1. Visit The Village! The Village at Slippery Rock Social Media CampaignTimothy Emery, Kristopher Nolt, Jennifer Simpson, Casey Vecchio, Emily Watson

2. The Village at Slippery RockMixture of Urban andRuralMix of college town andsmall townSlippery RockRestoration ProjectSlippery Rock BusinessAssociationExisting WebsiteNO SOCIAL MEDIAPRESENCE 3. Current Trends In Small TownSocial MediaShrinking BudgetsEmergencyCommunicationEvent PromotionDemographicMarketingBusinessPromotion/Job Posting 4. Campaign BrandingMixture of Traditional and ModernUnique LogoColor SchemeMeaning 5. Pre-Launch ResearchCase Study Research SWOT AnalysisGoals and ObjectivesTimeline DevelopmentTarget Audience/MarketResearchStaffingPrioritization 6. Characteristics Social Media Hub MyWix Page Page LikesLong Term Uses Event Announcements Photo/Video Sharing Emergency Alerts AdvertisingShort Term Strategies Scavenger Hunt Business Month 7. Characteristics Following Hashtag CreationLong Term Uses Event Announcements AchievementAnnouncements SportingAnnouncements Emergency AlertsShort Term Strategies Retweet Contest Friday Follower Frenzy 8. Characteristics SubscriptionsLong Term Uses Commercials Whats Happening at theVillage Monthly To-Dos Village Sports RecapShort Term Strategies Commercial Contest Business Month 9. Characteristics Creating official placeLong Term Uses Official Check InShort Term Strategies Mayorship Contest Business Discount 10. Characteristics GroupLong Term Uses Discussions Job Posting Promotion Posting 11. Mobile TechnologyLong Term Uses Emergency Alerts QR Codes Business Special TextsShort Term Campaigns Local Charity TextDonation 12. Target Audiences18-25 year old Why Social MediaBusinesses Why Social Media 13. Short Term Goals and ObjectivesShort Term Goals To reach current citizens through social media To receive support by local business in social media efforts To inform individuals aged 18-25 of the benefits of living inSlippery RockShort Term Objectives To total 500 connections (likes, follows, etc.) through our socialmedia platforms in the during campaign length. Acquire 15 local businesses support of promotional activitiesthrough donations, sponsorships etc. during campaign length. Increase late night business traffic at local businesses by 25%during campaign length. Have a 50% interaction rate in posts/tweets about benefits ofcommunity. 14. Long Term Goals and ObjectivesLong Term Goals To increase web and social media traffic by individuals outsideof the Slippery Rock Area. Increase the residency of individuals ages 18-25 To increase business traffic in the Village at Slippery Rock.Long Term Objectives Increase outside social media interaction/traffic by 50% duringcampaign length. Increase outside website traffic by 50% during campaign length. To increase residency of local apartments by 10% duringcampaign length. To have 5 companies apply for building permits by the end ofthe campaign. 15. Maintaining a Social MediaPresenceSocial Media Director Job Description Job Responsibilities Job QualificationsSocial Media Interns Job Description Job Responsibilities Job Qualifications 16. Campaign IntegrationOut with the old, in withthe newNew marketing,community relationsand communicationsTwo way links 17. Timeline4 monthsPre Campaign Market Research Website Development Social media toolsdesign anddevelopmentCampaign Launch Staggered launches Themed months Planning next campaignPost Campaign Completion of MetricsReport 18. Metrics/ROIMetrics Metrics/ROI Tools Facebook Google Analytics Twitter Facebook Analytics YouTube YouTube Analytics Foursquare Schmap/Twitter Map LinkedIn LinkedIn Demographics Mobile Technologies ToolsROI EZ Texting Increased revenue Decreased AdvertisingCosts Increased BusinessPermits Customer Satisfaction 19. ConclusionBrandingGoalsTarget MarketToolsMetrics/ROI 20. ReferencesAmy loves Mike. (2011). The Village At Slippery Rock. Retrieved December 5, 2011, from http://www.slipperyrockpa.org/home/amy-loves-mikeDavis, B. (2011, September 8). Towns turning to social media to get word out. Independent. Retrieved December 5, 2011, from http://ind.gmnews.com/news/2011-09-08/Front_Page/Towns_turning_to_social_media_to_get_word_out.htmlFacebook Statistics, Stats & Facts For 2011. (2011, January 18). Digital Buzz. Retrieved December 10, 2011, from http:// www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/Hibbard, C. (2010, May 13). How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry. Social MediaExaminer. Retrieved December 5, 2011, from http://www.socialmediaexaminer.com/how-social-media-saved-lake-arrowhead-when-city-ad-budgets- ran-dry/Macale, S. (2011, October 8). 98% of online US adults aged 18-24 use social media. The Next Web. Retrieved December 10, 2011, from http://thenextweb.com/socialmedia/2011/10/08/98-of-online-us-adults-aged-18-24-use-social-media/Mission Statement. (2010). SRBA. Retrieved December 5, 2011, from http://www.goslipperyrock.com/index.php?option=com_content&view=article&id=19&Itemid=18Sherman, A. (2010, December 16). 5 Ways Cities Are Using Social Media to Reverse Economic Downturn. Mashable. Retrieved December 5, 2011, from http://mashable.com/2010/12/16/cities-social-media-recession/Slippery Rock Revitalization. (2011). The Village At Slippery Rock. Retrieved December 5, 2011, from http://www.slipperyrockpa.org/slippery-rock-development/slippery-rock-revitilizationTaiji, R. (n.d.). 8 Tips for Small Towns Using Facebook for Social Media Marketing. Place Brand. Retrieved December 5, 2011, from http://www.placebrand.ca/8-tips-small-towns-using-facebook-social-media-marketingTown of Markham DIY Markham Social Media Campaign. (n.d.). Delvinia. Retrieved December 5, 2011, from http://www.delvinia.com/work/diy-markham-social-media-campaign/The Town Known Round The World. (2011). The Village At Slippery Rock. Retrieved December 5, 2011, from http://slipperyrockpa.orgImages courtesy of Google Images. 21. Any Questions?