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Planetary Persuasion Ltd. 105 – 85 Terrace Drive NE Medicine Hat, AB. CAN T1C 0B1 P: 403-‐928-‐3238 F: 587-‐289-‐3238
NATIONAL PTSD BENEFIT GALA In support of all Men & Women in Service!
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Table of Contents
WHAT IS THE NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD? ................................................................... 2
WHO IS PLANETARY PERSUASION? ...................................................................................................................................... 2
VISION, MISSION AND VALUES ............................................................................................................................................. 3
3-‐YEAR PLAN FOR PTSD FUNDRAISING CAMPAIGN ............................................................................................................. 3
SPONSORSHIP INFORMATION .............................................................................................................................................. 4
SPONSORSHIP & CONTACT INFORMATION ......................................................................................................................... 5
SCHEDULE OF EVENTS ........................................................................................................................................................... 6
The is only a general schedule and is subject to change according to each venue and location: ...................................... 6
JESSIE TYLRE WILLIAMS “Healing the World – One Song at a Time” ................................................................................... 8
“Healing the World – One Song at a Time!”© ..................................................................................................................... 8
SUPPORT AND SPONSORS .................................................................................................................................................... 9
FAQ’S OF SPONSORSHIP AND HCS ..................................................................................................................................... 11
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
WHAT IS THE NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD?
Singer/Songwriter Jessie Tylre Williams founded the National House Concert Series (HCS) Benefit Gala in the summer of 2014. The first initial Benefit Gala was held in Innisfail, Alberta in March of 2015 at the Royal Canadian Legion Branch # 104.
Our goal is to reach as many towns and cities across Canada to not only create awareness but to support programs that do such a vital effort in educating the public and helping those living with PTSD. Since then Jessie has toured through different parts of Canada and as far East as Winnipeg, MB. with these Galas. In 2017 we plan to go as far East as Halifax and Cape Breton and by 2019 we plan to be in every major city across Canada.
The objective of the HCS Gala is to create a National awareness of Post-‐Traumatic Stress Disorder (PTSD) as a curable illness and to aid in the removal of the stigma associated with it, to fund existing and recognized programs focusing on the recovery of PTSD, and education on how we can prevent PTSD from even occurring in our front line Men & Women in Service. Ultimate goal “Prevention of PTSD”!
Although PTSD is a huge issue amongst our Service Men & Women it is not a prison sentence! There is a way to move forward and maintain a life with your family and friends. For those who already have been affected by the effects of PTSD, we have credible resources on all levels that are designed and specifically created to work through some of the issues associated with PTSD. We will continue to help the Men & Women in service in a way that brings them closer to their families, helps them over come some of the obstacles and to help treat family members so they to know how to deal with the symptoms of their spouses.
We are working with many organizations across Canada to ensure that people are getting the help they need, working on Prevention modules within the different systems in place with Fire, Police, Military and all First Responders.
As with anything, the same method and rule does not apply to everyone, hence working with different programs to ensure we don’t leave anybody out.
To date Jessie has used her own funds to launch this program in its entirety. There has been no outside funding of any kind. Although Jessie would not change one thing that she has done to date by using her own funds, She also has come to the realization that if she wants to continue this work she will need financial help from people like you!
Thank you for your time and we look forward to working with in “Healing the World – One Song at a Time!”© Let’s all work together to make a difference!
Happy Thoughts,
Jessie Tylre Williams (Planetary Persuasion Ltd.)
WHO IS PLANETARY PERSUASION?
Planetary Persuasion is the body that encompasses the Canadian Singer/Songwriter Jessie Tylre Williams and her dream and vision as an Artist in "Healing the World – One Song at a Time". In her dream to make the world a better place to be, the organization Planetary Persuasion came to life.
From International tour dates and intimate acoustic shows to National Benefit Gala's and recording albums the dream started to grow of being the change she wanted to see in the world turning into a beautiful movement of hope, courage and determination hoping to inspire others along the way. Jessie has funded this program in its entirety to ensure its continued operations, and it is through Planetary Persuasion that allows us to use the business as the body that donates money to PTSD organizations.
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
VISION, MISSION AND VALUES
Vision – Aid in the recovery and prevention of PTSD
Mission – To remove the stigma
Values – Our team, Planetary Persuasion is committed to surpassing the norm when it comes to TRUST and INTEGRITY, focusing on unprecedented SERVICE to all levels of contact and to always demonstrate equality.
