VOLUNTEER & LEARN 2013BROCHURE TRAINING – ALL DIVISIONS

TRAINING OVERVIEW

• There are 3 sections covering: Volunteering, languages and learn a skill• You’ll need audio for the video• Refer to the Volunteer & Learn brochure as your reference

VOLUNTEERING – EVERYTHING YOU NEED TO KNOW IN A NUTSHELL

SNAPSHOT

• This is the 3rd edition of the Volunteer & Learn brochure• Printed on recycled paper which looks and feels ‘green’ • Over 85 volunteer projects spanning 33 countries• Short durations start from a day tour in Australia, 6 days in Panama and 7 days to 3 months so that you can bolt on adventure tours or sell a long trip dedicated to volunteering• Extra weeks available for over 80% of projects• Introducing ‘sports’ as a type of volunteer option• 6 new volunteer suppliers joining STAy• A great mix of ‘volunteering’ and ‘voluntouring’ available• 25 culled from 2012 with fabulous development of 22 new volunteer offerings

WHAT’S NEW IN THE BROCHURE?

• NEW - Check out ‘Where does my money go?’ to overcome sales barriers and answer the nitty gritty question about where your money goes.• NEW - There’s an FAQ section for volunteers • NEW - We’ve associated our STA Travel supported projects throughout the brochure and bring to life the stories about your fund raising efforts and corporate social responsibility initiatives in our company.• We’ve removed the ‘Work & Travel’ section• The design, tone and layout is consistent with our STA Travel brand• We’ve used more images of staff at the volunteering projects to make it as authentic and real as possible!Andres Ochoa (STA Travel US –

Panama Safe Drinking Water Project)

WHAT’S IMPROVED?

We’ve taken on board all point of sale, product teams, customers and supplier feedback to produce a leaner, price driven, competitive and quality range of products for 2013!

- Correct trip codes- No risk products that will cancel- All established projects and vetted- Short durations and extra weeks available- Better itineraries- Flying into major hub cities around the world- Quality projects with long term sustainability- More information on product pages to help you sell these products

1st, 2nd, 3rd edition of Volunteering brochures

Features 2012 2013

Page 152 + 4 112 + 4

Suppliers 17 21

Expansion Volunteer, Work, Languages, Skill Volunteer, Languages, Skill

Distribution 136,000 copies worldwide 106,600

# Projects 90 88

Volunteer/Voluntour 72 Volunteer/18 Voluntour 72 Volunteer/16 Voluntour

Target US ($) $2.5 mil $3.0 mil

Type 19 Children/22 Animals/4 Building/12 Communities/5 Do It

All/12 Conservation

24 Children/25 Animals/3 Building/14 Communities/6 Do It All/14

Conservation/2 Sports

New Projects 38 projects shorter duration, better lead in prices

22 new projects

New destinations Fiji, Uganda, Malawi, Mongolia, Cambodia

Indonesia, Malaysia, Panama, North America, Sri Lanka

Category NEW: Building & Do it all NEW: Sports

Product development India, Kenya, South Africa, Vietnam, Cambodia, Costa Rica, Ecuador

India, Indonesia, Malaysia, Namibia, Sri Lanka, Vietnam Brazil, South Africa, North

America, Mexico, Costa Rica, Panama

BROCHURE COMPARISON

NEW SUPPLIERS

We work with a total of 21 volunteer suppliers of which 6 are new to STA Travel. These 6 new suppliers are set up in STAy and are bookable in 1SOURCE. We’ve listed the countries where they’ve got projects below.

• DiVo Dive Voluntourism (Bali, Indonesia)• Destination Creators Asia (Ipoh, Malaysia)• Buffalo Tours (Hanoi, Vietnam)• BUNAC (Port Elizabeth, South Africa & Catalina Island, USA)• Earthwatch (Goiania, Brazil)• Elephant Human Relations Aid (Windhoek, Namibia)

Jessica Morris (STA Travel South Africa – Teach Children in Fiji)

QUESTION:

Who are our 3 global preferred suppliers for volunteering globally?

ANSWER:

NAME CHANGES

• Product name changes below for 2013

2013 – New Name 2012 – Old Name

Thai Beach and Volunteer Island Conservation in Southern Thailand

Volunteer China Pandas Project China – Pandas

Teach Children in New Delhi Build a future for Indian Youth

The Kingdom Wildlife Sanctuary Kingdom of the White Lion

Volunteer Tanzania and Safari Project Tanzania and Safari

Volunteer Kenya and Safari Project Kenya and Safari

Volunteer Cuzco Kids Project Cuzco Kids

Volunteer Peru Amazon Project Peru Amazon

Volunteer Brazil Project Brazil

Volunteer Costa Rica Project Costa Rica

Teach English in Costa Rica Surf and Teach English in Costa Rica

Volunteer and teach children in Guatemala Teach Life Skills in Antigua

WHERE CAN YOU VOLUNTEER?

WORK IT INTO YOUR SALES PITCH• Don’t mention it at the end, do from the onset!• Doing a RTW? Why not give back to some of the beautiful places you are visiting while you’re travelling.• Ever travelled in a meaningful way?• Check out our new Volunteer & Learn brochure• Live like a local and stay with a local family while helping in the surrounding local communities• Get up close to animals such as elephants, orang-utans and trek jungles, swim in the ocean while learning about marine conservation• Our STA Travel staff have been on these trips too!• Globally we’ve sent over 2,000 travellers on volunteer trips since 2010

Karis Beattie & Jo Devlin (STA Travel UK – Camp Ecuador)

BACKGROUND CHECKS

Don’t panic! A Criminal Background Check might sound daunting to organise but if you follow our advice below you can ensure your customer knows what to do before they go. • All G Adventures (Planeterra) and Global Vision International (GVI) children programmes require a background check and a letter of reference before travel• Selected STAy suppliers also require travellers to do a background check• The purpose is to protect children from harm and danger. It’s a serious issue so don’t let is slide!• Allow 6 – 8 weeks for background checks to by process by local authorities• If someone is travelling within 30 days of departure A ‘Subject Access’ or ‘Police Check’ is possible, however you must check with the relevant supplier before advising your customer.• Should this not be completed before arriving to the project, your customer may not be able to participate in the programme.

