What can I create in 24 hours?createathon.org/wp-content/uploads/2014/05/Agency_Teaser1.pdf · Hurricane Marketing Group Riggs Partnrs Trio Solutions, Inc. Zing Carbon14 Conway Marketing

What could you do in 24 hours?Discover your potential, visit www.createathon.org

What can I create in 24 hours?All your questions answered here. Well most, anyway.

What could you do in 24 hours?What could you do in 24 hours? Discover your potential, visit www.createathon.orgCreateAthon createathon@createathon

CreateAthon is a nonprofit organization dedicated to

spreading the pro bono movement through 24-hour creative

marathons. Blooming from the brainchild of one advertising

agency, Riggs Partners 16 years ago, CreateAthon has

transformed into an international movement with huge social

impacts. No longer just for agencies, we’ve grown to include

universities, corporations, and really, creative groups of all

kinds. CreateAthon recruits, supports, and connects creative

professionals and students in the communicating arts to

serve nonprofits through pro bono marathons.

But. we’ve worked with agencies around the globe for all 16

years. Agencies just like you - there is bound to be one in the

list to the right - and we’ve learned all the best ways to make a

CreateAthon event suit your agency.

champion effective nonprofit marketing through pro bono marathons.

What is CreateAthon?

Mission:

The Communications Group

Hare Communications

Hy Creative

Leading Edges

Stamp Idea Group (formally LWT)

The Society of Graphic Designera

In One Advertising

B-scene Media

CANVAS Creative

Flipside Creative

Mad Dog Creative

311S

Barcellona

Emcee Design

McLaughlin Marketing

Mering Carson

OnRamp Communications

verynice

H20 Ad Group

INCOMM International/Brooks LaCayo

Kidd Group

Trickey Jennus

Solutions Inc.

Bending Design Inc.

Design Resource Center

The Ungar Group

Think Tank Public Relations & Marketing

DGS Group

Kinetic Channel Marketing

Spark Marketing and Design

VISION3

Wilson Chapman Re

AT Design and Illustration

Gallinghouse and Associates

smith&jones

TAMAR Graphics

Idea Flight

Purple Cat

Ad-In Agency

AMPM

BANG!

Lucky Dog Media

Publicom

Direct Impact

NICKGREENE.COM Inc.

Paragon Design Group

Taylor Made Marketing

The Sales Factory

Hypno Design

Masterminds Advertising

Size5

BBG&G Advertisting and PR

J. Fitzgerald Group

Overit Media

The EGC Group

United Concepts

Ad-Media

WhiteSpace

Fleishman Hillard

Manx Strategic Creative

Punch Integrated Communications

Two Blonde Chicks

Waggener Edstrom

cds Creative

Dawe Consulting Group

Global Media Guru

Octo Design Group

margadesign

DNA Creaive Communications

Hurricane Marketing Group

Riggs Partnrs

Trio Solutions, Inc.

Zing

Carbon14

Conway Marketing Communications

Red Delux

redpepper

AMA/PRSA - Houston Chapters

JB Herrmann

Munday Morning

The MOD Studio

Penna Powers Brian Haynes

Basis

MediaStudio

Proximo Marketing Strategies

Punch

Red Thinking

EKO, Inc

Oceanic Communications

Orchid Communications


what do CreateAthons create?

BYRD THEATREF O U N D A T I O N 1928|

Each agency or group holding a CreateAthon event

determines the best marketing and communications projects

they can provide. We have seen all kinds of strategic planning

and creative deliverables developed during CreateAthon.

We will advise you on the best type of work to produce and

projects that are best suited for a marathon model.

The Gills Creek Watershed Association is dedicated to improving the water quality of more than 70 miles of lakes, streams and rivers surrounding Columbia, SC. They asked the CreateAthon team to help increase membership and awareness among Columbia’s conservation committed. We updated the organization’s identity and created a poster.

lead teamlauren bowlesjason corbinkevin smithgp worrell

collaboratorsmamo arimatim floydsammy rutkowski

gills creekwatershed

novel.com

word

book festivalsc

F R E E A D M I S S I O N

Author PresentationsBook SigningsExhibitorsBook Sales and AppraisalsFine Art Exhibit and Sales

T I C K E T E D E V E N T S

Master Writing ClassesOpening Night ReceptionSunday Brunching with Authors

sc book festival february 27-28, 2010columbia metropolitan convention center

full fes tival de tail s and spec ial e vent reg is tr ation online at w w w. sc bookfes tival .org

the humanities book festival

The Humanities CouncilSC encourages intellectual development through projects, workshops and events that focus on the human experience. The CreateAthon team developed materials to promote the SCBook Festival, an annual event where authors and readers come together to celebrate literature.

