UP21 Alexis Mavrommatis-Green Retailing

8/7/2019 UP21 Alexis Mavrommatis-Green Retailing

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Romanticism vs. Realism


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ExperienceMemorable events or actionsthat personally compromise or

involve consumers


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The evolution of shopping

experience is highly related to theeconomic value


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An economy based on commodities andavailability


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To an economy based on production

and assortment


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To an economy based on services

and quality


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but in 1998 someone at Harvard said

our global economy is based on experiences whileservices and products become commodities, without anyposs y o eren a e, e exper ence compan es woffer to their clients, they will become decisive when it

comes to chose them versus competitors


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Best example


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But everything will change

Until today the Human race has witnessed 2 major revolutionsThe industrial

The technological

And we are about to witness 1 more ..


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Climate Change


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Ecological Footprint


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The equation is simple

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Humans + Products= Resources


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The equation is simple

Ban Ki-moon: World's economic model is' '

Davos 2011


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UK Campaine


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Producir botellas del agua

se necesitan 17 millonesbarriles de petrleoanual

ltimos Avances

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Tesco Philosophy

The CEO of Tesco Sir Terry Leahy said: Food Retailers arein the centre of society and the consumer process. We cantdeny it we have to assume it! We cant have less

have less growth but we need to have a different growth. Ithas to be a Green Growth". June 2009


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So what is Green Retailing

StoreEnvironment(construction &

operations)

EducateConsumer

(developattitude)

GREENRETAILER

Supply ChainManagement

Influence &Change

ConsumerBehaviour


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ltimos AvancesSo what is Green Retailing

New ways of selling

S h i G R ili


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Recyclable Biodegradable Compostable

PackagingSo what is Green Retailing

New packing

Arigato Cat Litter, MexicoBrightwhite Wine,Portugal

Marcal Small Steps Toilet Paper, USA Natrels Milk, Canada

Coccodi Green Fresh Eggs,Italy

Youll Love Coles BabyMediterranean Style Salad,Australia

S h t i G R t ili


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Reduce

PackagingSo what is Green Retailing

New packing

Adnams East

Green Beer, UK

Reuse

Nissin Cup Noodle Starter Pack,Japan

Kool-Aid SinglesSoft Drink Mix, USA

Static Eliminator Reusable Dryer SheetSystem, Canada

Natures Path Kamut

Krisp Flakes, Australia

Breeze Small & Mighty

Concentrated LiquidDetergent, Malaysia


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TerraCycle bags

Put to othert Use / Up - cycling

Packaging

Cargo Plant Love Lipstick, USA

San MaicaMineral Water,

Venezuela

New addition to the repurpose

lexicon:Upcycling

Source: Mintel GNPD


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Coca-Cola launches PlantBottle,


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M&S Plantic Plastic



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Formar y cambiar comportamiento de

compra y consumo


New ways of doing business



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Formar y cambiar comportamiento de

compra y consumo


New Retail Brands



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Etiquetas en los linealesSo what is Green Retailing

New labels



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Etiquetas en los linealesSo what is Green Retailing

New labels



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Tarjeta de fidelizacionSo what is Green Retailing

New CRM programs



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Comunicacin: Formar y cambiarcomportamiento de compra y consumo


New positionings


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ConclusionesQ es Green Retailing?So what is Green Retailing


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ConclusionesQu es Green Retailing?So what is Green Retailing

New Requirments


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Romanticism vs. Realism


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SO IF YOU WANT TO BEUP21

You need to be

UP21 IN THINKING GREEN


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Thank you for you attention

Dr. Alexis Mavrommatis

[email protected]

Tel: +34 661640764

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UP21 Alexis Mavrommatis-Green Retailing