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Welcomes YouWelcomes You
Inaugural
P2P & VIDEO CONFERENCE
DCIA Special Event
DCIA MissionDCIA Mission
• • Foster Foster Commercial Adoption Commercial Adoption Peer-to-Peer (P2P) Technologies Peer-to-Peer (P2P) Technologies
•• Other Distributed ComputingOther Distributed Computing Technology ApplicationsTechnology Applications
Old Client-Server Architecture (Non-P2P)Old Client-Server Architecture (Non-P2P)
New Decentralized P2PNew Decentralized P2P
A Disruptive Content InfrastructureA Disruptive Content Infrastructure Infinitely Scalable,Infinitely Scalable, Low to No Overhead Low to No Overhead
P2P Industry PlayersP2P Industry Players
2007 Arrival – Peer-to-Peer Television (P2PTV)2007 Arrival – Peer-to-Peer Television (P2PTV)
Hybrid-P2P / Peer-Assisted – Newest IterationHybrid-P2P / Peer-Assisted – Newest Iteration
Evolution of P2PEvolution of P2P
• • Channel Impact Channel Impact • • Media Sector ResponseMedia Sector Response • • Regulatory PhasesRegulatory Phases • • Commercialization Commercialization
Industry Statistics: Over 450 Million Active P2P Software Installations Globally, 1 Billion Daily File Transfers, 125 Million Monthly Cume Usage, 15 Million Average Simultaneous Users, 80 Million Monthly Licensed Content Transactions… Now Adding Social Networks featuring User-Generated Content (UGC)…
BigChampagne is DCIA’s online media BigChampagne is DCIA’s online media measurement source specializing in P2Pmeasurement source specializing in P2P
P2P Audience GrowthP2P Audience Growth• P2P populations continue to increase year over year.
Average Simultaneous Global P2P Population
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
2005 2006 2007
The Opportunity: P2P File-The Opportunity: P2P File-Sharing RevolutionSharing Revolution
20-60 times more music tracks are acquired on 20-60 times more music tracks are acquired on
P2P than are downloaded from iTunes P2P than are downloaded from iTunes
Sources: Apple Computer, IFPI approximations of songs acquired on P2P
Songs Acquired on iTunes and P2P During Six-Month Period
0 6,000,000,000 12,000,000,000 18,000,000,000 24,000,000,000 30,000,000,000 36,000,000,000 42,000,000,000 48,000,000,000 54,000,000,000 60,000,000,000
iTunes
P2P
P2P Internet Traffic Share GrowthP2P Internet Traffic Share Growth
File-Types on Major P2P Networks - 2006
– P2P usage is widespread and growing• 2004 – 3 million unique IP addresses in 30 days• 2006 – 3 million unique IP addresses in 8 days
– Continuing impact on ISPs• 50-65% of downstream traffic is P2P• 75-90% of Upstream Traffic is P2P
Internet Protocol Breakdown 1993 - 2006
Velocix Research
Internet Traffic Now Dominated by P2PInternet Traffic Now Dominated by P2P
Source: Sandvine, July 2008
More than 60% of Upstream Traffic is P2PMore than 60% of Upstream Traffic is P2P
Source: Sandvine, October 2008
In Next 5 Years P2P Traffic Will Grow 400%In Next 5 Years P2P Traffic Will Grow 400%
Revenue Projections for P2P & File SharingRevenue Projections for P2P & File Sharing
Insight Research: The worldwide market for P2P and file-sharing services is expected to generate $28 billion per year in revenue for carriers and ISPs by 2011.
P2P MonetizationP2P Monetization
DCIA OrganizationDCIA Organization
• • Content GroupContent Group
• • OperationsOperations Group Group
• • PlatformPlatform Group Group
Member Companies Include...Member Companies Include...
Member Companies Also Include...Member Companies Also Include...
DCIA ResourcesDCIA Resources
• • Government RelationsGovernment Relations
• • Best PracticesBest Practices
• • Member ServicesMember Services
• • Consumer ResearchConsumer Research
Government RelationsGovernment Relations
• • Doug CampbellDoug Campbell
- Senate Staff DMCA - Senate Staff DMCA
- Fleishman-Hillard- Fleishman-Hillard
• • Judiciary & CommerceJudiciary & Commerce
• • FTC & Justice Dept.FTC & Justice Dept.
• • Advocacy CoalitionsAdvocacy Coalitions
I S P G
1) Default Settings 2) File-Sharing Controls 3) Shared-Folder Configurations4) User-Error Protections 5) Sensitive-File-Type
Restrictions6) File-Sharing Status
Communications7) Developer Principles
P2PPATROL
Peer-to-Peer
Parents And TeensReact On Line
WARNINGWARNINGThe search term you entered has been The search term you entered has been
associated with child pornography.associated with child pornography. Any person who receives, reproduces, or Any person who receives, reproduces, or redistributes a visual depictionredistributes a visual depiction of a minor of a minor engaged in sexually explicit conduct shall engaged in sexually explicit conduct shall
be subject to severebe subject to severe fines and fines and imprisonment. P2P PATROL reports imprisonment. P2P PATROL reports
suspected violations of Title 18, USC 2252 suspected violations of Title 18, USC 2252 to the FBI.to the FBI.
PEER-TO-PEER PARENTS PEER-TO-PEER PARENTS AND TEENS REACT AND TEENS REACT
ON LINEON LINE
Best PracticesBest Practices
• • Elaine ReissElaine Reiss
- General Counsel- General Counsel
- Ogilvy & Mather - Ogilvy & Mather
• • Adware Vs. SpywareAdware Vs. Spyware
• • P2P Risk DisclosuresP2P Risk Disclosures
• • Copyright ProtectionCopyright Protection
DIGITAL WATERMARK DIGITAL WATERMARK TECHNOLOGIESTECHNOLOGIES
Applications in P2P NetworksApplications in P2P NetworksP2P Digital Watermark Working GroupP2P Digital Watermark Working Group
P4P WORKING GROUP
Member ServicesMember Services
• • Karen KaplowitzKaren Kaplowitz
- Ent. Litig. Atty.- Ent. Litig. Atty.
- New Ellis Group - New Ellis Group
• • Sales & MarketingSales & Marketing
• • Lead DevelopmentLead Development
• • Financing SupportFinancing Support
Limor Schafman – Limor Schafman – KeystoneTech & IPv6 ForumKeystoneTech & IPv6 Forum
Consumer ResearchConsumer Research
• • Rich FeldmanRich Feldman
- Media Professional- Media Professional
- Feldman Res. Lab - Feldman Res. Lab
• • Key Industry MetricsKey Industry Metrics
• • Custom ResearchCustom Research
• • DemographicsDemographics
The Reason for the DCIAThe Reason for the DCIA
Is to Help Grow Is to Help Grow Your BusinessYour Business
Today’s AgendaToday’s Agenda
• • Keynotes Keynotes
• • Panel DiscussionsPanel Discussions
• • Networking OpportunitiesNetworking Opportunities
P2P & VIDEO CONFERENCEP2P & VIDEO CONFERENCE Sponsors Sponsors
• • Unlimited MediaUnlimited Media • • Javien Digital PaymentsJavien Digital Payments • • CUGateCUGate • • RightsFlowRightsFlow • • Screen DigestScreen Digest
Thank YouThank You
Inaugural
P2P & VIDEO CONFERENCE
DCIA Special Event