58
Westlife Development Ltd. Hardcastle Restaurants Pvt. Ltd. Corporate Presentation December, 2020

Westlife Development Ltd.westlife.co.in/download-pdf/Investor/Presentations... · Maharaja MacTM 2016/17 STORE ADDITIONS FY95 –FY97 1995 - Started as a JV Oct, 1996 - 1st store

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

  • Westlife Development Ltd.Hardcastle Restaurants Pvt. Ltd.

    Corporate Presentation

    December, 2020

  • Disclaimer

    This presentation contains forward-looking statements that represent our beliefs, projections and predictions about future

    events or our future performance. Forward-looking statements can be identified by terminology such as “may,” “will,” “would,”

    “could,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or the negative

    of these terms or other similar expressions or phrases. These forward-looking statements are necessarily subjective and

    involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance

    or achievements or industry results to differ materially from any future results, performance or achievement described in or

    implied by such statements. The forward-looking statements contained herein include statements about the business

    prospects of Westlife Development Ltd (‘Westlife Development’), its ability to attract customers, its affordable platform, its

    expectation for revenue generation and its outlook. These statements are subject to the general risks inherent in Westlife

    Development’s business. These expectations may or may not be realized. Some of these expectations may be based upon

    assumptions or judgments that prove to be incorrect. In addition, Westlife Development’s business and operations involve

    numerous risks and uncertainties, many of which are beyond the control of Westlife Development, which could result in

    Westlife Development’s expectations not being realized or otherwise materially affect the financial condition, results of

    operations and cash flows of Westlife Development. Additional information relating to the uncertainties affecting Westlife

    Development’s business is contained in its filings with various regulators and the Bombay Stock Exchange (BSE). The

    forward-looking statements are made only as of the date hereof, and Westlife Development does not undertake any

    obligation to (and expressly disclaims any obligation to update any forward-looking statements to reflect events or

    circumstances after the date such statements were made, or to reflect the occurrence of unanticipated events.

    Westlife Development | 2020 | Confidential | August, 2020 | 2

  • McDonald’s Leads Globally

    Forbes 2020 Brand Ranking - World’s 10th most valuable brand

    # 1. Apple

    # 2. Google

    # 3. Microsoft

    # 4. Amazon

    # 5. Facebook

    # 6. Coca-Cola

    # 7. Disney

    # 8. Samsung

    # 9. Louis Vuitton

    # 11. Toyota

    # 10. McDonald’s

    # 12. Intel

    # 13. Nike

    # 14. AT&T

    # 15. Cisco

    Source: www.forbes.com

    Westlife Development | 2020 | Confidential | August, 2020 | 3

  • McDonald’s Leads Globally

    Interbrand’s best Global Brands Ranking 2020 - World’s 9th most valuable brand

    # 1. Apple

    # 2. Amazon

    # 3. Google

    # 3. Microsoft

    # 5. Samsung

    # 6. Coco-Cola

    # 7. Toyota

    # 8. Mercedes

    Benz

    # 10. Disney

    # 9. McDonald’s

    Westlife Development | 2020 | Confidential | August, 2020 | 4

  • Global Facts – Power of the Brand

    A new McDonald’s restaurant is opened in every 14.5 hours

    McDonald’s restaurants feed 68 mn people every day

    McDonald is also one of the world’s largest supplier of toys. It gives

    away ~ 1.5 bn toys each year with Happy Meals

    McDonald’s hires ~1 mn workers in the US every year

    Source: www.seriousfacts.com/mcdonalds-facts/

    McDonald’s sells over 75 burgers every single second

    McDonalds serves 9 mn pounds of fries per day globally

    ~7% of the potatoes grown in the U.S. are turned into McDonald’s fries

    McDonald’s earn ~USD 75 mn each dayMcDonald’s earn ~USD 75 mn each day

    Westlife Development | 2020 | Confidential | August, 2020 | 5

    https://www.seriousfacts.com/mcdonalds-facts/

  • Westlife Development Limited – The Custodian of Brand McDonald’s in West and South India

    WDL through its subsidiary HRPL operates

    McDonald’s; ~60%

    promoter holding

    One of the fastest growing

    players in India’s Quick

    Service Restaurant (QSR)

    sector

    311* restaurants

    across 42 cities

    (as of Sep, 2020)

    224 McCafé's and

    276 McDelivery hubs

    (as of Sep, 2020)

    Modern and

    contemporary store

    designs enhancing

    customer experience

    Wide range of menu

    offering, servicing all

    day and providing value

    for money

    Robust Supply Chain;

