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Your Homework was to form groups and decide on

an idea for your feasibility research

What have you come up with?

What is your overall goal and how can you find out ifits achievable?

What is your perspective?

Public vs. Private Sector

Problem solving or profit-seeking

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Research Plan:

Intro The Introduction should

Establish the topic

Explain why you are going to research this topic (whatis the relevance?)

Introduce the central question and sub-questions

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Research Plan: Questions

In feasibility research your central question is easy todefine: Is my idea likely to succeed?

Sub-questions differ depending on your case

What do you need to know?

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The Private Sector

Before companies prepare to launch a new product,they need to know:

What theyre making and why

Supply and Demand What will it cost to make it?

Do people want to buy it?

How many people?

Who are they? What are they willing to pay?

Who is going to invest in making it happen and howmuch?

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The Public Sector

The process is more or less the same for NGOs andGovernments

When they want to do something new they need to

knowWhat theyre doing and why

Supply and demand

Who is it for? Who will benefit?

Who will invest in making it happen?

Donors

Volunteers

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Target groups

Whatever youre doing, you need to think about your targetgroups

In business: investors, employees and customers

In non-profit: donors, volunteers and employees

in general:

Who knows/cares about your issue?

Who can help

Different target groups require a different approach. As aresearcher, you must tailor your methods and approachfor different targets. You dont approach a CEO the sameway you approach other students

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Research Plan: Definitions

list and define any key terms we need to understand

All concepts should have a clear meaning

Dont overdo it Things that need a definition: young people, culture,

political engagement, etc.

Things that dont: gender, Earth, HHS, etc.

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Research Plan: Methods

This assignment, like most research, requiresmultiple methods

Desk Research

A Questionnaire At least one other other method

Interviews, case studies, focus groups are all welcome

You need to select the right tools for the right job

What is the best way to answer each (sub-)question?

The Questionnaire is not a matter of choice but youget to choose how to use it

Research Strategies

Qualitative Quantitative

Desk Research Case Study

Data collection methods

Catalogues

Bibliographies

Search engines

Data collection methods

In-depth interviewsFocus groups

(Participating) observation

Survey

Data collection methods

Questionnaire

Structured interviews

Structured observation

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Research Plan:Relationships and

Hypothesis By now your plan should include:

An Introduction and central question(s)

A list of key terms with definitions

A selection of methods

There is one more thing most researchers

includetheir expectations Do you see or expect relationships between concepts

Do you have a hypothesis or expected outcome?

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Research Plan: Time

Plan your time carefully.

Questionnaires and other fieldresearch methods can be time-consuming

Your plan should include a

rough schedule and division oftasks

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In class next week:

Every Group must hand in a research plan that includes allof the elements discussed in class

Introduction, Central Question and Sub-questions

Definition of key terms

Selected Research Methods and justification

Any relationships between concepts or expectations(hypotheses) you have

A rough schedule

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You should keep in mind that your research plan is

not set in stoneYou can make changes along the way, but you need tostart somewhere

Research plan due next week