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VHT
CHÀO MỪNG CÁC BẠN
ĐẾN VỚI OD1 .
© VHT Education 2013
VHT
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
GIỚI THIỆU
VHT
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
GIỚI THIỆU
VHT
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
GIỚI THIỆU
VHT
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
GIỚI THIỆU
VHT
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
GIỚI THIỆU
VHT
7
VHT
Facebook.com/VHT.Education
Facebook.com/Mobile.Solution
Facebook.com/Mobile.Club
www.VHT.com.vn | www.VHT.edu.vn
VHT
0906 920 889
www.VHT.edu.vn
0936 3333 00
VHT TAM gửi 8051
LIÊN HỆ
VHT
VHT
Tổng quan thị trường Internet
VHT Thị trường Internet
0
5
10
15
20
25
NATIONWIDE HCMC HA NOI DA NANG CAN THO
[1-2] hours
[2-5] hours
[5-10] hours
[10-15] hours
[15-20] hours
[20-30] hours
More than 30 hours
Less than 1 hours
Source: TNS Nationwide include 6 cities: HCM, Ha Noi, Da Nang, Can Tho, Hai Phong, Nha Trang
Target: P18-35 ABC
VHT
3
27
14
26
53
7
4
17
9
24
60
12
Earlier
than 5-
7am
7-12am
12am-
1pm
1-6pm
6-10pm
After
10pm
Weekday
Weekend
Base: Those who use Internet, 18-49 yrs (n=3000)
4
27
14
26
54
8
3
17
11
25
59
15
Earlier
than 5-
7am
7-12am
12am-
1pm
1-6pm
6-10pm
After
10pm
2
26
14
27
51
6
4
17
8
22
62
8
Earlier
than 5-
7am
7-12am
12am-
1pm
1-6pm
6-10pm
After
10pm
2
24
14
27
55
6
2
17
10
25
61
12
Earlier
than 5-
7am
7-12am
12am-
1pm
1-6pm
6-10pm
After
10pm
5
35
15
24
48
11
6
18
7
20
60
13
Earlier
than 5-
7am
7-12am
12am-
1pm
1-6pm
6-10pm
After
10pm
Regular Time for Using Internet
VHT
36
27
28
38
43
35
64
73
72
62
57
65
HCM
Can Tho
Da Nang
Buon Ma
Thuot
Ha Noi
Hai Phong
yes no
Where to access Internet
Ho Chi
Minh
city
Can
Tho
Da
Nang
Buon
Me
Thuo
c
Ha
Noi
Hai
Phon
g
Sample size
(n=) 182 80 85 77 215 70
% % % % % %
Home PC 36 25 31 18 34 24
Workplace or
school 17 29 22 19 28 9
Coffee 16 4 2 14 47 40
Mobile PC 4 0 0 5 2 3
Other (Internet
shop…) 37 59 65 60 6 36
Base: All random, aged 18-35, SEC ABC, n=2000
Where To Access
VHT
Male Female 18-22 23-29 30-35
n=393 n=316 n=308 n=294 n=107
51 57 51 57 50
26 22 21 22 38
9 3 5 7 7
14 16 18 14 8
53 56 69 49 30
43 47 36 50 56
14 16 13 16 18
7 5 4 5 17
2 3 1 3 3
19 24 18 22 26
4 4 5 4 3
2 3 1 2 6
30 17 32 21 11
53
24
6
15
55
45
15
6
2
21
4
2
24
Emails
Search
Download software
Download music
Chat
Use/make entries in electronic
bulletin boards
Take part in community sites
Browse corporate websites
Online shopping
View/listen to Internet TV and
radio
View streaming videos
Online trading
Network games
Base: All random, aged 18-35, SEC ABC, n=2000
Internet Using Purpose
VHT Top 10 Newspaper
0 5 10 15 20 25 30 35 40
Tuoi Tre
Cong An TP HCM
Thanh Nien
An Ninh The Gioi
Bong Da
Phu Nu TP HCM
The Thao Hang Ngay
An Ninh Thu Do
Mua & Ban
Cong An Nhan Dan
Readership % Print Information
Header Circulation North Mid South
Tuoi Tre 450,000 25% 10% 65%
Cong An TP HCM 400,000 5% 10% 85%
Thanh Nien 330,000 30% 12% 58%
An Ninh The Gioi 440,000 45% 10% 45%
Bong Da 300,000 40% 20% 40%
Phu Nu TP HCM 157,000 10% 5% 85%
The Thao Hang Ngay 250,000 60% 10% 30%
An Ninh Thu Do 80,000 90% 10% 0%
Mua & Ban 40,000 30% 10% 60%
Cong An Nhan Dan 80,000 40% 10% 40%
Area Distribution
VHT Top 10 Magazine
0 5 10 15 20 25 30
Tiep Thi & Gia
Dinh
The Yellow Pages
Cong An TP HCM
The Gioi Phu Nu
(TP HCM)
Hoa Hoc Tro
Thoi Trang Tre
Tuoi Tre Cuoi