    Integrated

    Farm to Fork model

    Good Food Story-

    Continuous improvement

    to provide wholesome and

    nutritious food

    Westlife Development | 2020 | Confidential | August, 2020 | 6

  • A Highly Recognized Organization

    Westlife Development | 2020 | Confidential | August, 2020 | 7

    Smita Jatia gets recognised

    among “The Most Powerful

    Women in Business” by

    Business Today

    HRPL recognised among

    ‘India’s 100 Best Workplaces

    for Women 2020’ by Great

    Place to Work

    Brand team judged as the best in

    Asia Business Unit of McDonald’s

    Corporation for their work on ‘Brand

    & Convenience’ campaign

  • With an Extensive Footprint

    Presence in 311 restaurants across 42 cities (as of Sep, 2020)

    Westlife Development | 2020 | Confidential | August, 2020 | 8

  • A Journey of Innovation & Excellence

    Note: *DL – Development

    License Stores are system-wide

    HRPL stores

    PRODUCT PLATFORMS and INNOVATIVE PRODUCT ADDITIONS

    McAloo

    TikkiTM 2004Chicken

    McNuggetsTM

    2010

    McFlurryTM

    2011

    McEggTM

    2012

    Veg Pops

    2013

    Chicken Wings

    2014

    Indi McSpicyTM

    2015

    Good Food

    Journey; Rice

    Bowls; 2018

    Breakfast

    2010McSpicyTM

    2011Masala Grill

    2013

    Royale

    2014

    Chicken Pops

    2015Maharaja MacTM

    2016/17

    STORE ADDITIONS

    FY95 – FY97

    1995 - Started as a JV

    Oct, 1996 - 1st store in

    Mumbai

    FY04 – FY06

    Mar, 2004 – Started MDS

    Oct, 2004 - Entered south

    market

    FY10 – FY12

    May, 2010 - Ownership

    status changed to DL*

    Oct, 2010 - 100th store

    FY16 – FY20

    Sept, 2015 - 50th McCafe

    Mar, 2016 - 250th store Dec,

    2016 - 100thMcCafe

    Mar, 2018 - 150th McCafe

    Jan, 2019 – Launched

    McDonald’s App

    FY01 – FY03

    Dec, 2001 - Drive-thru

    started at Mumbai

    (Kalamboli)

    FY07 – FY09

    Sept, 2007 - 50th store

    FY13 – FY15

    Oct, 2013 – Launched McCafe

    Jun, 2014 - 200th store

    Spice Fest

    2012McSpicy Fried

    Chicken;2020

    Westlife Development | 2020 | Confidential | August, 2020 | 9

  • With Immense Growth Potential

    Source: 1) Euromonitor, 2019; 2) Brand Track, Mumbai and Internal McDonald’s sources

    2019 Market Size

    USD 55 bn9.9% CAGR

    IEO MARKET1

    WESTERN

    FAST FOOD

    2024E Market Size

    USD 79 bn

    QUICK SERVICE

    RESTAURANT1

    2019 Market Size

    USD 4.6 bn13.2% CAGR 2024E Market Size

    USD 7 bn

    2018 Market Size

    USD 1.9 bn

    19.2% CAGR2024E Market Size

    USD 3.8 bn

    2019 Market Size

    USD 2.3 bn9.1% CAGR

    2023E Market Size

    USD 3.1 bn

    INDIAN

    FAST FOOD1

    WESTERN

    FAST FOOD12019 Market Size

    USD 2.1 bn

    3

    108.6

    18

    12.1

    20

    Mumbai Benchmark Asian City

    2003 2013 2018

    15 year

    CAGR 9.7%

    15 year

    CAGR 4.7%

    IEO Monthly Frequency2

    Westlife Development | 2020 | Confidential | August, 2020 | 10

  • Growth Drivers for Food Sector India

    India is expected to

    become the world’s

    youngest country by 2020,

    with a mean age of 29.

    • World Bank estimates

    64% of India’s current

    population falls in the

    working group

    • Higher youth and

    working population

    exhibits the potential of

    increase in consumption

    expenditure

    Bringing a shift in

    consumer behaviour and

    spending patterns

    • In 2004-05, 7% of

    households had annual

    income of more than Rs

    5 lacs.

    • In 2017-18, 17% of

    households have an

    annual income of more

    than Rs 5 lacs

    • Internet in India is

    expected to grow to 700

    mn + by 2020.

    • Increase in penetration

    of internet would lead to

    higher usage of apps

    including the plethora of

    food ordering and

    delivery service apps.

    • Number of foreign

    tourists arrival in India

    stood at 10 mn in 2017

    with annual growth rate

    of 14%.

    • Domestic tourism market

    also expanded

    considering 1,652.4 mn

    domestic tourists in

    2017.

