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Using Facebook to Connect With Customers
Part 2 Outline Uses for Facebook
Live Page Creation Demo
Summary / Conclusions
Q&A Throughout
Why Facebook? Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)
Your Library on Facebook
http://www.facebook.com/hclib
Your Library on Facebook
http://www.facebook.com/HoCoLibrary
Let’s Get Started
Create your Library Page www.facebook.com/pages/create.php www.web2learning.net/facebook-101/creating-a-page
Publicizing Your Page www.web2learning.net/facebook-101/publicizing-your-page
Find Applications www.web2learning.net/facebook-101/applications
Keep Up With It Once you have a page you have to keep up with it if
you’re going to reach your intended audience: Post regular status updates (or automate posting of
updates) Interact with visitors in the comments of status
updates Point to stuff that’s happening in the library
Regularly add photos and videos Use Facebook’s Events feature to list events.
In short – humanize your library page on Facebook!
Learn More: http://www.davidleeking.com/2010/02/09/humanizing-your-facebook-pages/
Apps for Your Page Networked Blogs allows you to import your RSS feed
from your site and post it to your page and profile http://apps.facebook.com/blognetworks/index.php
LibGuides apps allow you pull in content from your library’s LibGuide to Facebook http://www.facebook.com/search.php?q=libguides&init=quick&type=apps
Adding Meebo to Facebook allows people to IM your librarians from Facebook http://www.facebook.com/apps/application.php?id=43950714207
Tips for Your Page 40 ideas & tips for facebook product pages
http://www.slideshare.net/fabio_annovazzi/40-ideas-tips-for-facebook-product-pages
Facebook Page Tips http://www.davidleeking.com/2010/10/05/facebook-page-tips/
10 tips for posting on your brand’s Facebook page http://mashable.com/2011/03/22/tips-brand-facebook-page/
Reading List IT Professional says “No” & Phil Bradley Responds
http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/
Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications
Using Facebook for Your Nonprofit http://www.techsoup.org/community/facebook/index.cfm
Why your company needs a Facebook Page http://www.readwriteweb.com/biz/2010/07/why-your-company-should-have-a-facebook-page-not-a-profile.php
Reading List Our Library Facebook page
http://chrisbourg.wordpress.com/2008/10/16/our-library-facebook-page/
Facebook Pages v. Facebook Groups: What’s the Difference? http://mashable.com/2009/05/27/facebook-page-vs-group/
Facebook as a Library Tool http://www.ala.org/ala/mgrps/divs/acrl/publications/crljournal/preprints/crl-088.pdf
The 12 Best Ways To Customize Your Facebook Pages http://techcrunch.com/2010/08/23/1-best-ways-customize-facebook/
Facebook Privacy
Facebook Privacy Guide http://www.facebook.com/privacy/explanation.php
10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/
10 Things You Need To Know About Today’s Facebook Privacy Changes allfacebook.com/2010/05/facebook-privacy-must-know/
More Facebook Privacy Protect Your Privacy Opt Out of Facebook’s New Instant
Personalization librarianbyday.net/2010/04/protect-your-privacy-opt-out-of-facebooks-new-instant-personalization-yes-you-have-to-opt-out/
Facebook's Eroding Privacy Policy: A Timeline www.eff.org/deeplinks/2010/04/facebook-timeline/
Visual Guide To Facebook's Privacy Changes Over Time http://www.huffingtonpost.com/2010/05/07/facebook-privacy-changes_n_568345.html
Thank You
Nicole C. Engard [email protected]
Slides: http://web2learning.net > click Publications & Presentations
