Week 2 The Start-Up phase 10

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    The Start-Up phase

    Week 2

    1Paul Henderson 2008 Project ManagementSheffield Hallam University

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    Why?

    Project Phases

    Paul Henderson 2008 Project Management 2

    ClosureDeliveryInitiation

    Start-Up

    Why do we want to do this?

    Sheffield Hallam University

    Warning: Phase terminology will vary

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    The Start-Up Phase

    Paul Henderson 2008 Project Management 3

    The Project Executive is appointed

    The Business Case is drafted

    What happens during Start-Up?

    Sheffield Hallam University

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    The Start-Up Phase

    Paul Henderson 2008 Project Management 4

    An outline of the reasons for the project

    Consideration of solution options

    Consideration of costs and benefits*

    Consideration of risks*

    *These will be refined further in the next phase(the Initiation Phase)

    What is a Business Case?

    Sheffield Hallam University

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    The Start-Up Phase

    The initial idea

    Paul Henderson 2008 Project Management 5

    Business

    Case

    Sheffield Hallam University

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    The Start-Up Phase

    Paul Henderson 2008 Project Management 6

    Can we let customers access our production

    and delivery schedules directly?

    Business rationale:

    Happier customers (more repeat business?)

    Reduced staff costs for us (60,000 per year?)

    But how much will it cost?

    An initial idea

    Sheffield Hallam University

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    The Start-Up Phase

    Paul Henderson 2008 Project Management 7

    Could we link our database to a supermarketcustomer-loyalty database to find out who isbuying our products and when?

    Business rationale:

    Reduced advertising spend (better-targeted ads)

    Increased sales

    But can we get agreement - and how long will theproject take?

    Another initial idea

    Sheffield Hallam University

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    The Start-Up Phase

    Idea 1

    Paul Henderson 2008 Project Management 8

    Selecting the best ideas

    Idea 2

    Idea 3

    Business

    Case 1

    Business

    Case 2

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    The Start-Up Phase

    The business analysis of the problem

    Paul Henderson 2008 Project Management 9

    Proceed?Yes or No

    BusinessCase

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    The Start-Up Phase

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    What is in a Business Case?

    1. Description of problem/opportunity

    2. Options available and evaluated

    3. Assumptions

    4. Costs and cost/benefit analysis

    5. Impacts and risks6. Outline project plan

    7. Conclusions and recommendations

    Sheffield Hallam University

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    The Start-Up Phase

    2 Options available and evaluated

    Paul Henderson 2008 Project Management 11

    What alternative options are there? (need to

    think outside of the box)

    How workable are each of the options?

    Is do nothing an option?

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    The Start-Up Phase

    3 Assumptions

    Paul Henderson 2008 Project Management 12

    For each viable option (which may include do

    nothing) what have we assumed, in terms of eg:

    Market conditions

    Competitor behaviour

    Ability of technology to deliver

    Willingness or ability of staff to cooperate

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    The Start-Up Phase

    4 Costs and cost/benefit analysis

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    For each viable option (including do nothing?):

    What are the costs

    What are the benefits

    - Tangible (e.g. reduced staff costs)

    - Intangible (e.g. improved staff morale)

    What is the payback period ( - next week)

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    The Start-Up Phase

    5 Impacts and risks

    Paul Henderson 2008 Project Management 14

    For each viable option (including do nothing?)what is:

    The impact on our customers and suppliers

    The impact on current operational practice

    The risk that the project may fail

    The risk that the project may not fully deliver

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    The Start-Up Phase

    6 Outline project plan

    Paul Henderson 2008 Project Management 15

    For each viable option (apart from do nothing)produce a draft project plan.

    Sheffield Hallam University

    The finished article =

    Product A + B + C

    Product A Product B Product C

    One part of

    Product A

    Another part

    of Product A

    One part of

    Product B

    Another part

    of Product B

    One part of

    Product C

    Another part

    of Product C

    Another part

    of Product B

    One part of a part

    of Product B

    Another part of a

    part of Product B

    and so on

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    The Start-Up Phase

    7 Conclusions and recommendations

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    Summarise the problem/opportunity

    Summarise the assumptions, costs, impactsand risks of each viable option

    Make a recommendation as to which optionto proceed with - and why

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    The End

    18Paul Henderson 2008 Project ManagementSheffield Hallam University