Welcome Call to Order - Girl Scouts · 2016-03-15 · customer service and to better retain volunteers 4. Expand communications to attract new members and support a positive view

Girl Scouts of Southeastern Michigan 3/5/2016

Seventh Annual Meeting Presentation 1

WelcomeSeventh Annual Meeting – March 5, 2016

1

Call to OrderHeather Rivard, Board Chair

2

Opening Flag CeremonyGSSEM Girl’s Advisory Board

3

Introductions & Welcome

4



Credentials ReportRhonda Orr, Secretary

5

Approval of Agenda & Standing Rules

6

Board Chair’s ReportHeather Rivard, Board Chair

7

Bottom Line1. GSSEM is strongly supported and is fiscally

sound

2. GSSEM continues to evolve and meet challenges

3. GSSEM aligns with GSUSA

8



GSSEM Strategic Learning to dateLast GSSEM full-council strategic learning was in 2010-11 (involved over 70 people)

Strategic priorities refreshed annually at board retreat since then

Four lasting priorities:• Resources• Girl Scout Leadership Experience (programming)• Volunteer Experience• Communications

9

GSSEM Key Priorities - 20151. Allocate sufficient staff resources to increase

membership by utilizing some portion of the operating reserve, if necessary

2. Continue to increase the number and quality of series and events including council-wide outdoor education/outdoor adventure events to increase participation in the National Program Portfolio, to serve Juliette Network girls, and to lessen the burden on troop leaders

10

GSSEM Key Priorities - 20153. Implement the Customer Engagement

Initiative and the Volunteer Toolkit to improve customer service and to better retain volunteers

4. Expand communications to attract new members and support a positive view of Girl Scouting through targeted marketing campaigns and a personalized customer experience

11

Priority 1 - Resources: Careful management of all resources

• Balanced budget• Maintenance and improvements to properties

Fulfill commitment to retirees• Legacy GSMD pension plan was converted to an annuity

Investments in the future• Customer Engagement Platform• Volunteer Toolkit

12



Priority 1 - Resources:Board Philanthropy• 100% of board makes a gift to GSSEM

• Secured support for Camp Moxie, Cookie Gala, Family Partnership, Free Press Marathon Charity Partner effort, Golf Outing and Summer Dreams

• Board-influenced gifts = 33.5% fundraising goal or $203,000

• New engagement events garnered over $12,300 (partnership with Eileen Fisher, Talbots, and Alex and Ani)

13

Priority 1 - Resources:Board Philanthropy• Since 2013, “Tough Cookie” Recognition has honored 57

outstanding women from representing business, education, government, non-profit and military sectors

• This year, honoring 23 women as Tough Cookies

• New: 7 men with the “Man Enough to be a Girl Scout” Recognition

14

Priority 2 - Girl Programs:Maintained council-wide events such as:

• Mall Frenzy, Meet Me at the Zoo, Product Designer, Be Anything with a STEM Career, FIRST Lego League events, International River Crossing

Supported 26,215 attendees at volunteer-led community events

• Healthy Living, STEM, Financial Literacy, local outdoor education events

Created new outdoor opportunities through camping and outdoor education

Total All: 48,451 attendees from 10/1/14-9/20/1515

Priority 3 - Support for Volunteers:Streamlining processes

• Eliminated many requirements and/or paperwork for new volunteer orientation, community events and product sales

• New Salesforce system greatly improved customer service, including registration, immediate solutions, and ease of use (compared to old systems)

Maintaining one of the highest per box troop proceeds in the country (up to $1 per box) plus girl rewards and celebrations

16



Priority 4 – Communications:Website Growth & Effectiveness (organic stats - year over year)

93% in # of Sessions 91% in # of Users132% in Page Views 28% in Bounce Rate

Volunteer Toolkit (VTK) Adoption:• K-5 Troops 51.12%• All Troops 39.6%

Over 1.75 mil. impressions on Facebook

17

Priority 4 – Communications:First Google Advertising Contact

• Delivered 32,083,604 impressions, 765,921 interactions

Google Grant for AdWords• $10,000 in kind per month for Search Advertising• Using for Recruitment and Cookie Campaigns

Content Creation• 7 publications, 202 emails, 428 press pitches

Earned Media Valuation – Approx. $40.000

18

Girl Scouts has been going through a transformation since early 2000s…

2014-2017CEI & Digital Unification

• Merge 315 to 112 Councils to create a more nimble, agile and sustainable organization

