!

!1

T O W A R D O N E M I L L I O N D O N O R S Workplace Giving Month 2014

CHARIT Y GUIDE

R

!2

T O W A R D O N E M I L L I O N D O N O R S !The vision of The Australian Charities Fund is to see significant social impact through employers and charity organisations working together. !

ACF works to:!

‣ Grow new and existing workplace giving programs!

‣ Provide leadership and knowledge, and advocate for change to encourage smarter, sustainable giving in Australia!

Our goal is to see 1 MILLION Australians giving through the workplace by 2020.

C O N T E N T S !Workplace Giving Month

Toward one million donors Page 4 !

Why Workplace Giving Month? Page 5 !

The keys to best practice workplace giving

Page 8 !Your step by step guide to Workplace Giving Month

Page 10 !Case studies

Page 15 !Workplace Giving Month

promotional ideas Page 22 !

Workplace Giving Month Mark Page 27 !

The Workplace Giving Month Guide has been developed by The Australian Charities Fund (ACF). It is not to be used, copied or relied on by any third party without the prior written consent of ACF.

TO

WA

RD

1

M

!

!3

W O R K P L A C E G I V I N G M O N T H G E T S R E S U L T S 30% overall average participation rate increase by employers who have taken part in Workplace Giving Month

TO

WA

RD

1

M

W O R K P L A C E G I V I N G M O N T H >

T O W A R D O N E M I L L I O N D O N O R S !Each year, June is dedicated as Workplace Giving Month (WGM) – a focal point for employers, working Australians and charities to promote giving in the workplace. !

The outcomes have been impressive. Employers consistently report an average 30% increase in staff participation following Workplace Giving Month promotions.!

The results have inspired us to launch the ‘One Million Donors’ campaign in June 2014 as a national call to action designed to revolutionise workplace giving.!

We invite your organisation to participate in Workplace Giving Month and support employers to reach the goal of one million working Australians donating to charity through their workplace … each and every pay…. for as little as $1.!

Engaging one million working Australians in stable, low-cost and convenient giving will fundamentally change the giving landscape in Australia and help the non-profit sector facilitate social change.

!4

TO

WA

RD

1

M

W H Y W O R K P L A C E G I V I N G M O N T H ? !Because workplace giving is: !

‣ Good for business – employers want to engage staff, attract and retain good employees, build customer loyalty and reputation, and be good corporate citizens!

!5

TO

WA

RD

1

M

Workplace giving builds employee engagement by focussing employee and employer donations on a shared goal

‣ Good for employees - workplace givers have higher levels of pride toward their employer, are more motivated on the job, they enjoy giving to causes important to them and they want low-cost, high impact ways to give that will make a difference!

‣ Good for charity – they need low cost, sustainable and high impact funding to deliver social outcomes!

!Impact ‣ Over 3,500 workplace giving programs in Australia generate ~$60M annually

(source: ATO FY12)!

‣ This is nowhere near full potential!

!Opportunity ‣ Low awareness means only a fraction of working Australians (1.2%) give via

this channel (source: ATO FY12)!

‣ Participation rates have flat-lined at an average 5% (source: ATO FY12)!

‣ Yet the great news is … 85% of employees are interested in workplace giving (source: ACF Research 2013)!

‣ By following best practice principles, ACF’s leading clients are building staff engagement and achieving 30-70% staff participation (source: ACF Benchmarking Data FY12)!

‣ The results show a strong appetite for community engagement at work … so we urge charities to advocate workplace giving within their organisations and business as a highly effective way to give and engage !

‣ Charities can harness opportunities to tap into the giving motivations of employers and employees!

!!

!6

Answer ‣ A mass awareness campaign is essential to inspire business and employees

toward a giving revolution!

‣ Business and community organisations can work toward attaining one million donors by collaborating to grow existing programs and starting new workplace giving programs!

!Who can get involved in Workplace Giving Month? Any organisation with a workplace giving program (whether or not they are an ACF partner) is encouraged to promote workplace giving each June.!

Charities who have workplace giving corporate partners or are looking to gain workplace giving corporate partners have a major role to play in the promotion and growth of workplace giving during June.!

