. Remember to reference the sources of your information.
WHOQuestionFurther Research?KirstyIn what way does Jack Wills use verbal information?StaffWhat written information do you get about your customers?StaffWhat is the onscreen information that you have in store? YouWhat multi-media does Jack Wills utilise? In-store computers? TV Advertisements etc?YouWhat do you think of http://www.jackwills.com/en-hk/home
You / StaffIs Jack Wills embracing or entering the Asian market?KirstyHow much freedom do you have to use local information & promote a Hong Kong Jack Wills. YouWhat is the purpose of the icam in shops? Fun or research?Staff / KirstyWho is Jack Wills target market?You / KirstyWhat is Jack Wills mission statementYouHow many logos to Jack Wills have?YouWhat is Jack Wills strapline?KirstyHow do you communicate with customers outside of the store to promote Jack Wills across Hong Kong?KirstyDoes Jack Wills HK do anything different to UK?KirstyDoes Jack Wills HK have a Hong Kong based marketing department?
What are the purposes for Jack Wills gathering/distributing information?Why is this important to Jack Wills Hong KongTo update their knowledge To plan for future developmentsTo contribute to SWOT analysisFor competitive insightTo communicate promotions (distribute)Where does Jack Wills internal information come from? What sort of information can each of these provide? Finance departmentSales departmentHuman Resources departmentProduction departmentMarketing departmentCustomer services department
M1Now that you have identified the information used in Jack Wills, you thought it would be useful to analyze the reasons behind the choices. Add to your presentationAnalyze- What does this mean?
Why the type of information was used Why the source of each type of information was chosen & how this is relevant to JW
D1Add to your presentation materials, an evaluation of the appropriateness of the information used to make strategic decisions at Jack Wills.
You must use at least 2 sets of information that have been used to make a business decision. How appropriate is the information source in making these decisions?
Evaluate- What does this mean?
Submission Date: Fri 6th