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WeekofJuly17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF

July 17, 2016

• This week, JCPenney is having a sale on back-to-schoolapparelthatisidenticaltolastyear’ssale.Theretailerisalsohosting a two-day clearance sale thisweek,but last year itrantheclearancesaleforsevendays.

• Duringthisweek lastyear,Kmartfocused itsback-to-schoolsales on products for college students, but this year’sdiscountsfeatureitemsforelementaryschoolstudents.

• Macy’sisofferingmarkdownsthataresimilartolastyear’s,butithasextendedthelengthofitssalefromonedaytofivethisyear.

• Last year during this week, Bloomingdale’s focused onboosting online traffic by offering shorter-duration, online-only sales. This year, it is offering longer-running, in-store-onlysales.

• Kohl’sisofferingsavingssimilartolastyear’sthroughoutitsdepartmentsthisweek,andisrunninga“3-DayDoorBuster”salethatissimilartolastyear’s.

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WeekofJuly17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

US PROMO YOY HIGHLIGHTS RETAILER 2016 2015

SUMMERSALE

• Thisweek,CVSisofferingsalesonsoftdrinks,bottledwater,candyandliquiddetergent.

• Ayearago,CVSrandiscountsoncosmetics,haircareandvitamins.

BACK-TO-SCHOOLSALE

• Thisweek,Kmartispromotingaback-to-schoolsaleonkids’footwear,fashionbackpacksandstoragetotes.

• Lastyear,Kmartofferedacollege-dorm-themedsalethatfeaturedacompletebedset,decorativepillowsandtowels.

SCHOOLSUPPLIESSALE• Thisweek,Targetisrunninga50¢

saleonliquidglue,pinkerasers,two-pocketportfolios,crayonsandpapernotebooks.

• Lastyearduringthisweek,theretaileroffereda“BuyOne,GetOne50%Off”dealonmarkers,subjectnotebooksandbackpacks.

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WeekofJuly17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WEEKLY US YOY COMPARISON RETAILER 2016 2015

• SummerBreakSaleo Extra40%offwhenyoubuyoneitemo Extra50%offwhenyoubuytwoormore

items• In-StoreOnly5-DaySaleo 50%offallsummeraccessorieso 40%offallwomen’sswim,shortsand

sandalso 30%offallfinejewelryandwatcheso 25%offallhandbagsandmen’stailored

styleso 20%offallkids’styleso 50%offgreenticketreducedandred

ticketclearance• 16daysoffreeshippingonbeautyorders

• 1-DaySale,OnlineOnlyo Extra25%offsaleandclearance

• 16-HourbQuick!OnlineSecretSaleo 50%–70%offselectwomen’sclothing

• Online&In-StoreSaleo Takeanextra$20offevery$50you

spendonpermanentlyreduceditems• 1-DaybQuick!OnlineSecretSale

o 50%–65%offselectfinejewelry• 1-DayHomeSale

o Save20%–75%onalmostallitems• 1-DaySale,OnlineOnly

o Takeanextra25%offselectsaleandclearance

• Buyonlineandgetsamedaypickupinstore• Back-to-SchoolSaleo 40%–50%offjuniors’apparelo 10%–20%offNikeshoes

• SummerRefreshSaleo 30%–50%offhome

• 2-DayRedZoneClearanceSaleo 50%–70%offnewmarkdownso 80%offfinalmarkdowns

• BacktoSchoolSaleo 40%–50%offjuniors’apparelo 20%–50%offbackpacks

• SummerRefreshSaleo 30%–50%offhome

• 7-DayJulySaleo Extra25%offwithyourJCPenney

creditcardo Extra20%offanyothermethodof

payment

• 3-DayDoorBustersSaleo 20%–50%offcookwareo 50%–60%offSonomagoodso 60%offbeachtowelso 30%–50%offworkoutclothes

• 1-DaySpecialo 50%offtopsandbottomsforwomeno 50%offshirtsandpolosformeno 50%offkids’apparelo 50%–60%offshoesandsandalso 50%–60%offbathtowelso 50%offsmallappliances

• 1-DayOnlineSaleo Take40%,30%or20%offall

purchases• 2-DayOnlineSale

o Getanextra20%off• 3-DaySale

o Get$10offforevery$50spento 40%–60%offdressandcasualsandalso 65%offcurtains

• 5-DayMacy’sBlackFridayinJulySaleo 40%–60%offwomen’sswimwearo 70%offbraso 50%offcosmeticsandfragranceso 60%offkids’andbabyclothingo 50%offwomen’ssandalsandflip-flops

• Semi-AnnualClearanceandSaleo 40%–75%offselectstyles

• 1-DaySaleo Save60%onwomen’sswimwearo 60%offmen’sdressshirtso 40%offwomen’ssandalso 50%offwomen’steesandshirts

• Semi-AnnualClearanceandSaleo 40%–75%offselectstyles

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WeekofJuly17,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAnnikaRingblomResearchAssistant

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