    • 34% of the population

    resides in urban areas

    and contributes 60% to

    the GDP

    Changing demographic landscape

    Rising Income Levels

    Increase in travel & tourism

    Internet Penetration

    Increase in

    urbanisation

    Source: NRAI Report 2019

    Westlife Development | 2020 | Confidential | August, 2020 | 11

  • Solid Foundation - Our Competitive Advantage

    • Contemporary store design, EoTF stores, ROP 2.0

    • Diverse operating formats (Malls, Food Courts, DT, High Street & Transit Points)

    • Long-term rental deals (20 years vs industry average of 9-12 years)

    • Strong unit economics - cash on cash ROI of 20% + in 24 - 30 months

    • Menu innovation • Strong “Farm to Fork” supplychain

    • Economies ofscale

    • The Good Food Story

    • One of the most experienced management team in QSR industry

    • Deployment of global best practices

    • One of the most skilled QSR player – over 1 lakh hours in training programs atrestaurant level

    Westlife Development | 2020 | Confidential | August, 2020 | 12

  • Vision 2022

    GROW BASELINE

    SALES

    BROADENING

    ACCESSIBILITY OF

    BRAND

    McDONALD’S

    GROW MARKET

    SHARE & MARGIN

    Sales growth to Rs. 20 - 25 bn

    Restaurant level cash on cash returns >20%

    Take EBITDA margin from low

    to mid teens

    Mid to high single digit SSSG%

    400-500 restaurants Presence

    in 45+cities

    80-100 EoTF restaurants

    Investment of Rs. 5+bn

    McCafe: 75 to 300-350

    McDelivery: 124 to 300-325

    Leverage other brand

    extensions and menu in future

    Westlife Development | 2020 | Confidential | August, 2020 | 13

  • SCENARIO DURING COVID-19

  • Covid-19 impact has been devastating on the region we operate in..

    • India has the 2nd highest cases globally with a total

    of 7.1 million infections

    • The curve has just started flattening out in the last 2-

    3 weeks

    • 65% of all cases are in West and South India

    • India was the country with the longest nationwide

    lockdown globally

    Westlife Development | 2020 | Confidential | August, 2020 | 15

  • Westlife Development | 2020 | Confidential | August, 2020 | 16

    Though phased relaxations started in Q2; 50% of our stores were not allowed to operate dine-in until October…

    Jun’20 Jul’20 Oct’2

    0

    Aug’20

    • Lockdown was lifted from 8th June’20

    onwards in most states – Kerala, Karnataka,

    Andhra Pradesh, Telangana, Goa, Gujarat

    and Chhattisgarh

    • Maharashtra was under complete lockdown

    and dine – in had not commenced

    • Overall 57% of our operational stores were

    not open for dine – in.

    Maharashtra dine in

    commenced with 33%

    seating capacity and

    with restrictions on

    operating hours

    Phase-wise relaxations across different states as the cities start re-opening for business with minor interruptions

    261 270 278 302

    End of period

    operational

    stores

    Sep’

    20287

    • 10 days complete lockdown in Pune

    • Madhya Pradesh commenced dine in

    operations

    • Entire quarter dine in was not operational

    in Chennai on Sundays

    • Maharashtra dine in was not operational

    entire quarter

    • Phased re-opening

    Tamil Nadu Mall store

    (Chennai) from mid

    July

    • Phased re-opening

    Tamil Nadu

    standalone stores

    (Chennai) from mid

    August

    Note: Operational stores : Open on any sales channel

  • Westlife Development | 2020 | Confidential | August, 2020 | 17

    But we embraced this crisis as leadership opportunity with strong recovery month on month ….…

    Apr May Jun Jul Aug Sep

    Sales

    15-20% 40 - 45% 65 - 70%

    Nationwide lockdown imposed

    in Mar’20; restaurants

    completely shut and delivery

    allowed to operate

    States allowed to open dine-in

    in a staggered manner

    Maharashtra (50%

    of sales) allowed to

    start dine-in from

    Oct’20

    Sales Recovery Rate % vs

    Pre Covid Levels (Feb’20)

    WDL is back to 65 - 70% of sales of pre Covid levels

    119 197 263 270 278 287

    Operational

    Stores

    Note: Pre Covid levels – Feb’20

  • Westlife Development | 2020 | Confidential | August, 2020 | 18

    Speed of recovery improving as initiatives from Q1 play out and caution around Covid-19 reduces….

