BRANDGUIDELINES

UPDATED AUGUST 2015

CONTENTSIntroduction

BRAND ELEMENTS

Academic Signatures

Academic Signatures: Lambuth

Academic Logo Clearances

Prohibited Reproduction

Departmental Identities

Brand Colors

Academic Logo Colors

Compatible Typefaces

Positioning Statement

BRAND EXTENSIONS

Academic Logo + Wedge Design

Wedge and Pinstripes

Wedge and Pinstripes: Other Uses

University of Memphis Copy Abbreviation

Photography

Software Standards

Affirmative Action Statements

Brand Examples

3

4

6

7

9

10

11

12

13

14

14

15

16

17

18

19

20

20

21

3

AT THE UNIVERSITY OF MEMPHIS, WE ARE DRIVEN BY DOING.

We created this brand identity for the UofM to stand apart. This identity takes on many forms—in publications, on outdoor boards, in newsletters, in person—but each item sets us apart from others.

We are one brand. We have one face and speak with one voice. This ensures that all printed and online communications are polished and professional.

You are the keeper of our brand. With this document, you’ll discover how to use our visual identity correctly while always capturing the can-do spirit of our institution.

Be consistent. By consistently putting forth a unified image, we are bringing value, prominence and awareness to our university.

When in doubt, contact us. Don’t improvise. We’re here to help you. For any questions or concerns, consult the UofM Marketing and Communication Department at 901-678-2843 or logo@memphis.edu.

It represents what we value:• Action• Hard work• Pragmatism• Curiosity• Collaboration• Innovation

And explains who we are:• Confident• Proud • Unapologetic• Outgoing• Optimistic• Driven

OUR BRAND IS MUCH MORE THAN A LOGO. IT’S OUR IMAGE.

3

4

BRAND ELEMENTS

Our signatures consist of the UofM Academic Logo, the University Wordmark and three other identities, for which usage is restricted to specific entities of the University. All marks are registered with the U.S. Patent Office. The UofM has exclusive ownership rights of these marks. Whenever these marks are used they must carry the proper “®” and “TM” as shown.

For questions, concerns or licensing contact the UofM Marketing and Communication Department at logo@memphis.edu.

The UofM Academic Logo is intended for use on all digital and printed materials, both internal and external, and should be used in place of the leaping Tiger logo on all non-athletic materials, except where otherwise noted.

The Wordmark should only appear in the provided proportions, either to the right of or directly below the Academic Logo.

ACADEMIC SIGNATURES

Academic Logo

The University Pillar Mark may be used in certain instances as a standalone graphic. When used in this manner, the University Wordmark should also be present on the same page.

Pillar Mark

The University Wordmark should only be used by itself when the Pillar mark is featured as a separate design element on the same page, within the same marketing materials.

University Wordmark

CriticalConversations

5

The Alumni Association logo is reserved for use on Alumni Association communications and promotions. Additional information regarding this symbol may be obtained by calling the Alumni Association.

Alumni Association Logo

Only UofM-approved initiatives and university groups may appear paired with the Pillar mark. Please contact the UofM Marketing and Communication Department for questions or to obtain approval for any proposed initiatives.

Initiative / University Group Logo CriticalConversations

BRAND ELEMENTS

ACADEMIC SIGNATURES The University Seal may only be used on official

documents such as transcripts, major report and research covers, diplomas, contracts, formal invitations and engraved notecards.

University Seal

The athletic logo may only be used for promotion of our Athletic Department and its licensed suppliers. Additional information regarding this symbol may be obtained by contacting the Athletic Department.

Athletic Logo

StudentActivitiesCouncil

Student_Activities_Council_Mark.pdf 1 8/20/15 4:35 PM

6

BRAND ELEMENTS

ACADEMIC SIGNATURES: LAMBUTH

For the preferred UofM Lambuth logo, the Pillar mark and UofM Wordmark are used, with Lambuth underneath. But for this case only, the word “Lambuth” is increased in size, to give the word more prominence.

Preferred Lambuth Logo

The secondary UofM Lambuth logo is used for internal facing marketing materials only. This logo uses the UofM Pillar mark with the Lambuth Wordmark in Formata to the right and centered vertically.