• Build organizational capacity, develop National program portfolio, refresh Brand

• Implement unified practices of customer and volunteer engagement across the entire organization

• Increase quality of data collection, improve data consistency and transparency

• Introduce digital elements in customer experience

• Enhance view of the market, and Girl Scouts’ place and role in the market

• Refine Vision and Value Proposition of the organization

• Create a streamlined Movement strategy to revamp its appeal to Girls, Parents and Donors

Girl Scouts is poised to solidify its outlook because of past change efforts

2011-2013Strengthening

• Stabilize and integrate business capabilities at Councils

• Stakeholder engagement and input drove GSUSA’s focus to be a customer-centric organization

2015-2018Solidifying Outlook2000-2005

Strategy Development

• Record membership of 3.8 million members

• Deep Dive Strategy Process launched to develop the Movement’s first Core Business Strategy

• Harsh realities realized during strategy process for example:10-15 councils on the brink of failing in the next 12 months. 51 had less than 3 months operating reserves

2005-2010Re-alignment

19

A Good Year

Many thanks to our board members whose sole interest is in supporting the volunteers and staff who do so much to fulfill our Mission

20



“My Girl Scout Experience”Haley Whitmore

21

CEO’s ReportDenise Dalrymple, Chief Executive Officer

22

GSSEM Successes• Getting more girls outside

• Increasing STEAM programs

• Continuing to streamline and decrease barriers and unnecessary rules

• Balancing the budget

• Paying off the pension plan

• Implementing Customer Engagement Initiative (CEI) and Volunteer Toolkit (VTK)

23

GSSEM National InfluenceHosted Six councils – Train the Trainer Sessions

Presented on National Webinars

Staff in GSUSA Thought Leadership Positions• Denise Dalrymple – Technology• Denise Minoletti – Finance• Michael Baird – Brand, Lead Mgmt., Email Marketing• Amanda Kremer – Digital Cookie Audit• Matt Matthews – VTK, Customer Care• Dan Gaulin – Customer Care, Renewals• Darci Essemaker – Renewal UAT

24



Customer Engagement Initiative (CEI) Rollout 2014/15• Staff resources through reorganization of

department, transfers, new hires

• Process Mapping & Policy Revisions

• Knowledge Base

• Salesforce and associated software

• New Web Platform

• Volunteer Toolkit!

25

ChallengesMembership

• A smaller decline, but still a decline• Volunteer Toolkit seems to encourage new adult members

Retention• 61.5% retention rate is higher than GSUSA 57%

Challenge: Need to both retain AND add more new members in order to grow

26

GSSEM Strategic Planning 2016-19

Time to create our new local market strategy

GSUSA set the five strategic priorities for 2015 - 18:• Reach more GIRLS• Higher IMPACT• Increased INVESTMENTS• Effective OPERATIONS• Stronger BRAND

Now we need to develop our local market strategy for 2016-19 (1 year overlap)

27

How will we get there – GSUSA Change Model

28

• Shift and improve our operating model to adapt to a changing world, and continue to serve the next generation of girls.

• Unify Movement around a framework

Strategic Plan Focus Areas



Program Delivery: Focus on K-5, address the drop in grades 4-6, and begin to research the best experience for grades 6+

29

0

100,000

200,000

300,000

400,000

K

Membership

2

-43%

Grade 12111098765431

Core members1

Biggest drop2

Lost segment3

1. The lost members since Grade 6 will result in $9million in membership fees if they stay until Grade 12 2.With the same members as in footnote 1, selling 140 cookie boxes each, at $5 (540/girl/yr), results in $350million or $3.1m per councilSource: GS membership data; BCG analysis

To ensure membership base

• Acquire customers: focus on attracting core membership base, K-3

• Increase retention: reduce attrition in grades 4-6

• Don't ignore "long tail": Secure membership of older girls:

1

2

3

Immediate focus of GS should be on "growing the funnel", i.e. acquiring more young members in K-3

Program Delivery:Program will be packaged in progressive, “modularized” content:

30

Journeys

Badges STEM

CurrentState

Journey content will be split into several "modules" of consistent, outcomes-based content, with specific badges for each

