Where the Health and Fitness Industry Comes Together · IHRSA 2013 is THE place to be, “where the global health and fitness industry comes together.” There is no event like it

32nd Annual International Convention & Trade Show

International Health, Racquet & Sportsclub Association

Where the Health and Fitness Industry Comes Together

Join your colleagues from across the globe Tuesday-Friday, March 19-22 at Mandalay

Bay in sunny Las Vegas for IHRSA’s 32nd Annual Convention & Trade Show!

It’s a sure thing. IHRSA 2013 is THE place to be, “where the global health and fitness industry comes together.” There is no event like it in the world, and there is no place like Mandalay Bay.

For the first time ever, IHRSA has combined the Trade Show, Education Sessions, General Session Speakers and Social Events, as well as the restaurants and lodging, in the same complex — to offer attendees the utmost in convenience. Everything in one centralized location under one roof!

Mandalay Bay Resort & Casino is a world-renown 44-story luxury destination located at one end of the Las Vegas strip in Paradise, Nevada. Owned by MGM Resorts International, one of its towers operates as THEhotel, while the Four Seasons Hotel occupies the top floors of the second tower.

This resort, with a tropical feel, offers these and many other attractions:

• A total of 3,309 hotel rooms and the 135,000 sq ft (12,500 m2) casino

• The 1 million sq ft (93,000 m2) Mandalay Bay Convention Center, one of the largest convention facilities in the US, and the largest meeting facility on the Las Vegas strip

• The 12,000-seat Mandalay Bay Events Center, which has hosted major events, including headlining concerts and boxing matches, Ultimate Fighting Championship events, the Latin Grammy Awards, and the Miss Universe pageant

• 24 restaurants to choose from, which can satisfy virtually any palate or style — from Wolfgang Puck to the House of Blues

• The Shark Reef Aquarium, which contains the third largest tank in North America, two tunnel-shaped, walk-through aquariums, and numerous other displays

• The 11-acre Mandalay Bay Beach, a world-famous aquatic playground that features 2,700 tons of real sand, a 1.6-million gallon wave pool and 100 rentable cabanas, day beds, bungalows, personalized villas, and a private club

Leave it to IHRSA to combine practical, productive and affordable . . . with fun and functionality!

Image couresty of flickr.com/photos/dalechumbley

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Meet and share ideas with colleagues from over 70 countries!At IHRSA 2013, you will have a tremendous opportunity to hear the best and the brightest in the fitness and health club industry. You will find engaging, expert speakers who inspire, panels on special issues, education workshops on the most important topics of the day, and a wide variety of receptions and social events to network with your peers and industry leaders. Here are just a few examples:

“MAkIng ConnECTIonS” oRIEnTATIon Tuesday, March 19 | 7:00-8:30amIf you’re a first time attendee, or if you’re traveling on your own to this event, then plan to participate in this orientation session designed especially for you. IHRSA staff will be available to help you get acquainted with other members and make the most of your Convention experience.

4TH AnnuAL WoMEn’S LEAdERSHIp SuMMIT Tuesday, March 19 | 12:30-3:30pmJoin moderator Debra Siena, President, Midtown Health, along with a distinguished group of panelists as they explore the foundation of successful leadership. This interactive workshop intersperses panelist presentations, moderated roundtable discussions, and group presen-tations. Join this unique opportunity to learn from, and network with, woman leaders from around the world.

Get the recognition you deserve! Send in your applications for these IHRSA awards, which will be presented at IHRSA 2013:

• 5th Annual Julie Main Woman Leader Scholarship

• Outstanding Community Service Award

For more information and to download applications, visit ihrsa.org/awards.

THE dEAdLInE FoR EnTRIES IS dECEMBER 7, 2012.

EVEnIng nETWoRkIng RECEpTIonS Kick back with friends — new and old — at the end of the day at one or more of the following gatherings:

• Opening Welcome Reception Tuesday, March 19 | 7:00-9:00pm

• Go Canada! Reception (for Canadian delegates) Wednesday, March 20 | 6:00-7:00pm Sponsored by the Fitness Industry Council of Canada (FIC)

• IHRSA Regional Association Reception (for members of IHRSA affiliated US regional associations) Wednesday, March 20 | 6:30-8:30pm

• Planet IHRSA: The International Attendee Reception (for international delegates) Wednesday, March 20 | 7:00-9:00pm Sponsored by Snap Fitness

MdA’S AugIE’S QuEST Now in his seventh year with ALS, industry legend Augie Nieto is the Chief Inspirational Officer for the Muscular Dystrophy Association’s Augie’s Quest, which is striving to raise millions of dollars for research to find a cure. You can join the Quest by attending these two fundraising events:

• “Zumbathon!” FundraiserWednesday, March 20 | 7:00-9:00pmPre-Registration & Donation Required Visit zumba.com

• 8th Annual BASH for MDA’s Augie’s QuestThursday, March 21 | 6:00-11:00pmPre-Registration & Fee Required Visit augiesquest.org

RoundTABLE dISCuSSIonSPopular topics are discussed in a casual, interactive format. Among those being offered are:

• Sell Value, Not Price: Tips to Exceeding Your Sales Goals Tuesday, March 19 | 1:00-2:00pm

• Increase Retention by Exceeding Expectations Wednesday, March 20 | 1:30-3:00pm

• Corporate Fitness and Wellness Services & Programs Thursday, March 21 | 9:45-11:00am

AWARdS – A CALL FoR EnTRIES!

2IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA

BERT JACoBSCo-Founder & Chief Creative Optimist, Life is good®

Optimism Can Take You AnywhereTuesday, March 19 | 11:30am-12:30pmSponsored by SPRI®

Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. A privately held business based in Boston, MA, Life is good® spreads positive vibes through its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. Jacobs combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother John launched a business that now sells products in over 4,500 retailers nationwide. Life is good® attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good® also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Jacobs’ innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

About Bert JacobsAfter graduating from Villanova University in 1987 with a degree in communications, Jacobs enjoyed stints as a ski instructor, pizza delivery man, and substitute teacher. In 1994, with a combined sum of just $78 in the bank, he and his brother, John, officially launched Life is good®. Today, its products are sold by over 4,500 retailers nationwide. Believing that consumers are overwhelmed by too much “advertising noise” in the marketplace, Life is good® focuses on forging meaningful, emotional connections, and relies heavily on consumer word-of-mouth to build its brand.

gEnERAL SESSIon Speakers

nICHoLAS CHRISTAkIS, M.d., ph.d., MpHAuthor, and Professor, Harvard University

Connected: The Surprising power of our Social networks & How They Shape our LivesWednesday, March 20 | 8:30-9:30amSponsored by Technogym®

It is customary to think about trends in things like clothes or music as spreading in a social network. But all kinds of things, many of them quite unexpected, flow through social networks, and this process obeys certain rules. Dr. Christakis has become internationally renowned for his research on how our real-life, face-to-face social networks drive and shape aspects of our lives that we would never suspect. In his book Connected, he describes the results of this groundbreaking research, unlocking a revolutionary new understanding of the sway that we have over one another through our connections. He outlines the fundamental rules governing the formation and operation of social networks and de-scribes the myriad ways that they help to shape who we are and what we do. Dr. Christakis specializes in the impact our social networks have on our attitudes, behaviors, and wellbeing, and has analyzed networks ranging in size from 30 to 3,000,000 people, over periods of time as long as 30 years.

About nicholas Christakis Dr. Christakis is an internist and social scientist who conducts research on social factors that affect health, health care, and longevity. He is Professor of Medical Sociology in the Department of Health Care Policy at Harvard Medical School; Professor of Medicine in the Department of Medicine at Harvard Medical School; and Professor of Sociology in the Department of Sociology in the Harvard Faculty of Arts and Sciences. In 2009, Christakis was named by Time magazine to their annual list of the 100 most influential people in the world. In 2009 and in 2010, he was listed by Foreign Policy magazine in their annual list of Top 100 Global Thinkers.

“I was InspIred and it made me even more proud to work in this industry after attending IHrsa 2012” ~ rune Hummelsund Haugesund aerobic senter, norway

3For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

pETER SHEAHAnAuthor, and Founder & CEO, ChangeLabs™, AUSTRALIA

FL!p: Creative Strategies for Turning Challenge into opportunity, and Change into Competitive AdvantageFriday, March 22 | 11:30am-12:30pmSponsored by MyZOnE

Are you looking to give your leaders a more cutting-edge perspective on the world? Are you looking to exploit the opportunity that change brings?

• Embrace change and break free from thinking that made you suc-cessful in the past, but could undermine your success in the future

• Re-think competitive advantage; leverage intangibles to manufacture tangible points of difference in the market

• Improve your margins by driving non-sexy innovation, and finding new and better ways to do what you do

• Turn chaos into opportunity by leading the market in response to new regulation, customer expectations and technology

• Be inspired to take the intelligent risks required to innovate and drive change

About peter SheahanAs the founder and CEO of ChangeLabs™ Peter Sheahan’s insights into business trends and the changing needs of customers and staff have made him a regular presenter on Fox Business, with appearances on ABC and the BBC as well. In 2008 Sheahan was a featured expert in a five-part global series on Innovation on CnBC, and he has been profiled in the Washington Post and Fast Company magazine. His newest book Making It Happen offers his insights on the execution of ideas through focused business growth, understanding buying behavior, and compel-ling market positioning.

CHIP CONLEYAuthor, and Founder, Joie de Vivre Hotels

pEAk: How great Companies get Their Mojo From MaslowThursday, March 21 | 8:30-9:30amSponsored by Matrix Fitness

Chip Conley, founder and former CEO of Joie de Vivre Hotels (the second largest boutique hotelier in the U.S.) for 24 years, will talk about his bestseller PEAK and how humanistic psychology helped his company and others (from Apple to Zappos) create an operating model to under-stand the higher needs of employees and customers. Conley believes the most neglected fact in business is that we’re all human and that business schools don’t do enough to help us understand that creating peak experiences for stakeholders can create peak performance for a company. The PEAK model can be used to understand how a company can relate to relationships beyond those with employees and custom-ers: investors, vendors, the community, and, even with yourself. Conley’s humanistic business model has led him to speak at the TED conference and around the world about the importance of culture. As a practitioner who has used his own company (with over 3,000 employees) as a labo-ratory for understanding the human condition, Conley’s philosophical but prescriptive approach to leadership will be very illuminating.