Secondary Lambuth Logo

Lambuth Departmental Identities use the secondary Lambuth logo with the departmental name set beneath. The Lambuth Wordmark is centered vertically with the Pillar Mark, regardless of the number of lines the departmental name requires.

Lambuth Departmental Identities

The University Pillar Mark may be used in certain instances as a standalone graphic. When used in this manner for UofM Lambuth, the Lambuth Wordmark should be presented below, as shown to the right.

Lambuth Pillar Mark

There are specific guidelines for use of the UofM Lambuth signatures. All marks are registered with the U.S. Patent Office. The UofM has exclusive ownership rights of these marks. Whenever these marks are used they must carry the proper “®” and “TM” as shown.

For questions, concerns or licensing contact the UofM Marketing and Communication Department at logo@memphis.edu.

7

ACADEMIC LOGOCLEARANCES

BRAND ELEMENTS

To create maximum impact, the primary Academic Logo requires specific clear space around all sides. This clear space should be free of imagery, graphics, folds or any other element that may interfere with the clarity of the brand.

Clear SpaceMinimum

Wordmark Spacing

The space is measured by the cap height of the letter “T” in “THE” in the Wordmark, as indicated to the right.

Minimum reproduction size is 1.25” in length.

To guarantee consistency, the logo also requires specific spacing between the Pillar mark and the accompanying Wordmark. This space should be maintained at all sizes and scaled proportionately with the logo. The space is measured by the width of the letter “O” in “OF” in the Wordmark, as indicated to the right.

8

ACADEMIC LOGOCLEARANCES

BRAND ELEMENTS

Pillar Mark Clear SpaceMinimumThe space is measured by the height and width of the “of” in the Pillar Mark, as indicated to the right.

CriticalConversations

9

BRAND ELEMENTS

The main thing to keep in mind when using UofM marks is not to alter the images in any way. This means NO stretching or distorting the image, and definitely NO recreating any marks. All logos are available for download.

For questions or concerns, contact the UofM Marketing and Communication Department at logo@memphis.edu.

PROHIBITED REPRODUCTION

Do’s:

Don’ts:

• Use the electronic logo files provided in the download folder.• Scale all marks proportionally.• Use the primary Academic Logo or the appropriate

departmental ID for your college, department, or division.• Use a minimum reproduction width of 1.25 inches for the

UofM Academic Logo.

• Don’t recreate or distort the official university logos.• Don’t squash or squish the official university logos.• Don’t create your own logo or add elements to the

official university logos. • Don’t surround the logo with a shape, other than the

wedge (such as a box or an outline). • Don’t reproduce the logo on textures or backgrounds

that may impair legibility.

Minimum Logo Reproduction

1.25 inches

10

BRAND ELEMENTS

Branding is about one voice/one face, so to create varying identities is counter to our objectives and confusing for the public. Specific colleges, schools, departments and offices should not print their individual “logos” in lieu of or in addition to the Academic Logo on any printed material.

DEPARTMENTAL IDENTITIES

Departmental Identity SpecificsDepartmental names can be represented either below or to the right of the Academic Logo.

When below the logo, the University Wordmark should always be centered vertically with the Pillar mark, regardless of the number of lines the departmental name requires.

When to the right of the logo, the Academic Logo and the departmental name should be separated by a vertical line with the departmental name remaining the same size, regardless of the number of lines required. See examples to the right.

11

BRAND ELEMENTS

Approved color usage for the University’s brand allows for several options in print production.

The brands should always appear in one of the color configurations shown. Altering colors or changing color combinations is prohibited.

BRAND COLORS UNIVERSITY BLUEOur official spot color for University logos, signage and branded items is PMS 287. If the printing situation does not allow for a spot color, please use the four color values listed as an alternate. If you have questions about what color to use, please contact the UofM Marketing and Communication Department.

PMS 287 C 100c 72m 0y 18k

UNIVERSITY GRAYThe official spot color for University Gray is PMS 423. Metallic 877 can be used when special printing needs are appropriate. If the printing situation does not allow for a spot color, please use the four color values listed as an alternate.

PMS 423 C 0c 0m 0y 45k

SECONDARY BLUEThis brand color should be used only as an accent, where the darker blue (PMS 287) is dominant.

PMS 298 C 70c 0m 0y 0k

12

BRAND ELEMENTS

The Academic Logo should always appear in one of the color configurations shown on this page. Altering colors or changing color combinations is prohibited.

