Vision To develop an experiential platform to celebrate the start of the Liga Mexicana de Fútbol...
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Vision To develop an experiential platform to celebrate the start of the Liga Mexicana de Fútbol (Liga MX) season where Univision partners can participate
Vision To develop an experiential platform to celebrate the
start of the Liga Mexicana de Ftbol (Liga MX) season where
Univision partners can participate and engage their target consumer
in a fun environment. Concept Univision took over Plaza Mexico to
host El Fiestn to mark the beginning of the Liga MX spring 2013
season.
Slide 3
Event Details Event:Univision Deportes 2013 Fiestn Liga MX
Date:Saturday, January 5 th, 2013 Location:Plaza Mexico (3100 E.
Imperial Hwy., Lynwood, CA 90262) Duration:1:00 9:00 PM (8 hours)
Attendance:2,860 Objectives Engage target audience in a fun and
family friendly environment Contribute to brand consideration among
all targeted consumers Create brand awareness and consumer affinity
Raise and build awareness and consideration of Univision partners
Generate leads, drive traffic, increase quotes and sales Promote
Univision Deportes Network with unique and compelling experiences
Target Audience: Hispanics and their families
Slide 4
Univision Deportes Broadcast Univision Deportes kicked off the
start of the 2013 Liga MX season by hosting a viewing party of
three matches. The games were displayed on a Jumbotron screen for
all to enjoy. Viewing Party Bleachers surrounding the Jumbotron
added a stadium-like feel to the Viewing Party. The January 5 th
matches of America vs. Monterrey, Tigres vs. Jaguares, and San Luis
vs. Santos Laguna were broadcast for fans to watch and cheer on
their favorite teams.
Slide 5
Univision Deports Networks programming Futbol Central held a
live broadcast from their Sports Desk at Plaza Mexico. The live
coverage featured Univision Deportes celebrity talents Alejandro
Berry and Jorge Calvo, as well as Mexican Soccer Legend Martin El
Pulpo Zuniga. The hosts discussed season predictions and interacted
with fans.
Slide 6
La Huasteca - Beer Garden A Coors Light Beer Garden was set-up
within La Huasteca Restaurant. The area was open to the public
Coors Light was served to consumers ages 21 and up. La Huasteca VIP
Section Beer Garden also included a VIP Area for Sponsors,
featuring a special appearance from Mexican Soccer Legend Martin
Zuiga.
Slide 7
A one of a kind activation area that provided fun and
entertainment for people of all ages. Live DJ on Stage Univision
Radio Talent Univision Radio Tents & Activities 4v4 Soccer Face
Painters Martin Zuiga Meet & Greet Foosball Games Inflatable
Soccer Activities Futboleros Soccer Freestylers
Slide 8
Carnaval Univision Univision partners and sponsors had the
opportunity to host experiences that engaged consumers and
contributed to brand consideration by their target audience. The
festival area was full of activity from kick-off to closing, and
featured the following: Live DJ on Stage Playing top hits
throughout the event Univision Radio Talent - Featured Univision
Radio DJs Jessica Sanchez La Polvorita and Juan Rubalcava El Wey
Univision Radio Tents & Activities DJs at tent for the
meet-and-greet, photo, and prize-winning opportunities 4v4 Soccer
Participants signed up to play 15 minute matches Face Painters Fans
got to show their team spirit with face-painted colors and logos of
their favorite teams Meet & Greet with Martin Zuiga Autograph
session with Mexican Soccer Legend at Univisions Fiestn tent
Foosball Games Competitions lasted throughout the event with this
fun and easy to play game Inflatable Soccer Activities Fun games
and activities for families and kids Futboleros Soccer Freestylers
LA Galaxy freestyle soccer performers were featured throughout the
event, showing off their skills, interacting with the crowd, and
performing before the Jumbotron during breaks of Liga MX
broadcast
Slide 9
Mexican Soccer Legend Martin Zuiga Festival featured an
Autograph session with Mexican Soccer Legend Martin Zuniga at
Univision Fiestn tent, as well as at the VIP Area. Futbol Central
Hosts Alejandro Berry & Jose Calvo Fans had the opportunity to
meet the hosts of Futbol Central, get their autographs and take
pictures at the Sports Desk.