!Workplace Giving Month easy for you The Workplace Giving Month Resource Kit makes it easy for you to plan and implement workplace giving promotions. A back to basics focus on leadership, engagement and visibility will help drive awareness and growth.!

The Workplace Giving Month Resource Kit includes:!

‣ A step by step guide to implement Workplace Giving Month initiatives!

‣ Case studies !

‣ Resources: sample communications and campaigns to spark ideas !

!Further tips and promotional collateral can be found at www.australiancharitiesfund.org.au

!7

T H E K E Y S T O B E S T P R A C T I C E W O R K P L A C E G I V I N G !Great workplace giving programs are a partnership between the employer, employees and your charity. They have the following in common:!

!LEADERSHIP

‣ The leadership teams of both the employer and charity organisations are committed to and involved in workplace giving!

‣ Workplace giving is seen as a service to staff and society, and it’s built into the culture of the organisation!

‣ The right person is in place in both organisations to manage and promote the program and workplace giving!

‣ Ideally the employer provides a level of donation matching!

‣ A project team guides the development and growth of the program within the employer’s business!

!

!8

TO

WA

RD

1

M

ENGAGEMENT

‣ Employees know they are giving together as part of a bigger employer strategic initiative!

‣ Employees understand that donating through their pre-tax pay is the most effective way to give!

‣ Employees understand donating through payroll deduction is an effective and impactful way to give!

‣ Employees have the opportunity to build relationships with their colleagues around important causes and with their charity partners!

‣ The employer and charity partners work together to identify opportunities for staff to increase their engagement and community activity!

!EFFECTIVE PROMOTION & FEEDBACK

‣ Charity partners provide employers with information on the social impact workplace giving donations make!

‣ Employers ensure all employees know the program exists and information is easily accessible!

‣ An easy sign-up process is integrated into recruitment and induction processes!

‣ A robust Champion network is in place to build staff awareness and staff engagement!

‣ All employees receive regular feedback about the difference donations make!

‣ Promotions and campaigns are run throughout the year to build employee awareness and engagement!

!FEEDBACK

‣ Program success is measured, reported and celebrated by the business and charity partners

!9

Y O U R S T E P B Y S T E P G U I D E T O W O R K P L A C E G I V I N G M O N T H !Your charity can play an important role in helping to achieve 1 million donors by 2020. Here’s how …!!

!10

TO

WA

RD

1

M

1 in 2 program managers identified limited time and resources as a key barrier to driving workplace giving employee engagement

!1 Gather data and set goals

‣ Identify your current workplace giving partners and calculate how your organisation is currently benefiting from workplace giving (include pre-tax giving, employer matching, workplace fundraising, employee grants, volunteering, pro-bono, resource sharing/skill sharing)!

‣ Estimate how much it would cost the organisation to replace the funding if it didn’t exist!

‣ Forecast the additional workplace giving revenue that would be generated if each of your current workplace giving partners increased staff participation by the average 30%!

‣ If you don’t currently have workplace giving partners, forecast the potential income if you got 3 new employers on board as a result of Workplace Giving Month promotions!

!2 Develop a budget

There are a few WGM budget items you may need to consider such as costs associated with producing any collateral, updating your website or facilitating events with your corporate partners.!

!3 Create a plan

Develop a plan to focus activities and keep things on track. Whatever initiatives you decide to implement, address these key points:!

1. Brainstorm Workplace Giving Month ideas!

2. Talk to your corporate partners. Encourage them to set a Workplace Giving Month goal (we recommend a 30% increase) and suggest ways you can help them run Workplace Giving promotions. Each employer will have a different approach that will work for them!

!11

3. Celebrate workplace giving - and its benefits broadly amongst existing workplace giving partners, other corporate supporters, prospective corporate supporters, your existing donor base, social media networks, suppliers ... you never know where inspiration will strike!

4. Most importantly, communicate the impact donations will have – showcasing the outcomes of a project or program will meet the primary motivation of a workplace giving donor … knowing where and how donations are spent.!

