ViewPOINT in Brief ViewPOINT EBC*L ViewPOINT EBC*L Premises

What EBC*L EBC*L History EBC*L Structure EBC*L Core Knowledge Concept Economic Pedagogical / Didactical Background EBC*L Aims EBC*L Game Players EBC*L Target Group

Training Exams Books and CDs Easy Business Certificates

Why is the EBC*L Idea so Successful? Characteristics of EBC*L Quality Assurance Measures EBC*L Levels Difference EBC*L Benefits for the Trainees

EBC*L Levels Core Table of Contents EBC*L Level A EBC*L Level B

What EBC*L

About us

What We Offer What We Offer What We Offer

Why EBC*L?

EBC*L Levels

About usEstablished in 2005, ViewPOINT is a leading Translation, Interpretation,Education services and training & certification provider. The company is head-quartered in Cairo, Egypt. Fully accredited by several national and international bodies and entrusted with long-term contracts by global brands, we are a wholeheartedly commit-ted group of linguists, instructors, trainers, interpreters and translation experts dedicated to deliver highly customized services on-time, every-time. With well-exposed staff members and highly diversified teams of specialists, we are in a position to always respond proactively to the most intricate customer needs. Covering vocabularies, languages and literatures across the board, we make sure that our customers derive maximum benefit from our stunning experience, linguistic proficiency, and cultural sensitivity. Our delivery abides by the strictest quality standards in the industry, resulting in excellent reputation for unsurpassed reliability. Our core competencies and diverse project management teams ensure successful project delivery even for the globally greatest translation projects. When it comes to interpretation and education services, we provide support staff on-site, off-site or offshore to properly address your demands and help you improve qualitatively your business operability and functionality.We run our activities on ISO basis. As a matter of fact, we work to the BS EN 15038 standard for translation, using the ISO 9001 framework.

ViewPOINT in Brief

ViewPOINT EBC*L Accredited Training & Exam Centers

ViewPOINT EBC*L Project

ViewPOINT is EBC*L training and exam provider having the full accreditation and authorizations to run all the EBC*L activity(ies).

ViewPOINT's initiative behind running the EBC*L Project in Egypt came out of the necessity of economical and administrative practice to establish a con-ceptual basis for target orientated cooperation of all those participating in the process of target achievement. Experts coming from economy and public administration cooperated with academic authorities in the field of economy and pedagogy.

• International recognized certificate• Better chance to get a job or to enhance a career• Better chance for start ups and holders of companies (SME) to survive• Companies receive qualified employees who have Core Business Competence and understand the "rules of the (business) economy"• EBC*L can help great deal of business sectors in Egypt to reach their aims and get more entrepreneurs

* Nasr City, 6 Abbas Al Ak’ad Street * Heliopolis, 3 Al Ma’had El Ishtraky Street * Down Town, 41 Abdel Khalik Tharwat Street

According to us, the EBC*L offers the following advantages:

ViewPOINT EBC*L Premises

ViewPOINT EBC*L Accredited Training & Exam Centers

What EBC*LWhat EBC*L

EBC*L is a certificate for business competence which is obligatory for everyone who wants to hold a managerial position, make decisions for a company, manage project financing or setup a new company. EBC*L teaching meets the needs of professionals of any age and vocation who are not graduates of business management. In order to prepare for an EBC*L exam, students are offered books, self-teaching manuals and seminars (16 to 80 hours).This certificate that proves that the owner of the certificate has a well defined knowledge of business management. EBC*L sets an international and fully transparent standard what to know and how to prove your knowledge. Therefore, it is a quality assurance system. And that is not only true for one country but for more than 30 countries all over Europe– Rus-sia, China and also in Africa. The next most important thing is that the EBC*L is fully practical oriented. Nobody has to learn anything that he does not need afterwards in his job. That is guaranteed by the fact that Many famous companies have been involved in the development of EBC*L to make it as practical oriented as possible. Therefore, it is an initiative from the economy for the economy.The EBC*L core competence concept enables an effective and efficient exchange of business economic knowledge to enhance both private im-provement in general and career opportunities in particular.It is not the aim of the EBC*L core competence concept to certify expertise in the particular subjects specific economic subjects. It is reserved to organisations of the tertiary education and special vocational institutions to impart and certify high-specialised knowledge in marketing, human resource and manage-ment control.