About Chip Conleyno hotel executive has overseen the development and creation of more boutique hotels than Chip Conley, founder of Joie de Vivre Hotels, Cali-fornia’s largest independent hotel company. At the age of 26, Conley transformed a seedy 1950’s hotel into the Phoenix Hotel that catered to the likes of David Bowie, Linda Ronstadt and nirvana. Building on an in-novative design formula that inspires guests to experience an “identity refreshment” during their stay, Joie de Vivre Hotels now consists of over 40 unique and award-winning hotels, restaurants and spas, with annual revenues approaching $250 million. Conley and his company’s time-tested techniques and transformational leadership practices have been featured in Fast Company, Fortune, and the Wall Street Journal.

hear simultaneous translation of General session Presentations!

Translation will be offered in Spanish and Russian, in addition to the translation of select breakout sessions throughout the Convention

in both languages.


Every year for the past three decades, the IHRSA International Trade Show has showcased the hottest, the latest and the most innovative products on the planet. It is the event that defines the industry.

The IHRSA 2013 Trade Show will feature more than 330 exhibitors in a dynamic, thriving, high-energy environment spread over two full days. You can be the first to see the newest models of your favorite fitness equipment — many announced for the first time at the Show.

Be sure to bring your shopping list, as you will:

• Sample the latest cardio and strength machines equipped with the most cutting-edge digital electronics and ergonomic designs

• See what’s new in everything from club management software to locker room amenities to retention technologies

• Wake up and get your heart pumping with an Early Morning Workout and hot, new group exercise classes

• Save big — as you meet-face-to-face with vendors — and score big on special IHRSA Trade Show deals

If you’ve ever been to an IHRSA Show, you know it’s the fun side of doing business!

The IHRSA Show has all the products and services you need to truly “WoW” your members!

trade shOW hOUrsWEDNESDAY, MARCH 20

11:00am - 6:00pm Trade Show

THuRSDAY, MARCH 21 6:30 - 8:30am

Early Morning Workout

11:00am - 6:00pm Trade Show

See the nEWEST, Try out THE BEST!

“THe Trade sHow was awesome with a ton of new and interesting equipment” ~ Thor Lindh, axiom Fitness Boise, Id

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Exhibitor product & Service CategoriesThese are just some of the categories of exhibitors that you can expect tosee at the IHRSA 2013 International Trade Show at Mandalay Bay:

Aquatic / Pools & Supplies

Architects / Facility Designers / Construction / Decor

Associations / Certification / Educational Organizations

Audio / Video Equipment / Music

Climbing Walls / Structures

Computer Software / EFT Billing & Collections

Consultants: Sales / Marketing / Promotions / Training / Personnel

Equipment Cleaning / Maintenance / Repairs

Fitness Equipment / Fitness Accessories

Fixtures / Furniture / Lighting / Lockers

Flooring / Courts / Mats / Sports Surfaces

Food & Beverage / Nutritional Products / Supplements / Services

Group Exercise / Programming / Instruction

Health Clubs / Gyms / Franchises

Insurance

Laundry

Leasing & Financing

Locker Room Amenities / Towels

Medical & Rehabilitation Equipment

Pilates / Stretching / Yoga

Publications / Magazines / Publishing

Security / Locks

Spa Services / Skin Care / Massage Equipment

Sporting Goods / Apparel / Pro Shop

Steam / Sauna

Tanning

Technology / Internet / Programming

Testing / Heart Rate Monitors / AEDs / Body Composition / First Aid

Youth Fitness / Children’s Programming / Playground Equipment

IHRSA would like to acknowledge the following companies for enhancing the attendee experience in Las Vegas:

goJo Industries Inc. will be sponsoring Sanitizing Stations to help provide all attendees with a clean and healthy environment.

Twin oaks Software will be sponsoring a Relaxation Station to assist attendees as they navigate the expansive Trade Show floor and to unwind after a good workout.

A Special THAnk YOu!

For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

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ExERCISE programming

Burn Lab® • Tuesday, March 19 | 6:30-7:30am• Thursday, March 21 | 7:30-8:30am• Friday, March 22 | 8:00-9:00amBreann Mitchell, Director of Training & Choreography, Xercise Lab® Jenny Rowe, Founder, Xercise Lab® Sponsored by Xercise Lab® Ignite the fire! A highly intensive, 45-minute, pre-choreographed cardio fusion program. Burn Lab® combines everything from kickboxing to boot camp drills in an interval-style format. Burn Lab® is pro-duced by Xercise Lab® — home of Xtreme Fitness®, Xceptional Results®.

Build Lab® • Tuesday, March 19 | 7:30-8:30am• Wednesday, March 20 | 6:30-7:30am• Friday, March 22 | 7:00-8:00am Breann Mitchell, Director of Training & Choreography, Xercise Lab® Jenny Rowe, Founder, Xercise Lab® Sponsored by Xercise Lab® Build it with your body weight! This is our no-weights, weight workout. Build Lab® offers complete body-weight training in an intensive, 45-minute, pre-choreographed format. Build Lab® is produced by Xercise Lab® – home of Xtreme Fitness®, Xceptional Results®.

Recess Lab® • Wednesday, March 20 | 7:30-8:30am• Thursday, March 21 | 6:30-7:30am Breann Mitchell, Director of Training & Choreography, Xercise Lab® Jenny Rowe, Founder, Xercise Lab® Sponsored by Xercise Lab® Xercise disguised as fun! This 45-minute, pre-choreographed, cardio and strength training program is designed for children ages 4–12. Music for Recess Lab® is produced exclusively for Xercise Lab® and provides an intense workout disguised as fun and games. Recess Lab® can also be used as an addition or replacement for physical education in schools.

Helixing with the Helix Lateral Training • Wednesday, March 20 | 7:30-8:30amKristy DiScipio, Master Trainer, Reebok Interna-tional, Helix Master Trainer, and Area GroupSponsored by HelixThis is a group exercise formatted class to introduce new users as well as current users of the Helix Lateral Trainer and to the Group Exercise formatted

program. The class is typical of an interval style program maximizing the diversity of the movements available on the Helix and highlight-ing the Helix as the ideal tool for group exercise or NON-boring cardio training.

ZEN•GA™ Mindful Movement with the Mini Stability Ball™

• Wednesday, March 20 | 7:30-8:30amPJ O’Clair, Master Instructor Trainer, Merrithew Health & Fitness™ Sponsored by Merrithew Health & Fitness™

Merrithew Health & Fitness™ presents: ZEN•GA™, programs that consciously connect the body and the mind. The first 50 attendees will receive a FREE Express Mat and Mini Stability Ball™!

SpRI Step 360 Cardio HIIT• Wednesday, March 20 | 6:30-7:30amPresented by SPRI Master Instructors Sponsored by SPRI®

Experience cardio conditioning that has it all. Progres-sive phases of exercises and increasing demands of intensity will move from foundation-to-performance. Then, utilize metabolic conditioning cycles that incor-porate an effective “3-2-1” format of energy system overload. Learn how high intensity intervals using 3 planes of motion, 6 phases of conditioning and 0 rest performed using the Step 360 balance trainer will provide an integrated cardiovascular training challenge. This workout pushes caloric consump-tion, while developing dynamic stabilization, athletic performance and explosive power. pILoxIng®

• Wednesday, March 20 | 6:30-7:30amViveca Jensen, Creator, PILOXING®

Sponsored by PILOXING®

Transform yourself into a tough and agile boxer, graceful ballerina and hip street dancer all in one workout! PILOXING® is the first program that blends the muscle sculpting of Pilates, the strengthening and cardio of boxing, and the fun and sensuality of dance into a high energy cardio workout. Using the most current science, PILOXING® incorporates formats such as interval and barefoot training to burn maximum calories and increase stamina. This new workout is attracting die-hard followers including Hollywood celebrities and international stars and has been featured on TV shows such as The Doctors, The Steve Harvey Show, Access Hollywood, and ET!, and in magazines including Shape (US and Germany), Fit-ness Magazine, Redbook, Elle (Sweden), Vogue, OK!, People, US Weekly, topp HÄLSA, leva and iFORM.

MMA-Style Conditioning for Everyone • Thursday, March 21 | 6:30-7:30amScott Ramsdell, NASM CPT, CES, PES, MMACS, NASM – National Academy of Sports MedicineSponsored by NASM – National Academey of Sports MedicineTime to intensify your training! NASM brings to you a pulse-pounding workout featuring Mixed Martial Arts (MMA) conditioning including Jump Rope, SAQ and Striking Drills used by today’s top MMA athletes.

Cardio Bootcamp • Thursday, March 21 | 7:30-8:30amLeslie Grosshauser, Owner and President, Lexyfit ConsultingSponsored by Polar Electro, Inc.Experience an endorphin rush like no other! With Polar heart rate technology you’ll be able to see the effects that short bursts of energy have on your heart rate as you engage in cardio drills and body weight strength training. Bring a towel & water.

SpRI Step 360 HIIT CIRCuIT CHALLEngE• Thursday, March 21 | 7:30-8:30amPresented by SPRI Master Instructors Sponsored by SPRI®

Get energized with a circuit challenge to inspire peak performance. Small to large groups will benefit from progressive phases of exercises and increasing demands of intensity going from foundation-to-performance. Then, utilize metabolic conditioning cycles with multiple equipment options that incor-porate an effective “3-2-1” format of energy system overload. Learn how high intensity intervals using 3 planes of motion, 6 phases of conditioning and 0 rest performed using the Step 360 balance trainer will provide an integrated cardiovascular, strength and core training challenge. This workout improves cardiovascular capacity, caloric expenditure, muscular strength, endurance and power, while building stabili-zation and athletic performance.

There are plenty of great health clubs to visit and get in a workout while you are in Las Vegas. In addition, you can also join the Early Morning Workout on the Trade Show floor and try out the latest equipment. Or, you can participate in one or more of these classes offered to all Convention & Trade Show attendees listed below.

More will be added as we get closer to the event so visit ihrsa.org/convention for the latest updates.

IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA

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THANK YOu Sponsors!



IgnITE! SessionsIHRSA will launch a new educational concept in Las Vegas, and YOU are invited to participate! IGNITE is a fast-paced, 1-hour event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all present-ers 5 minutes of fame. IGNITE presenters can share their personal and pro-fessional insights on a host of wide-ranging topics that can be informative, innovative, humorous, or just plain fun! To apply for this activity, simply complete our brief application form at ihrsa.org/ignite. Confirmed speakers will be posted on our website.