    45-50%

    55-60%

    50-55%

    70-75%

    60-65%

    65-70%

    75-85%

    Bucket 112+ weeks since dine-in opened

    54% of restaurants

    Bucket 24-8 weeks since dine in opened

    46% of restaurants

    1 Month since opening 2 months since opening 3 months since opening

    4 months since opening 5 months since opening

    • 7-10% month on month

    increase in recovery rate once

    dine-in is allowed to open

    • We are confident that the

    robust recovery will continue

    in Q3 FY21

  • 0.8

    1.0

    1.2

    1.4

    1.6

    1.8

    2.0

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

    Sale

    s ind

    ex

    Weeks since dine in resumed

    Channel wise recovery of Bucket 1 stores

    Convenience Dine-in

    Robust growth continues week on week on convenience as well as Dine In

    • Recovery is driven by

    convenience & dine in

    • Sales from convenience

    channels are here to stay, it is

    an additional usage occasion

    for our consumers

    • Expect strong growth in both

    channels of business in the

    coming quarters

    Westlife Development | 2020 | Confidential | August, 2020 | 19

  • Convenience continuing to deliver exceptional & incremental growth

    Note: Convenience Platform includes MDS, OTG & Drive Thrus

    Average Check for Sep’20 has

    increased by 30-35% over pre

    Covid levels

    Convenience platform for Sep’20 is back to overall pre Covid levels (Feb’20)

    New sales channel i.e. On the

    Go (OTG) has been

    witnessing robust growth

    M-o-M basis and grew 4x

    from July to Sep’20

    Robust recovery in McDelivery

    and Drive Thru average sales

    per day

    Westlife Development | 2020 | Confidential | August, 2020 | 20

  • Aided by volume recovery and proactive plan to manage and mitigate risk resulting in break even in Sept’20Reducing cost base & increasing liquidity by relentlessly focusing on cash conservation

    Positive landlord negotiations -

    constructive ongoing negotiations

    with landlords to secure rent relief

    and deferrals, together with revised

    contractual terms

    Operating Efficiencies - Rationalised

    supply chain costs (zero base budgeting,

    reducing wastages, optimizing

    distribution costs) and store operating

    costs (M&R, utilities, crew labour etc)

    Headoffice rationalization –

    renegotiating office rentals, reducing

    discretionary expenses like travel,

    shifting some services from annuity to

    need based.

    Employees – utilised furlough and

    flexible furlough schemes to ensure

    retention of majority of our employees

    through the pandemic

    Working Capital - renegotiated

    contracts with key suppliers and

    agreed payment plans

    Lender Support - secured increase

    in revolving credit facility to improve

    liquidity, not currently utilised

    Reduction in fixed cost by ~30% and optimization of variable costs has resulted in lower restaurant break-even point as well as enabled the

    company to maintain enough liquidity and reduce net debt on balance sheet

    Westlife Development | 2020 | Confidential | August, 2020 | 21

  • BUSINESS STRATEGY

  • Strategic Levers

    Trust and Permissibility

    Brand Extensions & Accessibility

    Food – Menu and ValueModern and

    Contemporary Design

    Running great restaurants

    Right location & Right economics

    Talent Management

    High Performance Culture

    Training and Development

    Financial Discipline

    Our

    Brand

    Our

    Restaurants

    Our

    People

    Westlife Development | 2020 | Confidential | August, 2020 | 23

  • OUR RESTAURANTBROADENING ACCESSIBILITY OF BRAND

    MCDONALD’S

  • Store Additions

    Over 3.5x stores in last ~10 years

    FY10

    87

    FY11

    107

    FY12

    129

    FY13

    161

    FY14

    184

    FY15

    209

    FY16

    236

    FY17

    258

    FY18

    277

    FY19

    296

    FY20

    319

    * System-wide HRPL store count

    Westlife Development | 2020 | Confidential | August, 2020 | 25

  • Our Restaurant DesignsEoTF design enhancing customer experience

    Modern and contemporary store designs

    Providing digital experience and table service to our customers

    through EOTF stores is receiving good traction

    EOTF stores expansion increased from 25 in FY19 to ~70 in FY20

    90% of our restaurants are now of modern and contemporary

    design

    Continuous investments made in restaurants to make it

    modern and contemporary

    Westlife Development | 2020 | Confidential | August, 2020 | 26

  • Experience of the Future Stores

    EOTF elements that enhance the overall customer experience at the store

    EoTF design enhancing customer experience

    Table Service Self Ordering

    ScreensPersonal Guest

    Assistance

    Gaming Pads Air Chargers

    Westlife Development | 2020 | Confidential | August, 2020 | 27

  • New Business Unit Economics (ROP 2.0)

    Average Investment

    of ~ Rs. 25 – 30 mn

    Stores typically need 2-3 years

    to establish, depending upon the

    brand awareness in the city

    Year 1: Positive

    contribution to ROM%

    Year 3:

    Sales: Rs. 40-45 mn;

    Cash ROI 20%+

    Westlife Development | 2020 | Confidential | August, 2020 | 28

  • Achievements under ROP 2.0

    Initiatives under ROP 2.0

    Results of ROP 2.0 significantly

    outperformed our targets

    Equipment Options

    • Localisation of seating and kitchen equipment, yet providing an

    upgraded look

    Operating Costs

    • Use of energy savingequipments• Redesign of HVAC basis heat map• Improved labour productivity

    Break

    even

    Avg.