Content will be co-designed by National and Councils, leveraging innovative ideas (internal and external)

Delivery of "modularized" content

Program will be customizable, progressive combination of "modules" that is outcomes-based, girl-led and meets the needs of the local community

- Length of delivery will be coordinated based on a variety of factors

Future State"Modularized" content

Confidential

Entrepreneurship

Outdoors

Take Action

STEM

Other (e.g. life skills)

Simpler Program = Better OutcomesModularized progressive, skill-based content modules aligned with smaller number of clear outcomes

• Easier and more consistent program delivery via increased use of badges

• All moving onto the Volunteer Toolkit

5 proposed content modules being tested• Content co-developed using innovative Council programs

Effect on Highest Awards is unknown

31

GSSEM Strategic Planning ScheduleBoard Mtg Subject: Deep Dive

January 13 CUSTOMERo Demographics 2000-2014o Impact on membership

February 9 PROGRAMo What is GSLE now? In future?o Local impact of Volunteer Toolkito Simplified outcomes from GSUSA

April 13 PROGRAM DELIVERY MODELo Alternative Program Delivery modelso Related new outcome measurements

FUNDING MODEL & ALIGNMENTo GSUSA new collaborative funding approacheso Defining “alignment’ with councils

June 29 Local Market Strategy 2016 -18o To develop local goals, using GSUSA-promised products, as

available 32



CEODenise Dalrymple

Chief FundDevelopment Officer

Michelle Smith

Director - Funder Relations

P. Jeffery Baytarian

Director - Individual Giving

Leslie Groves

Chief Financial OfficerDenise Minoletti

Director - Product Program & Retail Shops

Amanda Kremer

Chief Marketing & Communications

OfficerMichael Baird

Director –CommunicationsYavonkia Jenkins

Chief Operations Officer – Mission

DeliveryTBD

Director - RecruitmentRuth Zamierowski

Director - Council Initiatives

Tiffiny Griffin

Director - Troop Support

Matt Matthews

Director - Council Programs

Barb Sosin

Director -Recruitment Services &

Customer CareDan Gaulin

Director - Community & Outdoor Education

Renee Allen

Director-Human Resources

Angela BenitezCouncil Relations

Chris Siekierzynski

GSSEM – Operations Team(Jan. 2016)

33

GSSEM - Mission Delivery Group (Jan. 2016)

34

Program EvaluatorPat Pancioli (P/T)


Director - CouncilInitiatives

Tiffiny Griffin

Director - Troop SupportMatt Matthews

Director – CouncilPrograms

Barb Sosin

Director - Registration& Customer Care

Dan Gaulin

Director - Community& Outdoor Education

Renee Allen

Chief Operations Officer-Mission Delivery

TBD

35

Program EvaluatorPat Pancioli (P/T)

Recruitment Spec.Chasity Benson

Recruitment Spec.Audrey Pollard

Recruitment Spec.Joy Diete-Spiff

Recruitment Spec.Brittany Jackson

Recruitment Spec.Karen Chappell

Recruitment Spec.Linnea Bassin

Recruitment Spec.Helene Bendemer

Recruitment Spec.Ashely Johnson


Rec. Serv Spec.Samantha Golda

Rec. Serv. Spec.Ellen Schutt

Team LeadDarci Essmaker

Rec. Serv. Spec.Chris NIchols

Rec. Serv. Spec.Jenna Pile

Rec. Serv. Spec.Melissa Hardy

Cusotmer Care Assoc.Sylvana Lee Smith

Customer Care Assoc.Cheryl Ziegler

Customer Care Assoc.Shamika Lipssey

Director - RecruitmentServices/Customer Care

Dan Gaulin

Troop Supp. Spec.Nafeesah Williams

Troop Supp. Spec.Adrian Davis

Troop Supp. Spec.Laurie Black

Troop Supp. Spec.Liz Bogner

Troop Supp. Spec.Vivian Williams

Troop Support Spec.Jennifer Gay

Vol. Relations Spec.Kate Tabor-Negron

Vol. Experience Spec.Beth Bailey

E Learning ConsultantMary Barry-Cybulski

Director - Troop Support Matt Matthews

Community Spec.Karen Gaabo

Community Spec.Wendy Peace

Comm. & Outdoor Spec.Becky Swift

SeasonalCamp Staff

6 Part timeProgram Staff

Mgr. Camp Hawthorn HollowMary Beffa

Director - Community &Outdoor Education

Renee Allen

Program SpecialistCaroline Feathers

Part timeProgram Staff

Director - CouncilProgramsBarb Sosin

HIspanic Init. Spec.Theresa Ramirez


Program Spec.Sara Sanders


Program Spec.Alfonso Amos

Director -Council initiatives

Tiffiny Griffin

Chief Operating Officer-Mission Delivery

GSSEM - Mission Delivery Group (Jan. 2016)

RecruitmentRuth Wilson Zamierowski, Director

36



Recruitment Getting People Involved!