Workshops & Education Sessions presented by Associate Members Our half- and full-day workshops and Supplier Seminars, presented by a variety of our Associate members who are also exhibiting at the Trade Show, allow you to dig deeper into the programs and products that can increase success in your club. You will not only enjoy the hands-on aspect of these sessions, but also learn more about the products and services that you will be able to fully ‘test drive’ on the Show floor.

Education TutorialsOur tutorial program is designed to bring smaller groups of attendees together who are facing the same challenges and obstacles in their day-to-day operations with a business executive or industry professional who will facilitate practical ‘solution discovery’. These consultations will be limited in size to maximize interaction.

networking Roundtables The opportunity to network with club operators from around the world is one of the most requested IHRSA Convention activities each year. Facilitated by a moderator, these roundtable discussions provide attendees with the chance to connect and share knowledge and ideas on a variety of mission-critical topics.

Recognizing that everyone learns differently, IHRSA 2013 offers educational opportunities in a variety of interactive formats — in addition to the tradi-tional seminars offered throughout the four-day event. Among these offerings are:

WHAT’S YOuR LEARNING STYLE? You’re Sure to Find it Here!

ConTInuIng EduCATIon CREdITS (CECs)The following organizations will be offering CECs at IHRSA 2013. Visit ihrsa.org/convention for a complete schedule of activities.

• Aerobics & Fitness Association of America (AFAA)

• American Council on Exercise (ACE)

• Cooper Institute

• International Fitness Professionals Association (IFPA)

• National Academy of Sports Medicine (NASM)

• National Council on Strength & Fitness (NCSF)

• National Exercise & Sports Trainers Association (NESTA)

• National Federation of Professional Trainers (NFPT)

• National Strength & Conditioning Association (NSCA)

• SCW Fitness Education (SCW)


EduCATIon Topic AreasIHRSA 2013 education sessions have been organized by topic area so you can choose the ones that best match your interests and needs. In the sched-ule, each education session will be noted with its respective topic area code. For a complete view of the schedule listed by time and topic area, see the schedule-at-a-glance on the next several pages.

Customer Service & Retention [ CS-R ]Service Excellence | Retention Strategies | Member Engagement | Member Motivation | Generating Referrals

Exercise Classes [ E ]Product Training | Bootcamp | Pilates | Cardio | Dance Exercise | Interval Training | Body Weight Programming

Fitness & personal Training [ F-pT ]Personal Training Sales & Management | Group Exercise Management | Revenue Growth | Client Motivation | Functional Training

Health promotion & Wellness [ Hp-W ]Medical Referral Programs | Exercise as Medicine | Community Outreach | Corporate Wellness

Human Resources [ HR ]Recruitment, Interviewing & Hiring | Motivation Techniques | Staff Retention | Employee Training & Development | Human Resource Issues

Innovations & opportunities [ I-o ]Technology | Management Software | Emerging Market Segments | Social Media

Leadership [ L ]Implementing Vision | Overcoming Challenges | Skill Development | Strategic Philanthropy | Inspiring Team Leadership

Legal & Legislative [ L-L ]Avoiding Litigation | Employment Laws | Consumer Protection Issues | Legal Updates | Legislative Updates | Risk Management

Management & operations [ M-o ]Strategic Planning | Business Plans | Insurance | Revenue Growth | Franchising | Competition Strategies | Financing | Best Practices

Marketing [ M ]Marketing Strategies | Campaign Development | Social Media | Marketing to Women | New Technologies

Membership Sales [ MS ]Sales Strategies & Techniques | Selling Fitness | Converting Referrals | Performance Management

programming [ p ]Fitness | Weight Management | Group Exercise | Medical & Wellness | Non-Dues Revenue | Youth Programming | Community Interaction

Research [ R ]Global Report | Statistical Review | Industry Trends | Demographics | Performance Indicators

Supplier Seminars [ SS ]Associate Member Products & Services | Exercise Programming | Business Operations | Management Tools

“as sTudIo owners in a small community, we have held back from attending the full IHrsa Convention, but wow! we are so happy to have taken the leap! It was a much better value than we anticipated — the Trade show was top notch, classes were informative and there were many opportunities for networking . . . and the speakers at the General sessions — what a treat! Thank you IHrsa!” ~ Barbi Jackson, scott Jackson’s real Life Fitness | nevada City, Ca

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in Y

our C

lub

An In

-Dep

th A

ppro

ach

to

Mak

ing

Pila

tes

Profi

tabl

e

Crea

te a

Blu

e-Pr

int f

or S

ucce

ss

in th

e Fi

tnes

s In

dust

ry

Incr

ease

Pro

fits

with

a

12-M

onth

Inte

grat

ed S

ales

&

Mar

ketin

g Pl

an

The

Nut

s &

Bolts

of S

mal

l G

roup

Trai

ning

Max

imize

the

Impa

ct o

f You

r G

roup

Fitn

ess

Prog

ram

Step

s to

Suc

cess

fully

Lau

nch

a N

ew P

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am o

r Ser

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Zum

ba S

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Inst

ruct

or Tr

aini

ng

Max

imizi

ng P

rofit

s w

ith S

mal

l G

roup

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tcam

p Tr

aini

ng

Com

mun

icatin

g &

Impl

emen

ting

Your

Hea

lth P

rom

otio

n In

itiat

ives

Th

roug

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You

r Com

mun

ity

Mat

ch P

oint

: Ens

ure

Your

Tenn

is Pr

ogra

m is

Ser

ving

Ace

s…an

d no

t Dou

ble

Faul

ting

Max

imize

the

Effe

ctiv

enes

s an

d Pr

ofita

bilit

y of

You

r Pe

rson

al Tr

aini

ng Te

am

Spec

ial P

rese

ntat

ion

by T

RX:

An Id

eal S

olut

ion

for P

erso

nal,

Smal

l and

Lar

ge G

roup

Trai

ning

Sell

Valu

e, N

ot P

rice:

Ti

ps to

Exc

eedi

ng Y

our

Sale

s G

oals

Ask

the

Indu

stry

Lea

der:

En

gage

& R

etai

n M

embe

rs fo

r Lo

ng-T

erm

Pro

fitab

ility

It’s a

Mys

tery

: Ins

ight

s int

o

Wha

t You

r Mem

bers

&

Pros

pect

s are

Trul

y En

coun

terin

g

Expe

rt Pa

nel S

hare

s In

sight

s to

Attra

ct, S

ell a

nd

Reta

in M

ore

Mem

bers

Club

Sta

ndar

ds to

Incr

ease

and

At

tract

New

Mem

bers

Secr

ets

of th

e W

orld

’s M

ost

Succ

essf

ul H

ealth

Clu

bs

Deve

lop

Sust

aina

ble

Co

mpe

titiv

e Ad

vant

ages

Bas

ed

on Y

our C

lub’

s St

reng

ths

Build

a M

ore

Lucr

ativ

e &

Re-

war

ding

Clu

b: Th

e Ar

t & S

cienc

e of

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ber E

xpec

tatio

ns

Hold

‘Em

or F

old

‘Em

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ling

Aces

with

Sta

ff Pe

rform

ance

&

Acco

unta

bilit

yIm

prov

e Sa

les

Prod

uctiv

ity w

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ean

Busin

ess

Prin

ciple

s

Crea

te a

Buz

z w

ith In

expe

nsiv

e M

arke

ting

Initi

ativ

es

Expl

orin

g th

e Fr

anch

ise

Busin

ess

Mod

el

Nat

iona

l Reg

ister

s an

d In

tern

atio

nal R

ecog

nitio

n of

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tnes

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ofes

siona

ls

Expl

orin

g Be

st P

ract

ices

in

Hum

an R

esou

rces

& E

mpl

oyee

De

velo

pmen

t

Risk

Man

agem

ent f

or th

e He

alth

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itnes

s In

dust

ry

Boom

ing

Opp

ortu

nity

: Cat

erin

g to

the

Nee

ds o

f Old

er A

dults

Turn

ing

the

Heal

th C

risis

into

the

Club

Opp

ortu

nity

Fost

erin

g M

embe

r Ap

ostle

s an

d Ad

voca

tes

Choo

se Y

our O

wn

Adve

ntur

e:

Asse

ssin

g th

e Re

war

ds &

Ri

sks

to S

ucce

ss

Get

Not

iced

with

Lo

cal S

earc

h En

gine

O

ptim

izatio

n (S

EO)

The

Blue

prin

t for

Suc

cess

in

the

Fitn

ess

Indu

stry

Usin

g th

e Po

wer

of M

YZON

E to

Cut

to

the

Core

of M

embe

r Mot

ivatio

n

Rem

aini

ng R

eleva

nt to

Toda

y’s Te

ch

Savv

y Clie

ntele

: Soc

ial S

trate

gies

th

at W

ork

Best

One

Hour

Wor

kout

: The

Or

ange

theo

ry® F

itnes

s Fra

nchi

se

Oppo

rtuni

tyFr

iend

s w

ith “

Reve

nue”

Ben

efits

: Ho

w to

use

Fac

eboo

k, Tw

itter

&

Socia

l Med

ia to

Gen

erat

e To

p Li

ne

Reve

nue

Expe

rt Pa

nel S

hare

s Ins

ight

s to

Attr

act,

Sell

and

Reta

in

Mor

e M

embe

rs

Drive

New

Mem

bers

hips

by

Utili

zing

Spor

ts P

erfo

rman

ce

to C

aptu

re th

e Yo

uth

Mar

ket

SCH

EDu

LE-A

T-A

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EDN

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Y, M

ARC

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Sche

dule

sub

ject

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hang

e. V

isit i

hrsa

.org

/con

vent

ion

for s

ched

ule

upda

tes

and

enha

ncem

ents

.

