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UNPACKING THE EXPERIENCE ECONOMY. AARRON SPINLEY, EXPERIENCE ANTHROPOLOGIST
SAP ASIA PACIFIC & JAPAN
JUST WHAT EXACTLY IS THE EXPERIENCEECONOMY?
Will the universe cease to exist?
Is Elvis alive?
What is really going on Area 51?
6INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
7INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
8INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
9INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CONSUMER
PRICE
INDEX
1960 - 2010
Image Source: https://go4life.nia.nih.gov/wp-content/uploads/2018/07/social-share-tile.jpg
CONFIRMATION
DUNNING KRUGER
COGNITIVE DISSONANANCE
GMO’s Safe to Eat
Scientists v Public
Animal Research
Human Evolution
Childhood
Vaccinations
of American republicans
believe that Aladdin’s
homeland of Agrabah,
should be bombed.
41%
Public Policy Polling, Dec 2015Image Source: https://disney.fandom.com/wiki/The_Sultan%27s_Palace?file=Aladdin_Palace.jpg
Image Credit: Erik S. Lesser
s y s t e m
2010
-
2013
11- CB Insights
2014
-
NOW
365- CB Insights
18INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀImage Source: Wikimedia
Operational Data
W H A T
Disruption Zone
NEW VALUE
T H E
DISRUPTOR
M O D E L
Disruption Zone
NEW VALUE
Experience Data
W H Y
The Experience Economy
is the prevailing drivers of economic value derived from societal behaviour.
THANKYOU!
Aarron Spinley
Experience Anthropologist SAP Asia Pacific & Japan
@aarronspinley