!4 Engage internal stakeholders

Use Workplace Giving Month as an opportunity to get your leaders and colleagues excited about the benefits and opportunities of workplace giving – a low-cost, sustainable income stream from potentially thousands of donors (and their employers) who can engage with your organisation to give money, time, skills and resources. !

At an upcoming meeting with your leadership and fundraising team:!

‣ Present your data analysis!

‣ Share your Workplace Giving Month plan !

‣ Showcase how an employer has achieved great workplace giving results (see the following case studies)!

‣ Ask one of your employer partners (or a champion) to come along and share how they value the workplace giving partnership!

‣ Show the ACF workplace giving videos aimed at employers and employees!

!5 Brief the finance team

We recommend you brief your Finance team about Workplace Giving Month plans so they are aware additional fund transfers will be generated and they can measure the increase in donations and report back to you.!

!12

PS: Ask your corporate partners to tag workplace giving donations as such when they transfer them to your organisation vs. tagging them as general donations (or not tagging them at all)!

!6 Run your promotions

This kit includes a range of ideas and sample resources to raise awareness and engagement during Workplace Giving Month. We have also included charity and employer case studies.!

!7 Measure Workplace Giving Month outcomes

At the end of Workplace Giving Month, we’ll be asking charities to measure and report on outcomes, including:!

‣ The number of workplace giving partners and dollars pledged per annum at the beginning of Workplace Giving Month!

‣ The initiatives implemented during Workplace Giving Month!

‣ The number of workplace giving partners and dollars pledged per annum at the end of Workplace Giving Month!

And last, but not least, don’t forget to celebrate your Workplace Giving Month success with your colleagues, corporate supporters and other donors more broadly. Everyone loves a feel good story.!

!For more inspiration, see the Workplace Giving Month Resources section.

!

!13

!

!14

Workplace Giving Month shines a spotlight on employee engagement. Our case studies demonstrate participating organisations saw growth of between 37% and 62%

TO

WA

RD

1

M

!W O R K P L A C E G I V I N G M O N T H C A S E S T U D I E S !Use the following case studies for your own inspiration and to inspire the Workplace Giving Month plans of your corporate supporters.!

!How Redkite promoted Workplace Giving Month

Redkite recognises that workplace giving is one of the most effective and impactful ways to donate, providing the organisation with a stable income stream to ensure families they assist can receive immediate and ongoing support. Redkite proudly supported Workplace Giving Month 2013 by encouraging corporate partners to get involved. Redkite appreciated that people are time poor, so they made it as simple as possible for employers to participate. Tailored campaign collateral was developed as well as a toolkit. The toolkit included items such as a customisable PowerPoint presentation for events, a special family story video to be shared with staff, and a list of additional ideas. They also worked with corporate partners to decide on a staff participation target, engage internal workplace giving champions and plan promotional activities. !

!15

TO

WA

RD

1

M

One of Redkite’s corporate partners, Devine, was so successful in working with their charities and staff to promote Workplace Giving Month, they increased their staff participation rate from a healthy 24% to an amazing 39%. The key to success was communicating how staff donations were making a difference and working together on activities to keep Devine’s staff engaged in the cause.!

Redkite had a mix of responses from corporate partners ranging from “we’re keen to get involved” to "apologies, but it’s not a good time of the year”. Redkite encouraged those partners who responded with the latter to work with them to determine another suitable month to promote workplace giving to staff.!

!Workplace Giving Month Winner 2013

As mentioned above, Redkite worked closely with Devine during Workplace Giving Month. Devine subsequently won ACF’s Workplace Giving Month Excellence Award in 2013 by increasing staff participation in their workplace giving program from 24% to 39% - that’s an impressive 62% increase!!

!How?

Devine implemented a few simple promotions designed to engage staff and share the impact donations were having:!

‣ A breakfast event was held to celebrate Workplace Giving Month, where Redkite and Kids Under Cover shared with staff the difference their giving was making !

‣ A sign-up challenge was run amongst business units to encourage staff to join the program!

‣ The Devine Cares champions shared key messages with colleagues throughout June!

‣ Communications were sent to staff about donation impact, testimonials on why employees give and how to join!

!

!16

Result!

