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Winner - Most Effective Voluntary Benefits Plan 2009 Lloyds TSB Staff Offers Winner - Best Employee Communications 2008 Kent County Council Finalist - Best Reward Programme 08 Ladbrokes plc Using employee reward to enhance employee engagement Especially in an economic downturn Helen Craik, Operations Director, Asperity Employee Benefits Winner - Most Effective Voluntary Benefits Plan 2008 Kent County Council Asperity Keynote template 2010 V1.3 12 Jan 2010 © Asperity Employee Benefits Ltd 2010. Licensed for use only in the company named above and not to be sent or transmitted to any other third party.

Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

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Page 1: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

Winner - Most Effective Voluntary Benefits Plan 2009Lloyds TSB Staff Offers

Winner - Best Employee Communications 2008Kent County Council

Finalist - Best Reward Programme 08Ladbrokes plc

Using employee reward to enhance employee engagement

Especially in an economic downturn

Helen Craik, Operations Director, Asperity Employee Benefits

Winner - Most Effective Voluntary Benefits Plan 2008Kent County Council

Asperity Keynote template 2010 V1.3 12 Jan 2010© Asperity Employee Benefits Ltd 2010.Licensed for use only in the company named above and not to be sent or transmitted to any other third party.

Page 2: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

It can be difficult but these helpRecognition

Reward

Leadership

Support

Fairness

Page 3: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE

Typical objectives for reward strategies

Improve engagement with what is on offer

“Communicate what we have better”

“Group things under a benefits brand”

“Group benefits into a single website”

“Get more value from our benefits spend”

Address a particular issueImprove use of what we have

“Need to be seen as employer of choice - benefits becoming a given”

“We want the best for our staff - we want to be seen as offering the best package”

“We’ve had a good year - we want to thank people for what they have done”

“Trading is difficult but our staff have worked hard - we need to show that we value them in a very cost effective way”

Page 4: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

Flex, core, VB?

Page 5: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

Continuous innovation. The IBM Rewards story.

Page 6: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

IBM : Key FactsTotal UK workforce of around 20,000.

398,455 employees worldwide, and serves customers in 170 countries

Our Business

Page 7: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

IBM Benefits Portfolio

Discounts

Childcare

Bicycles

PMI Cashback

Life Assurance Vouchers

Pensions

Dental In-StorePersonal Accidet Critical IllnessTravel Insurance

The IBM Flexible Benefits schemeAnnual enrolment in February

The IBM Voluntary Benefits schemePromoted all year round

Page 8: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

2009 StrategyTaking a more strategic approach.

Compliment the existing IBM Flexible benefits scheme.

Launch new ideas through technology and inclusivity.

Page 9: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

Achieving the StrategyUse technology - IBM is a technology company

Develop “community” pages - the start of a larger pilot of new ideas in benefits around technology & inclusivity

Get senior involvement

Page 10: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

Already over 100 IBM run groups on Twitter with thousands of employees following them

Every day, “tweet” a new offer or special promotion

IBM employees can follow benefits through their existing twitter profile - on their PC, Blackberry or iPhone

Over 100 followers joined in the first week.

This group is highly engaged - use them for research and to help communicate.

Page 11: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

Total Reward

Page 12: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

Financial rewardThis is what gets people out of bed and over the door

If you stop at counting ‘financial reward’ it is technically ‘total remuneration’ and not total reward

Financial reward is a contractual right / obligation

After the money, everything else comes out to play

Page 13: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

Non-financial rewardWhy?

Money is the most expensive way to reward people

The value of non-financial benefits to employees is significantly greater than the cost of non-financial benefits to employers

Aligns with an organisation’s values and HR strategy in a different way than money

Enables realtime recognition

Recognition is not a right or a contractual obligation and that makes it a gift in more ways than one

Page 14: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

What comprises ‘non-financial reward’?Benefits

employer-paid

employee-paid

Page 15: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

What comprises ‘non-financial reward’?Recognition

1 to 1 thank you

Public thank you

Gift other than money

Page 16: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD

Spreading the word

Page 17: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

If you are looking at this as a PDF visit this link www.ez.com/RGCometAd to open the video above in your web browser

Nov 2009 Survey of 400 users of Comet SMS Service :97% of first time users would recommend this service to a colleague

Page 18: Using employee reward to enhance employee engagement · EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE TOTAL REWARD Winner - Most Effective ... Aligns with an organisation’s

EMPLOYEE DISCOUNTS CHILDCARE VOUCHERS CYCLE TO WORK HEALTHCARE

Does the fact that your employer provides this service make you feel more positive to them?

Neither

More Positive / A lot more

77%77% of users feel more positive towards their employer as a result of being given Reward Gateway

23% are unaffected

No-one feels less positive

23%