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Контекстная таргетированная видеореклама, построенная на технологии RTB аукциона. Закупка и отгрузка рекламы по алгоритмической модели: • видео любых форматов под любые устройства • точное таргетирование • актуальные инсайты • удобный интерфейс Объединяет в себе лучшие свойства телевизионной и цифровой рекламы — она дает максимально широкий охват, позволяет эффективно воздействовать на аудиторию, проводить таргетирование и точные измерения.
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VIDEO PROGRAMMATIC PLATFORM
VI:HUB
VIHUB is a Platform for Buying On-line Video advertising using Programmatic and RTB.
• It allows agencies and advertisers to get broad coverage of online video campaign through one interface automatically, combining hundreds of video resources.
• It optimizes cost and efficiency precisely targeting specific narrow audience by demographic, behavior, location, interests and device.
• It gives full transparency via comprehensive reporting.
WHY VIDEO PROGRAMMATIC?
http://www.adexchanger.com/digital-tv/forrester-programmatic-will-take-over-online-video-and-then-tv/
WHY VIDEO PROGRAMMATIC?
Global TREND:
RTB & programmatic TAKE % FROM DISPLAY
VIDEO RTB TAKES % from ONLINE VIDEO
RUSSIA TREND:
ONLINE VIDEO AUDIENCE 79% of INTERNET AUDIENCE
ONLINE VIDEO ADVERTISING GROWS +59% EVERY YEAR
VIDEO RTB just started
BI Intelligence
RUSSIA: - 60 mln Online Video Viewers - Ad Spend on Online Video +60%
RUSSIA: Key Players in Video Programmatic
VIHUB: Advantages
1. Frequency of exposure planning across all SSPs and publishers in media plan , not just YT.
2. Integration of TNS metrics in reports and confirmed Digital GRPs for every campaign.
3. Brand Safety - using Bot Scanner and Proximic to increase efficiency.
4. Video Viewability measurement using Open VV technology.
5. Several SSPs, Russian publishers and inventory.
6. Flexible Terms & Conditions for Ad Agencies.
VIHUB BRAND SAFETY & TRAFFIC QUALITY
VIHUB partners with specialists to ensure advertisers Brand Safety and quality of Traffic:
BotScanner Automatic System of Visitors analytic. Traffic safety protection.
ProximicSites content analysis. Brand Safety solutions.
Open Video ViewabilityA single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards.
VIHUB Reach
VIHUB AD FORMATS
Preroll Social Mobile Display + Preroll
• Standard Preroll • Standard Preroll + Banner• Interactive Preroll• Engage Skip Preroll• Expandable• “Raising star” Preroll http://www.iab.net/risingstars• Mobile App Preroll• Interactivity Mobile Ad: HTML5 unit
• All formats meet IAB requirements VAST:http://www.iab.net/media/file/VAST_1_11_FINAL.pdf
• Google certified with VAST protocolhttps://support.google.com/3pascertification/table/4570113
AD UNIT TYPE
• mobile app preroll • interactive mobile ad
• connected tv preroll
FIRST RESULTS
CTR CPCAdv CPV
(Complete Video View)Adv eCPM
Campaign "AUTO" 1,4% 23 n/a 275
Campaign "KIDS" 1,5% 26 1,9 300
Campaign "KIDS 2" 2,2% 20 2,0 315
VIHUB USER INTERFACES
VIHUB REPORTS
VIHUB Targeting & Metrics
METRICS: • Digital GRPs• CPV (complete video view)• CPM• CPC• Completion Rate• Impressions• Bids• Clicks• Actions
VIHUB Creative & Events