• Schools, Places of worship, Community Centers

NEW! Get to Know Today’s Girl Scouts- 1400 Girls attended with adults

Volunteer Connection-more coordination between Council Recruitment Specialists and Troop Organizers and Troop Organizer Coaches

Engagement and Membership = more girls and more adults to serve them

Unique approaches to building troops and securing adult volunteers – after school programs, teachers as leaders.

37

Sandler Communication Techniques

Typical Customer Behavior Pattern• “I’m too busy.”

• “Do you have a brochure?” (Can I find out more without talking to you?)

• “Yeah, you can call me.”

• Hiding – not answering the phone or emails.

38

Sandler Communication Techniques

The Sandler Concept for Sales Behavior• Seek to understand families’ needs.

• Create trust and be honest about what’s involved.

• We need only a slight edge over the competition – Why Girl Scouting is worth it.

• If it works, keep doing it

• Individual Recruiters make the concepts their own.

• Discover instead of convince.

• Help the customer decide to buy.

39

More Consistent OutcomesWe talk to adults on an emotional level about how Girl Scouting provides benefits they care about.

Families are concerned about girls’ confidence, sense of self, social skills, inclusion, exposure to new things and sense of connection to their community.

We tell them how much involvement is really required and why it is worth it.

40



More Consistent OutcomesWe show families how to get the most benefit for the least effort: cooperative troop leadership and the Volunteer Toolkit.

We let people say “NO” if it is not a fit for their family.

41

Recruitment Services & Customer CareDan Gaulin, Director 42

Who are we?The people “behind the scenes” keeping the system moving along

Committed to helping you get what you need.

43

New Department in 2015Formerly only one Registration/Help Desk

Registration staff converted to Customer Care/Registration

• 3 staff located in Detroit

New Registration Services function added• 6 staff located in Port Huron

44



Registration/Customer CareFormerly handled all registration duties

Now responsible for:• All paper registrations• All automated “Customer Care” requests from the website• All Event Registrations• Data Cleanup• Back up for Registration Services

Responded to 4,147 customer inquiries last year

45

Recruitment ServicesCreated to assist customers get through the Salesforce Membership Registration via email and phone calls:

• Assist during the electronic registration process• Assist in troop placement • Complete transfers from one troop to another• Support the automated background check process• Serve as backup to Registration/Customer Care

38,463 customer contacts since 4/11/15

46

Knowledge BaseContains solutions to 1,200 Frequently Asked Questions (FAQs)

ALL STAFF are expected to use the Knowledge Base to provide solutions.

First contact resolution (i.e., problem resolved during first phone call) for all staff is 80% vs. GSUSA average of 55%

47

Troop SupportMatt Matthews, Director

48



Troop SupportVolunteer/Troop Support to about 2,000 troops

Volunteer Training and Recognitions

Volunteer Relations

49

Volunteer Toolkit (VTK) FeaturesPre-configured year plans (based on National Program Portfolio) that can be re-sequenced or swapped

Leader can add activities, events, add or remove meetings, and extend or shorten the year plan

Can customize individual meetings by adding, removing, or adjusting time for specific activities

Works in conjunction with Council website

50

Volunteer Toolkit AdoptionTroops using VTK (as of 3/01/2016)

• 64% Daisy Troops• 56% Brownie Troops• 39% Junior Troops

• 52% of all Daisy, Brownie, Junior Troops• 39% of All Troops

51

Volunteer TrainingBasic Online Training

• Volunteer Orientation• Outdoor 1: Trip and Camp Readiness• Outdoor 2: Camping Beyond the Cabin• Difficult Conversations

SLaM’s (Supplemental Learning Modules)• Opening a Troop Bank Account• Volunteer Relations• Logging into VTK/Member Profile• Renewal

Special Interest Training planned52



Volunteer RecognitionsAdminister volunteer recognitions

• Online nomination form greatly increased number of nominees (from 47 in 2105 to 93 in 2016)

• Volunteer Committee sends recommendations to Board of Directors

• Board of Directors votes to approve the awards

Annual Recognition Event

53

Volunteer Relations Conflict Mgmt.