EBC*L History EBC*L started 2003 in Austria and in Germany. EBC*L was growing. At the moment – only a few years after the start –The EBC*L is established all over the world in 30 countries. This develop-ment will not stop. So the EBC*L really will get a worldwide certificate. (Especially the Eastern European Countries are very keen on a certificate being international and standardized. A certificate they can obtain in their country and which is accepted and known all over Europe).

2003 / 2004

2005 / 2006

Austria Germany Hungary Poland Switzerland

Bulgaria Italy Kosovo Romania Slovakia Slovenia

UK Croatia Serbia

2007 / 2008

Ukraine Macedonia Albania Malta Kenya Andorra Czech Republic

Turkey Greece Spain Cyprus Nigeria Netherlands

2009Egypt

EBC*L Structure The Organisation

On international level the EBC*L is hosted by two organizations:

The International Centre of the EBC*L is based in Vienna, Austria and managed by Victor Mihalic (CEO). EBC*L International is responsible for supporting the existing countries, the international distribution of the EBC*L and the further development of the EBC*L system.

The Council Business Competence for Europe in Paderborn, Germany is composed of leading European professors for business management. Chairman of the Board is Univ. Prof. Gerhard Ortner. The Council has the function as professional back stopper and provider of academic and strategic leadership.

The "Exam Centers" and "Training Centers" can be institutionalized un-der the same roof but they can be separate as well. Our company View-POINT is ETC/EC.

EBC*L Core Knowledge Concept:The EBC*L core competence concept enables an effective and efficient ex-change of business economic knowledge to enhance both private improvement in general and career opportunities in particular. It conveys gen-eral and specific expert knowledge. Both are indispensable components of contemporary general education and are definitely counted among the funda-mentals of professional vocational training.The EBC*L core competence concept has been developed because of the necessity of economical and administrative practice to establish a conceptual basis for target orientated cooperation of all those participating in the process of target achievement. Experts coming from economy and public administration cooperated with academic authorities in the field of economy and pedagogy.By means of imparting the knowledge and abilities certified by the EBC*L core competence concept the addressees shall get a level enabling them to follow technical expressions used by business management experts, to understand their way of acting and to realize their decisions. The EBC*L core competence concept aims at making of its addressees practice-orientated competent busi-ness dialogue partners.It is not the aim of the EBC*L core competence concept to certify expertise in the particular subjects specific economic subjects. It is reserved to organisations of the tertiary education and special vocational institutions to impart and certify high specialised knowledge in marketing, hu-man resource and management control. Besides imparting certified business management knowledge the EBC*L core competence concept aims at supporting general functional competences. Due to the conception of the examination and the quality insur-ance measures the successful examinee of an EBC*L examination demon-strates a couple of “key competences” that both educational policy and peda-gogy call generally indispensable for an active participation in society.

Among others the following are counted to these key competences:Problem Solving Competence: • Analyzing problems and find solutions • Being ware of relations and dependencies (linked thinking) • Capability to chose one alternative out of a multitude (decision-making authority) • Critical reflection of decisions already made regarding their targets and methods

Communication Competence: • Communicating problems and solutions • Quantitative and qualitative argumentation • Ability to lifelong learning • Capability of dealing with changing situations Methodical Competence: • Strength of purpose and endurance (sustainability in appliance of methods) • Basic competences in mathematics (e.g. basic arithmetical operation, percent calculation) • Appliance of media and technical means (e.g. calculator, charts)

As far as the arrangement of the contents is concerned the situational demands of the work life and practical experience are taken into consideration. In addition to that these issues are preferred to the systematic claim of managerial and economic pedagogical theories. Results according to the research in vocational training as well as enquiries and awareness regarding to further education in practice are taken into account. The criterions for the didactic reduction and the tightened content are on one hand the individual lack of knowledge on the other hand topics frequently coming up in commerce. In this respect the EBC*L core competence concept is at least practice orientated twice, without completely renouncing theoretic covering and systematic structuring. The arrangement of contents of EBC*L is to meet the expectations of the core competence concept. The logical hierarchic structure neither follows the very often used method of the indicative “semantic pyramid” (“from the ample base of general basics up to the narrow peak of particular specifications”), nor does it represent the deductive “semantic funnel” (from general rules down to the specific individual case), but is arranged as a layer model. The EBC*L competence concept includes the following layers being logically arranged around a core.

