Volunteer engagement social media UTCLE

Web & Social

Media Strategies

for Volunteer

Engagement

with Karen Bantuveris Founder & CEO

VolunteerSpot

About the presenter

Karen Bantuveris

Founder and CEO

@VolunteerSpot

#CSFUTCLE

VolunteerSpotTM

, DOING GOOD just got easier.

Q: Why Volunteers?

VolunteerSpotTM


A: To get important work done!

Q: Why Volunteers?

VolunteerSpotTM


A: To get important work done!

A: To cultivate committed champions to our cause/organization who are long-term advocates, donors and leaders….

And in doing so…. get important work done!

Q: Why Volunteers?

Wish U

Had Help

No Time Do it Yourself

Volunteer Avoidance Cycle

60% of nonprofits

cite lack of funds as

primary obstacle to

providing volunteer

management

~ Reimagining Service

2010

VolunteerSpotTM


Wish U

Had Help

No Time Do it

Yourself

Volunteer Avoidance Cycle

Journey of a Volunteer

Thanks to Chris Jarvis, @RealizedWorth

for sharing this model




Social Media:

Easy Access, Rapid &

Meaningful Promotion

Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about. Socialbrite

http://socialbrite.org/glossary

Common Social Media Tools

VolunteerSpotTM


11

Social Media

Builds Your Community

DOING GOOD just got easier.

It’s like having

a conversation!

Listen

Share

Connect

Inspire

When we have

calls-to-action,

our community

will be engaged.

VolunteerSpotTM


Trust

12

Social Media

Builds Your Community

DOING GOOD just got easier.

Listen

Share

Connect

Inspire

Action

VolunteerSpotTM


13

Who Connects for your Org?

DOING GOOD just got easier. VolunteerSpotTM


Free Web Tools for

Coordinating Volunteers

Website Group

size

Public or

Private

Specific

jobs &

shifts

Donations of

food &

supplies

Ongoing

needs Extras

No limit

Both, add

links to

Facebook/

Twitter

Difficult

No

No

Collect fees, mobile

check-in

20+ custom

registration fields

No limit

Public, add

links to

Facebook

/Twitter

No

No

No

Global event

mapping,

community

conversations

API available

No limit

Public,

Registration

required

Recruit both

skilled and

unskilled

volunteers

No

Yes

Micro-volunteer

from your mobile

device

10-400

signed up

per

sub-team or

activity

Both, add

links to

Facebook/

Twitter

Easy

Yes

Yes

Schedule multiple

days/months

Hours tracking , 5

custom registration

fields (Premium)

VolunteerSpotTM


1. Find ‘em! (cultivate community)

2. Onboard Quickly & Be Specific

3. Setup to Succeed

4. Measure & Share

5. Recognize Volunteers

Volunteer Engagement Best Practices

VolunteerSpotTM


• Where are they already hanging out? Build your Community!

• Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list

• Engage others to involve their friends & network • personal appeal

• social media appeal

• Consider service groups • workplace service, service learning, Scout Troops, faith groups,

community groups (Jr. League, Rotary, etc.)

1. Find ‘em! (Cultivate Community)

VolunteerSpotTM



MeetUp Community Examples

VolunteerSpotTM



Workplace Service - Keller Williams

International Example

VolunteerSpotTM


2. Onboard Quickly & Be Specific (examples)

+ Clear & specific – gets amplified!

31 RTs in 1 day to > 47K people

Δ Add location hashtag (e.g. #Tohoku) to find

geographically possible volunteers (RTs in Chicago

likely not very productive)

‒ Event is 3 days out and link lands on a map

Risk: Folks forget OR too many people show up then

think Second Harvest has enough supporters and

doesn’t need them next time.

