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Important information about vitamin D as part

of a healthy lifestyle.

Who needs vitamin D?

Why more people who choose a vitamin D supplement are choosing

DdropsTM

Other Vitamin D products (chewable tablets, liquid, etc.)

Contain vitamin D, but often along with arti!cial "avouring, colouring and other additives. (i.e. glucose syrup, sucrose, aspartame, gelatine, etc.)

Flavoured chewable products are often similar to candy, and there can be concern about the potential for overdose.

Liquids can easily spill out of the bottle.

Product expiry date can vary. Chewable products can get sticky, depending on the product and storage conditions.

Higher potential of contamination, as people often need to use !ngers and hands to get chewable products out of the container.

Ddrops™ is the sunshine vitamin in just one drop. Ddrops™ is tasteless, odourless with no arti!cial "avours, no colouring and requires no preservatives. It is wheat-free, gluten-free, soya-free, sugar-free and peanut-free.

Ddrops™ uses a Eurodropper format which limits the amount of vitamin D dosage that can be dispensed by accident, as it comes out one drop at a time.The contents cannot all spill out if the bottle tips over.

Ddrops™ is stable. It has a long shelf life and does not require refrigeration.

Very low potential of contamination, as the Eurodropper acts as a barrier, helping keep Ddrops™ pure and clean.

Ddrops™

DdropsTM has no taste and no odour.TM is sugar-free, wheat-free, soya-free and

gluten-free.

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Ddrops™ comes in a patented Eurodropper bottle. Simply turn the bottle upside down and allow a drop to come out. Each drop of Ddrops™ contains 1000 IU of vitamin D3. Each drop of Ddrops™ Booster contains 600 IU of vitamin D3.Always read and follow the label

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Always read and follow the label.

From our Family to yours -The DdropsTM Family of products

Award-winning Ddrops™ products were created as a better way to give individuals and families the vitamin D they need, in just one drop!

Baby DdropsTM 400 IU - speci!cally designed for breastfed babies. A mother only needs to put a single drop of Baby Ddrops™ on her nipple, where baby takes it in along with the milk. Kids DdropsTM 400 IU - is a simple, safe, and fun way for toddlers and

children to receive the recommended amount (400 IU) of vitamin D. Just one puri!ed drop of Kids Ddrops™ contains 400 IU of vitamin D3, without any other chemicals or additives.

DdropsTM 600 IU Booster - was developed to boost vitamin D levels to 1000 IU when complementing the 400 IU vitamin D in multivitamins and/or !xed calcium with vitamin D regimes. A welcome option for older children.

DdropsTM 1000 IU - makes it easy to take naturally sourced vitamin D3 without pills and without additives. Each puri!ed drop contains 1000 IU of vitamin D3 and permits e#ective absorption and easy dose adjustments according to individual needs.

What could be easier?

DdropsTM FamilyPure and simple in just one drop!

For Healthy Families

1. Cannell JJ, Vieth R, Umhau JC, et. al. Epidemic in!uenza and vitamin D. Epidemiol Infect 2006:134(6):1129-40.2. Bischo"-Ferrari HA, Giovannucci E, Willett WC, Dietrich T, Dawson-Hughes B. Estimation of optimal serum concentrations of 25-hydroxyvitamin D for multiple health outcomes. Am J Clin Nutr 2006;84:18-28.3. Health Canada. www.hc-sc.gc.ca/fn-an/nutrition/child-enfant/infant-nourisson/vita_d_supp-eng.php 4. Langlois K et al. Statistics Canada: Vitamin D status of Canadians as measured in the 2007 to 2009 Canadian Health Measures Survey. March 2010. www.statcan.gc.ca/pub/82-003-x/2010001/article/11131-eng.htm5. Canada’s Food Guide: Vitamin D for people over 50: Background. www.hc-sc.gc.ca/fn-an/food-guide-aliment/context/evid-fond/vita d-eng.php6. Canadian Cancer Society. Vitamin D. www.cancer.ca/canada-wide/prevention/vitamin d.aspx?sc_lang=en 7. Canadian Dermatology Association. Position Statement: Safe and e"ective way to Maintain adequate levels of vitamin D. www.dermatology.ca/media/position_statement/vitamin_d.html8. Osteoporosis Canada. Vitamin D: A key factor in good calcium absorption. www.osteoporosis.ca/index.php/ci_id/5536/la_id/1.htm9. International Osteoporosis Foundation. IOF position statement: vitamin D recommendations for older adults. www.iofbonehealth.org/download/osteofound/#lemanager/health_professionals/pdf/endorsed-papers/vitamin-d-position-statement10. Institute of Medicine. Dietary Reference Intakes for Calcium and Vitamin D. www.iom.edu/Reports/2010/Dietary-Reference-Intakes-for-Calcium-and-Vitamin-D.aspx11. American Academy of Pediatrics. Healthy Children. Summer/Back to School 2009. www.aap.org/family/healthychildren/09s_bts/Vitamin%20D.pdf - 2009-07-08

A10HC180E-11

NOTE: Baby Ddrops™, Kids Ddrops™ and Ddrops™ for adults are Mom’s Choice Awards® ‘Gold’ recipients.