    Development

    Cost1

    2013-14ROP 2.0

    Target

    ROP 2.0

    Actual

    1x

    24

    Months

    Negative margins

    Positivemargins

    and cash flow

    12-18

    Months~12

    Months

    0.8x 0.7x

    Cash

    Break-even1

    ROM %1

    Note: 1. Can vary basis restaurant type, region and presence of brand extensions.

    Cash on Cash ROI1 to 10%+ in Year 1

    Restaurant Design

    • New external Façade• Pre-fabrication of parts of the

    building structure

    Westlife Development | 2020 | Confidential | August, 2020 | 29

  • OUR BRANDGROW BASELINE SALES

  • Servicing Multiple Segments

    Menu: Strategic lever for driving AUV

    1 – QSR 50 – QSR Magazine 2017

    * Graphs not to scale, for representational purpose only

    McDonald’s globally has one of the highest average unit volume of $2.6 mn1

    McDonald’s India has wide exposure to the different segments in QSR

    Chicken

    Burger

    Pizza

    Beverages

    Desserts

    Delivery

    Breakfast

    Indian fast food

    Others

    Burgers

    ~13 products with many burgers that record

    annual sales of Rs. 1+bn

    Wraps

    3 wraps

    Naan & Sides

    12 Strong product offerings

    Desserts

    15 desserts offerings

    Breakfast

    Only organised WFF player in this space

    offering ~13 products

    Beverages

    WFF player having 45+ products

    among hot & cold beverages

    Rice Platform

    2 product offerings

    Westlife Development | 2020 | Confidential | August, 2020 | 31

  • Building Trust and Permissibility

    …By constantly improving our food

    Up to 20% less sodium in

    our products

    Most breakfast patties

    are grilled or steamed

    McAloo TikkiTM is a

    balanced meal

    40% less oil in our mayo;

    Up to 11% less calories

    in our burgers

    McVeggieTM has 25%

    more dietary fibres

    No artificial colour,

    preservatives or flavours in

    our patties

    Whole Wheat Buns

    with sesame lining

    Soft serve is 100%

    milk 96% fat free

    Westlife Development | 2020 | Confidential | August, 2020 | 32

  • Building Trust and Permissibility

    … By taking into consideration cultural sensitivity & menu localisation

    Only country to have SEPARATE

    Vegetarian and Non Vegetarian Kitchen

    sections

    Adapting popularforms like PUFF{Local tastes like “Aloo Tikki” & “Rice Meal” in a uniquely McDonald’s form}

    Westlife Development | 2020 | Confidential | August, 2020 | 33

  • Brand Extensions

    100% Arabica beans, freshly

    ground handcrafted coffee

    Exclusive Breakfast menu from 7

    AM - 12 Noon

    Westlife Development | 2020 | Confidential | August, 2020 | 34

  • Brand Extensions Increase Addressable Market and Add More Occasions

    Total market segment exposure

    for McDonald’s* (USD bn)

    * Source: Euromonitor International, 2018 - QSR Food Service Market, HRPL proprietary third party market segmentation

    study. Past market segment - Chicken, burger, pizza, other cuisine fast food + ice cream parlours

    WFF marketexposure

    Deliverymarket

    New marketsegmentexposure

    Café Total marketsegmentexposure

    $ 1.9

    $ 11.5 $ 13.4

    $ 9.8 $ 23.2

    In-store for celebrations,

    bonding and hanging out

    McDelivery, Drive-thru and

    breakfast for convenience

    McCafé for experience and

    indulgence

    As we add brand extensions to each

    restaurant, the results are greater as a

    whole than the individual parts resulting in

    1+1+1=5

    Westlife Development | 2020 | Confidential | August, 2020 | 35

  • McCafé

    McCafé’s goal is to become a coffee & beverage destination built around premium coffee at

    affordable prices while also offering unique relevant food options

    • Organised café market is expected to be $13.3 bn by 20221 from USD 9.8 bn in 20181

    • McCafé brings premium coffee to India - 100% Arabica and handcrafted Barista

    coffee

    • With McCafé, HRPL gets an opportunity to serve customers at all hours and not just

    during peak lunch and dinner time

    • Enter the coffee and specialty beverages arena to broaden its opportunity beyond the

    QSR industry

    • Serves 45+ hot & cold beverages - cappuccinos, smoothies, share shakes, frappes,

    iced teas & more

    • Overall the Company has 224 McCafés as of Sep 2020

    Source: 1) Euromonitor, 2018

    Westlife Development | 2020 | Confidential | August, 2020 | 36

  • McCafé Sales in 4 Years

    McCafé sales have increased more than 8x in last 4 years

    McCafe base of restaurants has increased 3x in 4 years. 223 McCafes as of FY20 including 33 additions in FY20