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no

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7:00

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“Mem

ber

Cent

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net

wor

king

Rou

ndta

ble

8:00

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0am

10:0

0-11

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Sess

ions

10:0

0-11

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ion

Tuto

rial

s

10:0

0-11

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undt

able

dis

cuss

ions

10:0

0-11

:15a

mpu

blic

pol

icy

Coun

cil

Mee

ting

11:0

0am

-6:0

0pm

12:0

0-1:

00pm

“Mem

ber C

ente

r”

net

wor

king

Rou

ndta

ble

1:30

-3:0

0pm

Educ

atio

n Se

ssio

ns

1:30

-3:0

0pm

Educ

atio

n Tu

tori

als

1:30

-3:0

0pm

Roun

dtab

le d

iscu

ssio

ns

6:00

-7:0

0pm

6:30

-8:3

0pm

7:00

-9:0

0pm

7:00

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0pm

TRA

dE

SHo

W

Publ

ic Po

licy

Coun

cil M

eetin

g (P

ublic

Pol

icy C

ounc

il

Mem

bers

& In

vite

d G

uest

s)

Exer

cise

Cla

sses

gEn

ERAL

SES

SIo

n: A

n o

verv

iew

of t

he g

loba

l Hea

lth &

Fitn

ess

Indu

stry

Joe

Moo

re; “

Conn

ecte

d: T

he S

urpr

isin

g po

wer

of o

ur S

ocia

l net

wor

ks &

How

The

y Sh

ape

our

Liv

es”

Nich

olas

Chr

istak

is, M

.D., P

h.D.

, MPH

Spo

nsor

ed b

y Tec

hnog

ym®

go

Cana

da!

Rece

ptio

n, C

anad

ian

Dele

gate

s Sp

onso

red

by F

itnes

s In

dust

ry C

ounc

il of

Can

ada

IHRS

A R

egio

nal A

ssoc

iati

on R

ecep

tion

, Reg

iona

l Mem

bers

& In

vite

d G

uest

s

plan

et IH

RSA

: The

Inte

rnat

iona

l Att

ende

e Re

cept

ion,

Inte

rnat

iona

l Atte

ndee

s &

Invi

ted

Gue

sts,

Spon

sore

d by

Sna

p Fi

tnes

s

“Zum

bath

on!”

Fun

drai

ser

for

MDA

’s A

ugie

’s Q

uest

, Pre

-Reg

istra

tion

& Do

natio

n Re

quire

d –

Visit

zum

ba.c

om

Mar

ketin

g Id

eas

that

Pr

oduc

e Pr

ofit

Crea

te a

Suc

cess

ful

Pers

onal

Trai

ning

Team

Man

agin

g an

Exe

mpl

ary

Tenn

is Pr

ogra

m

Succ

essf

ul H

ealth

Pro

mot

ion

Prog

ram

s

A Ca

se S

tudy

for O

utla

ndish

ly Su

cces

sful

Mem

bers

hip

Gro

wth

Rela

tions

hip

Build

ing:

Dev

elop

ing

Lead

s, Re

ferra

ls an

d N

etw

orki

ng

Opp

ortu

nitie

s

Inno

vativ

e M

arke

ting

Cam

paig

ns th

at D

rive

Lead

s

Ask

the

Indu

stry

Lea

der:

Alig

ning

the

Sale

s Pro

cess

with

Bu

yers

’ Exp

ecta

tions

The

Futu

re o

f Fitn

ess:

Putti

ng

Visio

n in

to A

ctio

n

Beco

me

the

Lead

er in

You

r Co

mm

unity

with

Suc

cess

ful

Med

ical a

nd C

orpo

rate

Wel

lnes

s Pr

ogra

ms

Redu

cing

the

Glo

bal W

eigh

t Ep

idem

ic: D

eliv

erin

g Su

cces

sful

, Ev

iden

ce B

ased

Wei

ght

Man

agem

ent P

rogr

ams

Pers

onal

Trai

ning

Man

age-

men

t: Bu

ildin

g a

Foun

datio

n fo

r Suc

cess

A Co

mpr

ehen

sive

Unde

r-st

andi

ng o

f Ret

entio

n &

Cons

umer

Tren

ds

Incr

ease

Ret

entio

n by

Ex

ceed

ing

Expe

ctat

ions

Beco

me

a Cu

stom

er E

xper

ienc

e G

iant

: Les

sons

Lea

rned

from

th

e G

reat

est B

rand

s

Striv

ing

for G

reat

ness

: Tip

s to

Bui

ldin

g a

Succ

essf

ul a

nd

Last

ing

Busin

ess

Meg

atre

nds

in M

anag

emen

t, Le

ader

ship

& N

avig

atin

g Ch

ange

Don’

t Let

a Tw

eet M

ake

You

a Tw

it: R

educ

e Ri

sks A

ssoc

iate

d w

ith Y

our S

ocia

l Med

ia S

trate

gy

Gen

erat

ing

Mem

bers

hips

: In

tegr

atin

g Te

chno

logy

with

Tr

aditi

onal

Sal

es M

etho

ds

“Lik

e” U

s –

Inte

grat

ing

Socia

l M

edia

into

You

r Mar

ketin

g In

itiat

ives

Gro

w R

eten

tion

& N

ew R

ev-

enue

Stre

ams

as a

Com

mun

ity

& Co

rpor

ate

Wel

lnes

s Fa

cility

Acce

ssin

g Ca

pita

l to

Laun

ch

or E

xpan

d Yo

ur B

usin

ess

Tran

sfor

m Y

our C

lub

by

Deve

lopi

ng K

ey C

ore

Valu

es

Cana

dian

For

um

Latin

Am

erica

n Fo

rum

A Sn

apsh

ot R

evie

w o

f Risk

s &

Expo

sure

s fo

r Clu

bs &

Trai

ners

SCH

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ARC

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Sche

dule

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vent

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tes

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ncem

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“Mem

ber

Cent

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wor

king

Rou

ndta

ble

8:00

-9:3

0am

9:45

-11:

00am

Educ

atio

n Se

ssio

ns

9:45

-11:

00am

Educ

atio

n Tu

tori

als

9:45

-11:

00am

Roun

dtab

le d

iscu

ssio

ns

9:45

-11:

30am

17th

Ann

ual I

HRS

A

Fina

ncia

l pan

el

11:0

0am

-6:0

0pm

12:0

0-1:

00pm

“Mem

ber C

ente

r”

net

wor

king

Rou

ndta

ble

1:30

-3:0

0pm

Educ

atio

n Se

ssio

ns

1:30

-3:0

0pm

Educ

atio

n Tu

tori

als

1:30

-3:0

0pm

Roun

dtab

le d

iscu

ssio

ns

6:00

-11:

00pm

TRA

dE

SHo

W

Exer

cise

Cla

sses

& E

arly

Mor

ning

Wor

kout

gEn

ERA

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SSIo

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HRS

A’s

Ann

ual M

eeti

ng B

ill M

cBrid

e; “

pEA

k: H

ow g

reat

Com

pani

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et T

heir

Moj

o Fr

om M

aslo

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Chip

Con

ley,

Spon

sore

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Mat

rix F

itnes

s

8th

Ann

ual B

ASH

for

MdA

’s A

ugie

’s Q

uest

, Pre

-Reg

istra

tion

& Fe

e Re

quire

d; V

isit a

ugie

sque

st.o

rg

Build

ing

Loya

lty b

y En

gagi

ng

Your

Mem

bers

Prod

uce

Incr

ease

d Tr

aini

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Reve

nue

thro

ugh

an E

ffect

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ssm

ent P

rogr

am

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ew M

edica

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nteg

rat-

ing

the

Heal

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lub

Prof

essio

nal

with

the

Heal

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are

Team

Scor

e Bi

g w

ith a

Wor

ld C

lass

Te

nnis

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d W

elln

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ices

& Pr

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gh Y

our O

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mpl

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entin

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anag

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gram

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ketin

g to

Wom

en: S

truct

ural

To

ols

to M

ake

Your

Clu

b M

ore

Attra

ctiv

e to

Wom

en

Mem

bers

hip

Sale

s &

Serv

ice –

Two

Side

s of

the

Sam

e Co

inM

embe

rshi

p Sa

les

& Se

rvice

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o Si

des

of th

e Sa

me

Coin

Bui

ldin

g Yo

ur C

lub’

s Pe

rson

al

Trai

ning

Bus

ines

s

Crea

ting

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l Am

bass

ador

s w

ith In

tegr

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Mar

ketin

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mpa

igns

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ctiv

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rate

gies

for

Profi

tabl

e Pr

ogra

mm

ing

Man

agin

g in

the

Era

of Te

xts,

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ts &

Fac

eboo

k: R

evie

w o

f Em

-pl

oym

ent L

aws &

Leg

al L

iabi

litie

s

Gen

erat

ing

Incr

ease

d An

cilla

ry

Reve

nue

via P

rofit

Cen

ters

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izing

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sear

ch to

Be

nchm

ark

Your

Clu

b

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Wav

e of

the

Futu

re: T

rend

s in

Clu

b De

sign

Long

-Ter

m S

trate

gies

for

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batin

g VA

T

Team

Bui

ldin

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prov

e Em

ploy

ee M

oral

e, Re

duce

Tu

rnov

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Mob

ilize

You

r Te

ams

Enha

ncin

g th

e M

embe

r Ex

perie

nce:

Eng

agem

ent a

nd

Com

mun

icatio

ns in

a C

hang

ing

Wor

ld

A Bl

uepr

int f

or S

ucce

ss: C

reat

e Ra

ving

Fans

with

Rev

enue

Dr

iven

Even

ts

Lead

You

r Mem

bers

to S

ucce

ss

with

Inno

vativ

e Re

tent

ion

Stra

tegi

es

Cust

omer

Ser

vice

Initi

ative

s: Ex

plor

ing

Wha

t Mem

bers

De

sire

in a

Clu

b

An In

-Dep

th A

nalys

is on

th

e Fi

nanc

ial G

row

th o

f the

He

alth

Clu

b In

dust

ry

The

Inde

pend

ent C

lub:

In

sight

s fro

m S

ucce

ssfu

l Le

ader

s

Key

Indu

stry

Tren

ds

Tran

sfor

min

g He

alth

Cl

ubs

One

Size

Doe

sn’t

Fit

All:

Whi

ch S

ocia

l Med

ia

Plat

form

s Are

Bes

t?

Deliv

er S

ubst

antia

l Stra

tegi

c Va

lue

to Y

our C

lub

by

Iden

tifyin

g &

Ove

rcom

ing

Prob

lem

s

Posit

ion

Your

Clu

b fo

r Suc

cess

: A

Com

preh

ensiv

e G

uide

to C

lub

Man

agem

ent &

Ope

ratio

ns

Deve

lopi

ng N

atio

nal I

nstru

ctor

Re

gist

ratio

n Sy

stem

s: W

hat y

ou

Nee

d to

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w

Step

s to

Pro

activ

ely A

void

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vent

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ncem

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SCHEduLEThe educational programming schedule and social events noted in this brochure are subject to change; please visit ihrsa.org/convention for updates, schedule changes, and new offerings.

