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8/7/2019 Week 2 The Start-Up phase 10
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The Start-Up phase
Week 2
1Paul Henderson 2008 Project ManagementSheffield Hallam University
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Why?
Project Phases
Paul Henderson 2008 Project Management 2
ClosureDeliveryInitiation
Start-Up
Why do we want to do this?
Sheffield Hallam University
Warning: Phase terminology will vary
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The Start-Up Phase
Paul Henderson 2008 Project Management 3
The Project Executive is appointed
The Business Case is drafted
What happens during Start-Up?
Sheffield Hallam University
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The Start-Up Phase
Paul Henderson 2008 Project Management 4
An outline of the reasons for the project
Consideration of solution options
Consideration of costs and benefits*
Consideration of risks*
*These will be refined further in the next phase(the Initiation Phase)
What is a Business Case?
Sheffield Hallam University
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The Start-Up Phase
The initial idea
Paul Henderson 2008 Project Management 5
Business
Case
Sheffield Hallam University
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The Start-Up Phase
Paul Henderson 2008 Project Management 6
Can we let customers access our production
and delivery schedules directly?
Business rationale:
Happier customers (more repeat business?)
Reduced staff costs for us (60,000 per year?)
But how much will it cost?
An initial idea
Sheffield Hallam University
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The Start-Up Phase
Paul Henderson 2008 Project Management 7
Could we link our database to a supermarketcustomer-loyalty database to find out who isbuying our products and when?
Business rationale:
Reduced advertising spend (better-targeted ads)
Increased sales
But can we get agreement - and how long will theproject take?
Another initial idea
Sheffield Hallam University
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The Start-Up Phase
Idea 1
Paul Henderson 2008 Project Management 8
Selecting the best ideas
Idea 2
Idea 3
Business
Case 1
Business
Case 2
Sheffield Hallam University
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The Start-Up Phase
The business analysis of the problem
Paul Henderson 2008 Project Management 9
Proceed?Yes or No
BusinessCase
Sheffield Hallam University
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The Start-Up Phase
Paul Henderson 2008 Project Management 10
What is in a Business Case?
1. Description of problem/opportunity
2. Options available and evaluated
3. Assumptions
4. Costs and cost/benefit analysis
5. Impacts and risks6. Outline project plan
7. Conclusions and recommendations
Sheffield Hallam University
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The Start-Up Phase
2 Options available and evaluated
Paul Henderson 2008 Project Management 11
What alternative options are there? (need to
think outside of the box)
How workable are each of the options?
Is do nothing an option?
Sheffield Hallam University
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The Start-Up Phase
3 Assumptions
Paul Henderson 2008 Project Management 12
For each viable option (which may include do
nothing) what have we assumed, in terms of eg:
Market conditions
Competitor behaviour
Ability of technology to deliver
Willingness or ability of staff to cooperate
Sheffield Hallam University
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The Start-Up Phase
4 Costs and cost/benefit analysis
Paul Henderson 2008 Project Management 13
For each viable option (including do nothing?):
What are the costs
What are the benefits
- Tangible (e.g. reduced staff costs)
- Intangible (e.g. improved staff morale)
What is the payback period ( - next week)
Sheffield Hallam University
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The Start-Up Phase
5 Impacts and risks
Paul Henderson 2008 Project Management 14
For each viable option (including do nothing?)what is:
The impact on our customers and suppliers
The impact on current operational practice
The risk that the project may fail
The risk that the project may not fully deliver
Sheffield Hallam University
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The Start-Up Phase
6 Outline project plan
Paul Henderson 2008 Project Management 15
For each viable option (apart from do nothing)produce a draft project plan.
Sheffield Hallam University
The finished article =
Product A + B + C
Product A Product B Product C
One part of
Product A
Another part
of Product A
One part of
Product B
Another part
of Product B
One part of
Product C
Another part
of Product C
Another part
of Product B
One part of a part
of Product B
Another part of a
part of Product B
and so on
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The Start-Up Phase
7 Conclusions and recommendations
Paul Henderson 2008 Project Management 16
Summarise the problem/opportunity
Summarise the assumptions, costs, impactsand risks of each viable option
Make a recommendation as to which optionto proceed with - and why
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The End
18Paul Henderson 2008 Project ManagementSheffield Hallam University