Eric Tal (STA Travel US – Teach Children in Kenya)

THE TOP 10 SELLERS

1. Thai Elephant Conservation, 7 Days – G Adventures (24% commission) Sherpa

2. Help for Orphans in Cape Town, 7 days to 3 months – You2Africa (25% commission) 1SOURCE

3. The Kingdom Wildlife Sanctuary, 15 days, The Kingdom Wildlife Sanctuary (25% commission) 1SOURCE

4. Camp Kenya, 2 weeks to 1 month – Camps International (20% commission) 1SOURCE

5. Experience Borneo & Conserve Orang-utans, 14 Days – The Great Projects (20% commission) 1SOURCE

6. Teaching Children in Cambodia, 14 Days – G Adventures (24% commission) Sherpa

7. Volunteer China Pandas, 14 Days, G Adventures (24% commission) Sherpa8. Meaningful Thailand Experience, 21 Days – Educational Travel Centre (20%

commission) 1SOURCE9. Volunteer Costa Rica, 15 Days, G Adventures (24% commission) Sherpa10. Teach Children in Fiji, 14 Days – Global Vision International (20%

commission) 1SOURCE

QUESTION:

What is the difference between a ‘Volunteering’ and ‘Voluntouring’ product?

ANSWER:

• Volunteering is generally located in 1 destination

• The day consists solely or mainly on volunteer activities

• You get really stuck into the project• Lots of different options from 1

week to 3 months

• Voluntours are a mix between volunteering and touring.

• Your customer get to visit lots of different places.

• Short volunteering placements throughout the trip.

• Tour aspects take a large part of the trip

• Great for someone who wants to mix a bit of volunteering with a tour option on their trip

QUESTION:

What are the 7 types of volunteering programmes we offer?

ANSWER:

There are 7 types of volunteering programmes we offer below. Use these logos to help identify the type of project your customer wants to do in the brochure.

OVERCOME BARRIERS• Break the price down ‘per day’ and it’ll sound more reasonable when you look at it from this point of view with it’s inclusions.

• Don’t assume they don’t want it! Customer’s don’t come in and ask for a tour so offer it from the onset.

• If your customer doesn’t want to do it independantly, then offer the ‘voluntour’. It’s a taste of volunteering and touring. See the sights and also give back.

• Location, location! Choose off beaten or projects in hub cities.

Rebecca Noble (STA Travel NZ - Thai Elephant Conservation project)

QUESTION:

Where do you book volunteering products in the brochure?

WHERE TO BOOK? SHERPA

If you see a trip code starting with ‘GA’, drop

the prefix and search for this on Sherpa. These are

G Adventures (Planeterra) product.

You can also search by name in Sherpa.

1SOURCE

If you see a trip code starting with ‘STA’ drop the prefix and search for the 6-letter code in STAy.

This is bookable in 1SOURCE. GVI and Camps

will have ‘STAGVI’ or ‘STACAM’ to help you recognise the supplier.

VODKATRAIN

Only ‘Project Vodkatrain’ is bookable

outside Sherpa and 1SOURCE. Log into Vodkatrain’s B2B

website and search for trip code ‘ME’

LANGUAGE – EVERYTHING YOU NEED TO KNOW IN A NUTSHELL

WHY SELL A LANGUAGE PRODUCT?• Languages can boost your customers CV• It demonstrates their independence when travelling alone• A few days or weeks makes a massive difference to your customers experience when conversing with the locals in country• It’s the best way to live like a local• Get your customers prepared so that they feel that they’ve got the most out of their experience in a new country

FAST FACTS: LANGUAGES

• Preferred supplier is ‘Globostudy’ • Lead in prices include accommodation as well as lessons, so great value for money!• With 200 schools across 20 countries• Various course options for different levels with varied hours of study per week • Highly qualified teachers• Learn Spanish, Portuguese, French, Italian, German, Thai, Hindi, Chinese & Japanese• Bookings made on the website is ‘on request’

30+ courses Durations from 1 – 48 weeks9 languages 15% commission

Minimum age 18 years old Choose from ‘homestay’ or ‘apartment

LEARN A SKILL – EVERYTHING YOU NEED TO KNOW IN A NUTSHELL

WHY SELL LEARN A SKILL PRODUCTS?

• Boost your customers CV• Give them a taste of something different• Help customers break up their itinerary#• It gives your customers a new skill such as diving, surfing, become a qualified game ranger…• Your customers get a certificate after they’ve completed the course

FAST FACTS: LEARN A SKILL

• Bookable in STAy – 1SOURCE• Look out for the ‘certification’ logo• Spanning 6 countries: Australia, South Africa, Thailand, Ecuador, Fiji, New Zealand• Commission between 15 – 25%• Teach English as a Foreign Language (TEFL) with i-to-i bookable via their B2B website (UK, AU, US division only)

Learn to surf Learn to be a surf instructorLearn to dive Learn to sail

Learn to kite surf Learn to be a game ranger

GET INSPIRED – CHECK OUT THIS VIDEO