““WE WILL SELL YOUR HOUSE, WE WILL SELL YOUR HOUSE, OR OR

ERA WILL BUY ITERA WILL BUY IT!”®!”®

SELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

AGENDAAGENDA

• What is the Sellers Security Plan?What is the Sellers Security Plan?

• WIIFM & my customerWIIFM & my customer

• How it works / Available resourcesHow it works / Available resources

According to Webster’s - \ ‘sel-ers si’kyur-et-e ‘plan \ According to Webster’s - \ ‘sel-ers si’kyur-et-e ‘plan \

nn 1. An exclusive ERA Program. 2. 1. An exclusive ERA Program. 2. Prospecting edge and lead generator. 3.A Prospecting edge and lead generator. 3.A guaranteed sale/corporate buyout 4guaranteed sale/corporate buyout 4. . Valuable Consumer service. 5. An option Valuable Consumer service. 5. An option for sellers needing non-contingency status 6. for sellers needing non-contingency status 6. A program designed to sell our own listings.A program designed to sell our own listings.

What Is the Sellers Security Plan?What Is the Sellers Security Plan?

SELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

““Mental Cheat Sheet”Mental Cheat Sheet”3 Core Consumer Values3 Core Consumer Values

• Non ContingencyNon Contingency

• Expose ERA listings to more buyersExpose ERA listings to more buyers • OptionOption

Benefits to Broker/AgentBenefits to Broker/Agent

Attracts Motivated SellersAttracts Motivated Sellers Listings are Priced Right & Saleable -Listings are Priced Right & Saleable - Makes Phone Ring/Unique Prospecting EdgeMakes Phone Ring/Unique Prospecting Edge Solution to “Contingent Sale” ProblemSolution to “Contingent Sale” Problem ““Locks in” SSP Buyer – “Subtle” Buyer Agency Locks in” SSP Buyer – “Subtle” Buyer Agency Future Value Additional Reason to List with ERAFuture Value Additional Reason to List with ERA

SELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

Property QualificationsProperty Qualifications

Must be a single-family primary residence located in your Must be a single-family primary residence located in your primary marketplace.primary marketplace.

Must have a minimum appraised value of $Must have a minimum appraised value of $50,000. 50,000. AA pproperty valued in the top 20% of sales per prior 12 roperty valued in the top 20% of sales per prior 12

month MLS data for town, city or area, or exceeding month MLS data for town, city or area, or exceeding $750,000 $750,000 do not qualifydo not qualify

Cannot be a mobile home, cooperative,Cannot be a mobile home, cooperative, multi-family, multi-family, “niche” or investment property“niche” or investment property

SELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

SELLERS SECURITYSELLERS SECURITY® ® PLANPLANSELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

Qualify the HouseQualify the House

1.1. Buyout Assessment.Buyout Assessment. .. Distance from office Distance from office

.. Top end home per MLS stats, location Top end home per MLS stats, location

and style/utility concernsand style/utility concerns

2.2. Takes a “Special Buyer” Takes a “Special Buyer” Most area houses qualifyMost area houses qualify

Program of First Option, Not Last ResortProgram of First Option, Not Last Resort

Seller Qualifications & RequirementsSeller Qualifications & Requirements

Have at least 20% gross equity or necessary funds needed for Have at least 20% gross equity or necessary funds needed for closing. closing.

List home for 180 days from SSP Application.List home for 180 days from SSP Application.

Purchase a home through an ERA designated broker by the Purchase a home through an ERA designated broker by the 180th day. (Exception: Military moving into base housing)180th day. (Exception: Military moving into base housing)

Implement the Implement the Five-Point Marketing Plan.Five-Point Marketing Plan.

SELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

The ERA Five-Point Marketing Plan The ERA Five-Point Marketing Plan

1. The house must be in move-in condition.1. The house must be in move-in condition.

2. A home inspection must be made.2. A home inspection must be made.

3. The property must be pre-qualified for financing. 3. The property must be pre-qualified for financing.

4. The home must be covered by a home warranty. 4. The home must be covered by a home warranty.

5. Strategic pricing and marketing strategies must be 5. Strategic pricing and marketing strategies must be

implemented, including:implemented, including:

A. List price no more than 5% above appraisedA. List price no more than 5% above appraised

valuevalue

B. Lockbox - ease of showing.B. Lockbox - ease of showing.

C. SignC. Sign

SELLERS SECURITYSELLERS SECURITY® ® PLANPLAN

Date: May 1, 2008

   

From: Fidelity Valuation Services

Location: Belleville MI 48111

The Sellers Security® Plan Department MUST order the appraisal.Be sure to include the Appraisers Name, ID, the seller’s credit card information

and phone number on the SSP application

Appraisal fee : $645 Include alternate choice. Below is a list of approved appraisers who perform relocation/anticipated sales price type appraisals in your area.

Appraiser Information

APP ID: JOOC4066John O'Connor - John V O'Connor AppraisalDearborn, MI

 APP ID: THRA8805Thomas Raetz - Raetz & AssociatesLivonia, MI

 APP ID: WIMC5551William McGuire - William A. McGuireNorthville, MI

  

The Sellers Security® Plan Department selects and orders the home inspection. Cost: $345.00. This will also be charged to the seller’s credit card. 

Please contact the Sellers Security® Plan Department with any questions at 800-739-1865. Thank You.

SSP Time LineSSP Time LineSSP Time LineSSP Time LineEncourage your seller to implement the Encourage your seller to implement the Five-Point Five-Point

Marketing PlanMarketing Plan ASAP to maximize impact. ASAP to maximize impact.

Day 1Day 1 list for 180 dayslist for 180 days

sspappraisers@fnf.comsspappraisers@fnf.com

Complete SSP ApplicationComplete SSP Application

ImplementImplement home warranty programhome warranty program

SSP Time LineSSP Time LineSSP Time LineSSP Time Line Week 1Week 1 paperwork received by SSPpaperwork received by SSP

SSP orders appraisal and home inspectionSSP orders appraisal and home inspection

WEEK 3WEEK 3 appraisal received by SSP and sent to an appraisal received by SSP and sent to an

approvedapproved ERA mortgage co. for property to be pre-ERA mortgage co. for property to be pre-

approved for financingapproved for financing

SSP Time LineSSP Time LineSSP Time LineSSP Time Line DAY 30-40DAY 30-40 offer made, or notification of no offer.offer made, or notification of no offer.

Offer accepted – agree to close on new home thru ERA Broker by Offer accepted – agree to close on new home thru ERA Broker by day 180. Implement Five-Point day 180. Implement Five-Point Marketing Plan. Adjust list price to Marketing Plan. Adjust list price to no more than 5% above appraised value.no more than 5% above appraised value.Offer declined – Seller has no further obligation under the terms of Offer declined – Seller has no further obligation under the terms of the SSPthe SSP

DAY 75 / 120 / 150DAY 75 / 120 / 150 price adjustmentsprice adjustments

SSP Time LineSSP Time LineSSP Time LineSSP Time Line UP TO 180 DAYSUP TO 180 DAYS house may sell to private buyer house may sell to private buyer

up to this time. Upon sale to private buyer, contract with up to this time. Upon sale to private buyer, contract with

ERA Franchise Systems LLC becomes null and voidERA Franchise Systems LLC becomes null and void

DAY 180DAY 180 house is house is SOLDSOLD if seller opts to close with ERA if seller opts to close with ERA Franchise Systems LLCFranchise Systems LLC

AFTER 180 DAYSAFTER 180 DAYS ERA resells house, loss to ERA, net ERA resells house, loss to ERA, net profit to former ownerprofit to former owner