Dat Mui Cuoi Tuan
Phu Nu Chu Nhat
Muc Tim
Readership % Print Information
Header Circulation North Mid South
Tiep Thi & Gia Dinh 120,000 15% 10% 75%
The Yellow Pages (Yearly) 850,000 40% 10% 40%
Cong An TP HCM Magazine 60,000 5% 10% 85%
The Gioi Phu Nu (TP HCM) 120,000 15% 10% 75%
Hoa Hoc Tro 200,000 45% 10% 45%
Thoi Trang Tre 55,000 20% 15% 65%
Tuoi Tre Cuoi 80,000 5% 10% 85%
Dat Mui Cuoi Tuan 45,000 0% 10% 90%
Phu Nu Chu Nhat 60,000 10% 15% 75%
Muc Tim 145,000 14% 5% 81%
Area Distribution
VHT Print Readership
Target: P 18-35 ABC
Media Title Readership (%)
National HCM HAN
Newspaper
Tuoi Tre 34.70% 53.50% 6.16%
Thanh Nien 22.52% 30.38% 6.56%
Technical Magazine
PC World A 7.72% 8.63% 6.23%
Dien Tu Tieu Dung 1.32% 1.89% 0.07%
Nghe Nhin Viet Nam 0.69% 0.64% 0.66%
Business Magazine
Thoi Bao Kinh Te Sai Gon 2.09% 2.51% 0.60%
Doanh Nhan Sai Gon Cuoi Tuan 1.89% 3.13% 0.60%
Marketing 1.42% 1.87% 0.79%
Fashion Magazine
Tiep Thi Gia Dinh 27.69% 36.66% 11.93%
The Gioi Phu Nu 17.87% 21.11% 11.13%
Thoi Trang Tre 10.44% 11.53% 4.24%
Dep 7.12% 8.08% 9.15%
Cam Nang Mua Sam 6.20% 8.73% 3.05%
VHT Time To Contact With Media - TELEVISION
0
10
20
30
40
50
60
06:00
-
06:15
07:00
-
07:15
08:00
-
08:15
09:00
-
09:15
10:00
-
10:15
11:00
-
11:15
12:00
-
12:15
13:00
-
13:15
14:00
-
14:15
15:00
-
15:15
16:00
-
16:15
17:00
-
17:15
18:00
-
18:15
19:00
-
19:15
20:00
-
20:15
21:00
-
21:15
22:00
-
22:15
23:00
-
23:15
TTV - HCM TTV - HAN TTV - DAN TTV - CAN
Source: TNS
Target: P18-25 ABC
Market Universe ('000) Sample
HCM 973 187
HAN 385 214
DAN 85 121
CAN 64 111
VHT
4 4 6 4 5
9 710 10 8
4038
4139 41
42 4539
43 42
5 5 4 5 4
Total Male Female 15 TO 29 30 TO 49
Less than 1h
1-2h
3-4h
5-6h
7-more than8h
Average time/person 2h54 2h42 3h06 2h54 2h54
Base: random male/female, 18-49 yrs (n=3000)
VHT Attitude Toward Of TV Program
83
67
66
52
47
44
26
19
Film
Music
News
Game show
Sport
Drama*
Fashion
Cooking
% by genders and age
MALE FEMALE 15-29 30-49
80 86 83 83
60 73 80 56
72 60 58 72
50 54 55 50
78 16 48 46
35 52 42 45
12 39 34 19
4 35 16 22
Male prefers news, sport and science program while female : film, music,… Younger interest more music and fashion while older interest more news
VHT
Tổng quan thị trường Mobile
VHT
• Thuê bao di động : 130 triệu
• Thuê bao thực : 60 triệu
• Thuê bao cố định : 13 triệu
• Viettel : 40% | Mobi : 35% | Vina : 21% | Khác : 4%
• TPHCM : 40% | HN : 34% | Khác : 26%
• Giới trẻ : 43% | Trung niên : 37% | Khác : 20%
• Smart phone : 35% | MidEnd : 53% | LowEnd : 12%
• VTA / TGDD : 70 ngàn ĐTDĐ / khác
• 56% CMO châu Âu sử dụng Mobile Marketing
VHT
Traditional Marketing
VHT
VHT
VHT
Print-ad Bill Board (Pano)
TVC
Roadshow Activation Radio
VHT
LCD QC hình gạt
Ambient
Marketing
VHT Ambient
Marketing
VHT
Tổng quan Online Marketing
VHT
Brand
Website
Search optimization
Web seeding
Online Ad
Blog/ forum
Social networking
Gaming
E-commerce
Download
Chat
Mobile phone
Music/ video/ screen
VHT CASE STUDY
VHT
http://coca-coladaunam.zing.vn/
22.04.2010 Launching dòng xe
Grand Livina
VHT
34
Website 2.0
VHT
Microsite
VHT
36
VHT
37
Microblogging
VHT AD NETWORK
VHT E-COMMERCE
VHT
40
EMAIL MARKERTING
VHT
Tiếp thị trên công cụ tìm kiếm
VHT
VHT
S.E.O : Search Engine Optimization
S.E.M : Search Engine Marketing
Google Adwords
VHT
44
VHT
45
Social Media
VHT
Đo lường hiệu quả
VHT
Internet Tree
VHT
Tư duy của người đi làm
VHT
