VIP LINKEDIN Australian Healthcare Professionals Report 2015_EXCLUSIVE TO KEY CUSTOMERS_Rosie Watson 2016

Australian Healthcare Professionals Report 2015 1

Australian Healthcare Professionals Report 2015

Where to find talent in Australia


Introduction

In Australia, caring for our population is becoming one of the greatest challenges facing our society. Consequently, there is high demand and competition for healthcare professionals across all areas of health.

There are 235,000 healthcare industry professionals in Australia on LinkedIn. This report provides key insights for organisations employing these professionals, specifically; investigating the supply and demand of talent and highlighting trends among key talent segments.

In the inaugural Australian Healthcare Professional Report, we have identified where you can find talent by occupation in Australia, who the top employers are and what healthcare professionals are interested in on LinkedIn. Additionally, the report also provides insight into how your organisation can engage with potential new job hires, and who your potential competitors are.

This report gives exclusive insights into how you can tap into healthcare professionals using LinkedIn in Australia.

Executive summary3

What can LinkedIn tell us about healthcare professionals in Australia?4

14How is LinkedIn being used by healthcare professionals?

Key takeaways20

Methodology22

About LinkedIn Talent Solutions25

About the authors26

18What’s important to Australian healthcare professionals?

Executive summaryThe hospital and healthcare industry is the second largest industry by member representation on LinkedIn in Australia. This report provides insight into how healthcare professionals are increasingly using LinkedIn to connect with other professionals, stay informed with professional news and knowledge and get hired.

• There are over 235,000 healthcare professionals on LinkedIn in Australia, and this number has increased 3.6x since the beginning of 2012.

• 70% of LinkedIn users are not actively looking for a new job, but are open to speaking to recruiters about new opportunities.

• Australian healthcare professionals are more concerned with their ability to make an impact than other Australian professionals.

This report will help guide you to reach these professionals through LinkedIn with the right strategy and messaging.



What can LinkedIn tell us about healthcare professionals in Australia?

The top 5 occupations for healthcare professionals on LinkedIn in Australia

Includes a number of ‘Allied Health’ positions such as Sonographers and Radiographers

Includes all of the ‘Doctor’ positions such as General Practitioners, Specialists and Surgeons

There are 235,000+ healthcare professionals on LinkedIn in Australia

32% of these members are employed by the Public Sector


32%

Technician/ Medical Assistant

Nurse Doctor/ Surgeon

Social Worker

Psychologist

19%

17%

12%

8%


The number of healthcare professionals in Australia on LinkedIn has grown 3.6x since January 2012

Allied Health Professionals* 83,786 members 3.6x growth

Nurses* 70,716 members 4.4x growth

Mental Health Professionals* 50,600 members 3.2x growth

Doctors* 36,670 members 2.8x growth

LinkedIn Members (1000’s)

30% higher than overall

LinkedIn membership growth in Australia

2012

0

10

20

30

40

50

60

70

80

90

20142013 2015

* See Methodology slide for occupation definition


LinkedIn can help assess supply and demand for talent across healthcare professions

LinkedIn Recruiter activity and member data are used to measure supply of and demand for talent

Higher demand index means that professionals in the healthcare space are receiving more contact from recruiters than their peers on LinkedIn.

LinkedIn data indicates that talent in certain markets are not currently being contacted by recruiters as frequently as their peers in other regions. Approaching candidates in these ‘untapped resource’ markets could put you ahead of your competition.

LinkedIn Recruiter is a tool that allows you to view any profile on LinkedIn, find the right talent faster and stock your talent pool.

FIND OUT MORE ABOUT L INKEDIN RECRUITER

LinkedIn supply and demand

Dem

and

base

d on

recr

uite

r act

ivity

on

Link

edIn

Number of talent pool members in each region

Large, high-demand regions

Large, low-demand regions ‘untapped resource’

SupplyD

eman

d

https://business.linkedin.com/talent-solutions/recruiter


Adelaide is where it’s atSouth Australia’s capital is an ‘untapped’ region

Unsurprisingly, talent is concentrated in Australian metropolitan areas where there is a high supply and a high demand.

If you’re looking for hard to find talent, consider looking for your candidates in the ‘untapped’ region of Adelaide which has a high supply but low demand for healthcare professionals.

Sydney, NSW

Melbourne, VIC

Brisbane, QLD

Perth, WA

Adelaide, SA

New South Wales

Queensland

Newcastle, NSW

Victoria

Canberra, ACT

Size of bubble indicates relative size of talent pool for each region

Top Regions

Demand

High demand

Saturated

Small markets

Untapped

51,731

50,083

30,595

20,115

15,105

9,448

7,796

5,593

4,856

4,655


The top three healthcare employers in Australia are Queensland Health, NSW Health and Monash Health

Queensland Health is a top employer across all healthcare occupations on LinkedIn

The Public Sector is the top healthcare employer on LinkedIn

Doctors Nurses Mental Health Professionals

Other Allied Health Professionals

Total Healthcare Professionals

Queensland Health 1,087 Queensland Health 4,075 Queensland Health 814 Queensland Health 2,019 Queensland Health 7,747