‣ A 62% increase in staff participation!

‣ New donors signed up!

‣ Existing donors increased their donation levels!

‣ Other staff made one-off donations!

!!!!!!!!

!17

Employer Two

This manufacturing business engaged their charities and champions to design and execute promotions.!

‣ A session was held with the charities and champions to brainstorm ways to promote workplace giving!

‣ Presentations were held at different work locations!

‣ The sign-up form was renewed and made readily available to staff!

‣ Champions promoted the program to colleagues!

‣ Articles were developed and shared in the e-newsletter to show how donations were being utilised!

Result! Staff participation increased by 38%

!18

TO

WA

RD

1

M

Employer Three !

This fast-paced service business took a ‘back to basics’ approach to capture the attention and hearts of their dynamic and busy workforce.!

‣ The leadership team was briefed on the campaign to gain their commitment !

‣ A sign-up target was set!

‣ Their charity partners were engaged in the campaign to help develop key messages, collateral and identify how donations were used!

‣ A communication blitz was rolled-out to share the benefits of giving together through the workplace and the difference donations were making!

Result! Staff participation increased by 37%

!

!19

TO

WA

RD

1

M

Employer Four

This retail business did a fantastic job in spreading the workplace giving message right across their large store network. !

‣ Participation targets by location were set. Sign-up rates were tracked and reported each week!

‣ Double matching was implemented for June!

‣ A Workplace Giving Month launch communication from the CEO encouraged employees to sign on, thanked existing donors and announced double matching!

‣ A campaign communication and workplace giving brochures were sent to all Champions to help them rally interest and sign up!

‣ Posters were distributed and displayed in all store locations!

‣ Workplace Giving Month was promoted on the business’ website and intranet!

‣ The Workplace Giving Mark was used on email sign-offs!

‣ Donation forms were desk dropped in head office!

‣ A uniform free day in stores allowed staff to visually celebrate workplace giving impact and lift the profile of workplace giving amongst customers!

!20

TO

WA

RD

1

M

‣ A celebration event was hosted by the CEO at head office. All corporate staff, representatives from high achieving store locations and charity partners were invited!

‣ Each week an article was distributed highlighting one of the charity partners and the impact of donations !

Result! Staff participation increased by 24% - to an overall whopping participation rate of 51%

!21

W O R K P L A C E G I V I N G M O N T H P R O M O T I O N A L I D E A S !Workplace Giving Month Mark

Use the Workplace Giving Mark on all communication channels and collateral to symbolise your support for and commitment to workplace giving.!

!Update your website

We encourage all charities to have workplace giving information on their websites. Not only will this help to spread the word about this incredibly smart way to give, but it tells employers that you’re ready to join their workplace giving programs. It is also a great way to recognise and celebrate your existing workplace giving relationships.!

Add our Workplace Giving Month banner and workplace giving videos to your website – one is a ‘how to’ guide for employers and the other is a call to action for employees.!

!!

!22

TO

WA

RD

1

M

Email sign-off

During Workplace Giving Month, update your email sign-off to include the Workplace Giving Mark to raise awareness and encourage your contacts to talk to you about workplace giving.!

!Develop a donation impact story

Knowing where and how donations are spent is the primary motivator for people to give. Write a story that showcases a key social program run by your organisation and the impact workplace giving donations will have on program outcomes. Use this story as the core for all Workplace Giving Month promotions, collateral and communications and tailor it for different audiences – workplace giving supporters, potential workplace giving supporters, all other donors, social media. !

!Develop a successful workplace giving partnership case study

Employers will increase their engagement in workplace giving if they have examples to learn from. The employer you showcase will also love seeing their efforts recognised by you.!

!Devise Workplace Giving Month activities

‣ Analyse workplace giving data to determine which employers are giving the highest level of funding from each industry sector, employer size group or State. Present awards to the employers in recognition of their support and ask them to encourage more staff to sign up to improve on their current results!

‣ Ask your corporate supporters to send a thank you letter to existing donors and encourage them to increase their donation by 3-5% !