Δ Add an online signup sheet link or ‘volunteer

interest’ Google Doc to the landing page

•capture volunteer contact for future needs

•signing up for a specific spot firms up

commitments

•volunteers can amplify to their communities

•auto-reminders boost turnout rates

Second Harvest Japan

VolunteerSpotTM



+ Reach out on multiple

channels

+ Includes actionable signup

link

Δ Twitter: Add location and

theme hashtag (e.g. #SFO,

#Running, #GirlPower) to find

location and interest-aligned

volunteers

Δ Add event details (date, and

# needed to tweets &

facebook)

Girls on The Run DC and Bay Area

Newsletter Blast

VolunteerSpotTM



Girls on The Run Race Setup and Race Day


Olive Tree, NOLA

+ Immediate needs & local tagging

+ Check-in as brand-building

+ Once they check in – you can text ‘em later

! Not likely to recruit immediate additional

volunteers – but possible – especially if need

is well-articulated and time-bound. “E.g.

Need help filling sandbags NOW! 20 needed

until 6pm.”

Thank ‘em!

Background on your organization

Map and directions to the service location

Where to park and which entrance to use

Who will greet them

What to wear/bring (water, snack, work gloves, etc.)

Safety concerns and physical requirements

Confidentially requirements and sensitivity issues

Background checks?

SOCIAL MEDIA PACKAGE!

3. Setup to Succeed: Before

VolunteerSpotTM


24

3. Setup to Succeed Sample Social Media Strategy

Create a Citywide Hopscotch Game!

Flickr •People involved in project •Flickr group leaders

Blog •Local mom/dad bloggers •Play bloggers •Newspaper blogs

Create a hashtag

Tweet location each day

TwitPics of completed work

Submit photos to relevant Flickr groups

Tagging system

Create a photo pool

Guest blog

Share notable stories

Include continually updated map

Twitter •Neighborhood groups •Child-serving orgs •Local government

VolunteerSpotTM


Introduce yourself and wear a name tag.

Thank ‘em for coming & make it FUN!

Big Picture Review – summarize why it matters that they are serving today in one or two sentences.

Make it Personal – ASK: Why are you serving? It’s THEIR story!

Is a site tour appropriate?

Nametags available (pre-printed if possible)

Review safety procedures, comfort stations (food, restrooms, etc.), and key work processes

Photos/video permissible? << Encourage it, take ‘em, provide a Flip for those with out video smartphones

3. Setup to Succeed: Day-of

VolunteerSpotTM


• Results Measures: e.g. # families fed, # books distributed,

# trees planted, # patients treated

• Process Measures: e.g. # volunteer hours, #administrator

hours, # race stations staffed, gallons water provided

• Community Measures: • Facebook views,mentions/likes/comments

• Flicker and YouTube posts/views

• Twitter followers, RTs and MTs

• Newsletter list, RSS subscribers

• Blog visits, bounce rate, time on site,

page views

4. Measure & Share

Amplify Volunteer Stories & Invite User Contributions •Via Social Media:

Blog Articles

Facebook Shouts

Twitter Kudos

Flicker

YouTube

•Via Email

Stories, stats and links

•On Site

Photos, progress

‘thermometers’

4. Measure & Share

VolunteerSpotTM


4. Measure & Share

VolunteerSpotTM


• Track hours and results and publicly recognize blog,

facebook, YouTube, etc.

• Invite progression in Volunteer Journey by giving returning

volunteers MORE responsibility, options and decisions.

• Ask for feedback & act on it!


• Send a Thank You Note! Simple, specific, sincere!

http://www.VolunteerSpot.com/ebooks

VolunteerSpotTM


http://www.volunteerspot.com/ebooks


Volunteer

Service Badge

VolunteerSpotTM


1. Find ‘em! (cultivate community)

2. Onboard Quickly & Be Specific

3. Setup to Succeed

4. Measure & Share


Volunteer Engagement Best Practices

VolunteerSpotTM


VolunteerSpotTM


VolunteerSpotTM


Questions?




Social Media:

Easy Access, Rapid &

Meaningful Promotion

• Choose your social media and web tools and use them consistently to speed a volunteer’s journey with your organization.

• Remember: Why Volunteers?

To cultivate committed champions to our cause/organization who are long-term advocates, donors and leaders….

And in doing so…. get important work done!

VolunteerSpot

TM


In Closing

Thank you!

Karen Bantuveris

@Vspotmom

@VolunteerSpot

Facebook: facebook.com/volunteerspot

VolunteerSpot’s blog:

Blog.volunteerspot.com

VolunteerSpotTM


Documents

Volunteer engagement social media UTCLE