    75 110 149 190 223

    1.02.3

    4.3

    6.78.7

    1.01.3

    1.72.1

    2.3

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    0.0

    1.0

    2.0

    3.0

    4.0

    5.0

    6.0

    7.0

    8.0

    9.0

    10.0

    FY16 FY17 FY18 FY19 FY20

    Total Sales (x times) Average Sales Per Day (x times) No. of McCafes/

    Westlife Development | 2020 | Confidential | August, 2020 | 37

  • McDelivery

    If you can't come to McDonald's, McDonald's will come to you

    • Online food delivery1 business is $11.5 bn in 2018 and is likely to m o r e t h a n double to

    $23.5 bn in 2022

    • Customer convenience is the core of all our operations, so it’s a way of extending ease and

    convenience by delivering food at customers’ doorsteps

    • McDelivery services are available through our own channels as well as third party aggregators.

    Digital and tech initiatives aid in driving robust growth of over 6x in sales over last 4 years

    • Our competitive advantage:

    o Operations (Out time and delivery time is lot lower than most other QSR),

    o Variety of food and beverages (most of the QSR don’t have full-fledged beverage and

    breakfast play),

    o Strong reach and penetration

    o Food offers

    Source: 1) Euromonitor, 2018

    Westlife Development | 2020 | Confidential | August, 2020 | 38

  • McDelivery Sales in 4 Years

    MDS sales have increased more than 6x in last 4 years

    Significant growth from digital channels and tie up with aggregators continue to be accretive

    1.0 1.22.1

    4.1

    6.31.0 1.1

    1.6

    2.5

    3.2

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    0.0

    1.0

    2.0

    3.0

    4.0

    5.0

    6.0

    7.0

    FY16 FY17 FY18 FY19 FY20

    Total Sales (x times) Average Sales Per Day (x times) No. of MDS hubs

    136 149 165 216 264

    Westlife Development | 2020 | Confidential | August, 2020 | 39

  • McBreakfast

    • Breakfast category was launched in 2010. McBreakfast, the first ever branded

    breakfast category in India was re-introduced in 2017

    • McBreakfast offerings aims at providing wholesome nutritious breakfast rich in protein

    • Primary purpose is to add convenience to the fast paced lives of our customers

    • Breakfast menu is a good blend between the classic Continental and Indian offerings

    - Veg & Egg Muffins, Scrambled Eggs, Hot Cake and Waffles

    Westlife Development | 2020 | Confidential | August, 2020 | 40

  • We are a Digital Trailblazer

    Global McDonald’s App

    to increase in-store

    frequency

    Experience of the Future

    stores to enhance overall

    customer experience

    McDelivery App On The Go

    Initiatives taken on the digital platform

    Westlife Development | 2020 | Confidential | August, 2020 | 41

  • Westlife Development | 2020 | Confidential | August, 2020 | 42

    McDonald’s App CampaignsDriving frequency and guest count

    No. of downloads during Q2FY21 increased 1.7x

    QoQ and the active users increased by ~44%

    YoY basis and 11% QoQ basis

    Total guest count on GMAL increased ~4x

    QoQ basis during Q2FY21

    Organic growth

    + restart of

    digital

    acquisition and

    remarketing

    campaigns

    Drop due

    to onset

    of

    COVID

    Relaxed

    lockdown

    rules led to

    increase in

    redemptions

    Levelling of

    organic

    growth in

    Sept vs

    August, Dine

    in opening in

    Oct to drive

    growth

  • SCALE FOR GOODGOOD FOR PEOPLE, COMMUNITY AND

    PLANET

  • Only QSR in the Industry with an Integrated ‘Farm to Fork’ Supply Chain

    Return logistics

    (for plastic crates)

    Tier 2 Supplier Tier 1 Supplier Distribution & Logistics Service Provider Restaurant

    Grower /Processor

    Processing unit

    • Lettuce growers

    • Potato growers

    • Poultry

    • Coating systems

    • Noida

    • Mumbai

    • Kolkata

    • Bengaluru

    Strong long-term

    relationships with most

    of our suppliers /

    vendors

    Dedicated fleet of

    refrigerated trucks

    Dedicated fleet of

    multi-temp and single

    temp trucks

    InboundTransportation

    DistributionCentre

    OutboundTransportation

    Radhakrishna Foodland is sole service provider

    320* restaurants

    across 42 cities

    *System-wide

    HRPL stores

    Differentiating Factors

    • Temperature controlled movement and storage - utmost care taken of perishability and shelf life of each product

    • Major supply points network optimised - either close to source of raw material or close to market - reduction in food miles

    • Significant economies to the system - A result of the partnering and long-term approach with suppliers

