Step 1 Prepare a Test Plan

Step 3 Test!

Step 4 Debrief & Analyze

Step 5 Make Changes

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Step 2 Recruit Users

Welcome to the Usability Testing Popup LabSeptember 30, 2015Startup UX at TechNexus

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Cate KompareLead User Experience Designer at Pixo @CateKompare

Jason BergDirector of Business Development at Pixo @Jason_Berg

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Tell us about yourself• Name

• Experience with usability testing

• Volunteered for one?

• Run one?

• How you want to use what you learn today?

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What is UX?

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What is usability testing?

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What is it not?• Not about what people “like”

• Not a focus group

• Not QA

• Not the only UX activity

• Quantitative

• Not testing our users!

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Why do it?

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Let’s do a usability test!• Observe

• Don’t help our volunteer (this part is hard)

• Note issues

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Debrief

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Steps1 Prepare a Test Plan 2 Recruit Users 3 Test! 4 Debrief & Analyze 5 Make Changes

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Before you test

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Before you test

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Before you test

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Step 1 Prepare a Test Plan

Test when?

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Test where?

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Test what?

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Script

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Scenarios

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Tasks• Write open-ended questions

• Avoid jargon

• Synonyms

• Do not ask for opinions or speculate about the future — observing actual behavior is more meaningful

• Conversational

• Unambiguous

• Give enough info & context for success

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What tasks?

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Walter & the Weather

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Activity

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Step 2 Recruit Users

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Pro-tips:• Incentivize

• Let people know how they are helping

• Tailor your approach to your users

• Meet users where they are

• If all else fails, there are recruitment agencies out there…

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Lunchtime Testing

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Step 3 Test!

What you’ll need

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What wouldn’t hurt to have:• Recording software

• Snacks & drinks

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Facilitator

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Thinking Out Loud

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Facilitator’s Phrases• What are you looking at right now?

• Can you tell me more about…?

• What did you think would happen when…?

• What would you do if I wasn’t here?

• This is very helpful.

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Staying on track

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Observers

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Observers

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Observers

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Observers

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Observers

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Mobile Testing

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Remote Testing

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Step 4 Debrief & Analyze

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Use the Rubric

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Triage

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Step 5 Make Changes

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Something is better than nothing

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Let’s Test!• Come up with 1-3 test questions

• Prepare your rubric

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Thank you!

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But what about…

Cloze Test

If you want to __________ out whether

your site __________ understand your

content, you __________ test it with them.

Readability Score

Card Sorting

Interviews & Ethnographic Observation

Surveys

Analytics