At times, the Pillar mark can be used as a standalone element separate from the Wordmark. When used alone, this logo should appear in one of the color configurations shown on this page. Altering these colors or changing color combinations is not allowed.

The two color with stroke version should only be used when absolutely

necessary to increase legibility. The two color version with no stroke

is the preferred version.

TWO COLOR

TWO COLOR

TWO COLOR WITH STROKE

ONE COLOR

TWO COLOR REVERSE

ONE COLOR REVERSE

ONE COLOR

TWO COLORREVERSE

ONE COLORREVERSE

ACADEMIC LOGO COLORS

13

BRAND ELEMENTS

The University brand includes the use of complementary typefaces. The preferred fonts are Bitter, Mission Gothic and Formata.

The UofM Marketing and Communication Department has a license to use these fonts. You will need to purchase a license for the use of Mission Gothic and Formata. Bitter is a free font available on various font websites.

This typeface is used for display/headlines and subheads.

This typeface is used for subheads and shorter body copy.

This typeface is used for extensive body copy and editorial purposes.

COMPATIBLE TYPEFACES

Bitter

Mission Gothic

Formata

Bitter RegularBitter ItalicBitter BoldBitter Bold Italic

Mission Gothic Thin Mission Gothic Thin ItalicMission Gothic Light Mission Gothic Light ItalicMission Gothic Regular Mission Gothic Regular ItalicMission Gothic BoldMission Gothic Bold ItalicMission Gothic Black Mission Gothic Black Italic

Formata LightFormata Light ItalicFormata RegularFormata ItalicFormata MediumFormata Medium ItalicFormata BoldFormata Bold Italic

MISSION GOTHIC THIN MISSION GOTHIC THIN ITALICMISSION GOTHIC LIGHT MISSION GOTHIC LIGHT ITALICMISSION GOTHIC REGULAR MISSION GOTHIC REGULAR ITALICMISSION GOTHIC BOLDMISSION GOTHIC BOLD ITALICMISSION GOTHIC BLACK MISSION GOTHIC BLACK ITALIC

BITTER REGULARBITTER ITALICBITTER BOLDBITTER BOLD ITALIC

14

BRAND ELEMENTS

Driven by doing.

At the University of Memphis, we are Driven by Doing. Like the hard working, vibrant city we live in, we’re accessible, yet diverse—with hands-on opportunities that meet the needs of a wide variety of students. UofM offers everything found at a traditional university, while remaining pragmatic, flexible and real, with the culture, soul and authenticity that define Memphis at the forefront.

POSITIONING STATEMENT

Treatment ExamplesThe positioning statement should always be set in the Bitter typeface. When used as a prominent typographic element, it does not need a period and should be set in all caps.

When used as a tagline, the “d” in “doing” should stay lowercase and the statement should end in a period.

Driven by doing.

15

BRAND EXTENSIONS

The UofM “wedge” is intended primarily as a container for the University of Memphis Academic Logo on materials where the primary background is white. While the colors, position and orientation of the wedge may be altered (within guidelines) to suit their application, the pitch/angle (68.5˚) of the wedge and its overall size relative to the Academic Logo and Wordmark should remain consistent with these examples and the working files provided. The side of the UofM wedge that does not end in an angle should bleed off of the page, when possible.

There are two “Wedge + Logo + Wordmark” scale variations. Contact the UofM Marketing and Communication Department to obtain these files.

One of four colors may be used for the wedge graphic, but the light blue (PMS 298) should not be used where it is the dominant color. PMS 298 should be used only as an accent, where the darker blue (PMS 287) is dominant.

The pitch/angle of the wedge is 68.5,̊ and the wedge point can be oriented either up or down and point either left or right.

ACADEMIC LOGO + WEDGE DESIGN

Wedge + Logo Variations

Wedge Color OptionsWedge Angle

Wedge + Extended (large) Logo + Wordmark

Wedge + Contained (small) Logo + Wordmark

68.5°

16

BRAND EXTENSIONS

The pinstripe graphic may be used in conjunction with the wedge design for headlines, callouts and other treatments to add visual interest.