54

True conflict39%

Customer Service

8%

Training Education

8%

Broken Procedure45%

Volunteer RelationsResults

55

Resolved / All Members

remain in place65%

Volunteer Resignation4%

Volunteeer Removed

11%

Parent Removed / Resigned

8%

In Collections5%

Case Closed due to Inactivity

7%

Council InitiativesTiffiny Griffin, Director

56



New Department (Dec. 2015)

Purpose: To grow Girl Scouts in the community

Initiatives:• Hispanic initiative - 868 girls/ 142 adults• African American initiative - 2,124 girls/ 457 adults• In School Scouting/Community Scouting – 840 girls

Grant funded programs:• First Lego Leagues - 10 teams (4-5) 33 Jr. teams (K-3)• Be A Friend First - 724 girls (6-8) since Oct. 2014

57

CommitmentsEvery girl receives a Girl Scout experience• Journeys• Uniforms• Product Program• Day Camp Experience• Council Programs• Outdoor Experience

Staff-supported troops have a path to be self-sustaining• Started by staff, continued by volunteers and parents and

funded through product sale proceeds

58

Where we are workingDetroit Public Schools

• Detroit International Academy for Girls ; Spain, Pulaski, Durfee , Allen Academy, Carstens, Ludington, Roberto Clemente, Caesar Chavez, Earhart, Maybury , Detroit Lighthouse Charter Academy, Bagley, Marcus Garvey, and Harms.

Ecorse Public Schools• Ralph Bunche; Grandport

Flint Public Schools• Freeman; Eisenhower; Durant Turri Mott: JrFLL Teams (only school in Flint with all

Girls Lego League Teams) Potter; Brownell /Holmes, Doyle Ryder

Port Huron Public Schools• Crull, Marie City Middle

River Rouge Public Schools• River Rouge Dunn STEM Academy ; Ann Visgar

Taylor Public Schools• Blair Moody; Holland

59

Where we are going• Monroe Public Schools

• Pontiac Public Schools

• Highland Park Public Schools

• Homeless and Domestic Violence Shelters in Flint

• Long Term Residential Housing Facilities in Flint

• Community Groups and Sororities

• Community Colleges and Universities

• Increasing First Lego League Teams

60



Council ProgramsBarb Sosin, Director

61

Council Events and Girl Recognitions

Council-led Events and Series

Girl Highest Awards (Bronze, Silver, Gold Awards)

GSUSA Recommendations • Destinations• International Travel Guidelines

62

Girl Attendance During 2014/15, over 12,000 attendees at Series, Events and Trainings, for Girls and Adults. Exceeded goal of serving 8,000.

As of 2/24/16, already served over 6,000 attendees – on track to exceed 12,000 this year.

Some of the girl’s favorite events continue to be: • Mall Frenzy (1,700+)• International River Crossing (1,200+) • Meet Me at the Zoo (1,300+)• Kaleidoscope of Science Fun (1,400 +)

63

Thanksgiving Day Parade

64



STEAM: Science, Technology, Engineering, Art & Math programs

Goal for 2014/15:• Projected 10 STEAM programs – provided 28!

Goal for 2015/16:• On track to double the previous year

Strategic Partnerships (examples)• University of Michigan Dearborn, Oakland University• DTE Energy• Apple, Microsoft, Google• American Chemical Society, • Michigan Council of Women in Technology

65

FIRST RoboticsGSSEM began working with FIRST Robotics 3 years ago. We’ve grown every year:

66

Year Jr. FIRST LEGO League (K-3)

FIRST LEGO League (4-5)

2014 13 2

2015 22 2

2016 33 10

Upcoming EventsWorking with Apple Computer and Microsoft to offer free STEAM programs.

Started conversations with Google

Ford sponsored “Pinewood Derby” event in Fall 2016 (one of only four councils)

67

Older Girl FocusTravel Opportunities

• Destinations

Girl Advisory Board• Program planning/advice• Speaking Opportunities• Adult Mentor experiences• Flag Ceremonies• FUN!