Ddrops is a trademark of Ddrops Company. Canadian Patent no. 2578881

The Mom’s Choice Awards Honoring Excellence logo is a trademark of the Mom’s Choice Awards.

How much vitamin D can you get from healthy foods?

There are very few dietary sources of vitamin D. It is mainly found in fatty !sh, like salmon, tuna or sardines. The chart below shows some of the more common dietary sources of vitamin D, as well as how much of each food you would need to eat in a day to receive 1000 IUs.

Dietary Source of vitamin D

Salmon, cooked Mackerel, cooked Tuna, canned in oil Sardines, canned

Approximate amount to provide 1,000 IUs of

vitamin D

Vitamin D content (approximate per serving)

360 IU (3.5 oz, 100 g) 10 oz (300 g) 10 oz (300 g)15 oz (450 g)8 oz (225 g)

345 IU (3.5 oz, 100 g)230 IU (3.5 oz, 100 g)500 IU (3.5 oz, 100 g)

Milk (nonfat, reduced fat or whole) Vitamin D-forti!ed

80 oz (2.25 litres)100 IU (8 oz, 240 ml)

Margarine, forti!ed 16 tablespoons (250 ml)

60 IU (1 tablespoon, 15 ml)

Egg, whole (vitamin D is found in yolk) 50 eggs20 IU

Why should you care about vitamin D?

Putting just one drop of DdropsTM into your favourite

food or drink is an easy, reliable and hassle-free way to get your vitamin D3 every day.

Vitamin D is a natural building block for the repair and maintenance of the body. It has long been recognized as essential for the development and continued health of bones and teeth, helping prevent rickets in children and osteoporosis in adults. More and more, as medical research advances, we are seeing evidence that vitamin D plays an important part in maintaining health throughout the body, including:

Recent data shows that 1.1 million Canadians are vitamin D de!cient.4

Canada’s Food Guide recognizes vitamin D as the only nutrient for

which adults over 50 cannot reliably depend on diet alone to

provide their recommended daily dose.5

Contraindications

the immune system, helping prevent colds and "u, and improving resistance to many forms of cancer, rheumatoid and psoriatic arthritis, psoriasis and other dermatological conditions.1

the cardiovascular system, helping reduce the incidence and severity of high blood pressure, coronary disease, congestive heart failure, heart attack and stroke.2

the brain and central nervous system, where vitamin D de!ciency has been associated with autism, schizophrenia, Parkinson’s disease, multiple sclerosis and depression.2

What are the sources of vitamin D?Sunlight is the main natural source of vitamin D. Vitamin D is made in the skin when exposed to summer sunshine. Vitamin D is not made in winter sunshine, in shade or through clothing. The use of sunscreen with a sun protection factor of eight reduces the cutaneous production of vitamin D by 97.5% in adults.3 Vitamin D is also found in some foods – particularly in fatty !sh, such as salmon, mackerel, tuna or sardines (see chart for examples) — but the amount of vitamin D per serving is highly variable and hard to determine.

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How much vitamin D is recommended?

You may particularly bene!t from taking a vitamin D supplement if:

Group making recommendation

Canadian Cancer Society6

Canadian Dermatology Association7

Osteoporosis Canada8

Recommended vitamin D3

(IU* per day)

People for whom advice is intended

All adults 1000

1000

400 - 1000

People concerned about not getting enough sunshineAdults under 50

800 - 2000Adults over 50International Osteoporosis Foundation9 Up to 2000Older adults who are obese or

have osteoporosis Canada’s Food Guide5 Institute of Medicine (IOM)10 Institute of Medicine (IOM)10

Institute of Medicine (IOM)10

400600800

4000

Adults over 50People 1 to 70 years oldAdults >71 years oldUpper level intake for people over 9 years old

* IU = International Unit

Note: These recommendations are for vitamin D as a supplement, in addition to the vitamin D already in a diet that includes foods like !sh and vitamin D-forti!ed dairy products.

You avoid exposing skin to sunshine.You use sunscreen or sunblock to protect your skin from burning.Your summer clothing covers your head, arms and legs.You have dark skin. Skin pigment acts like a sunblock. People with dark skin need to stay in the sun for as long as 2 hours to produce the same amount of vitamin D that people with lighter skin can produce in 20 minutes of summer sun.You drink less than four glasses of milk or beverages forti!ed with vitamin D daily.You do not eat at least one serving (200 grams) of !sh such as salmon every day.

Individuals with granulomatous disease, such as tuberculosis or sarcoidosis may be hypersensitive to vitamin D.Vitamin D should not be taken by individuals with hypercalcemia.People with known medical conditions should consult with a healthcare practitioner before taking dietary supplements.

Always read and follow label.

Adapted from reference 11