3-‐YEAR PLAN FOR PTSD FUNDRAISING CAMPAIGN NATIONAL HOUSE CONCERT SERIES (HCS) BENEFIT GALA
3-‐Year Goals and Plans for our National House Concert Series Benefit Gala’s:
2017
! Maintain connections with Communities across Canada to help in raising funds for existing and new programs ! Establish a solid foundation for annual Benefit Gala’s across Canada ! Generate a greater awareness to the general public in regards to PTSD – removing the stigma ! Continue to learn and grow in the PTSD Community ! Provide funding for programs to help men and women in service and their families suffering from or affected by
PTSD ! Work on prevention of PTSD
2018
! Have keynote speakers in each city ! Remain engaged in events in Communities across Canada in relation to PTSD ! Have implemented strategies for a 24 hour PTSD help line across Canada ! Providing funding for a myriad of recognized PTSD associated programs geared towards the recovery of PTSD
and moving towards the prevention
2019
! Fully accessible PTSD facility providing multiple treatments ! Pilot Projects engaging in the Prevention of PTSD ! PTSD LED billboard or similar in all main cities ! Continue to raise awareness and funding for The Prevention of PTSD ! A main PTSD Specific Golf Tournament in Central Canada ! Annual package for future PTSD Benefit Galas on a National and International scope
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
SPONSORSHIP INFORMATION
First and foremost we would like to take the time to thank you for considering sponsoring our program in support of PTSD and taking the time to read through this information package.
Below you will find our sponsorship packages for this incredible cause. If you would like to sponsor on another level or have particular advertising needs, ideas, recommendations or adjustments please feel free to contact us and we would be more than happy to look at your individual needs. You can contact any member of our team should you have any questions or concerns. We look forward to working with you on this incredible tour!
Level One (1) – Your sponsorship would be $10,000 or more
" Print Advertising -‐ includes company logo on all print material and in our promotional binders " Logo and advertising on all social media pages (Jessie Tylre Williams and Planetary Persuasion Ltd.) " National advertising campaign on all posters distributed across Canada (all event posters for Jessie Tylre
Williams and posters pertaining to the HCS) " Banner ads on stage prop " Logo and company information on other tour related posters and direct media " Company advertising campaign (may be changed throughout the year for different campaigns you may be
running) on our slideshow we have running throughout the night at each event across Canada. " Opportunity to provide your own company banner displayed at our National events, prop ads, etc. " Advertising over and above the HCS Benefit Gala
! Examples of such would be our festival exposure ! International Concerts ! Website Links, Logos and Banners on our websites
" Opportunity to work with charities across Canada and participate in our National Gala Event " Updates for tour schedule and event updates " Media announcements (radio, televisions, etc.) at locations where we are able to announce our sponsors (in
compliance with station policies) " Company advertising on HCS slide show which runs at every event " Category exclusivity to your company " First right of renewal for the following year
Level Two (2) – Your sponsorship would be a min of $5,000 or more
" Print Advertising -‐ includes company logo on all print material and in our promotional binders Opportunity to work with charities across Canada and participate in our National Gala Event
" Updates for tour schedule and event updates " Website links on our web page to your company with your logo " Company advertising on HCS slide show which runs at every event " Exclusivity to you and no other company in your category " First right of renewal for the following year
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
SPONSORSHIP INFORMATION Continued
Level Three (3) -‐ Sponsorship of $2,000 or more and/or three table company sponsorship
" Website links on our web page your company with your logo " Opportunity to work with charities across Canada to participate in our National Gala Event " Social Media Exposure " Updates for tour schedule and event updates " Company advertising on HCS slide show which runs at every event " The ability for you to give men and women in service the opportunity to attend the event that they otherwise
would not be able to
Level Four (4) -‐ Table Sponsorship ($600 -‐ $750 per table) (this depends on either tables of 8 or 10 seats as per venue set-‐up)
Some businesses or individuals purchase tickets or tables and donate them to PTSD where it allows men and women to come to the Gala at no cost to them.