When resizing these elements, the size, width and scale of the pinstripes relative to the wedge should be maintained. When height-adjusting, the pinstripes should be adjusted to maintain an acceptable width between stripes, with the goal of avoiding stripes that are either too close together or too far apart. The optimal stroke width for the pinstripe element is 0.25 points for printed materials. This point size may be adjusted for oversized print situations.

WEDGE AND PINSTRIPES

17

BRAND EXTENSIONS

Larger wedge designs may be used to contain headlines, body text or additional graphics (e.g., sponsorship logos or photos) when needed. It can also be used as a transparent element over a photograph. Use best judgement when determining the level of transparency, based on legibility of text and visibilty of image.

Usage examples of the larger wedge design are shown to the right. The wedge design should be used for emphasis and to create heirarchy.

Be mindful of overusing the wedge as a design element in individual pieces.

WEDGE AND PINSTRIPES: OTHER USES

HEADLINE, CALLOUT OR OTHER TEXT

Body copy lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum commodo tellus, sed blandit dolor aliquam vitae. Donec augue urna, convallis eget lacus vel, pharetra placerat est. Proin congue semper massa. Cras eleifend leo in venenatis efficitur. Class aptent taciti sociosqu ad litora torquent per conubia nostra.

HEADLINE, CALLOUT OR OTHER TEXT

18

BRAND EXTENSIONS

For the sake of brevity and colloquialism, “University of Memphis” is often shortened. In this event, there should be no spaces between any of letters; it should appear as UofM.

When used in a headline with all uppercase letters, the “of” in UofM should still be lowercase.

UNIVERSITY OF MEMPHIS COPY ABBREVIATION

UofM EARNS TOP HONORS...UofM earns top honors...

19

BRAND EXTENSIONS

Photography captures the essence of UofM’s brand. When selecting and planning photography, consider utilizing shots that showcase our core values. UofM photography style strives to capture campus activity, along with our active, can-do attitude. When creating externally-facing marketing pieces (e.g. billboards, print ads, brochures, posters, etc.), consider using a spontaneous, editorial approach, with moments happening naturally. Shallow depth of field and available light also define our style. We understand this may be challenging—and not always feasible—for certain projects. For internal (non-public) pieces, use best judgment in trying to communicate UofM’s brand along with department-appropriate photography. When communicating about the UofM as a whole, try to use highly contrasted black and white photography. This allows us to use a stylized and easily recognizable photography treatment for general branding materials. Use black and white photography for the main images in a piece, with color photography as a secondary. A black and white photograph is preferred as the cover image for printed marketing materials. A few examples are shown to the right. These and other approved UofM photographs can be downloaded at flickr.com/photos/u_of_m/sets. For photography selection assistance, contact the UofM Marketing and Communication Department at logo@memphis.edu.

PHOTOGRAPHY

20

B: Must appear on all other publications, newsletters and forms produced for off- campus distribution, as well as on major university websites.

The University of Memphis, a Tennessee Board of Regents institution, is an Equal Opportunity/Affirmative Action University. It is committed to education of a non-racially identifiable student body.

BRAND EXTENSIONS

Use of software other than those listed does not conform to industry standards and should not be used for print design.

Please be aware that the University is under a Federal Court desegregation order that dictates our statements and their use. It is University policy to accurately portray our diversity in publications, websites, etc. Stereotyping individuals either in pictures or words is unacceptable.

SOFTWARE STANDARDS

AFFIRMATIVE ACTION STATEMENTS

Adobe InDesign. Publisher may be used with UofM approved templates only.

LayoutAdobe Illustrator

Vector Graphics

Adobe Photoshop

Raster Images/Photography

The University has four affirmative action statements that are to be used as follows:

A: Must appear in all student recruitment and employee recruitment publications (viewbook, bulletin, main and recruitment websites, etc.).

The University of Memphis does not discriminate against students, employees, or applicants for admission or employment on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by the University of Memphis. The following person has been designated to handle inquiries regarding non-discrimination policies: Latosha Dexter, Interim Director for Institutional Equity, vldexter@memphis.edu, 156 Administration Building, (901) 678-2713. The University of Memphis policy on nondiscrimination can be found at http://policies.memphis.edu/UM1381.htm.

C: Must appear on all letterhead stationery, internal forms, electronic forms and memoranda, purchased advertisements in newspapers, journals, etc., and in other instances where space does not allow for Statement B.

