WHO WE ARE WHAT WE DO WHO WE TRAIN - Talent Dynamics

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    01-Jan-2017

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  • WHO WE ARE

    How a company or individual handles the media can be the difference between success and failure! Talent Dynamics media and on-camera coaching is an unparalleled advantage in a highly competitive and critical arena.

    Turn on the television anytime, anywhere and youll see a talk show host, news, sports or weather anchor trained by Talent Dynamics. From local affiliates to network and cable television, thousands of the industrys top rated on-air talent perfect their craft under our guidance. Our business is coaching professional communicators.

    www.talentdynamics.com

    WHAT WE DOIn addition to training expert communicators, we are the largest television placement firm in the country. Our unique position in the industry allows us to put on-air talent in front of the decision makers. Talent Dynamics exclusive database and online video library is the most recognized source for managers who are serious about hiring.

    WHO WE TRAINTalent Dynamics coaches television personalities, athletes, news and sports journalists, and executives who want to significantly improve their on-camera communication skills. Our clients include ABC, CBS, FOX, CNN, ESPN, Comcast Sports, SNY, and many other television groups.

    Athletes On-Camera Techniques to project comfort & confidence Delivering YOUR message Develop go-to plan

    Team Training Media 2.0 (social networking) Building one team message Performing in crisis situations

    Future Sportscasters Reading from a teleprompter Private studio setting On-set etiquette and chemistry

    Coaching the Coach Connecting with TV audience Dealing in tough media environment Planning and execution of coaches shows

    Media ClientsABCCBSFOXCNNESPNBeloGannett

    Hearst-ArgyleMedia General

    MeredithRaycom

    Scipps HowardThe Weather Channel

    Personal Branding Set goals and objectives Follow exclusive TD Branding Model Execute

  • SPORTS MEDIA TRAINING PHILOSOPHY

    Sports media, both tradit ional and Web-based, is a 24/7 business that can be unforgiving...athletes must be ready! Talent Dynamics provides athletes with the tools and techniques necessary to effect ively handle different types of media. This knowledge wil l give the athlete the abi l i ty to become an expert communicator during and after their playing days.

    Our #1 priority is the success of the athlete

    Talent Dynamics will also teach the athlete to:

    Understand the intentions of different media. TV, sports talk radio, newspaper (beat writers and columnists), magazines, blogs and Internet-based sports websites all have different objectives and motivations. We prepare athletes for every medium.

    How to deal with and react to media in controversial situations.

    Manage their personal brand through research and strategic implementation.

    Develop their on-camera skills to become a consistent and expert communicator.

    www.talentdynamics.com

  • CURRICULUMTalent Dynamics offers a curriculum based on 30 years of coaching and researching the countrys expert communicators. Workshops include:

    Strengths and weakness skills assessment Baseline on-camera interviewAssess visual, physical and vocal engagements

    Personal Communication Action PlanEstablish personal objectives and goalsIntroduce exclusive 5-step effective communicator model

    Develop Communication Skills and TechniquesWatch videotape examples in different media settings including; news conference, satellite, on-set, and locker room interviewsPractice and videotape each situation

    Media 101: The True Motivation of MediaUnderstanding the different types of media and the motivation and objectives behind each one, including blogging and web based sitesTechniques to convey your message to each type of media

    Ongoing Evaluation, Analysis and Feedback. Assist in preparation for media events and/or interviewsWritten report and evaluation of new media interviews

    www.talentdynamics.com

    Voice DeliveryOn-Camera

    Delivery PersonalityConvey

    MessageOverall Tone=

    ClarityVolumeSpeed

    Inflection

    OverallPresence=

    FacialExpression

    Body LanguageGestures

    Mannerisms

    OverallPersonable=

    EngagingComfortable

    NaturalUnique

    OverallEffectiveness=

    CredibleKnowledgeable

    ClearEasy to

    Understand

    ATHLETES PROGRESSION MODEL

  • www.talentdynamics.com

    FUTURE BROADCASTERS

    Protect Your Unique PersonalityThe Art of AnnouncingOn-Air Etiquette and Interaction With TeamHow to Read a TeleprompterDelivering HighlightsPractice, Practice, Practice in Private StudioMedia 2.0 Training (Social Networking)Access to Exclusive Video Database

    COACHING THE COACH

    Techniques to Connect With a Televi-sion AudienceSkills to Project Your MessageMethods in Dealing With Tough Media EnvironmentImage and Appearance ConsultationPrivate Studio SettingCritiques of Shows to Improve Coachs Performance

  • www.talentdynamics.com

    TEAM TRAINING CURRICULUMTalent Dynamics offers a curriculum based on 30 years of coaching and researching the countrys top communicators. Three-hour workshops are conducted in a fun and interactive environment. The workshop includes:

    INTRODUCTION

    Set Personal Goals and Objectives for the Team

    Discuss and Review Examples of Different Types of Sports Media Including Bloggers

    Video Examples of Dos and Donts

    Practice Techniques on How to Convey Your Message In Controlled and Crisis Situa-tions

    Pointers and Practice on Building a Better Image Through Words and Appearance

    ONGOING ANALYSIS

    TD Coach Will Review Team Interviews Throughout Season

    TD Coach Will Present Progress Report to Coaches and Players

    TD Coach is Available for Phone Discussion and In-Person Practice Sessions Before Major Interviews

    The Team is Our #1 Priority

  • www.talentdynamics.com

    ADVANCED MEDIA TRAINING FOR HIGH-PROFILE ATHLETES

    We wil l conduct personal one-on-one on-camera interviews and exercises to gauge visual, physical and vocal engagements. The athlete wil l :

    Understand and Review Responsibilities as Team and School Spokesperson

    Watch Examples of Locker Room, News Conference, Satellite and On-Set Interviews

    Interviewed in Practice Sessions

    Work on Areas of Improvement

    Practice, Tape and Discuss Progress With Coach

  • www.talentdynamics.com

    Step 1Your total per-ceived value,

    relative to competitors, as viewed by your

    audience

    Step 2Based on discov-ery, list accom-plishments that the marketplace determines as relevant and valuable, that sets YOU apart

    from competitors

    Step 3Based on discov-ery and differen-tiation, create a distinct Personal

    Brand

    Step 4Based on dis-covery, differ-entiation and development

    identify distribu-tion platforms for Personal Brand

    Step 5Based on all

    four steps, be prepared to

    deal with suc-cess of Personal

    Brand both professionally

    and personally

    DISCOVERY DIFFERENTIATE DEVELOPMENT DISTRIBUTE DEAL

    Every athlete has a unique personality. Talent Dynamics puts its 30 years of experience to work in building a personal brand for each athlete. Our exclusive model, based on audience research and development, seeks to discover, differentiate, develop, distribute and deal with each athletes Personal Brand.

    TD PERSONAL BRANDING