    • Over 95% local sourcing

    Westlife Development | 2020 | Confidential | August, 2020 | 44

  • Serving Our Community

    Westlife Development | 2020 | Confidential | August, 2020 | 45

    #ServingTheNationWithExtraCare: Touched 68,100+ lives

    We partnered with many NGOs and corporates to distribute safe and

    hygienic food to police officers, healthcare workers and daily wage earners

  • Sustainable Growth

    Impact in 2019 - 20

    Saved 28 lakh units

    of electricity

    Saved 300,000 Ltrs

    of water

    Saved 2,400 Gas

    cylinders

    Cut our carbon

    emission by 2,300

    tonnes

    Saved 550,000 Ltrs

    of diesel

    Pioneered large scale

    lettuce farming

    Sourced 95% ingredients

    locally and sustainably

    Converted Used Cooking

    Oil to 100% bio-dieselIndigenized

    French fries

    Introduced

    bio-degradable cutlery

    Deployed Energy

    Management System

    Sourced Forest Stewardship

    Council Certified Packaging

    SUSTAINABILITY MILESTONES

    Westlife Development | 2020 | Confidential | August, 2020 | 46

  • OUR PEOPLEHIGH PERFORMANCE CULTURE

  • Our Board of Directors

    ACHAL JATIA - DIRECTOR

    EXECUTIVE CHAIRMAN –

    HARDCASTLE PETROFER PVT. LTD.

    AMIT JATIA – VICE CHAIRMAN

    WESTLIFE DEVELOPMENT LTD.

    B. L. JATIA - CHAIRMAN

    MANAGING DIRECTOR – HARDCASTLE

    & WAUD MFG. CO. LTD.

    SMITA JATIA – DIRECTOR

    WESTLIFE DEVELOPMENT LTD.

    TARUN KATARIA

    NON-EXECUTIVE DIRECTOR, STERLITE

    INVESTMENT MANAGERS LTD. AND

    PODDAR HOUSING & DEVELOPMENT LTD.

    BOARD MEMBER OF HSBC BANK

    (SINGAPORE)

    P.R.BARPANDE

    MEMBER OF INSTITUTE OF

    CHARTERED ACCOUNTANTS OF INDIA

    MANISH CHOKHANI

    MEMBER OF LIVINGUARD AG

    INDEPENDENT DIRECTOR – ZEE

    ENTERTAINMENT LTD. & SHOPPOERS

    STOP LTD. AMONG OTHERS

    AMISHA JAIN

    CEO - ZIVAME

    INDEPENDENT DIRECTORS

    Westlife Development | 2020 | Confidential | August, 2020 | 48

  • Leadership Team

    PANKAJ ROONGTA

    CHIEF FINANCIAL OFFICER & VICE

    PRESIDENT – FINANCE & ACCOUNTS

    SAURABH KALRASENIOR DIRECTOR – BUSINESS OPERATIONS,

    RESTAURANT SOLUTIONS GROUP, STRATEGY,

    MARKETING & COMMUNICATIONS

    VIKRAM OGALE

    SENIOR DIRECTOR – SUPPLY CHAIN,

    QUALITY SYSTEMS & NEW PRODUCT

    DEVELOPMENT

    NAMRATA MATHUR

    VICE PRESIDENT – PEOPLE RESOURCES

    DR. SHATADRU SENGUPTALEGAL & COMPANY SECRETARY

    Over 275 years of senior management cumulative experience

    SANJAY SONI

    SENIOR VICE PRESIDENT PLANNING &

    DEVELOPMENT

    Westlife Development | 2020 | Confidential | August, 2020 | 49

  • Our People, Our Asset

    • Employed a total of ~9,000 employees

    • 32%+ of our employees are women

    • The Company invests lot of time and efforts in

    training its employees.

    • Extended use of recognition through apps to

    ensure visibility and connect to motivate

    employees

    • Extended Community involvement

    Employee Training

    Westlife Development | 2020 | Confidential | August, 2020 | 50

    Our Crew are our Superheroes, who were

    serving the nation with extra care during

    the difficult period of Covid-19 outbreak

  • FINANCIAL DISCIPLINEGROW MARKET SHARE AND MARGIN

  • Strong SSSG Momentum Leading to Strengthening ofBaseline

    Consistently registering positive and healthy SSSG for 18

    consecutive quarters (excluding Q4FY20 onwards due to Covid -19

    impact) by focusing on delivering great customer experience and

    growth across Delivery, McCafe and Breakfast

    1.7

    %

    3.1

    % 8.4

    %

    3.4

    %

    6.5

    %

    5.1

    %

    1.0

    % 8.7

    %

    8.4

    %

    20

    .7%

    25

    .1%

    24

    .1%

    25

    .7%

    14

    .5%

    5.6

    %

    6.7

    %

    7.0

    %

    9.2

    %-6

    .9%

    (54

    .0%

    )