NSW Health 521 NSW Health 1,855 NSW Health 452 NSW Health 892 NSW Health 3,636

University of Sydney 337 Ramsay Health Care 1,222Department of Family and Community Services (NSW)

380 SA Health 620 Monash Health 1,851

Monash Health 319 Monash Health 877 SA Health 270 Ambulance Victoria 582 Ramsay Health Care 1,746

Austin Health 247 SA Health 701Departmentof Health & Human Services, Victoria

259 QueenslandAmbulance Service 499 SA Health 1,745





























































30%40%

26% 30%

70%60%

74% 70%

Doctors Nurses Mental Health Professionals Other Allied Health Professionals

Health Care Professionals Government Agency vs. Non-Government Agency Employers (%)

Government Agency Employer Members Non-Government Agency Employer Members

30%40%

26% 30%

70%60%

74% 70%


Health Care Professionals Government Agency vs. Non-Government Agency Employers (%)

Government Agency Employer Members Non-Government Agency Employer Members


Doctors are the most experienced members with 10+ years of professional experience

Experienced healthcare professionals are on LinkedIn

Years of professional experience by Healthcare Professional Segments


Mental Health Professionals

NursesDoctors

0-3 years experience4-9 years experience10+ years experience

17% 17%16%

18%

35%37%

39% 39%

48%46% 45%

43%

Across the board LinkedIn attracts experienced

healthcare professionals with an average of 42% of members having 4+ years’ experience.


Top universities attended by recent graduates

Where do Australian healthcare professionals attend university? Doctors Nurses Mental Health Professionals Other Allied Health

Professionals

University of Sydney Australian Catholic University Monash University University of Sydney

University of Melbourne Queensland University of Technology University of Sydney The University of Queensland

The University of Queensland Griffith University Deakin University La Trobe University

Monash University Flinders University Griffith University Monash University

UNSW Australia Deakin University The University of Queensland University of Melbourne


University of Sydney Australian Catholic University Monash University University of Sydney

University of Melbourne Queensland University of Technology University of Sydney The University of Queensland

The University of Queensland Griffith University Deakin University La Trobe University

Monash University Flinders University Griffith University Monash University

UNSW Australia Deakin University The University of Queensland University of Melbourne


Supply vs demand of LinkedIn members by specialisation

# of LinkedIn Members

Dem

and

Ind

ex

Less

Dem

and

Mo

re D

eman

d

Specialist roles such as gynaecologists, radiologists and sonographers are in very high demand

SATURATED HIGH DEMAND

UNTAPPED

Demand based on LinkedIn Recruiter activity

Niche specialisations can be incredibly hard to hire for, and the competition for these individuals can be fierce. LinkedIn Recruiter enables you to find and contact these professionals and look for similar specialisations or overseas talent.


Consider sourcing the most in demand talent from overseas

Australia is a net importer of healthcare talent

Movements measured as updates to LinkedIn member profiles between July 2014 and June 2015.

United Kingdom 262

353

139

285

117

147

66

76

53

64

Top countries Australians emigrating to

Top countries immigrating to Australia

United Kingdom

United States

United States

New Zealand

New Zealand

Canada

Canada

Singapore

# members emmigrating from Australia

# members immigrating to Australia

Singapore

Skilled immigration is one way the health industry is dealing with the skills shortage in Australia. LinkedIn is uniquely placed to help you find professionals in overseas markets, contact and ultimately connect them with your opportunity.


How is LinkedIn being used by healthcare professionals?


Top followed healthcare organisations on LinkedIn

LinkedIn followers are 81% more likely to respond to your InMails than those

who do not follow you.

Professionals on LinkedIn follow companies to hear from them, this is a unique opportunity to curate your reputation, tell employee stories and broadcast your successes.

1. Aspen Medical

2. Queensland Health

3. Department of Health & Human Services, Victoria

4. St Vincent’s Health Network Sydney

5. Australian Department of Health

6. Black Dog Institute

7. Pfizer

8. Ramsay Health Care

9. Remote Area Health Corps (RAHC)

10. The Royal Melbourne Hospital & NorthWestern Mental Health

Government AgencyNon-Government Agency


42% Network withOther professionals

60% Learn about whatother colleagues are doing

48% Stay up to dateon industry discussions

16% Research careeropportunities

Connect & Communicate Research People & Companies

Professional Insights Seek Career Opportunities



48% Stay up to date on industry discussions






48% Stay up to date on industry discussions




How is LinkedIn being used by healthcare professionals?

Staying up to date with industry discussions, engaging with LinkedIn Groups, Pulse news and network updates is important to almost half the healthcare professionals active on LinkedIn.

Over 40% use LinkedIn as a networking tool, to view contacts, connect with other LinkedIn members, and view other member recommendations.

Healthcare professionals are interested in finding out who has viewed their profiles, researching Company Pages and learning about what other colleagues are doing with 60% of healthcare professionals engaging in this way on LinkedIn.