REVERSE(best on black or dark background)

POSITIVE(for white background)

Venitian blind hits Lynn’s head. Child’s

never been right since. – Kevin Smithsc

event posters

outdoor

event poster


A group of communicators who hold their own CreateAthon

event are given partnerships. These partnerships are available

on a first-come, first-served basis with the exclusivity of one

agency per market. All CreateAthon partners must sign a new

Letter of Agreement each year. Our goal to band together in a

movement of pro bono marathons to benefit thousands who

are in need across the nation.

How do CreateAthon Partnerships Work?

Advertising, Marketing &

Public Relations Agency

Employees

University and College Faculty and

Students

Professional Organization

Chapter Members

For-Profit Corporation Employees

CreateAthon’s goal is to work with four types of groups to

customize existing marathon models for their needs. Models have

been developed for each group with success. These four groups are:

Who else does CreateAthon?


• Partner agencies solicit applications from local 501(c)3 organizations.

• Each agency selects a group of projects based on recommended criteria and the capabilities of the individual agency.

• A project plan or creative brief is developed in the weeks before the event, learning about your nonprofit clients and what communications problems the need solved.

• These projects are then completed, start-to-finish in a 24-hour creative marathon.

How does a CreateAthon Event work?

What’s in it for my agency?• CreateAthon makes organizing and filtering pro bono

requests easy, limiting them to just once a year.

• The feeling you’ll have giving back to the community through CreateAthon will be something you can’t get anywhere else.

• You’ll get access to continuous global promotion through CreateAthon’s large network and outreach.

• You will be viewed by both the nonprofit and business communities as a great champion of local charities.

• The levels of creativity that will surface during this exciting event are amazing and often award winning.

• You will have a greatly energized staff, doing important work that makes a difference to people who deeply appreciate it.


EFFICIENCY & FOCUS It’s the most efficient use of your time, giving you the ability to fully focus on the project from start to finish.

TEAM BUILDINGNothing builds teams and relationships like an entire 24 hours together.

Why the 24 hour CreateAthon model?OUR PROCESS WORKSWhen the 24 hours is up your nonprofits only have a few days to ask for edits. After that your hands are free, allowing you to get back to office business.

FIND THE RIGHT NONPROFITS TO SERVEYou know whats coming. There are set standards and limitations for pro bono requests, just to make sure you don’t get overwhelmed.

IT’S FUNIt’s the most exciting and most fun way to give back to your community. We promise.

• detailed toolkit & checklist of the basic steps to follow in planning, implementing and promoting your event

• recommended timetables

• suggestions on how to compile a nonprofit database to issue applications

• sample press releases

• downloadable access to the official CreateAthon® identity, along with guidelines for basic uses.

What support is provided by CreateAthon?When you sign on as a CreateAthon partner, we will grant your

agency legal access to the trademarked name and identity of

CreateAthon®, as well as access to the password-protected

portion of the web site, which includes a complete how-to kit.

More importantly, you will have the expertise of CreateAthon,

an organization that has done marathons for 16 years. We’ll

teach you how to make your event successful, promote

your event and company through our network and offer

documentation, impact measurement and case study

development to share CreateAthon’s success with the world.

In the kit you’ll find the following:


Contact CreateAthon Executive Director, Peyton Rowe, at [email protected] or

(804) 396-4857. She’ll answer any questions you might have.

She’ll also send you a Letter of Agreement to serve as your official membership in the

CreateAthon® Network. Once we have a signed agreement from you,we can get you started

on your own amazing CreateAthon event.

Reach out to us. We’d love to help you learn what YOU can do in 24 hours.

• Commit a designated portion of your staff to this pro bono work for the entire 24-hour period

• Complete a minimum of five projects

• Use the CreateAthon logo and name in all external communications regarding your event

• Share your work and experience with CreateAthon to help promote pro bono advertising work nationally and globally

What is required of my agency to join?

How do I join?

By signing our Letter of Agreement, you agree to follow the basic CreateAthon guidelines:

Documents

What can I create in 24 hours?createathon.org/wp-content/uploads/2014/05/Agency_Teaser1.pdf · Hurricane Marketing Group Riggs Partnrs Trio Solutions, Inc. Zing Carbon14 Conway Marketing