68

Moxie Experience• Moxie Talks• Moxie Mentoring• Camp Moxie



Highest Awards2015 Young Woman of Distinction: Natalie Appollinari

Task Force studying how to increase girl participation

2016 is Centennial Anniversary of the Gold Award

69

Year Silver Awards Gold Awards2013 163 92014 140 132015 149 172016 76 18

Community & Outdoor EducationRenee Allen, Director 70

Getting Outdoors is important for Girls!

Girl Scout Research Institute Study 2014• More Than S'mores: Successes and Surprises in Girl Scouts'

Outdoor Experiences

Main Findings• Girls who spend time outdoors become adults who love the

outdoors and feel a strong sense of ownership to take care of their natural surroundings.

• Girls benefit immensely from time spent outdoors, but it’s not always easy for them to get outside.

71

Community and Outdoor EducationSupport for Volunteer-led Community Events

• GSUSA Initiatives: STEAM, Financial Literacy, Outdoor, Healthy Living, Day Camps, Community Camps

• Mackinac Island Honor Guard Troops

Operate Camps • Camp Hawthorn Hollow

Summer Camp, Core Camps, Troop Camping

• Camp Playfair Troop Camping: Weekends and Summer Weekdays

Provide Outdoor Education• Council Events and Outdoor Education

72



Achievements 2014/15Staff & Team Development

• Specialized staff to support more Outdoor Education

Created a volunteer Outdoor Education Advisory Committee

• Developed a 3-year plan for Outdoor Education Programming

Goal: More programming for more girls with less cost in the communities where girls live

73

By the NumbersLast Year (10/1/14 – 9/30/15):

• Over 23,950 attendees at Community Events, Council Outdoor Events, and Camp.

• Exceeded the projected attendance of 16,000.

This Year (10/1/15 - 2/15/16):

• Over 12,000 attendees at Community, Council and Camp. • On track to exceed 25,000 attendees this program year.

Core Camp registration up the last 3 years:• 205 393 436 for Feb – June Camps

74

National NewsFive new Outdoor Badges introduced in 2015 chosen by girl vote

• Brownie Outdoor Adventurer• Junior Horseback Riding• Cadette Archery• Senior Paddling• Ambassador Ultimate Recreation Challenge

Five more Outdoor Badges coming Fall of 2016• Theme chosen by girl vote: Art in the Outdoors badges

75

Richard King Mellon FoundationNew grant secured by GSUSA and Student Conservation Association (SCA)

GSSEM one of ONLY five councils to receive

Three parts:• “Easy Button” once developed will provide leaders with

how to transform an indoor GS activity into an outdoor activity via online Volunteer Toolkit

• Small pilot Destinations 2-week program to develop progressive experience for girls and volunteers

• Outdoor Internship Program provides a full time person for two years to support our outdoor education plan

76



Product Program & RetailAmanda Kremer, Director

77

Major ChangesOne combined Department offers many benefits• Shop and Product program staff are busy at different

times of the year• Better use of existing staff and less need for less skilled

temporary staff

Elimination of duplicate or restrictive rules• Sales have improved despite same or fewer members

New Selling Opportunities • Mall booth program• Pop Up Shops

78

Fall Product Sale - Historical Data

79

Nuts & Candy FY 2013 FY 2014 FY 2015# Fall Product Sold 81,114 96,227 85, 995#Girls Selling 3,883 4,090 3,519# Troops Selling 581 555 600Per Girl Average 20.89 22.34 24.43

Magazines# Magazine Subscript. 2,473 0 0# Web Subscriptions 1,221 3,958 4,096# Address Booklets 758 0 0Per Girl Average 0.95 0.97 1.16

2015/16 Cookie Sale

80

2014/15Actual # Boxes Sold

2,655,984

2015/16 Goal # Boxes

2,655,984

Progress to Goal as of 2/29/16Girls Progress to Goal

# Registered

# Selling

% Part. PGA Current Sold %

of Goal Gap

21,602 15,642 72.4 152.2 2,381,039 89.6 -274,945



GSSEM Connects to National Webstore

Moving to the GSUSA National Webstore has many benefits:• Access to 24/7 shopping online• Quick and accurate order processing• Access to items from around the country• GSSEM volunteers and parents can take

advantage of national promotions and sales• Over $50,000 in gross sales on the national

webstore since 10/01/15

81

Property Committee ReportRichard Sundquist, Committee Chair 82

Property Committee Report

83

Thank you to Property Task Group members, Elaine Marcotte, Lisa Morse, Sarah Pobocik and Carol McConnell and Jumana Judeh.