EBC*L, your way to the Top

Economic Pedagogical / Didactical Background

1- Target Groups: Non-business Economists and ExpertsThe educational achievement is still aimed at non-business economists. The individual topics shall not be imparted as expert knowledge, e.g. gaining the knowledge level of a marketing expert, or achieving the level of a staff executive or a controller. (This kind of education still remains with universities / universities of applied science / special training courses)However, successful EBC*L examinees shall know the way of how business economists think, how to realize their conceptions and shall be an understanding conversational partner.

2- Content: Levels and ModulesLevel A includes business economic core knowledge that is required for: - Understanding the economic objectives and the general framework of an enterprise and consequently being able to act and react accordingly (entrepreneurial thinking and acting) - Being able to understand today’s politico-economic questions(e.g.. globalisation)

Level A covers the core knowledge of business economics.This is absolutely necessary for getting all further economic topics in coherence and subsequently for being able to understand them.Level B is based on proficiencies of level A (= core knowledge).Level A already comprehends many fiscal terms, which are put into practice within Level B. Therefore the knowledge of these terms is a prerequisite of

Level B and those having passed EBC*L Level A disposes of an excellent basis making it possible to cope with the learning targets of Level B. So in many respects Level B can be understood as the “execution- and realiz-ing knowledge” of Level A.

3- The Learning Targets: Operationalisation and Systematisation The learning targets are operationalised according to the differential di-dactical scheme and put together in a learning target catalogue. The learning target catalogue offers a graduation in 3 clearly separated parts:

• Overall learning objectives • Detailed learning targets • Topics

The tripartition shall serve as a well-defined guideline for: • Publishing houses willing to create EB*L preparation material • Trainers and teacher willing to creates seminaries or training units for preparation purposes • Candidates preparing for the EBC*L examination

The learning target catalogue follows the process of economic planning and is therefore meant to illustrate the coherent meaning of the different aspects operational planning and its tools.This is also true for a couple of expressions and systems often mentioned in enterprises, yet used in a rather isolated way such as benchmarking, data warehouse, knowledge management and balanced score card. By means of the arrangement of the learning targets the coherence of sense shall be made obvious in order to make it possible for the particular terms to be integrated into the system “enterprise”.The leaning targets of the EBC*L competence concept require a certain orientation as far as application, realization and problem solving is con-cerned. The question “why” plays an immanent role and does not claim for detailed knowledge (e.g. listing numerous aspects and definitions) but for sufficient and rather broad understanding of the topic focussing on practical realization.It is our target to concentrate on an equilibrium of width and depth of practical management issues and therewith certify a comprehensive and open-minded understanding of trans-sectoral business management.

So, for example the marketing expert shall be able to retrace the actions set by the financial department or understand the point of view and atti-tudes of the production department and vice-versa.The owners of small businesses do have to comply with such an attitude anyway and incarnate all managerial functions in one person.Furthermore the learning target catalogue is in line with this postulation because the different modules always refer to general core knowledge contents of level A.The learning targets themselves as well as the depth of how they were dealt with were reduced to the relevant practical knowledge of the tar-get group which before had been scrutinized to that effect. The minimum standard of answers is also in line with the target group.The learning targets were chosen for being internationally applicable too.The adaptation that has to be done on a local level shall not exceed 10% of the total number of learning targets in order to guarantee the interna-tional comparability of the standard.Topics that are often subject to amendments and those being relatively country-specific are omitted in some way in order to assure the highest reliability for all partners involved. That’s why for example there are no tax issues in the learning target catalogues. 4- Examination and Evaluation: Transparency and Sustainability Those interested in doing the examination are provided with sample ex-aminations, sample solutions and certified preparation material which will show them the structure of the test and the way questions have to be answered in order to achieve a positive result. The most important criteria for passing the EBC*L examination is the fact that the examinee is able to show by means of his answers a certain level of necessary manage-rial understanding. Due to the emphasis on practical working experience the learning targets do not go into detail as far as complex mathematical schemes are concerned. Therefore calculation methods such as func-tions, curves and equations are set aside.Evaluator seminars prepare experts to do the correction in a way accord-ing to the EBC*L directives. Sample solutions may be additionally used as evaluation frame. Due to the didactic reduction clearly shown and rea-soned up above the learning input for being able to pass the EBC*L ex-amination can be kept in moderation.

