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VSB Co-Op PlacementsSantaBarbaraCA.com & E-newsletters
January – June 2017
$731,621
Why participate?
250,000+
1.3M
Engaged followers currently
Website Impressions last year
Spent last year driving traffic to site
90,545,450
Unique website visitors last year
1. Advertorial
2. Banner Ads
3. E-newsletter
Types of Placements
Homepage Advertorial Option 1Book Your Stay area, image + copy: $1000
max partners: 1links to Member listing
Homepage Advertorial Option 2Book Your Stay area, image + copy: $800
max partners: 1links to Member listing
Next Month in SB Header ImageImage is displayed on homepage and includes Monthly Highlights: $1000
max partners: 1Photo credit links to Member’s websiteAdvertorial copy links to Member’s website
Image Courtesy of: The Wayfarer
Maximize your brand messaging on this highly popular page. Includes: • Header image (which also appears on
the homepage, see right)• Photo credit beneath image, linked
business URL• “This Month’s Highlights” call out in
sidebar• Plus advertorial copy placement in
the body of the page describing event or offer, as shown.
Note, to maintain consistency site-wide and thus the integrity of the user experience, image is not linked.
Advertorial Placement – Next Month in SBMonthly Highlights: $750
max partners: 2
Leverage this highly popular page at a lower buy-in to highlight a specific event or offering.
Includes “This Month’s Highlights” call out in sidebar, plus advertorial copy placement in the body of the page, as shown.
Advertorial Placement – Next Month in SBMonthly Attractions: $500
max partners: 3
Advertorial Placement – ItinerariesPromoted through social media: $800
max partners: 3
Itineraries will include a post on SantaBarbaraCA.com, a supporting Facebook post
(promoted), and 2-3 website click ads to drive traffic. The post will also be publicized
on Twitter (3x tweets) and Pinterest (1x pin). Parnters can choose from:
1. An exclusive itinerary that revolves around participating partner and
mentions no other partner in category ($2350). Evergreen placement on
SantaBarbaraCA.com ensures long life and ongoing promotion long after
social media promotion ends.
2. A shared itinerary that features up to 3 co-op partners with a lower buy-in per
member. ($800)
Benefits:
VSB will work with member to develop a themed itinerary for potential travelers to
Santa Barbara, adding rich destination content to a partner’s existing social channels.
This program will be promoted throughout social on an ongoing basis to drive
traffic. The itinerary will
live for one year on
SantaBarbaraCA.com.
Advertorial
recap• 6 placement options
• Partners are displayed 24/7 (no rotating)
Homepage Placement 1 – 1 partner Homepage Placement 2 – 1 partnerNext Month, Header Image + Monthly Highlights - 1 partnerNext Month, Monthly Highlights – 2+ partnersNext Month, Monthly Attractions – 2+ partnersItineraries – Promoted via social media– 3 partners per itinerary
1. Advertorial
2. Banner Ads
3. E-newsletter
Types of Placements
Itineraries Banner AdAppears across all itineraries: $600
Ad appears on over 50 pages including:
• Itineraries landing page
• Lifestyle landing page and all itineraries tagged as
• Arts & Culture landing page and all itineraries tagged as
• Culinary landing page and all itineraries tagged as
• Outdoor landing page and all itineraries tagged as
• Wine landing page and all itineraries tagged as
max partners: 3
(Tip: We promote our Itineraries everywhere.)
“Top 2” Banner AdAppears on Calendar of Events and Next Month: $700
max partners: 3
We took our top premium content pages and combined them into one ad grouping for maximum reach.
Hint: Thanks to the social media promotion that Next Month in SB receives, fresh eyes are always on this page.
“Main 3” Banner AdAppears on three navigation tabs on Homepage: $600
max partners: 3
For mass broadcast, reach users with your banner ad no matter which main navigation option is selected.
A high volume placement, each page of the main navigation is designed to target users at different stages of the decision-making process.
Lodging Banner AdAppears on all categories under “Stay”: $600
max partners: 3
Ad appears on all Stay landing pages including: • Camping & RV Parks
• Hotels & Motels
• Resorts & Spas
• Neighborhood Inns
• Vacation Rentals
Tip: choose a banner ad to display here to target those actively seeking lodging – often the first thing visitors do when booking a trip.
Outdoors Banner AdAppearing on Outdoor Rec + Parks & Beaches categories & all subcategories: $600
Ad appears across all Outdoor areas of the site.
max partners: 3
Wine, Culture, Wellness Banner AdAppearing across all Wine, Arts & Culture, and Spa & Wellness categories and subcategories: $400
Ad appears across the areas of the site circled in blue.
Culinary, Shopping, Transportation Banner AdAppearing across all Food & Drink, Shopping, and Transportation categories and subcategories: $400
Ad appears across the areas of the site circled in blue.
Member Results Banner AdAppearing across all categories’ member results, a total of 75 pages: $250
For ubiquitous presence site-wide across all categories, select a banner ad to display anytime after user hits “search” from the category drop down search box – including the highly popular Calendar of Events search.
Tip: Affordable and targeted.
Hint: users utilizing this function of the site are very likely to come to Santa Barbara, or have already booked a trip.
1. Advertorial
2. Banner Ads
3. E-newsletter
Types of Placements
E-newsletter articles are featured on the website, and exist to drive traffic back to YOUR website
listing.
Shared E-newsletter
2017 Send Dates:
January 10February 2March 15
April 5May 2June 7
Reach over 70,000 opt-in consumers interested in coming to Santa Barbara
NEW! Only once per quarter, Visit Santa Barbara is offering dedicated promotional
emails. Completely branded to you, reach our highly qualified audience with only your
messaging.
Dedicated E-newsletter
2017 Send Dates: February 22, May 24
Key Dates and Next Steps:
*available for purchase: January – June 2017 only
November 17– Co-op Sales begin at 10AM*December 20 – Deadline for January placement