Special thanks to Bill Sengstock, Director of Facilities, Camps and Vehicles, and to Denise Dalrymple, CEO.

Property Committee ReportCapital

• One major capital expense was the driveway at the White Lake Service Center.

• Development of Nautical Museum and Outdoor Science Center at Playfair. Communication will be implemented this year to encourage use of the building.

Camp O’ Fairwinds• In discussions with Bishop heirs regarding the 100+ acre

parcel encumbered by a 1930 reverter clause.

Detroit Service Center• Starting to look at replacement office space in conjunction

with Finance Committee84



Property Committee UpdateClean up Work

• “Land swap” to secure ownership of property under the White Lake Service which was owned by Oakland County.

In return, Oakland County will take possession of the landlocked 40 acres between the Service Center and park land, to be preserved as natural acreage.

• Clarifying maintenance responsibilities of the four owners of the Clinton Township driveway

85

Finance ReportDiane Young, Treasurer

86

Recent Challenges and AccomplishmentsManaging a 6-9 month operating reserve

Superior Functional Expense Ratio

Termination of legacy GSMD frozen Pension Plan completed 8-30-15; costing less than estimated

87

9/30/15 9/30/14

Total Public Support & Revenue $ 8,444 $8,459

Total Operating Expenses (9,114) (9,321)

Loss from Operations (670) (862)

Other Changes in Net Assets (1,351) 242

Total Change in Net Assets ($2,021) ($620)

2015 Financial Results ($000’s)

88



2015 Financial Results ($000’s)

89

9/30/12 9/30/13 9/30/14 9/30/15

Cash & Investments $ 9,453 $9,872 $10,226 $8,716

Other Assets 12,841 11,823 11,293 10,062

Total Assets 22,294 21,695 21,519 18,778

Current Liabilities (710) (757) (1,026) (953)

Long-term Liabilities (736) (471) (647) (0)

Net Assets $20,847 $20,467 $19,846 $17,825

Months in Reserve* 11.3 11.5 11.3 9.3

*GSUSA’s benchmark is 6 to 9 months in Reserve

Where the Money Comes From

90

Cookie Sale 73%

Camp Revenue 5%Series & Events

3%

Other 5%

Merchandise 4%

Fall Sale 4%

Grants & Donors6%

Where the Money Goes

91

Troop Support

66%

Camping & Properties 15%

Series & Events 7%

Management & General 7%

Fund Raising 5%

Where does that $4.00 per box go?

92

Troop Support $1.47

Camping & Properties $0.40

Troop Proceeds & Rewards

$0.88

Bakery Cost $0.97

Unpaid Cookie Balances $0.02

Series & Events $0.10

Mgmt. & General $0.10

Fundraising $0.06



Superior Functional Expense PercentageNot-for-profit expenses are reported by their functional classification.

Required by GAAP for all not-for-profits.

For FY 2015, GSSEM had the following Functional Expense percentages:

• Program: 88%• Fund Raising: 5%• Management and General: 7%

What does this mean: for every $1 of Revenue earned; 88 cents is spent on girl programming and 12 cents on fund raising and management & general.

93

Looking Ahead

94

Future PlansFinance and Property Committees embarking on search for new location for Detroit Service Center

Finance Committee will be working with Management in conjunction with GSUSA on strategic learning plan

Updating Long Range Financial Plan including future plans for sale of camps that are currently idled

Annual reviews of insurance, risk management, and internal control policies

95

Board Development ReportPeter Keating, Board Development Committee Chair

96



Bylaws Amendment

97

Board Nominees

98

Election & Results

99

Installation of BoardOfficers, Members-At-Large, Board Development Committee

100



Recognition

101

Young Woman of DistinctionNatalie Apollinari

102

New Business

103

Closing

104

Documents

Welcome Call to Order - Girl Scouts · 2016-03-15 · customer service and to better retain volunteers 4. Expand communications to attract new members and support a positive view