‣ Create an incentive for employees to join workplace giving – for example, employees have to sign up to workplace giving to be selected to go on a project visit, win a prize or to receive charity merchandise!

!23

‣ Ask your corporate supporters if you can set up a table/booth at the foyer of their office one day in the month. Kit the table/booth out with information and brochures, and make sure the booth is informative, interactive and fun!

‣ Talk to the employer about having a trivia event in their workplace. Entry is gained if employees are current workplace giving participants or if they sign-up to workplace giving at the event. It’s fun and participants will learn about the social causes they’re supporting!

‣ Find out from your corporate supporters what their staff are interested in hearing about and present on these topics during ‘lunch and learn’ sessions (e.g. mental wellbeing, healthy eating, pet care, environmentally friendly tips for home/office). Ensure your corporate supporter distributes their workplace giving sign-up form to all staff who attend!

‣ Create an experiential event for the employer’s workplace by connecting what your organisation does to the promotion. For example, Redkite could run a kite making competition; Assistance Dogs could host a corporate dog walk or puppy shower; Camp Quality might suggest ‘Funny Outfit Friday’; a medical research organisation might offer a lab tour!

Whatever activities you co-ordinate with your corporate supporters, ensure they follow up by asking employees to join their workplace giving program!

!Set up your own workplace giving program!

Many non-profit organisations have their own workplace giving program for staff. It’s an ideal way to raise awareness among your colleagues about this low cost, high impact form of fundraising. It’s also a great way to demonstrate your organisation’s commitment to building a positive team culture and driving workplace giving within the Australian workforce. !

!Grow new workplace giving partnerships

‣ Use Workplace Giving Month as a catalyst to engage new corporate supporters. Identify your unique selling point by thinking about what makes your cause attractive to a business!

!24

‣ Consider how you’ll work with the business to drive employee engagement!

‣ Identify how workplace giving contributions (money, time and skills) will help your organisation!

‣ Put together your target list and determine how you’ll approach each business!

‣ Sell-in the benefits of workplace giving, how easy it is to set up a workplace giving program (use ACF’s free ‘how to’ video), showcase how other organisations are achieving fantastic results through workplace giving and encourage them to join the million donors club!

‣ You can also refer employers to ACF for advice on how to set up a high impact program that delivers results for the business, employees and the community

!25

!

!26

The Workplace Giving Mark allows employers and charities to raise awareness of workplace giving on internal and external collateral helping to achieve the national goal of 1 Million workplace giving donors by 2020!

TO

WA

RD

1

M

W O R K P L A C E G I V I N G M O N T H M A R K !The Workplace Giving Mark has been created to help support and promote Workplace Giving Month. The Mark is available for all organisations to use to symbolise their support for and commitment to workplace giving.!

!How to use the Workplace Giving Mark We encourage employers and charities to use the Workplace Giving Mark to help raise awareness of workplace giving on internal and external collateral, particularly leading up to and during Workplace Giving Month in June.!

Below are some examples on how organisations can use the Workplace Giving Mark: !

‣ Workplace giving collateral including program information, brochures, donation forms, campaigns, event invitations, posters, newsletters, employee communications and display banners!

‣ Internal and external presentations that promote workplace giving program!

‣ Intranet!

‣ Website!

!27

TO

WA

RD

1

M

‣ Blog!

‣ Email sign-off!

‣ Stakeholder reports, such as an Annual Report or Corporate Social Responsibility Report!

‣ Other marketing or advertising materials promoting workplace giving!

!Design requirements and implementation guidelines We value your co-operation in using the Mark correctly and consistently when creating workplace giving collateral, including print, web and electronic formats. !

The following outlines permitted and non-permitted use of the Mark.!

‣ You are permitted to resize the Mark as long as it maintains its proportions and legibility!

‣ For practical purposes, there is no minimum safety area - we do ask that you apply a safety area that ensures visibility and impact!

‣ Please do not distort the Mark vertically or horizontally to fit a layout!

‣ Please do not add text or any graphic element over the Mark!

‣ The colour of the Mark should not be altered!

!Approval Process We appreciate your co-operation in using the Mark correctly and consistently when creating workplace giving collateral. For this reason, there is no formal approval process to use the Workplace Giving Mark.!

