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mason.wm.edu (757) 221-4100
Second Year Experience Day
Welcome Class of 2020!
mason.wm.edu (757) 221-4100
Ken WhiteAssociate Dean, MBA & Executive Programs
Introduction
mason.wm.edu (757) 221-4100
Professor David Murray
Supply Chain Management &
Business Analytics CAM
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Course Themes
• Business Analytics– Continuation of the material developed in Data
Science for Managers elective• Deeper into R• Deeper into Machine Learning Algorithms
• Supply Chain Management (SCM)– How they work– How to design them– How to operate them (site visits)– How to use analytics to improve their operation
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Business Analytics Topics
• More sophisticated topics in R– Data Structures
• Matrices and Lists– Control structures
• Loops and conditional statements– Introduction to Regular Expressions
• Additional Machine Learning Algorithms– Cross Validation– Support Vector Machines – Boosting models and Random Forests– Text Analytics
• Text representation, lexical analysis, sentiment Analysis
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Supply Chain Management Topics
• Advanced Inventory Management– Single and Multi-echelon Inventory Policies– Little's Law, EOQ (deterministic)– Newsvendor, Base Stock and Echelon Stock
Policies (in a stochastic setting)• Sales and Operations Planning (S&OP)• Risk Pooling and Postponement• Principles of Supply Chain Design
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Typical Course Trips
• Port terminal visits• Wal-Mart's global supply chain
– Cross-Docking Facility– Import Distribution Center– Regional Distribution Center– Retail Supercenter
• Amazon Fulfillment Center(s)• STIHL• Other trips in prior years…
– Royal Caribbean– Continental Manufacturing
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Course Trips
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Class Activit ies
• Lectures/cases/class discussions– A book called "The Goal" is required reading
• Computer games/simulations– We'll build on the "Beer Game" experience with
several plays of a computer-based (competitive) supply chain game to build intuition and exercise the various inventory policies we have discussed.
• Trip Discussions
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Summary
• Applied– Experience supply chain operations first-hand and
talk with experienced operations staff working in some of the largest and most respected Manufacturing and Distributions organizations in the world.
• Analytical– Develop analytics skills and data analysis
techniques to design and operate supply chains more efficiently.
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Who Should Take This Course?
• Students preparing for careers in – Business Analytics
• This is a required course for the Concentration in Business Analytics
– Supply Chain Management– Consulting
• Internal or external– Marketing
• Inter-firm collaborative processes, CRM, forecasting– Finance
• How to recognize/characterize firms that have the potential to create sustainable value
– Upper-level corporate managerial positions in other disciplines
mason.wm.edu (757) 221-4100
How to Successfully Sell and Market Products and Services in a B2B Marketplace
Professor Ron Hess
B2B Career Acceleration Module
B2B Career Acceleration Module
April 2016
How to Successfully Sell and MarketProducts and Services in a B2B Marketplace
Ron HessKeith Sullivan
Keith Sullivan
Sientra, Inc., Board Member
Zeltiq AestheticsChief Commercial Officer &President NA
Medicis Pharmaceuticals
Reliant Technologies
Business-2-Business Marketing
Exchange of goods, services, and ideas….
between or among firms.
The Customer in aB2B Environment
THE CENTRALFOCUS……ALWAYS……
NO EXCEPTIONS.
AND THE KEY ISSUE…
UNDERSTANDING FIRM BUYING BEHAVIOR
Some B2B “Heavy-weights”
Lockheed Martin Corporation
Good Student Fit for B2B CAM
Anyone interested in …
Marketing field in generalSupply chain interestsTechnologyBusiness ServicesSelling/sales managementStrong job opportunity
What you will gain from B2B course:
Appreciation for the B2B market environment and its unique characteristics.
Understanding of B2B marketing fundamentals (makes you a better marketer and a better hire).
Enhance your ability to tackle real-world problems that companies experience.
Similar to the types of activities you will be asked to perform early in your careers.
Teaching Techniques:
Lectures, Discussion, Guest lectures, HBR case discussions, Case Exam, Visits to local and regional companies, CAM trip to IBM, Cisco, RedHat, Lenovo and others, Semester-long “Live” case, Presentations of problem/case solutions.
B2B CAM Week-By-Week Overview:
Week 4
SalesForceMgt.
