Video Presenting Part 2 (The Hidden Secrets)

8/14/2019 Video Presenting Part 2 (The Hidden Secrets)

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2009 Presentation StoryboardingTM

http://www.presentationstoryboarding.com1

Presentation StoryboardingTM Thomas Sechehay

PART2


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Copyright 2009 Presentation StoryboardingM

a division of Hands On GraphicsInc. All rights reserved. No part of this book may be reproduced or transmittedin any form, by any means, (electronic, photocopying, recording, or otherwise)without the prior written permission of the authors. No liability is assumed withrespect to the use of the information contained within. Although every precautionhas been taken, the authors assume no liability for errors or omissions. Neitheris any liability assumed for damages resulting from the use of the informationcontained herein.

NO WARRANTIES: Tis booklet is being provided AS IS for informational

purposes, without any warranties whatsoever. Tis booklet is not guaranteed to

produce any particular result. Use the information contained herein at your own

risk.

2009 Presentation StoryboardingTM a division of Hands On Graphics, Inc. All

Rights Reserved.

Copyright


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Hi! Im Thomas Sechehaye.

Im the founder of Presentation Storyboarding and Im glad youre here for

Part II of the Authentic Video Presenting Report.

Why dont we meet over a cup of coffee?

Overheard In The NewLocal Coffee Shop

I went this morning to check out the newest coffee shop down the street. It just

opened last Saturday. And while waiting for my espresso, I overheard people at

the next table rant about why the adorable place across the street just went outof business.

It was kind of a funny feeling. The closed down caf is literally on the other side

of the street. It is a charming building with rustic feeling. It has a better view, a

cozier feeling and a gorgeous garden overlooking the San Francisco Bay.

The new coffee shop is right on a busy street. Its a warehouse-like space without

any sound insulation. It feels cold and sterile. The outside seating is clumped

together in an unprotected parking lot.

Impersonal. Unfriendly.

Still, there were plenty of clientele.


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How is this possible?

Turns out, according to the gossip, the owner of the spot across the street didnt

care. He wanted to run the place on automatic. He wanted to play the absentee

owner.

Instead of coming in to open at 6 AM, a pimply-faced kid opened the shop. And

often showed up late, looking hung-over. The kid could barely run the espresso

machine. And everyone sitting around me this morning, chimed in about how the

lines took forever.

Plus, the old place didnt appeal to the health-nut bike riders who race down

the main drag in droves. These guys just want to grab some protein and carbs

Instead, all the caf served was white-our cakes, cookies and sweets.

On top of it, the owner didnt come to work until noon.

Not too smart for a coffee shop. After all, dont you want a strong shot of coffee

rst thing in the morning? I know I do!

But now think about how care makes all the difference. For your video. For growing

and expanding your business. For your customers. Whether you care, can make

or break your success - just like this caf that should still be in business.


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The viewer does not need to:

Pick up a book

Turn the page

Read tiny type

Analyze complex diagrams

Put on glasses to see the tiny numbers

Clear a spot on the desk

Find a notebook and pencil

Take notes

Nope. A video requires nothing more than watching. No hard work required.

A video is easy to watch.

You can watch it at your desk, on the treadmill or while getting a bite to eat. You

dont have to worry about getting the pages greasy if youre eating something

like a bag of popcorn or french fries. You can just munch along and still get the

gist.

But theres something else that is at the core of why videos are so successful.


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Building Instant Rapport andHuman Connection

We are living in an increasingly isolated society. Our main contact is online andthrough personal interactions. A video recreates the feeling of cozy intimate

conversation.

Done well, a video can instantly build rapport. You can have a conversation with

people who are in another city or a country on the other side of the globe.

This is powerful stuff.

And once you learn how to master fearless presenting on video, you can use

this medium to build trust and develop rapport with complete strangers. These

strangers are your clients-to-be. What starts with a 3-minute video can develop

into a long lasting, loyal, client relationship.

Instead of getting stuck on the fears and challenges of getting up in front of a

camera, its important to look at how this can transform your business.

And, hey Im a practical guy. Lets face it. Videos can make you more money!

While were on the topic of videos, were really on the more important subject of

strategic growth for your business.

So, lets talk strategy.

You have to care about your business. And with video marketing, video

communications you have to care about what you are doing ON the video

Otherwise, you might just as well throw your money in the bay.

So now, lets look at the real question for strategic growth:


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Are You Using A Blueprint ForMaking Money?