A Tennessee Board of Regents Institution An Equal Opportunity/Affirmative Action University

D: Must appear in faculty employment opening announcements, flyers and non-purchased advertisements mailed or electronically sent off-campus. The statement should be set in 6- or 7-point type and centered on the back panel or back cover of each publication or at the bottom center of advertisements, flyers, etc.

The University of Memphis, a Tennessee Board of Regents institution, is an Equal Opportunity/Affirmative Action employer. We urge all qualified applicants to apply for this position. Appointment will be based on qualifications as they relate to position requirements without regard to race, color, national origin, religion, sex, age, disability or veteran status.

21

BRAND EXAMPLES

DOIN

GDR

IVEN

BY

Driven by doing.

What drives us to do more? At the U of M, we believe it’s the

city that surrounds us. Here, students can make real-world

contributions every day in Fortune 500 offices, art galleries,

community programs and research labs across Memphis.

As a result, we have a learning relationship that not only

helps our own city thrive, but drives our students to success

both here and beyond.

CAN A CITY DOUBLE AS A CLASSROOM?

WELCOME TO THEWORLD’S LARGESTCLASSROOM.

Driven by doing.

WHO HAS THE SAFEST CAMPUS IN TENNESSEE?

For the second year in a row (not to mention the sixth time in eight years), the UofM has the lowest crime rate of the ten largest universities in Tennessee. In fact, our campus incident rate was almost 40% lower than those schools, according to the Tennessee Bureau of Investigation.* How’d we do this? By building a campus and fostering a culture that always puts students’ education—and most importantly, their safety—first.

Driven by doing.of

of

* Tennessee Bureau of Investigation, Crime on Campus 2014 Report

WELCOME TO TENNESSEE’S SAFEST LARGE CAMPUS.

Bordered on three sides by non-

thru streets, car and foot traffic

is almost entirely school-related.

That’s just one of the reasons UofM

boasts by far the lowest campus

incident rate in Tennessee—almost

40% lower than any of the state’s

ten largest schools, according to the

Tennessee Bureau of Investigation.

And with campus-wide initiatives, ongoing

enhancements in technology and regular

performance reviews, we’re committed to an

environment where your comfort, confidence and

safety are paramount.

• UofM police officers on duty 24/7, patrolling by car, bike and foot

• 600 campus security cameras

• Strategically-placed outdoor emergency telephones

• Tiger Escort program to accompany students, faculty, staff and visitors around campus after dark

• Mass emails, text messages and an outdoor loudspeaker system during severe weather or other emergencies

WITH OVER 20,000 STUDENTS IN A METRO AREA OF 1.13 MILLION, YOU’D EXPECT A CAMPUS THAT’S ANYTHING BUT TRANQUIL. IN FACT, FIRST-TIME VISITORS ARE OFTEN AMAZED AT THE PEACEFUL AND RELAXED VIBE.

CAMPUS SAFETY

1110

WANT TO PREPARE

FOR THE REAL WORLD? GO TO

SCHOOL IN IT.

IN A CITY THAT HAS CHANGED THE WORLD IN MORE WAYS THAN ONE, WE’RE DRIVEN TO DO

THE SAME. AND STARTING HERE, SO CAN YOU.

UofM researchers and faculty are leaders in over 250 fields of study.

That means a wealth of academic choices and challenges.

But in the heart of the nation’s 20th largest city, learning isn’t limited

to classrooms or labs. Memphis is a hub of international commerce,

culture and creativity. Whatever your passion, here you’ll discover

endless paths toward pursuing it.

UofM Undergraduate Degree Programs

African and African American Studies (BA)

Anthropology (BA)

Biology (BS)

Chemistry (BS/BSCh) · General Chemistry · Biochemistry

Computer Science (BS)

Criminology and Criminal Justice (BA)

Earth Sciences (BA) · Geoarchaeology · Geography · Geology

Economics (BA)

English (BA) · African American Literature · Creative Writing · English as a 2nd Language · Language and Linguistics · Literature · Professional Writing

Foreign Languages (BA) · French · German · Greek · Italian · Japanese · Latin · Russian · Spanish · Multiple Concentrations

History (BA)