" Allow you to put pamphlets on the tables you sponsored " Get featured on our presentation slideshow " Receive and 8 x 10 place card on your sponsored table with business name and information
SPONSORSHIP & CONTACT INFORMATION
Sponsorship Contact: Jessie Tylre Williams P: (403) 928-‐3238 E: jessie@jessie-‐williams.com
National Event Coordinator: Glenda Jacobs P: (403) 304-‐0123 E: events@jessie-‐williams.com
Media Management Email: events@jessie-‐williams.com
Tickets and Tour Info please visit: www.jessie-‐williams.com/tour
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
SCHEDULE OF EVENTS
This is only a general schedule and is subject to change according to each venue and location:
o 5:00pm – Doors Open – Silent Auction begins o 5:40pm – Introductions and Housekeeping o 5:45Pm – Pipe & Drum Band o 6:00pm – Canadian National Anthem o 6:10pm – Dinner is served – Thanks will be given at this time as well o 6:15pm – Tribute to the Fallen o 6:20pm – Introduction to Jessie o 6:25pm – Jessie will come up and do an acoustic mini set during dinner
(Featuring her original works of tribute songs) o 6:55pm – Veteran Speaker on PTSD personal o 6:50pm – Police Services Speaker o 7:00pm – Fire Services Speaker o 7:20pm – Veteran Speaker o 7:30pm -‐ Break o 7:25pm -‐ Mayor or appointed Council o 7:40pm – Speaker and/or presentation o 8:00pm – Jessie’s Performance with Band o 8:00pm – First half of Silent Auction Closes o 8:45pm – Doctor or Clinician focusing on PTSD o 8:50pm – Program and/or Solutions Speaker to PTSD o 10:00pm – Second half of Silent Auction closes all o 10:00pm – Jessie ‘s second performance o 10:30pm -‐ 50/50 Winner will be announced o 10:40pm – Second Half of Silent Auction Announcements o 11:00pm – Closing speeches
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310 Byron Street South, Suite 4, Whitby, ON LIN 4P8
(Canada Revenue Agency – Charity # 82808-2727-RR0001)
May 25, 2015
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Dear Jessie Tylre Williams
On behalf of Wounded Warriors Canada I want to express our unwavering support of Planetary Persuasion & Jessie Tylre Williams in support of Wounded Warriors Canada. Only through the hard work and dedication by yourself can we continue our mission to support Canada’s ill and injured military members and their families. Without Jessie Tylre William’s desire to give back to those who have served their country bravely by hosting this event, we would be unable to bridge those gaps through a wide range or programs and services that find solutions for our military members in need.
As a privately funded Canadian charity it is solely through the generous support of our partners like Jessie Tylre Williams that we are able to fund the programs and services we provide annually to our veterans and their families in need. In your efforts you have truly shown that you stand strong in the belief that every veteran counts and that you will always honour the fallen and help the living.
Sincerely,
Scott Maxwell ��� David Macdonald ��� Executive Director National Partnerships Wounded Warriors Canada Director Wounded Warriors Canada
www.woundedwarriors.ca
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
JESSIE TYLRE WILLIAMS Jessie Tylre Williams is a high-‐powered and compelling Singer/Songwriter from Manitoba, now residing in Alberta, who has now become Canada’s sweetheart. Jessie’s passion and drive is a perfect match for her humbling manner, “Healing the World – One Song at a Time”© truly showcases what she believes and stands for: music that brings people together in peace and unity. Deriving from a non-‐musical family, Jessie started writing when she was just 9 years old. After saving up to buy her first guitar Jessie started putting musical notes to her song writing, playing
until her fingers bled. “Music isn’t something you just wake up and say you’re going to do, it is in your blood”. At this time she did not know the true effect she would have on the musical community and how much her strength and compassion shines on with her support of PTSD and our Service Men & Women across Canada. No stranger to the music industry, Jessie has won many awards including Nashville TCMA awards for Most Outstanding Showcase Entertainer of the Year and Most Promising Female Artist of the Year. “The awards are really nice, but they are not what drive me. What drives me is the desire to change an all too often dim world. It’s important for me that people know and understand I want to be the difference that I want to see in the world, and I’m so blessed that I can captivate a larger audience through my music.” This passionate singer/songwriter displays her vulnerable side of her true heart and soul as each song walks you through a different chapter in her life. Her newest single “Breathe” shows us her raw and inspiring lyrics – “Just Breathe”, giving the listener hope in those moments of feeling overwhelmed and consumed by life’s daily challenges. Her compelling music has shown us that life is all about living and enjoying the moment you are in now. Taking a break from the music industry Jessie came back stronger, more focused and with the intent of using her music to benefit others. Through her experiences and own hardships Jessie realized she didn’t want to just sing and write for no reason, she wanted a purpose, a way to benefit man kind and make the world a little bit better. After years of research of hundreds of misrepresenting charities Jessie decided to take a stand and be a part of something real. Her heart goes out to Post-‐Traumatic Stress Disorder and our great Men & Women in Service across Canada. With this, the National House Concert Series Benefit Gala was born. Mixing music, silent auctions and great food, while bringing the local community together to create awareness for PTSD. Jessie’s hard work and determination will prevail with strength and growth for the National House Concert Series Benefit Gala tour dates across Canada and soon to be international tour dates. Raising awareness and abolishing the stigma of PTSD is only the beginning of Jessie’s influential vision. “It feels so good to give back, to leave a piece of me wherever I go. Something I feel so blessed to be able to do, to use music as a way to connect with people and help them through their hardships with hopes that I can inspire others along the way. We must never stop believing. Where there is life -‐ -‐ there truly is hope. Music is such a powerful force and it can really heal and transform lives” YouTube Link to “Breathe” -‐ https://www.youtube.com/watch?v=bEIKgzE4ihg
“Healing the World – One Song at a Time!”©
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NATIONAL HOUSE CONCERT SERIES BENEFIT GALA FOR PTSD
SUPPORT AND SPONSORS (See our Sponsorships page to see how you can get your logo and information here)
Wounded Warriors Canada P: 1-‐888-‐706-‐4808 F: (905)-‐430-‐9419 Web: www.woundedwarriors.ca
ANAVETS Telephone:(613) 744-‐0222 FAX:(613) 744-‐0208 Postal address: 6 Beechwood Ave. Suite #2 Ottawa, Ontario K1L 8B4 Email: [email protected]
Ensminger, Beck, Thompson http://ebtca.com Brent Fisher, CA, CPA(IL,USA) Partner EBT Chartered Accountants LLP
Rodger Magee
Ranger Equipment
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Renegade Oilfield Service 403-350-7777 [email protected]
CH12 Canadian Heroes Foundation Alberta https://www.facebook.com/CH-‐12-‐memorial-‐vehicle-‐370461229817235/photos_stream
Don Fraser (780) 707-8563
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FAQ’S OF SPONSORSHIP AND HCS
Q: Why would you want to sponsor such an event?