TuESDAY, MARCH 19

6:30-7:30am | Exercise Class • Burn Lab®

Breann Mitchell & Jenny RoweSponsored by Xercise Lab®

[ e ]

7:00-8:30am | “Making Connections” orientationWhether you’re a first time attendee, or traveling on your own to this event, plan to participate in this orientation session designed especially for you. IHRSA staff will help you get acquainted with other members and make the most of your Convention experience.

7:30-8:30am | Exercise Class • Build Lab®


[ e ]

8:30-9:30am | Education Sessions • Fostering Member Apostles and AdvocatesStephen Tharrett[ Cs-r ]

• Building an Iconic Personal Training Business: Integrating proven principles in Your ClubLuke Carlson[ F-Pt, M-O ]

• An In-Depth Approach to Making Pilates profitableAdrienne McBride[ F-Pt, P ]

• Booming Opportunity: Catering to the needs of older Adults Maureen Hagan [ hP-W, i-O ]

• Create Your Business Plan and Find Capital for Your Dream ClubJim Zupanic, J.D.[ L, M-O ]

• Tax-Exempt Competition ForumHelen Durkin, J.D. & Thomas Richards, J.D.[ L-L, M-O ]

• Turning the Health Crisis into the Club opportunityPanel Discussion Moderated by Amy Bantham Panelists: Guillermo Velez, Lauretta Stace, & David Stalker[ L, M-O ]

• Gain and Retain More Clients by Thinking differentlyHeather Castellanos[ Ms ]

8:30-11:15am | Workshop • The Nuts & Bolts of Small Group TrainingScott RamsdellSponsored by NASM – National Academy of Sports Medicine[ F-Pt ]

9:00am-5:00pm | Full-Day Workshop • Zumba Sentao™ Instructor TrainingBeto PerezPre-Registration & Fee Required – Visit zumba.com[ F-Pt, P ]

9:45-11:15am | Education Sessions • Ask the Industry Leader: Engage & Retain Members for Long-Term profitability Panel Discussion Moderated by Paul BrownPanelists: Mike Hills, Michele Melkerson-Granryd, & Smaiyra Million[ Cs-r ]

• Maximize the Impact of Your Group Fitness programIngrid Owen[ Cs-r, F-Pt, P ]

• It’s a Mystery: Insights into What Your Members & prospects are Truly EncounteringJustin Tamsett[ Cs-r, M-O, Ms ]

• Get Noticed with Local Search Engine optimization (SEo)Casey Conrad[ i-O, M ]

• Choose Your Own Adventure: Assessing the Rewards & Risks to SuccessDavid Patchell-Evans[ L ]

• Secrets of the World’s Most Successful Health ClubsPhillip Mills[ M-O ]

• Club Standards to Increase and Attract new Members Kilian Fisher[ M-O, Ms ]

• Increase Profits with a 12-Month Integrated Sales & Marketing planAlan Leach[ M, Ms ] • Steps to Successfully Launch a New program or ServiceBonnie Patrick Mattalian[ P ]

11:30am-12:30pm | general Session • Optimism Can Take You AnywhereBert JacobsSponsored by SPRI®

[ L ]

12:30-3:30pm | 4th Annual Women’s Leadership Summit & Luncheon• Embracing Your Intelligence, Intuition & Ability to InspirePanel Discussion Moderated by Debra SienaPanelists: Allison Flatley, Trina Gray & Greta Wagner Pre-Registration Required, Details available in January.[ L, M-O ]

1:00-2:00pm | “Member Center” networking Roundtable • Sell Value, Not Price: Tips to Exceeding Your Sales GoalsModerated by Chuck Hall[ Ms ]

2:00-3:30pm | Education Seminars presented by Associate Members Several of our sponsors are preparing 90-minute pre-sentations designed to offer more information about their products and services. These interactive sessions will provide all participants with the specifics they need in order to continue a dialogue with these event sponsors during the Trade Show.

• using the Power of MYZONE to Cut to the Core of Member MotivationEmmett Williams & Dave WrightSponsored by MYZONE[ Cs-r, i-O, ss ]

• Expert Panel Shares Insights to Attract, Sell and Retain More MembersPanel Discussion Moderated by Daron Allen Panelists: David Patchell-Evans & Blair McHaneySponsored by Visual Fitness Planner[ Cs-r, Ms, ss ]


15IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

• Maximizing Profits with Small Group Bootcamp TrainingBruce Mylrea & Mindy MylreaSponsored by Savvier Fitness[ F-Pt, M-O, P, ss ]

• Remaining Relevant to Today’s Tech Savvy Clientele: Social Strategies that WorkStephanie JenningsSponsored by MINDBODY, Inc.[ i-O, M, ss ]

• Drive New Memberships by utilizing Sports Performance to Capture the Youth MarketSteve Datte, Bill Parisi, & Martin RooneySponsored by Parisi Speed School[ Ms, P, ss ]

• Special Presentation by TRX . . . An Ideal Solution for personal, Small and Large group TrainingPresenter to be announcedSponsored by TRX[ ss ]

• Best One Hour Workout: The Orangetheory® Fitness Franchise opportunityDavid HardySponsored by Orangetheory® Fitness[ F-Pt, M-O, ss ]

• Friends with “Revenue” Benefits: How to use Facebook, Twitter & Social Media to generate Top Line RevenuePhilip CoadySponsored by Motionsoft, Inc [ ss ]

3:45-5:00pm | Education Sessions • Build a More Lucrative & Rewarding Club: The Art & Science of Member ExpectationsMeg Sharp[ Cs-r ]

• Maximize the Effectiveness and Profit-ability of Your Personal Training TeamScott Lewandowski[ F-Pt, hr, M-O ]

• Hold ‘Em or Fold ‘Em: Dealing Aces with Staff performance & AccountabilityFrank Ancharski[ hr, M-O ]

• Develop Sustainable Competitive Advantages Based on Your Club’s StrengthsArt Curtis, Ph.D.[ L ]

• Risk Management for the Health & Fitness IndustryBrian Heermance, J.D.[ L-L, M-O ]

• The Blueprint for Success in the Fitness IndustryTodd Durkin[ M-O ]

• Exploring the Franchise Business ModelConstance Ruiz & Pedro Ruiz[ M-O ]

• National Registers and International Recognition of Fitness professionalsRichard Beddie[ L, M-O ]

• Improve Sales Productivity with Lean Business principlesDoug Werner[ Ms ]

3:45-5:00pm | Roundtable Discussions• Communicating & Implementing Your Health promotion Initiatives throughout Your CommunityRoundtable Discussion Facilitated by Kevin Steele, Ph.D.[ hP-W ]

• Match Point: Ensure Your Tennis Program is Serving Aces . . . and not double FaultingRoundtable Discussion Facilitated by Kevin Kane[ P ]

3:45-5:00pm | Education TutorialsTutorials will have limited seating to ensure full interaction between the presenter and all participants.• Exploring Best Practices in Human Resources & Employee developmentDebby Carreau[ hr ]

• Create a Buzz with Inexpensive Marketing Initiatives Justin Tamsett[ M ]

7:00-9:00pm | opening Welcome Reception Join us for this social gathering as we celebrate the sights, sounds and excitement of Las Vegas!


WEDNESDAY, MARCH 20

6:30-7:30am | Exercise Classes• PILOXING®

Viveca JensenSponsored by PILOXING®[ e ]

• SPRI Step360™ Cardio HIITSPRI Master Instructors Sponsored by SPRI®

[ e ]

• Build Lab®


[ e ]

7:00-8:00am | “Member Center” networking Roundtable • Marketing Ideas that Produce ProfitModerated by Josh Gerber[ M ]

7:30-8:30am | Exercise Classes• Helixing with the Helix Lateral TrainingKristy DiScipioSponsored by Helix[ e ]

• ZEN•GA™ Mindful Movement with the Mini Stability Ball™

PJ O’ClairSponsored by Merrithew Health & Fitness™

[ e ]

• Recess Lab®


[ e ]

8:00-9:30am | general Session • An Overview of the Global Health & Fitness IndustryJoe Moore[ L, M-O, r ]

• Connected: The Surprising Power of Our Social networks & How They Shape our LivesNicholas Christakis, M.D., Ph.D., MPHSponsored by Technogym®

[ i-O, L ]

10:00-11:00am | Education Sessions • A Comprehensive understanding of Retention & Consumer TrendsMelissa Rodriguez[ Cs-r, r ]

• Create a Successful Personal Training TeamMark Nutting[ F-Pt, hr, M-O ]

• Grow Retention & New Revenue Streams as a Community & Corporate Wellness FacilityMichael Benton [ hP-W, M-O, Ms ]

• Don’t Let a Tweet Make You a Twit: Reduce Risks Associated with Your Social Media StrategyGarrett Felix[ i-O, M ]

• Striving for Greatness: Tips to Building a Successful and Lasting BusinessRoger Ralph[ L ]

• A Snapshot Review of Risks & Exposures for Clubs & TrainersJames Decker[ L-L, M-O ]

• A Case Study for Outlandishly Successful Membership growthLinda Mitchell & Amanda Konigsberg[ M, Ms ]

10:00-11:00am | Roundtable discussion• Relationship Building: Developing Leads, Referrals and networking opportunitiesRoundtable Discussion Facilitated by Marty Flanagan[ Ms ]

“I was posITIveLy overwHeLmed! I didn’t know what to expect as a first time attendee, but I learned so much and got so many good ideas. Great people, great networking!” ~ danielle reinbold, diversified Fitness Club Frankenmuth, mI

17

10:00-11:00am | Education TutorialsTutorials will have limited seating to ensure full inter-action between the presenter and all participants.• Accessing Capital to Launch or Expand Your BusinessPaul Bosley[ M-O ]

• Managing an Exemplary Tennis ProgramMichael Mahoney[ P ]

10:00-11:15am | Public Policy Council Meeting Public Policy Council Members & Invited Guests

11:00am-6:00pm | TRAdE SHoW

12:00-1:00pm | “Member Center” networking Roundtable • Successful Health Promotion ProgramsModerated by Amy Bantham[ hP-W ]

1:30-3:00pm | Education Sessions • Become a Customer Experience Giant: Lessons Learned from the greatest BrandsBlair McHaney [ Cs-r ]

• The Future of Fitness: Putting Vision into ActionCedric Bryant, Ph. D., Janet Frenkel, & Scott Goudeseune[ F-Pt, M-O, r ]

• Become the Leader in Your Community with Successful Medical and Corporate Wellness programsChristine Thalwitz[ hP-W ]

• Reducing the Global Weight Epidemic: delivering Successful, Evidence Based Weight Management programsNicki Anderson[ hP-W, P ]

• Megatrends in Management, Leadership & navigating ChangeBill McBride[ L, M-O ]

• Transform Your Club by Developing Key Core ValuesLaury Hammel[ M-O ]

• Canadian ForumPanel Discussion Moderated by David HardySponsored by Fitness Business Canada[ M-O ]

• Innovative Marketing Campaigns that drive LeadsTara Wislocki[ M ]

• Ask the Industry Leader: Aligning the Sales Process with Buyers’ ExpectationsPanel Discussion Moderated by Mark MillerPanelists: Alan Leach, Jason Reinhart, & Leila Timergaleeva [ Ms ]

1:30-3:00pm | Roundtable discussions• Increase Retention by Exceeding ExpectationsRoundtable Discussion Facilitated by Brad Wilkins[ Cs-r ]

• “Like” us – Integrating Social Media into Your Marketing InitiativesRoundtable Discussion Facilitated by Ali Lucas[ i-O, M ]

• Latin American ForumRoundtable Discussion Facilitated by Guillermo VelezThis is a two-hour session and will be presented in Portuguese & Spanish [ M-O ]

1:30-3:00pm | Education TutorialsTutorials will have limited seating to ensure full inter-action between the presenter and all participants.