The learning effort per level shall not exceed 60 to 100 hours, a fact that shall reflected in the scope and volume of the preparation material as well as in the training.

5- The Result: Professional and Functional Competences If the candidate passes the EBC*L exam he additionally shows the following functional competences:

• Problem-solving skills • Ability of linked and interrelated thinking (recognition of inter relation and dependence) • Capability of coping with different, praxis oriented situations and problems • Ability to lifelong learning • Purposefulness • Quantitative and qualitative argumentation • Communication skills in writing form (formulating independently) • Arithmetical basic skills and implementation of devices

* Increase the global awareness of life long learning,* Increase the capacities of the individuals,* Standardize the business competence of the employees with different backgrounds,* Help the students of different departments have the business competence at basic, intermediate or advanced levels,* Increase the employment chances of individuals by developing their ca pacities.EBC*L is a worldwide trademark and its validity throughout the world is in-creasing each day. Below you can see the EBC*L centers throughout the world.

EBC*L Aims

ViewPOINT EBC*L... enjoy and learn

• Trainers: EBC*L Training system depend on qualified EBC*L Trainers in each training centre • Evaluators: The exam should be evaluated by qualified evaluators that follow the head office• Project leader is the gateway between EC and Head office and he should mange the exam process quietly and according EBC*L Certification system• Invigilators must supervise EBC*L Exam according to Examination guideline • ETC/EC Staff: Each ETC/EC must have staff that qualified and formalized with EBC*L Certification procedures. Every member in ETC/EC Team should act according to EBC*L Know how and must know the general objectives of EBC*L working process

EBC*L Game Players

* Employees * Managers * Start UPS * Students * Small & medium enterprisesThe Knowledge of the EBC*L Content is crucial. For employees in companies who want to play an active part in it and want to understand what the aims of the managers are. It is needed for owners of small and medium Enterprises who want to survive in the market.

EBC*L Target Group

Business Competence is crucial for all those who want to found a new company and do not want to get bankruptcy immediately, because not knowing the principal rules of the business life.

And of course the best would be if young people are having the Business Competence before entering the Business World. So the students in polytechnics and at universities are also a main target group. I would find it a very good idea if the EBC*L could be integrated in this Entrepreneurship Programme. It certainly would make sense. So almost everyone needs Business Competence, but only a few people have it. That’s also true for Europe.

EBC*L... Start your business life

What We Offer

We offer candidates EBC*L training in our branches by qualified trainers according to EBC*L concept. The training is available in Arabic and English.

We offer candidates who prefer self study EBC*L exams in our branches under supervision of authorized EBC*L invigilators.The exam is available in Arabic and English.

We offer books and CDs of the EBC*L in Arabic and English.

Easy business is an award- winning learning program for basic business management knowledge. The easy business learning program has been created according to the latest findings in learning psychology and is not only extremely efficient for reaching your study goals, it is also fun! Using a concrete business example (the "Magic World"), the following topics are discussed in a practical and easily comprehensible manner:

Accounting (balance sheet, profit& loss sheet, depreciation, provisions)

Ratios (cash flow, profitability, liquidity)

Cost Accounting (cost of sales, fixed/variable costs, contribution margin, price policy, cost center accounting, profit center)

Business Law (contracts, shares, insolvency )

Throughout the program, the owners of the Magic World are confronted with questions that can be answered with commercial know-how, e.g. should we lower prices? How can we find out whether we've been successful?