Issues
Week 6
Pricing &Other
Ways toThe
Customer
Week 1PositioningStatement /MarketingStrategy/Live Case
Week 3
MarketingAutomation
and CRM
Week 2
Promotion /Filling the
SalesFunnelIn B2B
Week 7
CustomerSatisfaction
CLV
Week 8
FinalforLiveCase
Week 5
CompanyVisits
Expanded Topics Planned for 2018:
Additional or enhanced content on:Generation of Leads (more),Social Media in B2B,Marketing automation (more how to),Other uses of marketing technologies,Pricing (“with little differentiation”)Managing Customer Conflict,Managing Channel Partners
mason.wm.edu (757) 221-4100
Professor John Strong
Corporate Finance CAM & Finance Specialization
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Finance CAM
• Corporate Finance • Cases, simulations; final exam• Training the Street• Joint JD/MBA Acquisition Simulation• Guest speakers• Study visits• Executive immersion program
mason.wm.edu (757) 221-4100
Corporate Field Consultancy
April 10, 2019
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CORPORATE FIELD CONSULTANCY
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CORPORATE FIELD CONSULTANCY
• Client Industries & Scale:– National, International & Local– Manufacturers– Healthcare– Trade Associations– Social Service Non-Profits– Communication– Museums– Technology
• Project Scope Areas:– New Markets– New Product Offerings– Pricing/Service Analysis– Improving Service– Awareness & Fundraising– Cost/Value to the Community– Forecasting – Customer Churn Analysis– New Program Development– Business Processes– Market Research
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CFC LEARNING OBJECTIVES
Gain knowledge and understanding of all aspects of Consulting and Project Management, to include:
• Assigning team member roles and responsibilities
• Defining project scope and deliverables
• Creating, managing and adhering to your “Work Plan”• Managing client relationships, expectations & deliverables
• Effective communications – written & verbal
• Acquiring and analyzing data
• Making solid recommendations from fact-based data analysis
• Making impactful presentations and a formal written report
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STUDENT PROJECT ASSIGNMENTS
• Session “B” October 28 to December 13, 2019• 3 credit course• Project team meets Monday thru Thursday 11:00 to 12:20
– Plus client site visits• 4-5 Students, 2 Executive Partners & a Faculty Advisor• Once registered, project interest will be surveyed• Team members are assigned based on balancing
knowledge, gender, nationality and team size
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CFC TIMETABLEBy Oct 1 -Finalize Clients - projects sent to Faculty, EPs, registered students
Oct 28 -CFC Team Kick off & Orientation
By Nov 5 -Initial meeting with client completed-Team to obtain client's signed approval of Project Definition & Work Plan
Oct-Nov -Teams work on their Work Plans; weekly client communications/visits
By Nov 22 -Interim client presentation completed
Nov-Dec -Teams continue work based on interim presentation feedback and individual team assignments
-Begin work on Final Report/Presentation to Client
By Dec 13 -Final Report and Presentation delivered to Client Sr Leadership
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CORPORATE FIELD CONSULTANCY
Global Business Immersions:Building Global Networks and Connections
Professor RahtzWinter Break 2019-2020
Spring Break 2020Raymond A. Mason School of Business
William and Mary
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Global Population Estimates
• 7.7 billion– the United Nations Department of Economic and
Social Affairs' Population Division March 2016 • 10.9 billion by 2050 • 11.2 billion by 2100.
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The Asian and Southeast Asian Region
• Populations 2016• 4,426,377,330 • China, 1.37 billion• India, 1.299 billion• Indonesia, 255.46 million• Pakistan, 191.78 million• Bangladesh, 158.76 million• Japan, 126.89 million• The Philippines, 102.96 million• Vietnam, 91.81 million• Iran, 78.77 million• Turkey, 78.21 million
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More than 3 billion people inhabit the countries that line the Marine Silk Road.representing about 40 percent of the world’s population.
More Buddhist, Hindus and Muslims live inside the area than in the rest of the world.
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ASEAN at the Crossroads of Trade
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Why Southeast Asia? 3 Elective Credits: 1.5in the Fall
and up to 1.5 in the Spring Course Themes: Southeast Asian
Emerging Economies The FEW: Food, Energy, and
Water.” Sustainability and Resource Management in a Rapidly Changing Environment
Network with Alums and Corporate Contacts and Get International Experience
Enjoy Great Food and Beautiful Weather
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“THE F2EW*” Drives the World’s 21st Century Geo-Political Future
Huffington Post on Water and War Syria
*Food, Finance, ENERGY, and WATERhttp://www.fao.org/nr/water/aquastat/basins/mekong/index.stm
The Winter Break Theme: The “F2EW”
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It Al l Matters.
Figure 2: Map of Mekong River Basin; source: ©Mekong River Commission, via UNESCO (2013) http://webworld.unesco.org/water/wwap/pccp/useful_links/mekong_maps.shtml
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“When you are doing business you are doing culture.”
• Course Objectives: To explore the Southeast Asian emerging economies wrestling with geo-political and environmental issues, as well as provide students with first-hand knowledge and experience with the region’s culture and business environment.
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Academics• Six class meetings for 3 hours in the Fall semester
and 1 debrief class meeting in the Spring semester• During the fall, you will participate in classroom
lectures on international business with visits by people involved in international endeavors and people from the intelligence community
• The class will be divided into Country Desk Teams that report on the current events of the countries you will visit
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While Abroad You will get great foreign
business exposure– Jobs and internship opportunities through networking!