• Personal Training Management: Building a Foundation for SuccessCecil Hightower[ F-Pt, M-O ]

• Generating Memberships: Integrating Technology with Traditional Sales MethodsCasey Conrad[ i-O, Ms ]

6:00-7:00pm | go Canada! Reception (for Canadian delegates)Sponsored by the Fitness Industry Council of Canada (FIC)

6:30-8:30pm | IHRSA Regional Association ReceptionRegional Members & Invited Guests

7:00-9:00pm | “Zumbathon!” Fundraiser for MdA’s Augie’s Quest Pre-Registration & Donation Required – Visit zumba.com

7:00-9:00pm | planet IHRSA: The International Attendee ReceptionInternational Attendees & Invited GuestsSponsored by Snap Fitness

THuRSDAY, MARCH 21

6:30-7:30am | Exercise Classes• MMA-Style Conditioning for EveryoneScott RamsdellSponsored by NASM – National Academy of Sports Medicine[ e ]

• Recess Lab®


[ e ]

6:30-8:30am | Early Morning Workout

7:00-8:00am | “Member Center” networking Roundtable • Building Loyalty by Engaging Your MembersModerated by Melissa Haase[ Cs-r ]

7:30-8:30am | Exercise Classes• Cardio BootcampLeslie GrosshauserSponsored by Polar Electro, Inc.[ e ]

• SPRI Step360™ HIIT CIRCuIT CHALLEngEPresented by SPRI® Master Instructors Sponsored by SPRI®

[ e ]

• Burn Lab®


[ e ]

8:00-9:30am | general Session• IHRSA’s Annual MeetingBill McBride

• PEAK: How Great Companies Get Their Mojo From MaslowChip ConleySponsored by Matrix Fitness[ L ]

9:45-11:00am | Education Sessions• Enhancing the Member Experience: Engagement and Communications in a Changing WorldStephen Ready[ Cs-r ]

• A Blueprint for Success: Create Raving Fans with Revenue driven EventsTrina Gray[ Cs-r, Ms ]



• Produce Increased Training Revenue through an Effective Assessment programEverett Aaberg[ F-Pt, M-O ]

• A New Medical Model: Integrating the Health Club professional with the Health Care TeamKerry Olsen, M.D. & Beth Warren[ hP-W, P ]

• Steps to Proactively Avoid ADA LawsuitsKara Maciel, J.D.[ hr, L-L ]

• Position Your Club for Success: A Comprehensive guide to Club Management & operationsRoberta Kruse Fordham[ M-O ]

• Developing National Instructor Registra-tion Systems: What You Need to Know Richard Beddie[ M-O ]

• Marketing to Women: Structural Tools to Make Your Club More Attractive to WomenJasmin Kirstein[ M ]

• Score Big with a World Class Tennis programGreg Lappin[ P ]

9:45-11:00am | Roundtable Discussions• Corporate Fitness and Wellness Services & programsRoundtable Discussion Facilitated by Missy Moss & Meghan Simmons[ hP-W, P ]

• Weigh Your Options: Implementing a Successful Weight Management programRoundtable Discussion Facilitated by Constance Ruiz[ P ]

9:45-11:00am | Education TutorialsTutorials will have limited seating to ensure full inter-action between the presenter and all participants.• Managing in the Era of Texts, Tweets & Facebook: Review of Employment Laws & Legal LiabilitiesTex McIver, Esq.[ hr, L-L ]

• Generating Increased Ancillary Revenue via profit CentersC. Victor Brick & Lynne Brick[ M-O, Ms ]

9:45-11:15am | Special Networking Meeting• California Club Operators MeetingModerated by Helen Durkin, J.D.

9:45-11:30am | 17th Annual IHRSA Financial panel• An In-Depth Analysis on the Financial growth of the Health Club Industry Panel Discussion Moderated by Rick CaroPanelists: Jon Canarick, Additional Panelists to be Announced[ L, M-O ]

11:00am-6:00pm | TRAdE SHoW

12:00-1:00pm | “Member Center” networking Roundtable • utilizing IHRSA Research to Benchmark Your ClubModerated by Melissa Rodriguez[ r ]

1:30-3:00pm | Education Sessions• Membership Sales & Service – Two Sides of the Same CoinBrent Darden & Bill McBride[ Cs-r, Ms ]

• Building Your Club’s Personal Training BusinessJarod Cogswell[ F-Pt, M-O ]

• One Size Doesn’t Fit All: Which Social Media Platforms are Best?Fred Hoffman[ i-O ]

• Deliver Substantial Strategic Value to Your Club by Identifying & Overcoming problemsGerry Faust, Ph.D. [ L, M-O ]

• Team Building: Improve Employee Morale, Reduce Turnover & Mobilize Your TeamsTommy Spaulding[ hr, L, M-O ]

• Key Industry Trends Transforming Health ClubsBryan O’Rourke[ L, r ]

• The Independent Club: Insights from Successful LeadersPanel Discussion Moderated by Joe CirulliPanelists: Florence Auld, Cliff Buchholz, & Geoff Dyer[ L, M-O ]

• The Wave of the Future: Trends in Club designBruce Carter[ M-O ]

• Long-Term Strategies for Combating VATModerated by Helen Durkin, J.D.[ M-O ]

1:30-3:00pm | Roundtable discussions• Customer Service Initiatives: Exploring What Members desire in a ClubRoundtable Discussion Facilitated by Lisa Gorsline[ Cs-r ]

• Creating Loyal Ambassadors with Integrated Marketing CampaignsRoundtable Discussion Facilitated by Teresa Coffey-Gordon[ M ]


1:30-3:00pm | Education TutorialsTutorials will have limited seating to ensure full interac-tion between the presenter and all participants.• Lead Your Members to Success with Innovative Retention StrategiesThomas Kulp[ Cs-r ]

• Effective Strategies for Profitable programmingLaurie Cingle[ P ]

6:00-11:00pm | 8th Annual BASH for MdA’s Augie’s Quest Pre-Registration & Fee Required – Visit augiesquest.org

FRIDAY, MARCH 22

7:00- 8:00am | Exercise Class• Build Lab®


[ e ]

8:00-9:00am | Exercise Class• Burn Lab®


[ e ]

9:00-10:00am | IgnITE! Session IIHRSA will launch a new educational concept in Las Vegas, and YOU are invited to participate! IGNITE is a fast-paced, 1-hour event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all presenters 5 minutes of fame. IGNITE presenters can share their personal and professional insights on a host of wide-ranging topics that can be informative, innovative, humorous, or just plain fun! To apply for this activity, simply complete our brief application form at IHRSA.org/ignite. Confirmed speakers will be posted on our website.

9:00-10:00am | Education Sessions• Retention Calendar Planning from A to ZPaul Brown[ Cs-r ]

• Jump-Start Your Client’s Motivation & unlock Lifelong ResultsJoshua Gould[ F-Pt ]

• Physical Therapy in the Health Club SettingBill Gvoich & Chris Purvis[ hP-W ]

• Running an Effective and Motivational Strategic Planning Session with Your Management TeamJeff Griffith-Jones[ hr, M-O ]

• 5 Ways Technology Helps You Manage, Maintain & Grow Your BusinessZach Green[ i-O ]

• Implementing Provisions for People with disabilities in the Fitness SectorCatherine Carty[ i-O ]

• A Strategic Approach to Improve Revenue & Increase profitabilityEric Goetsch[ L, M-O ]

• Diversify Your Business: Focus on Attracting the other 80% of the populationPresenter to be announced[ M-O, Ms ]

9:00-10:00am | Roundtable discussion• Youth Performance & Programming InitiativesRoundtable Discussion Facilitated by Bill Parisi &Ingrid Owen[ P ]

10:15-11:15am | IGNITE! Session IISee previous details. To apply for this activity, simply complete our brief application form at IHRSA.org/ig-nite. Confirmed speakers will be posted on our website.