Training

Exams

Books and CDs

Easy Business

Mr.Bossi will act as a personal trainer and will accoaccompany the learner on his/her way through the learning program. Easy Business has been created according to the latest findings in study psychology and is not only extremely efficient for reaching your study goals; it also is fun to do so. For this reason the program was awarded the Comenius quality label in gold for its trail-blazing concept.The learning result is positively influenced by the mobilization of different channels of cognition (hearing, vision) and by a constant activation of the learner (test with instant feedback).

Candidates who pass EBC*L exam will get EBC*L Certificate signed by Candidates who pass EBC*L exam will get EBC*L Certificate signed by Candidates who pass EBC*L exam will get EBC*L Certificate signed by Kuratorium Wirtschaftskompetenz für Europa e.V. (Council forKuratorium Wirtschaftskompetenz für Europa e.V. (Council forBusiness Competence in Europe).

Certificates

European Business Competence Licence

Level AUnderstanding Business AccountsMeasuring Business Performance

Costing and PricingIntroduction to Business Law

This is to certify that

Date of birth: 26 November 1970

has successfully passedthe EBC*L examination.

10 April 2005Examination language: English

Univ.-Prof. Dr. Dr. Gerhard E. OrtnerVorstandsvorsitzender Kuratorium Wirtschaftskompetenz für Europa

June Davenport

GB002999

sample

Why EBC*L?There are mainly two reasons: First of all there is a substantial need in the economy for Business Management Competence. Business Manage-ment Competence and of course Entrepreneurship has become one of the main factors to be successful in the economy. All experts are con-firming that it is right now one of the three Core Competencies – besides Computer Knowledge and Languages – to be successful in the world of business.

Practice-oriented Core Knowledge in Business Administration - Practice oriented - Learning targets with focus on the needs of the target group

International Standard - Standardised examination -Strict quality assurance system

Efficiency in Time and Costs

The main reason for the success of EBC*L is its the concept, that’s really unique all over Europe:First of all it is really practice oriented and proves job relevant business knowledge. Second it´s the only business management certificate that sets on one hand an international quality standard and on the other hand can be done in the countries and in their local language.

Why is the EBC*L Idea so Successful?

Characteristics of EBC*L

Third EBC*L is using severe quality assuring instruments and methods. We will spend a lot of money to keep the quality standard high. I will tell you more about it afterwards. Last but not least EBC*L is efficient in cost and time. This is also a profound distinctive feature of EBC*L compared to other certificates and education programs. You do not have to study busi-ness management for many years. We will show You later that some days of investment will be enough to show Your Business Competence.

Another thing that makes a big difference is the System of the three lev-els. It is a system that can accompany you throughout your whole profes-sional career.

Join the successful life

• Preparatory Centres have to be accredited. At least two persons of each Centre are to attend orientation workshops • Supervision of the examination by invigilators to be sent from EBC*L International Office, Vienna • Examination papers in sealed envelopes direct from EBC*L International, Vienna (even the invigilators do not know the questions) • Evaluation of the exams by EBC*L International Office, Issuing of the certificates only at EBC*L International, Vienna • Various mechanism for quality assurance

Quality Assurance Measures

EBC*L Levels Difference

International quality control is a crucial thing. The reason is, that it has to be certain that each holder of an EBC*L Certificate really has proved the knowledge what contains the common syllabus– no matter if he has done the exam in Vienna, in Spain, Italy or The Netherlands. So severe quality assurance measures have been set. Preparatory Centres have to be accredited and the persons involved have to do training in special workshops.The exams are supervised by invigilators has sent by EBC*L International. The exam papers are sent in sealed envelopes direct from EBC*L International, Vienna. So nobody in Nigeria will know what questions the exam contains in advance (even the invigilators do not know them).The Evaluation of the exams is also done by EBC*L International Office Last but not least every EBC*L certificate is printed and issued directly by EBC*L International, Vienna.

Another thing that makes a big difference is the System of the three levels. It is a system that can accompany you throughout your whole professional career.

Level A contains the basic business knowledge which is absolutely necessary to understand economical objectives, the general conditions and the terminology in enterprises. It gives you the licence to participate in daily business life. Based on Level A there is Level B

Level B concentrates on the competences to do Business Planning, calculating the financial aspects of an idea or a specific project and check-ing its efficiency. The target group for Level B are managers or employees with planning and budgeting competence.