International Studies (BA) · Area Studies · Global Processes

Mathematical Sciences (BS) · Mathematics · Statistics

Philosophy (BA)

Physics (BS) · General Physics · Materials Science· Applied Physics· Physics for Medical Sciences

Political Science (BA)

Psychology (BA) · Behavioral Neuroscience · Cognitive Science · General Psychology

Social Work (BA)

Accounting (BBA)

Business Economics (BBA) · Financial Economics

COLLEGE OF ARTS AND SCIENCES

FOGELMAN COLLEGEOF BUSINESS ANDECONOMICS

Biomedical Engineering (BSBE)

Civil Engineering (BSCE) · Construction Engineering · Environmental Engineering · Geotechnical Engineering · Structural Engineering · Transportation Engineering

Computer Engineering (BSCPE)

Electrical Engineering (BSEE) · Computer Engineering · Electrophysics · Systems and Signals

Engineering Technology (BSET)

Mechanical Engineering (BSME)

Liberal Studies (BLS) · Asian Studies and

International Trade· Judaic Studies · Religious Studies

Professional Studies (BPS) · Alcohol and Drug

Abuse Services· Child Development

and Family Studies· Dance · Disability Studies

and Rehabilitation Services

· Early Care and Learning

· Emergency Management

· Health Services· Human Services· Law Enforcement

Administration· Legal Studies· Manufacturing

Technology Management

· Merchandising – Apparel Accessory

· Merchandising – Home Furnishings

· Nonprofit Development

· Organizational Leadership

· Preschool and Child Care Administration

· Technology Management Services

Professional Studies RODP (BPS) · Information

Technology· International

Organizational Leadership

· Organizational Leadership

Regents Online Degree Program (BLS)

Hospitality and Resort Management (BA)

Nursing (BSN)

Human Development and Learning (BSEd)

Integrative Studies (BSEd) · Middle Grades Licensure · Youth Services Non-Licensure· Secondary Math

Physical Education Teacher Education (BSEd)

Sport and Leisure Management (BSEd)

Teaching All Learners (BSEd)

HERFF COLLEGE OF ENGINEERING

LOEWENBERG SCHOOL OF NURSING

KEMMONS WILSONSCHOOL OFHOSPITALITY AND RESORT MANAGEMENT

UNIVERSITY COLLEGE

DEGREE ABBREVIATIONSBA Bachelor of ArtsBBA Bachelor of Business AdministrationBFA Bachelor of Fine ArtsBLS Bachelor of Liberal StudiesBM Bachelor of MusicBPS Bachelor of Professional StudiesBS Bachelor of ScienceBSBE Bachelor of Science, Biomedical EngineeringBSCh Bachelor of Science, Chemistry

BSCE Bachelor of Science, Civil EngineeringBSCPE Bachelor of Science, Computer EngineeringBSEd Bachelor of Science, EducationBSEE Bachelor of Science, Electrical EngineeringBSET Bachelor of Science, Engineering TechnologyBSME Bachelor of Science, Mechanical EngineeringBSN Bachelor of Science, Nursing

Degrees are in parentheses. Concentrations are listed beneath the majors.

Architecture (BFA)

Art (BFA) · Art Education · Graphic Design · Photography · Studio Arts

Art History (BA) · Ancient Egyptian Art

and Culture· African Diaspora Arts

and Visual Culture· The European Tradition in Art

Communication (BA) · Communication Studies · Film and Video Production

Interior Design (BFA)

Journalism (BA) · Advertising · News · Public Relations

Music (BM) · Composition · Jazz and Studio

Composition/Arranging· Jazz and Studio Performance · Music Education

(Instrumental and Choral)· Music History · Performance

Music Industry (BM) · Music Business · Recording Technology

Theatre (BFA) · Design and Technical

Production· Musical Theatre · Performance

COLLEGE OF COMMUNICATION AND FINE ARTS

COLLEGE OF EDUCATION Health and Human Performance (BSEd) · Dietetics · Exercise and Sport Science · Health Promotion and

Lifestyle Management· Healthcare Leadership

Finance (BBA) · Banking and Financial Services · Business Finance · Real Estate

International Business (BBA)

Management (BBA) · Human Resources

Management

Business Information and Technology (BBA)

Marketing Management (BBA)

Supply Chain Management (BBA)

ACADEMICS

32