And Im not talking about an architectural diagram or engineering blueprint.

Instead, Im suggesting you break down step by step the strategy to make videos

that have something to say! And you care enough to say it.

After allits consistent focusing on a strategy that will keep a business aoat.

Just as you wouldnt go out in a boat without a map and a compass - why would

you go into video marketing and messaging without a blueprint?

I call this blueprint The Authenticity Pyramid.

Now, I have to check that you are on board with this. This report is Part II of the

Authentic Video Presenting Report. If you read Part I, you are already familiar

with the power of The Authenticity Pyramid. It has the potential to remove the

fear of presenting on camera.

If you have not read Part I, you can download the report here:

http://www.presentationstoryboarding.com/


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These physical habits distract from your message.

Im not in any way suggesting that your data and numbers dont count. They do

They have to be accurate and real.

But, I am suggesting that people are not only listening and watching your words

numbers and research stats.

You are the message. They are looking at you!

This is especially important when you are on video.

So, the mantra to repeat over and over and over is:

Its not what you sayits what people feel.

Now lets take this insight to the next level so you can


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Instantly Master Video PresentingIm a big fan of studying people who achieve greatness. Presidents. Leaders.

CEOs. Inventors. Entrepreneurs. Talk show hosts.

When you look at these masters, you can understand a lot about the blueprint

they are using to excel. You can look at any master of presenting and study his

or her style. Break it apart. Examine what they are doing.

Of course, you need to separate the message from the presenter. You might not

agree with their story, their philosophy or their politics. But you can still study and

learn a HUGE amount.

Guess what youll nd? Its a system. And it follows a repeatable pattern. Dont

worry. This isnt like an exam in school. Its a lot easier. In fact, studying master

presenters is a lot more like looking at a colorful roadmap of authentic delivery.

And to make it even easier, Ive done all the work for you.


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5 Star Video Casts

Youve probably been watching the weekly address by President Obama. Every

Saturday, President Obama gives a video cast, usually under 5 minutes. Eachweek is on a different topic - ranging from nancial to health to world politics.

Ive been tracking these video casts and-color coding them. Each week, I watch

and listen to the new video cast and review it according to 4 aspects. These

aspects are the same ones I want to share with you right here.

The four dimensions of authentic presenting are easy to understand if you look

The Authenticity Pyramid. On the bottom is credibility. Then, creativity. Next is

authenticity. And nally, the pinnacle is care.

I nd that The Authenticity Pyramid is easiest to understand through examples

Thats why I thought it would be useful to color-code each of the Presidents

weekly addresses.

To see the Presidents weekly addresses reviewed in color click on this link.

Take a look at different weeks under Authentic Speeches at

http://www.thecommunicationfrontier.com/

As youll see in the color-coded speeches, President Obama is building a newstandard in communication. He uses the weekly address to speak openly and

directly with the American people.

This is brand new communication forum for an American president.


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The closest thing I can think of was President Roosevelts famous reside

chats. Imagine American families gathered around the radio to listen to the

message from the President.

Now people watch weekly addresses from the 44th president on their I-phone.

But the essence is the same. Direct conversation. Simple talk about complex

issues. A forum for engaging the public.

Each of the weekly videos uses a different combination of the four Authenticity

elements.

Some are more focused on reassurance and building credibility. Others are more

inspirational and rooted in authentic stories. But, taken as a whole, this medium

is being actively and regularly used in a new way.

Lets be clear here. Im not talking about politics. Or whether you agree with theadministrations stand on different issues. Im purely talking about the use of

video. And whatever side of the fence you are standing on, Im sure youll agree

video storytelling is a critical tool for leaders.

The only question is:

How Good Are You At Storytelling?

Video is the ideal place for storytelling and communicating to your constituency

And heres why.

With a video, you want to cut through all the isolation and overwhelm that people

are feeling. You want to tell a story that is easy to understand and easy to recall


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An easy to recall story is easy to tell.

Not everyone is a natural storyteller. So, you might be wondering about how you

can be comfortable on camera AND tell a powerful story.

Well - in addition to making it easy for you to understand the power of authenticity

- Ive gone a lot further.

Ive created a storytelling kit that breaks down how to tell an authentic story on

video into baby steps. Each step is easy to understand and easy to do.

Let me give you an example.

There are really only 3 steps to telling an authentic story. By the way, in How

To Sell More Stuff With Storytelling, each of these steps is shown in at-a-glance

detail. Youll get fast, easy blueprints to do each of steps.