You will keep a daily journal of your cultural experiences and business meetings
Country desks will lead discussions about observations
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Virginia is Connected
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GIS Map of Shipping, Roads and Air
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Spring Break 2020
• Possible European Theme: Maintaining Global Leadership in a Post-Brexit Europe– Countries Currently Under Consideration
• Ireland, Germany
Global Business Immersions:Building Global Networks and Connections
Professor RahtzWinter Break 2019-2020
Spring Break 2020Raymond A. Mason School of Business
William and Mary
mason.wm.edu (757) 221-4100
Carlane PittmanDirector, MBA Programs
Second Year MBA Experience
Michele MitchellAssociate Director,
MBA Programs
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What You Need to Know About Your Degree
• MBA – General Management
• Diploma: Masters of Business Administration
• Transcript: Lists Specialization
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Beta Gamma Sigma• International Honor Society in Business
(similar to Phi Beta Kappa)
• Top 20% of graduating students of each class FTMBA
year are invited for membership in the spring of the second year.
• If you become a member, the honor will appear on your transcript.
• More information can be found here: https://www.betagammasigma.org/
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Graduate Assistantships• Graduate Assistantship (GA) information (two categories) –
– Guaranteed through Admissions
– General – Open to all other students
– Minimum GPA 3.0 required
• Complete application by April 24
– Application will be sent via email
• Types of Graduate Assistantships
– Research
– Teaching – support of the classroom
– Administrative
• Students will be informed of GA assignments in the summer once final grades are determined
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Curricular Practical Training (CPT)F o r I n t e r n a t i o n a l S t u d e n t s o n J 1 o r F 1 V i s a
When you receive an offer:(Eligibility - 2 consecutive semesters):
– iStart (istart.wm.edu)
– Email a copy of offer letter to [email protected]
– Once approved you will be registered for BUAD 6001, Internship
Issues (1 credit). This course does not count towards graduation
requirements
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Second Year Curr iculum(Min imum 26 c red i t hours )
Joint Degree Students (JD/MBA, MBA/MPP, MBA/MAEd)Total of 15 additional credits required after completion of first year requirements
Fall 2019
Winter Break
Spring 2020
Session A Sprint Session B Session C Sprint Session D
Career Acceleration
Module (6 hours)
SPRINT(1 hour)
Second Year
Electives (6 hours)
Second Year
Electives (6 hours)
SPRINT(1 hour)
Second Year
Electives (6 hours)
13 hours 13 hours
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Career Accelerat ion Modules (CAMs)
• Intensive career related courses• One CAM is required in session A
– Business Analytics & Supply Chain Management– Corporate Finance– B2B Marketing
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Fall 2019 Schedule
Field Consultancy:• Session B
Peninsula Center Classes• Newport News Campus• Option of taking one course • Designed for Flex Students• Registration for Fall: August 15
Global Business Immersion(international business course):• Winter or Spring Break• Winter Immersion Course
begins in Fall Semester• Spring Immersion Course
begins in Spring Semester
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Spring 2020 Schedule
Electives (18 credits)
• View Fall 2019 electives in Banner (Spring 2020 will be available in Oct. 2019)
• Global Business Immersion (1.5 credits)
• Courses with Law or Public Policy• With Program approval. Application form on myMBA.
• Schedule meeting with advisor prior to applying.
• Independent Study (1.5 or 3 credits – application form on myMBA)
• Courses at the Peninsula Center (Newport News)
• Other elective options (not for Graduate Credit)• Audited courses (do not count towards degree)
• Undergraduate courses (do not count towards degree)
The full-time MBA Program requires students to be registered for a minimum of 9 credit hours each semester.
mason.wm.edu (757) 221-4100
Overview of Specializations & Process
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Special izations
• Enhances your career path
• Not Required
• Advising: Michele or Carlane
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Six Specializations1. Business Analytics
2. Consulting
3. Innovation & Entrepreneurship
4. Finance
5. Health Sector
6. Marketing
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Innovation & Entrepreneurship Specialization Example
Total Credit Hours Required: 11• Required Courses
– BUAD 6951 Introduction to Innovation & Entrepreneurship (2 credits)– BUAD 6851 Design Thinking (3 credits)– BUAD 6861 Entrepreneurial Ventures (3 credits)
• Pick 1 of the following courses– BUAD 6891 Launchpad (3) – BUAD 6881 Financing Entrepreneurial Ventures (3 credits)
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Selecting Your Specializations and CAMs
You will be sent an email with your CAM assignment and instructions for registration
NoSpecializing?Yes
Automatically Placed in
Required CAM
Rank Order CAM Choices
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CAM & Specialization Selection Process
• Survey – Due April 24
– Specialization
– CAM choice
• Advising
– Michele - https://calendly.com/mrmit2
– Carlane - https://calendly.com/carlanepittman
• Self Registration of CAM & Elective Courses
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Academic Resources Reminder
• Degree Evaluation: Degree Works: degreeworks.wm.edu• Academic Links and Forms: mason.wm.edu/mymba
– Academic Calendar– Course Request Forms
• Registration and Grades: Banner on my.wm.edu• Course Information: blackboard.wm.edu• Curricular Practical Training (CPT) for F1 or J1 students: iStart• Research: McLeod Business Library• Course Descriptions – my.wm.edu (select the Banner icon)All information for this session will be available on MyMBA under the Class of 2020 Degree Requirements following this session .
mason.wm.edu (757) 221-4100
Questions?
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Thank you