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WeekofJuly17,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WHAT’S INSIDE
WEEK OF
July 17, 2016
• This week, JCPenney is having a sale on back-to-schoolapparelthatisidenticaltolastyear’ssale.Theretailerisalsohosting a two-day clearance sale thisweek,but last year itrantheclearancesaleforsevendays.
• Duringthisweek lastyear,Kmartfocused itsback-to-schoolsales on products for college students, but this year’sdiscountsfeatureitemsforelementaryschoolstudents.
• Macy’sisofferingmarkdownsthataresimilartolastyear’s,butithasextendedthelengthofitssalefromonedaytofivethisyear.
• Last year during this week, Bloomingdale’s focused onboosting online traffic by offering shorter-duration, online-only sales. This year, it is offering longer-running, in-store-onlysales.
• Kohl’sisofferingsavingssimilartolastyear’sthroughoutitsdepartmentsthisweek,andisrunninga“3-DayDoorBuster”salethatissimilartolastyear’s.
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WeekofJuly17,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
US PROMO YOY HIGHLIGHTS RETAILER 2016 2015
SUMMERSALE
• Thisweek,CVSisofferingsalesonsoftdrinks,bottledwater,candyandliquiddetergent.
• Ayearago,CVSrandiscountsoncosmetics,haircareandvitamins.
BACK-TO-SCHOOLSALE
• Thisweek,Kmartispromotingaback-to-schoolsaleonkids’footwear,fashionbackpacksandstoragetotes.
• Lastyear,Kmartofferedacollege-dorm-themedsalethatfeaturedacompletebedset,decorativepillowsandtowels.
SCHOOLSUPPLIESSALE• Thisweek,Targetisrunninga50¢
saleonliquidglue,pinkerasers,two-pocketportfolios,crayonsandpapernotebooks.
• Lastyearduringthisweek,theretaileroffereda“BuyOne,GetOne50%Off”dealonmarkers,subjectnotebooksandbackpacks.
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WeekofJuly17,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WEEKLY US YOY COMPARISON RETAILER 2016 2015
• SummerBreakSaleo Extra40%offwhenyoubuyoneitemo Extra50%offwhenyoubuytwoormore
items• In-StoreOnly5-DaySaleo 50%offallsummeraccessorieso 40%offallwomen’sswim,shortsand
sandalso 30%offallfinejewelryandwatcheso 25%offallhandbagsandmen’stailored
styleso 20%offallkids’styleso 50%offgreenticketreducedandred
ticketclearance• 16daysoffreeshippingonbeautyorders
• 1-DaySale,OnlineOnlyo Extra25%offsaleandclearance
• 16-HourbQuick!OnlineSecretSaleo 50%–70%offselectwomen’sclothing
• Online&In-StoreSaleo Takeanextra$20offevery$50you
spendonpermanentlyreduceditems• 1-DaybQuick!OnlineSecretSale
o 50%–65%offselectfinejewelry• 1-DayHomeSale
o Save20%–75%onalmostallitems• 1-DaySale,OnlineOnly
o Takeanextra25%offselectsaleandclearance
• Buyonlineandgetsamedaypickupinstore• Back-to-SchoolSaleo 40%–50%offjuniors’apparelo 10%–20%offNikeshoes
• SummerRefreshSaleo 30%–50%offhome
• 2-DayRedZoneClearanceSaleo 50%–70%offnewmarkdownso 80%offfinalmarkdowns
• BacktoSchoolSaleo 40%–50%offjuniors’apparelo 20%–50%offbackpacks
• SummerRefreshSaleo 30%–50%offhome
• 7-DayJulySaleo Extra25%offwithyourJCPenney
creditcardo Extra20%offanyothermethodof
payment
• 3-DayDoorBustersSaleo 20%–50%offcookwareo 50%–60%offSonomagoodso 60%offbeachtowelso 30%–50%offworkoutclothes
• 1-DaySpecialo 50%offtopsandbottomsforwomeno 50%offshirtsandpolosformeno 50%offkids’apparelo 50%–60%offshoesandsandalso 50%–60%offbathtowelso 50%offsmallappliances
• 1-DayOnlineSaleo Take40%,30%or20%offall
purchases• 2-DayOnlineSale
o Getanextra20%off• 3-DaySale
o Get$10offforevery$50spento 40%–60%offdressandcasualsandalso 65%offcurtains
• 5-DayMacy’sBlackFridayinJulySaleo 40%–60%offwomen’sswimwearo 70%offbraso 50%offcosmeticsandfragranceso 60%offkids’andbabyclothingo 50%offwomen’ssandalsandflip-flops
• Semi-AnnualClearanceandSaleo 40%–75%offselectstyles
• 1-DaySaleo Save60%onwomen’sswimwearo 60%offmen’sdressshirtso 40%offwomen’ssandalso 50%offwomen’steesandshirts
• Semi-AnnualClearanceandSaleo 40%–75%offselectstyles
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WeekofJuly17,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAnnikaRingblomResearchAssistant
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