    Q2 F

    Y1

    6

    Q3 F

    Y1

    6

    Q4 F

    Y1

    6

    Q1 F

    Y1

    7

    Q2 F

    Y1

    7

    Q3 F

    Y1

    7

    Q4 F

    Y1

    7

    Q1 F

    Y1

    8

    Q2 F

    Y1

    8

    Q3 F

    Y1

    8

    Q4 F

    Y1

    8

    Q1 F

    Y1

    9

    Q2 F

    Y1

    9

    Q3 F

    Y1

    9

    Q4 F

    Y1

    9

    Q1 F

    Y2

    0

    Q2 F

    Y2

    0

    Q3 F

    Y2

    0

    Q4 F

    Y2

    0

    Q1

    FY

    21

    Q2

    FY

    21

    12

    .3%

    Jan – Feb’20

    Sustained momentum in same store sales resulted in higher

    average sales per restaurant (AUV) in every quarter, except in

    Q4FY20, which was impacted due to Covid - 19

    NOTE: *FY15 SSG normalised to base of 100

    Westlife Development | 2020 | Confidential | August, 2020 | 52

    (40.7

    %)

    10

    0.0

    10

    0.0

    10

    0.0

    10

    0.0

    95

    .1

    10

    1.7

    10

    3.1

    10

    8.4

    98

    .3

    10

    8.3

    10

    8.4

    10

    9.5

    10

    6.9

    11

    7.4

    13

    0.8

    13

    6.9

    13

    2.6

    14

    7.6

    14

    9.8

    14

    4.6

    14

    1.5

    15

    8.0

    16

    3.5

    13

    4.6

    65

    .0 9

    3.7

    Q1 Q2 Q3 Q4

    FY15* FY16 FY17 FY18 FY19 FY20 FY21

  • Trend in Sales & SSSG

    7,403 7,643 8,334

    9,308

    11,349

    14,016

    15,478

    -6.4% -5.9%

    1.8%

    4.0%

    15.8%17.0%

    4.0%

    -10%

    -5%

    0%

    5%

    10%

    15%

    20%

    -

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    18,000

    FY14 FY15 FY16 FY17 FY18 FY19 FY20

    Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March 31,

    2015, recognized in Q2 FY16

    1

    Sales (In Rs Mn) SSG

    Westlife Development | 2020 | Confidential | August, 2020 | 53

  • Trend in Gross Margins

    56.9%

    58.4%

    60.0%60.7%

    62.6%

    63.9%65.2%

    FY14 FY15 FY16 FY17 FY18 FY19 FY20

    Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March 31,

    2015, recognized in Q2 FY16

    Westlife Development | 2020 | Confidential | August, 2020 | 54

  • 7.3%

    2.7%

    5.9% 5.3%7.5%

    8.9% 9.3%

    FY14 FY15 FY16 FY17 FY18 FY19 FY20

    12.6%

    8.7%

    11.9% 11.0%13.1%

    14.4% 14.6%

    FY14 FY15 FY16 FY17 FY18 FY19 FY20

    Trend in ROM & Op. EBITDA

    Restaurant Operating Margins (ROM)

    Operating EBITDA Margins

    1

    1

    Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March

    31, 2015, recognized in Q2 FY16;

    Westlife Development | 2020 | Confidential | August, 2020 | 55

  • Trend in PAT & Cash Profits(Rs. in mn)

    488

    273

    438

    560

    889

    1,258

    1,299

    FY14 FY15 FY16 FY17 FY18 FY19 FY20

    10

    -291

    -206

    -121

    129

    403

    366

    FY14 FY15 FY16 FY17 FY18 FY19 FY20

    Profit After Tax (PAT) Cash Profits

    Note: 1) FY16 number is normalised to the extent of exceptional gain of Rs 234.01 mn related to additional credit in respect of indirect taxes paid on inputs up to March 31, 2015, recognized

    in Q2 FY16; (2) FY20 numbers are recurring numbers excluding exceptional item of Rs 166 mn due to Covid-19.

    1 12 2

    Westlife Development | 2020 | Confidential | August, 2020 | 56

  • Strong Promoter Commitment

    FII and Public41%

    Promoter Group59%

    Shareholding Pattern*

    Major Public Institutional Shareholders

    • SBI Mutual Fund

    • ICICI Prudential Life Insurance Company

    • Sundaram Mutual Fund

    • DSP Blackrock Fund

    • HSBC Asset Management

    Westlife

    Development Ltd.

    (BSE: 505533)

    Hardcastle

    Restaurants

    Pvt. Ltd.

    100%

    *Shareholding Pattern as on Sep 30, 2020

    Westlife Development | 2020 | Confidential | August, 2020 | 57

  • Thank you

    IR Contact

    For additional information:

    Devanshi Dhruva | Investor Relations

    (+91 22) 4913 5306

    [email protected]