A: There are many reasons you may want to get involved with such an incredible cause. Your reason(s) may be different from others but the real reason has to be yours. Here are some reasons why others have contributed/became involved:
! You or someone you know may suffer from PTSD ! You or someone you know may be providing service to our country through the Military, as a Police Officer,
Firefighter, EMS Worker and/or service in another way ! You have had a personal experience with PTSD ! You want to help others suffering from PTSD gain back their freedom ! It makes you feel good to know that you have played a role in the healing of so many
Q: What portion of the funds raised actually goes to “Wounded Warriors Canada” and the approved local charity?
A: 100% of all funds raised during our event will go to the approved local charity.
Q: What Portion of the ticket sales goes to charity?
A: Most of the money from ticket sales goes to cover the cost of the meal, venue rental, the sound and production and other associated costs involved in organizing the Gala. Once we have obtained and established partnerships with organizations and people like you who help in sponsoring these Gala’s we will be able to use more of the ticket sales to go to charities to focus on PTSD.
Q: Why did you decide to focus on PTSD as your charity of choice?
A: After months of diligently researching PTSD, what it really is, and the effects it can have on the individual affected by the disease and the impact it has on family and friends, Jessie knew there was a need to do something big for such a worthy cause. Then furthering her research on PTSD there seemed to be resources out there however, they were limited as to what they could do. The funding was not there to continue supporting PTSD ran programs and all in all to create a broader awareness of PTSD and to remove some of the stigma associated with PTSD.
Q: Who are some of the charities that you are currently working with?
A: Currently the charities that have been involved are Wounded Warriors Canada, Can Praxis ad Tri-‐Service Military Veterans Association. We hope to further our list of charities we sponsor as we continue to grow in the PTSD community and gain nationally recognized sponsors.
Q: What is the cost for me to become a sponsor?
There are many different levels of sponsorships. On the previous pages you will see the different levels of sponsorships and what each level entails to find what works best for you, every bit helps and is greatly appreciated
Q: What is the difference between a National Sponsor (Level 1) and a level 2 and 3 sponsor?
A: The difference in the sponsorship level is solely based on the monetary denomination you sponsor, how you decide you would like to sponsor and the benefits you receive for your sponsorship.
Q: Where does the money come from to fund the National House Concert Series Benefit Gala?
A: All monies currently invested into the National HCS Benefit Gala have come from Jessie Tylre Williams and the company she owns along with Co-‐Founder and President Rico Bonagofsky called Planetary Persuasion Ltd. There has been no outside funding, government grants, or donated funds to launch this program.
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Q: How many endorsements do you have from reputable companies and if any who are the endorsements from?
A: To date, we have endorsements from reputable sources such as Wounded Warriors Canada and Tri-‐Service Military Veterans Association and ANAVETS.
Q: Do you have a 3-‐year plan for the HCS Benefit Gala?
A: Yes, our goals are quite high, but we are confident that we can, make these goals and vision a reality. On page two you will find our “3 Year HCS Plan” outlining what our mission is and some of the strategies in place to reach these goals.
Q: Are there any tax benefits for me by being a sponsor?
A: Depending on your specific company and/or personal situation you may be eligible for huge tax breaks because of your sponsorship. If you are not receiving a service for the sponsored funds you may be able to write it off for a charitable tax deduction. If you are receiving advertising and/or other benefits from your sponsorship you may be able to use that portion under your advertising budget. Check with your accountant or the CRA for more detailed information regarding tax breaks you may receive.
I hope this has helped to answer some of your questions. If there is any other information you feel would help or if you have any questions please don’t hesitate to call or email us and we would be more than happy to answer any questions you may have. For more information specific to sponsorships and how you can help please send an email to jessie@jessie-‐williams.com or call (403) 928-‐3238.