EBC*L Levels Difference

The last level is called Level C. This is the certificate to lead and control human resources and processes. Its targets are the higher management level. We call level A the Licence to participate, Level B the Licence to manage and level C the licence to lead.

• Go into the business world for the first time. • Be able to run any department/ division involving financial decisions • Control and manage the financial aspects of a project • Start up a new business • EBC*L is a precondition for the professional progress of an individual within the company • EBC*L is essential for an entrepreneur’s or a manager’s success in business • EBC*L demonstrates the know-how of the holder of the certificate in understanding the financial statements • EBC*L is necessary for each manager and stakeholder participating in decisions making • EBC*L demonstrates the skills of the holder to update his/her knowledge • EBC*L helps the improvement of the communication within the enterprise • EBC*L helps understanding the importance of the objectives of the enterprise • EBC*L denotes an extraordinarily advanced method for the assessment of the skills and know-how of the entrepreneurship and business management employees.

EBC*L Benefits for the Trainees

EBC*L is your effective solutions

EBC*L Levels

The Innermost Core: Level A “General Knowledge”The innermost core is the basis comprising the essential fundamentals of practice-oriented and realizable business competence .Although in this connection there is necessarily some specific expert knowledge it can be qualified as “general education” due to the fact that it gains broad impact on privately and professionally realizable business competence.In this logical hierarchical process of self-contained learning the innermost core of the curricular concept is called level A - “General knowledge” of the EBC*L and is the first level r within the core knowledge concept.

The Medium Core: Level B “Planning Knowledge” Around the innermost core you find a concentric layer being the medium extended core of competences for economic thinking and acting used and needed in business organisations. This level comprises knowledge necessary for the realisation of strategies to meet corporate objectives and to take the appropriate measures – under the condition of keeping operating efficiency permanently in mind.Within this logical hierarchical process of self-contained learning the middle core of the curricular con-cept is called level B - “Planning knowledge” of the EBC*L core compe-tence concept.

The Outer Core: Level C: “Leadership Knowledge”The two interior core layers are covered with a “pall” dealing with a va-riety of aspects in the field of “leading” within economic institutions as a whole and human resource management as the interpersonal and inter-active influence of the individual action. In this logical hierarchical process of self-contained learning the outer core of the curricular concept is called level C - “Leadership knowledge” of the EBC*L and is the third learning level within the core knowledge concept.

EBC*L Levels Core

Corresponding to the logical concept of the EBC*L core competence design the required knowledge is not just only upgraded according to quantity but also to quality. Therefore it is necessary to split up the total subject matter in modules on a similar logical hierarchical level. Hereby the content, the didactic aspects and also the learning efforts are of great importance.

Level A: General KnowledgeBusiness objectives and management ratiosAccountingCosting and pricingBusiness law

Level B: Planning KnowledgeBusiness Plan Marketing and salesFinancial PlanningInvestment analysis

Level C: Leadership KnowledgePersonnel managementOrganisationManagement techniquesManagement control

Table of Contents

Target Group:People already involved or going to be involved in business life having either no economic education or willing to improve their economic knowledge.

Very Important to: • Key men within a company, who are required to think and act in an entrepreneurial way (Entrepreneurs) • CEOs of companies and • Promoters of enterprises (Entrepreneurs)

Objectives:Focus of the EBC*L level A are targets of the company. Additionally the idea and the term ECONOMIC EFFICIENCY is part and parcel.

Overall Learning Objectives • Being able to explain the most important objectives of a company. • Explain and compute ratios corresponding to those objectives by using the basic underlying formula. • Being able to explain the most important tools to find out if the objectives of the company have been achieved. (balance sheet, profit and loss account as well as costing and pricing). • Read and understand annual financial statements (balance sheet, profit and loss accounting) in principle and draw first conclusions. • Being able to explain the objectives, tasks and key terminology of cost accounting. • Being able to explain the most important basic conditions according to business law, the principle legal forms of organisation, sales contract and insolvency law.