Where relevant, we may ask that you share examples of where and how you have used the Mark to help inspire best practice amongst our partners.!

!

!28

P L A N N I N G C H E C K L I S T !

TIMING DESCRIPTION COMPLETE

APRIL - MAY Download the Workplace Giving Month Resource Kit from ACF’s website and read it for ideas

Add the ACF Workplace Giving Mark to your workplace giving collateral. For example, website, workplace giving collateral including presentations, email sign-off, etc.

Develop the story about the key social project/program that you’ll promote during Workplace Giving Month

Choose which workplace giving initiatives you’ll instigate in the lead up to and during Workplace Giving Month and develop your action plan

Talk to your workplace giving employer partners about their plans for Workplace Giving Month. Discuss how you can help them achieve their goals. As a guide, we have suggested employer partners aim to increase their current staff participation rate by 30%. For example, if a business employs 1,000 staff and has a current participation rate of 25%, an increase of 30% would see 32.5% staff participating at the end of Workplace Giving Month. 2013 results highlight a 30% increase on the current participation rate can easily be achieved

Implement your Workplace Giving Month plan

JUNE Undertake/support Workplace Giving Month activities

Ask your employer partners to share their Workplace Giving Month outcomes e.g. the number of new donors, and the number of current donors who have increased their donations

JULY Share your Workplace Giving Month outcomes with your leadership team, colleagues and ACF

Thank your employer partners for their efforts and outcomes achieved during Workplace Giving Month

Enter the Workplace Giving Month Awards

!29

A C T I O N P L A N !

!!

!

Charity name Enter charity name

Number of workplace giving employer partners

My primary barrier to growing workplace giving is …

!!!!

My action plan to address the barrier and grow workplace giving is …

!!!!

CAMPAIGN ELEMENT TO DO RESPONSIBILITY DUE STATUS

!30

D O N A T I O N I M P A C T S T O R Y : K E Y I N S I G H T S !ACF’s 2013 research revealed that if you can show employees how and where donations are spent, they will donate through workplace giving.!

Remember, 85% of the 4,100 employees surveyed said they were either currently giving or were keen to give … but they wanted to know their donations were making a difference.!

If you can’t articulate how donations will help your cause, donors will ‘disconnect’ !

Write a story that showcases a key social program or project run by your organisation and the impact donations will have on program outcomes. !

You can then use this story as a ‘flagship’ story for all Workplace Giving Month promotions, collateral and communications, tailoring it for different audiences – workplace giving supporters, potential workplace giving supporters, all other donors, social media. !

!Some key points to remember:!

‣ Use a catchy headline and imagery!

‣ Sell a key social problem that your organisation or the project is addressing!

‣ Highlight that your organisation recognises workplace giving is about the impact of the collective purse versus individual donations – the power of giving together to help solve a social issue!

!31

TO

WA

RD

1

M

‣ Communicate how donations will make a difference to the project – articulate the outcomes!

‣ Be emotionally engaging!

‣ Encourage additional support from your current workplace giving donors (30% of donors are thinking of increasing their donation)!

‣ Content should be no more than 200 words in length!

!For each employer, you can ‘top and tail’ the article to:!

‣ Recognise and celebrate the employer/employee contributions to date!

‣ Acknowledge employer matching, if relevant!

‣ Details of any additional support provided by the employer’s employees e.g. volunteering activities, pro-bono services, etc.!

!

!32

S A M P L E C O M M U N I C A T I O N : W E B S I T E C O N T E N T !MAKE GIVING COUNT DURING WORKPLACE GIVING MONTH

<Charity name> is proudly supporting Workplace Giving Month in June - a national campaign to see 1 million working Australians giving through the workplace by 2020. !

An initiative of The Australian Charities Fund, the aim of Workplace Giving Month is to increase awareness of workplace giving - one of the smartest ways to give - and to recognise and celebrate the impact these donations make to the Australian community. !

!WHAT IS WORKPLACE GIVING?

Workplace giving allows employees to make regular charitable donations from their pre-tax pay through their employer’s payroll system. !