10:15-11:15am | Education Sessions• utilizing Biometric Devices for Retention & EngagementRyan McFadden & Michael Rucker[ Cs-r, i-O ]

• Master Mind: Business School for personal TrainersKathleen Weber[ F-Pt, M-O ]

• Building a Team that Builds Your Business: Creating a Culture of AccountabilityLaurie Cingle[ hr, M-O ]

• Becoming a Great Leader: Getting the Best out of Every Employee, Every Member & YourselfEric Vandenabeele[ L ]

• Prevailing in a Competitive MarketChris Pacifico & Maria Parrella-Turco[ M-O ]

• Embrace a New Approach to Traditional SalesThomas Kulp[ Ms ]

• Increase Membership, Participation & Revenue with 360 degree programmingJulie Lincoln[ P ]

11:30am-12:30pm | general Session• FL!P: Creative Strategies for Turning Challenge into opportunity, and Change into Competitive AdvantagePeter SheahanSponsored by MYZONE[ L ]

“I came home with many valuable lessons and feel more inspired than ever thanks to IHrsa 2012!” ~ anne-marie Cey snap Fitness saskatoon, sK Canada

20

• Everett Aaberg, Owner & Director of Fitness Services, TELOS Fitness Center, Founder & CEO, Ortho-Kinetics Institute

• daron Allen, President & CEO, Visual Fitness Planner• Frank Ancharski, Vice President, Club One, Inc.• Nicki Anderson, NASM-CPT, Owner, Healthy Innovations• Florence Auld, President, The Women’s Club Fitness Center and Day Spa• Amy Bantham, MS, MPP, Deputy Vice President of Government

Relations & Health Promotion, IHRSA • Richard Beddie, Chairman, International Confederation of Registers

for Exercise Professionals (ICREPs), NEW ZEALAND• Michael Benton, Owner, Executive Health & Fitness Center • Paul Bosley, Executive Vice President, First Financial• C. Victor Brick, M.Ed., CEO, Brick Bodies Fitness Services • Lynne Brick, RN, President, Brick Bodies Fitness Services• Paul Brown, President, Face2Face Retention Systems, AUSTRALIA• Cedric Bryant, Ph.D., Chief Science Officer, American Council on

Exercise (ACE)• Cliff Buchholz, Owner, Miramont Lifestyle Fitness• Jon Canarick, Managing Director, North Castle Partners• Luke Carlson, Founder & CEO, Discover Strength• Rick Caro, President, Management Vision, Inc.• Debby Carreau, MBA, CHRP, Chief Executive Officer & Founder,

Inspired HR, CANADA• Bruce Carter, Owner, Optimal Design Systems International• Catherine Carty, Lecturer, Institute of Technology Tralee, IRELAND• Heather Castellanos, Operations Manager, 212 Health and

Performance• Nicholas Christakis, M.D., Ph.D., MPH, Author, and Professor, Harvard

University• Laurie Cingle, M.Ed., President, Laurie Cingle Consulting and Coaching• Joe Cirulli, President & Owner, Gainesville Health & Fitness Center• Philip Coady, President, Motionsoft, Inc.• Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners

Sports Club Management, LLC• Jarod Cogswell, General Manager, ClubSport Oregon• Chip Conley, Author, and Founder, Joie de Vivre Hotels• Casey Conrad, President, Communication Consultants WBS, Inc.• Art Curtis, Ph.D., President, CurtisClubAdvisors, LLC• Brent Darden, Owner & General Manager, TELOS Fitness Center• Steve Datte, Vice President, Youth Fitness, 24 Hour Fitness• James Decker, MBA, CPCU, ARM, ARe, ASLI, AINS, AIM, Assistant Vice

President, Philadelphia Insurance Companies• Kristy DiScipio, Master Trainer, Reebok International, Helix Master

Trainer, and Area Group Fitness Manager, Equinox Fitness• Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA• Todd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd

Durkin Enterprises• Geoff Dyer, CEO & Founder, Aussie FIT

• Gerry Faust, Ph.D., President, Faust Management• Garrett Felix, MS, CISSP, Information Security Officer and Privacy

Officer, MediFit• Kilian Fisher, Managing Director, Kilian Fisher Leisure Solutions,

IRELAND• Marty Flanagan, US Corporate Club Director, Anytime Fitness• Allison Flatley, Chief Operating Officer, L&T Health and Fitness• Roberta Kruse Fordham, Industry Consultant• Janet Frenkel, Chief Operating Officer, American Council on Exercise

(ACE)• Josh Gerber, Marketing Director, Brick Bodies Fitness Services• Eric Goetsch, NSCA-CSCS, NSCA-CPT, Senior Director of Operations,

Fitness Together• Lisa Gorsline, President & General Manager, Corpus Christi Athletic

Club• Scott Goudeseune, Chief Executive Officer, American Council on

Exercise (ACE)• Joshua Gould, ACSM-CPT, Owner, Exercise Expertise, LLC• Trina Gray, Owner, Bay Athletic Club• Zach Green, Vice President, Technology, Paramount Acceptance• Jeff Griffith-Jones, General Manager – Operations, Almaden Valley

Athletic Club• Leslie Grosshauser, Owner & President, Lexyfit Consulting• Bill Gvoich, MS, Medical Wellness Program Director, Spectrum Fitness

& Medical Wellness• Melissa Haase, Regional General Manager, Midtown Health• Maureen Hagan, Vice President of Operations, GoodLife Fitness,

CANADA • Chuck Hall, Executive Director & Membership Director, Big Vanilla

Athletic Club• Laury Hammel, President & Founder, The Longfellow Clubs• David Hardy, Partner, Ultimate Fitness Group, LLC; President, Fitness

Industry Council of Canada (FIC), CANADA• Brian Heermance, J.D., Partner, Morrison Mahoney LLP• Cecil Hightower, Director of Ortho-Kinetic Training, TELOS Fitness

Center, Vice President of Systems Analysis and Integration, TELOS Consulting• Mike Hills, Operations Director, The Retention People, UNITED KINGDOM• Fred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE• Bert Jacobs, Co-Founder & Chief Creative Optimist, Life is good®

• Stephanie Jennings, Director of Sales, MINDBODY, Inc.• Viveca Jensen, Creator, PILOXING®

• Kevin Kane, Vice President & General Manager, Saw Mill Club• Jasmin Kirstein, Owner & CEO, My Sportlady GmbH, GERMANY• Amanda Konigsberg, Corporate Director of Sales, Newtown Athletic Club• Thomas Kulp, Director, Solution Consultants• Greg Lappin, CEO, G&D LLC• Alan Leach, Regional Manager, West Wood Clubs, IRELAND• Scott Lewandowski, MS, Regional Director, Fitness Formula Clubs• Julie Lincoln, Fitness & Wellness Director, Big Vanilla Athletic Club

Speakers / Moderators / Instructors


BoLd names identify presenters who are speaking at IHRSA’s Annual International Convention for the first time.

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• Ali Lucas, Director of Marketing & Assistant General Manager, BodyBusiness Health Club & Spa

• Kara Maciel, J.D., Attorney, Epstein Becker & Green, PC• Michael Mahoney, Senior Vice President & General Manager, Midtown

Athletic Club• Bonnie Patrick Mattalian, Vice President, MediFit• Adrienne McBride, MS, Corporate Program & Fitness Director, Club

One, Inc.• Bill McBride, President & COO, Club One, Inc., Chairperson, IHRSA

Board of Directors• Ryan McFadden, Manager of Market Research & Consumer Insights,

Club One, Inc.• Blair McHaney, President, Gold’s Gym of Wenatchee Valley, Vice

President of Strategic Initiatives, Medallia, Inc. • Tex McIver, Esq., Senior Partner, Fisher & Phillips LLP• Michele Melkerson-Granryd, General Manager, BodyBusiness Health

Club & Spa• Mark Miller, Vice President, Merritt Athletic Clubs• Smaiyra Million, Chief Executive Officer, Millennium Partners Sports

Club Management, LLC• phillip Mills, Founder & CEO, Les Mills International, NEW ZEALAND• Breann Mitchell, Director of Training & Choreography, Xercise Lab®

• Linda Mitchell, Director of Marketing and Public Relations, Newtown Athletic Club

• Joe Moore, President & CEO, IHRSA• Missy Moss, General Manager, Nike Sports Centers• Bruce Mylrea, Fitness Consultant, Savvier Fitness• Mindy Mylrea, International Fitness Champion, Savvier Fitness• Mark nutting, NSCA-CSCS, NSCA-CPT, ACSM-HFD, ACSM-HFS, Fitness

Director, Saco Sport & Fitness• PJ O’Clair, Master Instructor Trainer, Merrithew Health & Fitness™

• Bryan O’Rourke, MBA, CEO, Integerus, LLC & Fitmarc• Kerry Olsen, M.D., Medical Director, Dan Abraham Healthy Living

Center, Mayo Clinic• Ingrid Owen, Vice President of Group Fitness, 24 Hour Fitness• Chris Pacifico, Senior Partner, New Paradigm Partners• Bill Parisi, Founder & CEO, Parisi Speed School• Maria Parrella-Turco, Senior Partner, New Paradigm Partners• David Patchell-Evans, Founder & CEO, GoodLife Fitness, CANADA• Beto Perez, Co-Founder, Zumba® Program• Chris Purvis, PT, MS, ATC, CSCS, Physical Therapist & Owner, Peak

Performance Physical Therapy and Spectrum Fitness & Medical Wellness • Roger Ralph, Owner, Hockessin Athletic Club• Scott Ramsdell, NASM CPT, CES, PES, MMACS, NASM – National

Academy of Sports Medicine• Stephen Ready, President & CEO, VCT Communications• Jason Reinhart, Vice President of Sales, Sport & Health Clubs• Thomas Richards, J.D., Senior Public Policy Manager, IHRSA• Melissa Rodriguez, Senior Manager of Research, IHRSA• Martin Rooney, Chief Performance Officer, Parisi Speed School• Jenny Rowe, Founder, Xercise Lab®

• Michael Rucker, Senior Digital Strategist, Club One, Inc.• Constance Ruiz, Co-Founder & President, VivaFit, PORTUGAL

• Pedro Ruiz, Co-Founder & CEO, VivaFit, PORTUGAL• Meg Sharp, Executive Director of Personal Training, Cambridge Group

of Clubs, CANADA• Peter Sheahan, Author, and Founder & CEO, ChangeLabs™, AUSTRALIA• Debra Siena, President, Midtown Health• Meghan Simmons, Wellness Center Manager, Nike Sports Centers• Tommy Spaulding, President, Spaulding Companies LLC• Lauretta Stace, CEO, Fitness Australia, AUSTRALIA• David Stalker, CEO, Fitness Industry Association, UNITED KINGDOM• Kevin Steele, Ph.D., Principal, Communication Consultants WBS, Inc.• Justin Tamsett, Managing Director, Active Management, AUSTRALIA• Christine Thalwitz, Director of Communications & Research, ACAC

Fitness & Wellness Centers• Stephen Tharrett, President, Club Industry Consulting• Leila Timergaleeva, Regional Manager, Complete Body & Spa, IHRSA

Ambassador to Russia, RUSSIA • Eric Vandenabeele, Director, Fitness.be, BELGIUM• Guillermo Velez, Editor & Director, Mercado Fitness, ARGENTINA• greta Wagner, General Manager, The Sports Center at Chelsea Piers• Beth Warren, MBA, ACSM FHI, Director, Dan Abraham Healthy Living

Center, Mayo Clinic• Kathleen Weber, General Manager, Fitness Formula Club• Doug Werner, Vice President of Lean Sales Management, Healthtrax

Fitness and Wellness• Brad Wilkins, Vice President & General Manager, Cooper Fitness Center• Emmett Williams, President, CFM• Tara Wislocki, Director of Marketing, Healthworks Fitness Centers• Dave Wright, CEO, CFM, UNITED KINGDOM• Jim Zupanic, J.D., Chairman, Stafford Hills Club


“Being surrounded by so many successful industry leaders that

understand how important relationships and building

a club culture is to their business excites me and makes me realize I am in

the right industry.”~ diane Karpus, The atlantic Club

red Bank, nJ

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Save the Date!