42% Network withother professionals


LinkedIn is home to healthcare candidates waiting to be contacted Passive candidates are not actively looking for jobs, but they are open to talking to a recruiter or would consider changing their job if the right offer came along.

There is a large passive talent pool of healthcare professionals on LinkedIn, with 70% of users considered as passive candidates rather than active job seekers.

Source: Australian Recruiting Trends, LinkedIn Report

70%passive

30%active

Candidates are


What’s important to Australian healthcare professionals?


Work/life balance trumps compensation and benefits for Australian healthcare professionals

Question asked: Please select the 5 most important factors when considering a job opportunity. Sample: 213 Australian Healthcare Professional respondents and 15,299 Australian Professional respondents. Source: LinkedIn Q1 2015 Talent Drivers Survey

When considering a job, Australian healthcare professionals place emphasis on a good work/life balance followed by excellent compensation and benefits.

Interestingly, the ability to make an impact is more important to healthcare professionals than the wider population.

Australian Healthcare Professionals

Australian Professionals

41%

29%

36%

37%

30%

34%

37%

38%

44%

54%

33%

34%

35%

35%

37%

37%

38%

42%

42%

50%

Challenging Work

Having a good relationship with your superiors

Values Employee Contributions

A place I would be proud to work

Having a good relationship with your colleagues

Job security

Culture that fits my personality

Ability to make an impact

Excellent compensation & benefits

Good work/life balance

Australian Health Care Professionals

Australian Professionals

What’s important to Australian healthcare professionals?


Key takeaways


LinkedIn can help you identify, engage and attract the best talent for your organisation from the 235,000 healthcare professionals using the network.

Here are four ways to start using the data in this report today:

1. There is a big passive talent pool of healthcare professionals on LinkedIn. Start developing a passive recruiting strategy to tap into this talent. (page 17).

2. The number of health professionals is growing on LinkedIn – consider your organisation’s presence on the network (page 6).

3. Consider what health professionals want in a job when engaging candidates (page 19).

4. If the market is saturated, consider using LinkedIn to find talent overseas or in ‘untapped resource’ areas (page 8).


Methodology


‘Healthcare Professionals’ are determined by LinkedIn standardised occupations and titles

• Doctors: Based on the LinkedIn standardised physician/surgeon occupation.

• Nurses: Based on the LinkedIn standardised nurse occupation.

• Mental Health Professionals: Based on the LinkedIn standardised mental health professional/therapist, social work and psychologist occupations.

• Other Allied Health Professionals: Based on the LinkedIn standardised medical assistant/technician, dietitian, dentist, dental assistant, occupational therapist, speech pathologist, genetic counsellor, pharmacist, physical therapist, exercise physiologist and chiropractor occupations.

‘Public Sector’ members are based on current company supplied company type as a ‘Government Agency’ on LinkedIn.

‘Recent Graduates’ is determined by final year of education and includes members who completed their education in the last three years.

‘Engagement’ methodology:

• Connect & Communicate: Networking with other professionals includes viewing contacts and connecting with other LinkedIn members, viewing available subscriptions and member recommendations.

• Research People & Companies: Learning about what other colleagues are doing includes members researching Company Pages, checking who’s viewed their profile and reviewing people they may know on the LinkedIn network.

• Professional Insights: Staying up to date on industry discussions includes members engaging with LinkedIn Groups, Pulse news and network updates.

‘LinkedIn Q1 2015 Talent Drivers Survey’ is undertaken every six months and is a representative sample of LinkedIn members:

• In Q1 2015, 404k+ professionals in NAMER, Europe, APAC, LATAM and MENA took this survey.

• Survey asks respondents to ‘Please select the 5 most important factors when considering a job opportunity’.

How we created this report

The insights and analysis in this report represent the world as seen through the lens of LinkedIn data as at October 2015. As such, it is influenced by how members choose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility.


Contact us Want to find out more about a specific occupation? Get in touch for a more detailed report on where the candidates are based and the potential untapped talent pools in your industry or occupation.

CONTACT US

https://business.linkedin.com/en-au/talent-solutions/site-forms/contact-us-prod


About LinkedIn Talent Solutions LinkedIn Talent Solutions offers a full range of recruiting solutions to help organisations of all sizes find, engage and attract the best talent.

Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 400 million members worldwide, including executive from every Fortune 500 company, LinkedIn is the world’s largest professional network.

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About the authors

Lucy McDonald, Insights Analyst

Lucy is passionate about data and empowering organisations to use

data driven insights to solve complex business challenges. She is skilled

in business analytics, research and consulting and is experienced in partnering with large enterprise companies in the APAC region.

Isabell Prior, Associate Marketing

ManagerIsabell delivers content that helps

talent professionals in Australia and New Zealand, supporting LinkedIn’s

mission to connect talent with opportunity.

Documents

VIP LINKEDIN Australian Healthcare Professionals Report 2015_EXCLUSIVE TO KEY CUSTOMERS_Rosie Watson 2016