Convenient, workplace giving eliminates the need for employees to collect receipts or wait until the end of the year to claim a tax refund. !

Cost effective, giving from pre-tax income means donations cost employees less, while charities like us receive the full benefit of their donation and avoid high fundraising costs.!

Collaborative, workplace giving is unique in its ability to bring together employees, employers and the charities they choose to support. When employees and employers combine their donations, workplace giving is living proof that small change can make a big difference and deliver significant benefits to the community through the collective impact of their donations. ACF research highlights this collaboration enhances employee morale, loyalty and pride in their employer. !

!HOW WE MAKE GIVING COUNT

<Charity name> has been involved in workplace giving since <date>. To date, we have received <$ amount> which has resulted in <include impact statements here>.  !

These donations have been made possible by our employer partners <insert partner names>. !

During Workplace Giving Month, <insert charity name> will be <insert activities which your organisation will be participating in during Workplace Giving Month>.

!33

S A M P L E C O M M U N I C A T I O N : W E B S I T E B A N N E R

!Show your support for Workplace Giving Month with a banner on your website.!

!

!

!34

SUPPORTING WORKPLACE GIVING MONTH 2014Part of the national campaign to see 1 Million

workplace giving donors by 2020

S A M P L E C O M M U N I C A T I O N : E - M A I L S I G N - O F F

!

!35

T O W A R D O N E M I L L I O N D O N O R S Workplace Giving Month June 2014

Ask how you can make giving count! Workplace Giving Month June 2014

Counting up to 1 MILLION donors! Workplace Giving Month June 2014

S A M P L E C O M M U N I C A T I O N :

E M P L O Y E R P A R T N E R L E T T E R Our recommendation is that this letter be sent to both the program manager and the CEO of your partnering employer organisation/s. !

!Dear <Program Manager/CEO>!

I would like to extend my thanks to <name of Employer Partner> for the support given to the [Name of Charity Partner] over the last financial year through your workplace giving program. The individual staff donations, <optional - coupled with the organisation’s partner contributions>, raised a total of $<XXXX> during the year.!

Earlier in the financial year, your donations supported <insert brief general description of what workplace giving donations supported. E.g. ...our services helping families through early intervention programs>. With your support we were able to <specific examples of activities that were supported/made possible by workplace giving. E.g. ...visit more families at home, run support groups and parenting programs, help families access quality childcare, and connect them to support services in their community>. !

Your donations since <date/month that the Employer Partner last received an update> have been directed towards our <activity/service/asset. E.g. residential aged care facility>. This <activity/service/asset> provides <example of how the Employer Partner’s donations made a difference to the Charity Partner. E.g. low cost accommodation for older people, co-ordinating community care and encouraging the residents to stay active and connected through a range of social activities>. !

Through the support of <name of Employer Partner>, <any further information about the activity/service/asset/etc, that has been supported by the Employer Partner’s donation. E.g. the Village has been able to lease a community bus that has been used to bring residents and clients together for social occasions. These community connections help reduce social isolation and exclusion experienced by many older people>. !

A sheet showing your contributions for the <relevant financial year> is attached for your records. Please contact <name of relevant Charity Partner contact> on <phone/email> if you have any further queries.!

!36

Once again, thank you to everyone at <name of Employer Partner> who is supporting <name of Community Partner>. Your ongoing support is making a world of difference to us, and those we support.!

Kind regards!

!<Name>!

CEO or other appropriate staff member!

!

!37

S A M P L E C O M M U N I C A T I O N :

N E W S L E T T E R / E - N E W S

!MAKE GIVING COUNT DURING WORKPLACE GIVING MONTH

<Charity name> is proudly supporting Workplace Giving Month in June - a national campaign to see 1 million working Australians giving through the workplace by 2020.. !

An initiative of The Australian Charities Fund, the aim of Workplace Giving Month is to increase awareness of workplace giving and to recognise and celebrate the impact these donations make to the Australian community. !

!WHAT IS WORKPLACE GIVING?

Put simply, workplace giving allows employees to make regular charitable donations from their pre-tax pay through their employer’s payroll system. !

