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Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition will be on reserve in the library.

Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

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Page 1: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Upcoming:Read Expt 1 in Brooks for Tuesday

Read Loftus and Sacks For Thursday

Read Vokey Thursday the 6th

Idea Journals Due on the 6th!

The textbook Cognition will be on reserve in the library.

Page 2: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory•Early visual system parses scene into features represented in “feature maps”

•“Attention Spotlight” can be moved across an overlay of these feature maps to bind features together

Page 3: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• What term does Treisman use to describe the bundle of features at a specific location?

Page 4: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• Object Files are mental (neural?) representations of the features associated with an object– whenever an object is selected by attention its

features are bound and an object file is “opened”– when the features of that object change, the object

file is updated

Page 5: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• How did Treisman et al. test whether the visual system uses object files?

Page 6: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• Priming: observers are faster to respond to something they’ve just seen

Page 7: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

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Page 8: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

+

G

N

Page 9: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

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Page 10: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

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Page 11: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

+G

Page 12: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

What Letter?

Page 13: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• What was the result?

Page 14: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• What was the result?– Naming was faster if the prime occurred in the

same box, even though the object had moved

Page 15: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• What was the result?– Naming was faster if the prime occurred in the

same box, even though the object had moved

• Interpretation?

Page 16: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Feature Integration Theory

• What was the result?– Naming was faster if the prime occurred in the

same box, even though the object had moved

• Interpretation?– visual system establishes object files (e.g. a box

with a G in it) and updates them as the location and features of the object change

Page 17: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Overview of Memory

• Atkinson-Shiffrin Model

Sensory Signals

Sensory Memory

Short-Term Memory

Long-Term Memory

ATTENTION

REHEARSAL

RETRIEVAL

Page 18: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

“Types” of Memory

• Sensory Memory– brief ( < 1 second)– preattentive / parallel processing (very

large capacity)

Page 19: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Sensory Memory

Page 20: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• Describe a simple experiment that could measure the capacity of “memory”

Page 21: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• Describe a simple experiment that could measure the capacity of “memory”

• Briefly present some letters or digits and then ask the subject to report them– Called “whole report”

Page 22: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

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Page 23: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

F S F EG S A UT O C G

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Page 24: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

“Recall as many letters as you can”

Page 25: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• George Sperling - Systematic investigation of memory capacity

– Result: subjects accurately recall 3 or 4 items

– What can you conclude from this result?

Page 26: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• Could it be that subjects had encoded but failed to retrieve the information?

Page 27: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• For example: what if recalling interferes with memory?

• How could you modify the experiment to measure the instantaneous capacity, before any forgetting can occur?

Page 28: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• Partial Report - briefly present letters or digits and ask subject to report only some of them

“Report the letters in the row indicated by the arrow”

Page 29: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

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Page 30: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

U E S BO D W AI B V S

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Page 31: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

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Page 32: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

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Page 33: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

Which Letters?

Page 34: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• Partial Report

• Result: subjects can recall any 3 or 4 letters that are indicated by the arrow !

Page 35: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• Partial Report

• Result: subjects can recall any 3 or 4 letters that are indicated by the arrow !

• What does this mean about the capacity of memory?

Page 36: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Capacity

• There is some part of the perception system that stores huge amounts of information…

– in fact, if only a single letter is probed, instantaneous capacity is seen to be unlimited

Page 37: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Duration

• There is some part of the perception system that stores huge amounts of information…

• But for how long? How would you design an experiment to measure the duration of this high-capacity memory system?

Page 38: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Duration

• There is some part of the perception system that stores huge amounts of information…

• But for how long? How would you design an experiment to measure the duration of this high-capacity memory system?

• Vary the onset of the probe

Page 39: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Duration

• Partial Report

Probe Delay

# of letterspotentially recalled

500 ms0 ms never

0

4

10

Page 40: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Duration

• Partial Report

Delay

# of letters potentiallyrecalled

Interpretation:1. Information dwells in a brief storage “buffer”2. duration of storage lasts about 1/2 of one second

500 ms0 ms never

0

4

10

Page 41: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Iconic Memory

• a brief storage of “raw data” in the visual system

Page 42: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Echoic Memory

• Auditory information is stored in a similar sensory “buffer”– Echoic memory seems to last for several seconds

Page 43: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Properties of Sensory Memory

1. Brief (iconic ~500ms; echoic ~2 seconds)

Page 44: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Properties of Sensory Memory

1. Brief (iconic ~500ms; echoic ~2 seconds)

2. Virtually unlimited capacity

Page 45: Upcoming: Read Expt 1 in Brooks for Tuesday Read Loftus and Sacks For Thursday Read Vokey Thursday the 6th Idea Journals Due on the 6th! The textbook Cognition

Properties of Sensory Memory

1. Brief (iconic ~500ms; echoic ~2 seconds)

2. Virtually unlimited capacity

3. pre-attentive