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WEEK 4Branding & Marketing
WEEK 4
With the power of AutoFi, your website is now fully transactional and your brand has the ability to represent that clearly to your customers.
It's hard to deny the clear change in consumer behavior since the pandemic hit. We now have pizzas delivered to our phone, groceries at our door in an hour, and doctor appointments on-demand. There is no going back. In 2020 shoppers bring these same high expectations to the car-buying process. They want accurate information to make final decisions. When shoppers come to your website -- they want to buy an automobile. Allow your brand to speak to their needs.
CUSTOMERCENTRICBRANDING & MARKETING
Making the shift:
Last session we learned that conversion means purchase, no matter where the buyer is. In order to fulfil this new brand promise we must embrace a
customer-centric branding and marketing approach.
Branding Pillars
● Largest inventory ● Most award-winning ● Best Price ● Family Owned
Messages:
● We will treat you like family ● No Credit - No problem● Largest inventory
Traditional E-commerce
Branding Pillars
● Transparent ● Time ● Convenience
Messages:
● Sign and drive in minutes not hours. ● You pick, we ship ● Fast and easy way to buy your car online ● Cars that fit your budget: Get pre-qualified
to see personalized financing terms on over 16,650 vehicles.
● Sell or trade your car: Get a real offer in just 2 minutes. We'll even pick up your car.
● One person, One price, One hour. Car buying defined
WEEK 4
CUSTOMERCENTRICBRANDING & MARKETING
Take your improved branding and put it...
1. Home Page
2. About Us and Hours Page
3. Search Results Page (SRP
4. Vehicle Detail Page (VDP
5. Photo Overlays and Gallery
6. Lead Form Thank You Pages
Add screen shot
Add screen shot
Home Page
Description of importance?
About Us and Hours Page
Description of importance?
WEEK 4
CUSTOMERCENTRICBRANDING & MARKETING
Search Results Page (SRP
Control how your brand appears on Google Search.
Vehicle Detail Page (VDP
Deliver a delightful experience on vehicle pages.
Photo Overlays and Gallery
Present photos in a professional and engaging manner.
Lead Form Thank You Pages
Brand your lead ingestion process as well.
WEEK 4