!WHY PARTICIPATE IN WORKPLACE GIVING?

High impact, workplace giving is unique in its ability to bring together employees, employers and the charities they choose to support. When employees and employers combine their donations, workplace giving is living proof that small change can make a big difference and deliver significant benefits to the community. ACF research highlights this collaboration enhances employee morale, loyalty and pride in their employer.!

Convenient, workplace giving eliminates the need for employees to collect receipts or wait until the end of the year to claim a tax refund. !

Cost effective, giving from pre-tax income means donations cost employees less, while charities like us receive the full benefit of their donation. !

!WHAT ARE THE BENEFITS OF WORKPLACE GIVING?

Workplace giving is transparent and trustworthy for employees and employers, and avoids high fundraising costs for charities. !

The benefits participating employees say they enjoy most include:!!38

‣ Employees have the chance to make a difference by connecting with their employer and fellow workmates through the collective impact of their donations.!

‣ Donations are easy, convenient and tax effective.!

‣ Donations are affordable – you can give as much or as little as you like.!

!HOW WE MAKE GIVING COUNT

Workplace giving is one of the most cost effective and impactful ways to donate and we want to see it reach its full potential in Australia. !

<Charity name> has been involved in workplace giving since <date>. To date, we have received <$ amount> which has resulted in <include a couple of impact statements here>.  These donations have been made possible by our employer partners <insert partner names>. !

During Workplace Giving Month, <insert charity name> will be <insert activities which your organisation will be participating in during Workplace Giving Month>.!

If your organisation currently has a workplace giving program, think about signing up or increasing your donation during Workplace Giving Month. !

If your organisation does not currently have a workplace giving program, Workplace Giving Month is the perfect time to suggest this as an addition to your existing community program. !

Visit www.australiancharitiesfund.org.au to learn more.  !

!

!39

E X A M P L E : W O R K P L A C E G I V I N G M O N T H G O A L

!

!40

E X A M P L E : T U R B O - C H A R G E D O N A T I O N S

( P O S T E R / F L Y E R / P O S T C A R D )

!

!41

E X A M P L E : M A K E G I V I N G C O U N T

( P O S T E R / F L Y E R / P O S T C A R D )

!42

E X A M P L E : M A K E A D I F F E R E N C E

( B A N N E R )

!!!

!43

Frame 1

Frame 2

Frame 3

Frame 4

Hands up

if you want to

make a difference at work

Click here to find out how!

YOUR WPG PROGRAM OR BRAND LOGO

GO HERE

E X A M P L E : M A K E A D I F F E R E N C E

( B A N N E R )

!!!!!!!!!!!!!!!!!!!!!!!!

!44

Frame 1

Frame 2

Frame 3

N U M B E R C R U N C H

!

30% overall average participation rate increase by employer partners who took part in Workplace Giving Month 2013

3,500 workplace giving programs in Australia

$60M Approximately $60M raised through workplace giving in 2012

85% of employees are interested in giving through the workplace

30% minimum best practice employee participation rate

$743 average workplace giving donation per annum

30% of existing workplace giving donors are thinking of increasing their donations

64% of Australian taxpayers do not claim their charitable donations back through tax

!45

R E S O U R C E S I N D E X

!Your at a glance reference to the materials available for download or sample reference to help you plan and implement Workplace Giving Month in your organisation.!

!PAGE DESCRIPTION

27 Workplace Giving Month Mark

29 Workplace Giving Month planning checklist

30 Workplace Giving Month action plan

33 Workplace Giving Month website content (example)

34 Workplace Giving Month website banner (example)

35 Workplace Giving Month email sign-off (example)

36 Workplace Giving Month employer partner letter (example)

38 Workplace Giving Month newsletter/e-news (example)

40 Workplace Giving Month goal

41 Poster/flyer/postcard: Turbo-charge donations (example)

42 Poster/flyer/postcard: Make giving count (example)

43 Banner: Make a difference (example)

44 Banner: Turbo-charge donations (example)

!46

!47

R

For further information or advice, please contact !

The Australian Charities Fund!

02 9024 8630 !

www.australiancharitiesfund.org.au