But because you are reading this Authentic Video Presenting Report, I want you

to get a jumpstart. Use this checklist for a quick start to telling stories on video

And I think youll like it, because its just a yes/No type of checklist. I think youl

nd its as easy As One-Two-Three.


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Easy and FastVideo Storytelling Checklist

Step One: Preparing

1. Did you identify a single purpose for this video? Yes No

2. If no, can you identify a purpose for a sequence of 3

videos? (Hint: if you have more than one purpose, you

have more than one video.)

Yes No

3. Did you investigate what your audience wants? Yes No

4. If not, can you survey potential viewers? Yes No

5. Did you identify a single message for this video? Yes No


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Step Two: Planning

1. Did you get all your ideas out of your head and onto a

storyboard?Yes No

2. If no, can you outline your ideas into a 3, 4, or 5sections?

Yes No

3. Did you use a Storytelling Formula to sequence your

ideas?Yes No

4. If no, can you describe your story so a 5-year old could

retell it?Yes No

5. Did you identify visual images to strengthen your story? Yes No

6. If no, can you add color and photos to reinforce your

story?Yes No

7. Did you identify a single call-to-action? Yes No

8. If no, can you pick one call-to-action now? Yes No


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Step Three: Performing

1. Did you practice in front of a video camera? Yes No

2. Did you review your video on your computer? Yes No

3. Did you use self-evaluation to rate your video

performance?Yes No

4. Did you get feedback from an industry co-worker? Yes No

5. Did you get feedback from a professional presentation

coach?Yes No


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unsure. Its also easy to come off as pompous, arrogant and egotistical.

Lets examine what you can do if you are making a video today - or if you have

one and you want to be extra sure its good to go.

Many of my clients struggle with how to do that Final Check on their videos. So

I thought youd like to use this Good-To-Go checklist too.

Here goes.


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Is Your VideoGood-To-Go? Checklist

1. Do you have a compelling title? Yes No

2. Do you have opening welcome? Yes No

3. Do you have a clear message? Yes No

4. Do you have easy-to-understand story? Yes No

5. Can you describe your story in a single sentence? Yes No

5. Do you have your phone, e-mail and contact information

on the video?Yes No


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Not So Rough Is It?Telling a good story is now truly as easy as following a set of steps on a

checklist.

Storytelling on video is how you can reach your audience and be absolutely

authentic. Storytelling creates an intimate and close environment to relate to

your viewers.

Video storytelling is the ideal vehicle to express your message, build instant

rapport and invite your audience to what you have to offer.

Over and over when I talk to industry leaders, CEOs, HR managers and training

directors they tell me that stories are the single key to success. People listen to

stories. People buy based on stories. And people retell stories.

Pretty much sums up the purpose of marketing and sales.

Your audience is listening.

Your audience is buying.

Your audience is retelling the story.

Sounds like common sense. Why wouldnt you use video storytelling to increase

your connection to your audience and help them get on re about what you have

to offer?

These days video is a core pillar to your successful business - whether you are

focusing on online or ofine business.

But I think you already agree you want to get better at giving fearless presentations

on video. Thats why you are here to get the fastest, simplest system for repeatable

success in all your video presentations.


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So, Whats Next?

My objective in writing this report was to share with you one idea:

When you are authentic in video presenting, you will make more money.

If youve received any value from this report, and you want to take the next

step, I encourage you to take advantage of my How to Sell More Stuff with

Storytelling training as soon as it becomes available.

How To Sell More Stuff with Storytelling is a video training program with

hands-on instruction in how to tell persuasive business stories and sell more

stuff. It is perfect for beginners as well as experienced presenters. It provides a

step-by-step plan to develop and deliver your winning story on video and grow

your business.

For more information about this course and loads more free how-to articles, coo

training videos and special reports, be sure to check out:


To your presentation success,

Thomas Sechehaye


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P.S. Special Bonus:

Thank you for taking the time to read this report. And using all the checklists

strategies and tips in this report. To help you gain condence with authentic

video presenting, I am offering a free copy ofThe Authentic Message book to

a limited number of people. Claim your free book at:


For more information and questions, contact me directly:

Thomas Sechehaye

Director of Public Relations

Presentation Storyboarding

415-383-0246

http://www.presentationstoryboarding.com

[email protected]

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Video Presenting Part 2 (The Hidden Secrets)