Eighth Annual BASH for Augie’s Quest

March 21, 2013Mandalay Bay • Las Vegas, NV

For more information: (858) 277-8206 and augiesquest.org

Presented by

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AccommodationsTo reserve a hotel room, simply contact Mandalay Bay directly and ask for the discounted IHRSA Convention rates as noted below. Requests for eleven or more guest rooms, suites, hospitality rooms, and meeting space, must be submitted in writing to IHRSA for review and approval at [email protected] or by fax to +1 617-737-3323.

IHRSA’s discounted hotel rooms are subject to availability until Friday, February 15, 2013, unless the hotels sell-out prior to this date. Therefore, you are encouraged to place your reservation as early as possible before the hotels are sold-out, which is expected to be before February 15. After this date the official IHRSA room blocks will be released and the hotels will charge significantly higher rates. All rates are per room, per night; hotels may charge additional fees for rooms with more than two occupants. Special requests should be provided to the reservation agent and are subject to availability at the time of check-in.

Both hotels are located in the same facility as the site of the IHRSA 2013 International Convention & Trade Show, and reservations can be made at either hotel by calling the same phone number. Be sure to tell the reservations agent which hotel you prefer.

For questions about IHRSA’s official hotels, please call our message center at +1 617-316-6796.

Reservations require a one night’s deposit per room, a credit card guarantee, and are subject to a 12% room tax and a $15 resort fee per night; be sure to ask the reservation agent about any additional fees and the hotel’s cancellation policy.

Mandalay Bay (Main Tower)3950 Las Vegas Boulevard SouthLas Vegas, nevada 89119T: +1 877-632-9001 | +1 702-632-9000W: mandalaybay.comRoom Rates: $230 Single | $230 Double / Twin

THEhotel3950 Las Vegas Boulevard SouthLas Vegas, nevada 89119T: +1 877-632-9001 | +1 702-632-9000W: mandalaybay.com/accommodations/thehotelRoom Rates: $263 Single | $263 Double / Twin


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Complete one form per attendee. Only facilities eligible for IHRSA membership may attend the Convention. All members must be in good standing at the time of the event to receive member rates. The Trade Show is open to all health and fitness industry professionals.

To REgISTER

IHRSA MEMBERSHIp HAS ITS BEnEFITS! Join and save with our Membership Plus Package for IHRSA 2013. Register online today or contact IHRSA for more information.


Educational Activities

General Sessions

Tuesday Opening

Reception

Trade Show

(Wednesday &

Thursday)

Exercise Classes (Tuesday-

Friday)

Early Morning Workout (Thursday)

Full Package (4-day) ✔ ✔ ✔ ✔ ✔ ✔

3-Day Registration* ✔ ✔ ✔ ✔ ✔ ✔



General Session Plus ✔ ✔ ✔ ✔ ✔

Trade Show Only ✔ ✔ ✔

IHRSA 2013 Package Rates and Descriptions

Full Package (4-day)Non-member $825 $925 $1,025Member $625 $725 $825

3-Day Registration*Non-member $750 $825 $925Member $550 $625 $725



General Session PlusNon-member $625 $675 $750Member $425 $475 $550

Trade Show Only $30 $30 $50

Registered Registered Registered by 11/15/12 by 1/25/13 after 1/25/13

All prices listed are in US dollars; *Includes all educational activities and evening social events on the days purchased only.

pACkAgE RATES And dESCRIpTIonS

WeBsite teLePhOne FaX MaiL

ihrsa.org/convention 800-228-4772 US & Canada +1 617-737-3323 IHRSA Convention Registration (Credit Card Required) +1 617-951-0055 International (Credit Card Required) Seaport Center, 70 Fargo Street (Credit Card Required) Boston, Massachusetts 02210 USA

o Mr. o Ms. o Dr. First Name: ____________________________________________ Last Name: ________________________________________

Job Title (position): _______________________________________________________________________________________________________

Club or Company Name: __________________________________________________________________________________________________

Street Address: ________________________________________________________ City: ____________________________________________

State/Province: _________________________________ Postal Code: ____________ Country: _________________________________________

Telephone: ( ) ________________________________ Fax: ( ) ______________________ E-Mail†: __________________________________

Hotel Name: ___________________________________________________________________________________________________________

Arrival Date: (MM/DD/YY) ________________________________________________ Departure Date: (MM/DD/YY) __________________________†This e-mail address will be shared with those contracted vendors you visit during the Trade Show that utilize the badge scanning program. o Check if you DO NOT wish to participate in this program

32nd Annual International Convention & Trade Show

REgISTRAnT InFoRMATIon (Complete one form per attendee. ALL information MUST be provided; please print)

pACkAgE SELECTIon (See opposite page to determine appropriate fees; All fees are listed in US dollars)

ATTEndEE pRoFILE

PAYMENT (Select one)

1

2

3

4

IHRSA Use Only: CO#: ID#: Badge #:

Full package (4-day) ....................................$USD__________

3-day Registration .......................................$USD__________(Check Three Days: o Tuesday o Wednesday o Thursday o Friday)

2-day Registration .......................................$USD__________(Check Two Days: o Tuesday o Wednesday o Thursday o Friday)

1-day Registration .......................................... $USD__________(Check One Day: o Tuesday o Wednesday o Thursday o Friday)

general Session plus pass .............................. $USD__________

Trade Show only ............................................. $USD__________

QuESTIon #1Which of the following best describes your facility/ affiliation?o� Commercial Health or Athletic Clubo� Personal Training Facilityo� Spa Facilityo� Medically Based Facility (Hospital, PhysicalTherapy / Sports Medicine, Rehab)o� Not-for-Profit Athletic Facility (YMCA / YWCAJCC, Church) o� Militaryo� College, University, High Schoolo� Corporate Onsite Facilityo� Manufacturer or Provider of Services to theFitness Industryo� Retail or Distributor of Fitness Equipmento� Other (please specify):_______________

_________________________________

Name _______________________________________ Signature ______________________________________

Billing Address _______________________________________________________________________________

QuESTIon #2Which of the following best describesyour title?o� Ownero� Executive Level Directoro� General Managero� Assistant Managero� Fitness Directoro� Personal Trainer / Instructor o� Facility Staffo� Consultant o� Dealer / Distributoro� Other (please specify):_____________

_______________________________

QuESTION #5How did you learn about this event?o� E-Mailo� Fax Promotiono� Websiteo� IHRSA e-newslettero� Club Business Internationalo� Industry Event o� Direct Mailo� Social Media (Facebook, Twitter, YouTube, etc.)o� Through My Companyo� Referred by an Exhibitoro� IHRSA contacted meo� Other: _______________________

o Check here if you require special assistance. Describe: __________________________________________

QuESTIon #3What is your role in purchasing or leasing equip-ment, products or services for your facility?o� Final Decisiono� Make Recommendationso� No Role in Purchasing Processo� Not Applicable

QuESTIon #4What is your time frame for making purchases on products or services you see at the show?o� Purchase at show / Within one montho� 1 - 3 Monthso� 3 - 6 Monthso� 6 Months - 1 Yearo� Undecided

ACCEpTAnCE: As a member, invitee, or guest of IHRSA, I intend to and will engage in physical activities and classes at MANDALAY BAY (hereafter referred to as the “Facilities”) while attending the meeting referenced above in Las Vegas over the dates of March 19-22, 2013. I assume and accept full responsibility for any and all injuries or damages that may occur to myself and any member of my family, including children, or the property of any member of my family, in or about the Facilities and forever fully release, remise, indemnify, and agree to defend and hold harmless IHRSA, MANDALAY BAY, FREEMAN, and ALL CONTRACTED VENDORS (hereafter referred to as the “Participating Parties”); these terms include the Participating Parties’ owners, employees, agents and assigns from any and all causes of actions, costs, damages, expenses, and liability whatsoever. By registering, I accept the terms outlined above and represent that I am in good physical condition and that I have no impairment or ailment that would prevent or make it medically unwise for me to engage in activities. Participants must be 16 years of age or older. By registering, I understand and accept IHRSA’s position regarding participation by children, and have been advised that IHRSA is strongly against having anyone under the age of 16 on the Trade Show floor at any time for the child’s security and safety, as well as to maintain a business environment during the entire event for all attendees and exhibitors. Children are prohibited from the trade show floor during set-up and dismantle periods. Registration or attendance at, or participation in, IHRSA’s meetings and other activities constitutes an agreement by the registrant or attendee to consent to IHRSA’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in marketing materials, photographs, videotapes, electronic or digital reproductions, IHRSA website content, and audiotapes of such events and activities and to waive any right to compensation or remuneration for the use of such images or voice recordings.

Us$__________

ToTAL FEES

Exp: -Credit Card:

Signature _________________________________________________________________________________Date __________________________

WIRE TRAnSFER dETAILS: Bank of America, 100 Federal Street, Boston, Massachusetts 02110 USA; Account Name: IHRSA; Account Number: 29108269; Routing/Transit (ABA) Number: 0260-0959-3; Swift Code: BOFAUS3N

REFuND POLICY: If, for some reason, you won’t be able to join us for this exceptional learning and networking experience, please notify us in writing by February 15, 2013. Refund requests received by February 15, 2013 will be processed less a US$75 fee. No refunds will be made after February 15, 2013, or for no-shows. Substitutions are welcome at any time. Please submit your request to Jill Grant at [email protected], or by fax to +1 617-737-3323.

o Check Attached (made payable in U.S. dollars to: IHRSA)o Credit Card (complete below)

International Health, Racquet & Sportsclub Association • Seaport Center, 70 Fargo Street, Boston, MA 02210 USA

Heighten






Shower Dispenser


International Health, Racquet & Sportsclub AssociationSeaport Center, 70 Fargo StreetBoston, MA 02210 USA

Documents

Where the Health and Fitness Industry Comes Together · IHRSA 2013 is THE place to be, “where the global health and fitness industry comes together.” There is no event like it