EBC*L Level A

Target Group: • Project manager • Manager of department/ branch of trade/ agency • Employees controlling themselves (e.g. salesperson)

EBC*L Level B

Examples - An entrepreneur asking for a bank credit - The founder of a new business who would like to find out if his business idea will meet the expectations and if due to his persuasive market entry potential investors could be interested and invest in his business idea - A general manager of a company who would like to push through a new agency / a new production location vis-à-vis his international partners - The manager who has to draw up a budget - The manager of a technical department “ in a conglomerate who would like to exchange an old method by a new one and thus wants to prevent that the whole department gets outsourced to China - The salesmen who is always lacks behind his goals and who would like to improve his results - The trainer who would like to enforce a new seminar

All these target groups have one thing in common: They have to act future oriented and should therefore plan with respect to economicconsiderations. The basic objectives, general conditions and tools for managerial planning are the same for all of them.

If many key men of a company are well grounded in these skills thefollowing can be assumed:

- The full potential of the employees’ ideas is tapped - Business economical planning tools are better accepted and used (e.g. SAP) - Budgets get drawn up in a more professional way and are openly discussed with higher self assurance - Communication with internal and external partners can be effected more target oriented (controller, personnel manager, marketing manager, bank, customer, supplier - Marketing oriented thinking (= oriented to meet the demands of external and internal clients), acting and arguing

If many entrepreneurs have these skills mentioned above - Chances to get a bank loan will rise - Chances for keeping the business alive will rise - He perceives at a very early stage that the business idea has hardly a chance in the market and will therefore stop the project. So planning skills may prevent personal as well as existential harm and furthermore accelerate the search for a more prospective alternative.

Targets

Based on level a level B contains those topics of business management being necessary for an active participation in planning and decision mak-ing processes of enterprises considering the economic principal.The comprehension of the level B matters qualifies to: - Understand why planning is so important for an enterprise - Use the most relevant planning instruments - Establish business plan for an enterprise, a department, a project or just an idea - Drawing up of as-is analysis (enterprise, branch, competitors) - Preparing marketing plans - Applying the most essential sales principles in order to place the undertaking successfully with internal and external customers - Establishing a budgeting plan for an enterprise, a department or a project - Establishing an investment and a profitability analysis

Statements Emphasizing the Importance of the EBC*L Level B

- Traditionally decisions are still taken out of intuition. Today the employee is asked to take over economic responsibility and to decide on his own in a certain band. - Employees are more and more confronted with the following challenge: - “Prepare a business plan that shall serve as a basis for my decision”. Only the fear of such a request prevents many people from even presenting an idea to their bosses.

- Only few people know about the aims of a business plan, what issues it should contain and how it should look like in order to present and “sell” it. They don’t know of how to increase their chances to get a positive result. However, usually only if the chances of success can be retraced and understood financial means are supplied. - Innovation and the successful realization of projects are fundamental for the survival of an enterprise. In this field there is still an enormous hidden and unused potential since employees do not dare or are not willing to propose ideas and project only because they are not able to structure, prepare or argue them based on managerial knowledge. - Bankruptcies are publicly available. However, it is not know how many projects are “bankrupt” because of basic operational mistakes. Some of them are not at all planned under any economic aspect and some of them are just planned the wrong way. - If “Europe” wants to survive as a business location - A multitude of enterprises with real chances for survival have to be founded . Without anticipatory planning jobs are as quickly destroyed as they came into existence. - The numbers of bankruptcies have to be as low as possible managers have to “sell” their achievements skilfully inside their international conglomerates in order that particular departments or production sites are not transferred to other countries. Even is these special cases it it not only necessary to be good but it is crucial to be able to “sell well”.

Contacts:: - Nasr City, 6 Abbas Al Ak’ad Street Phone: +2 02 22720037 Mobile: +2 010 1661171 - Heliopolis, 3 Al Ma’had El Ishtraky Street Phone: +2 02 22580437 Mobile: +2 011 5758037 - Down Town, 41 Abdel Khalik Tharwat Street Phone: +2 02 23914262 Mobile: +2 012 0989813 info@viewpoint-eg.com www.viewpoin-eg.comwww.ebcl.eu