WHO WE ARE
How a company or individual handles the media can be the difference between success and failure! Talent Dynamics media and on-camera coaching is an unparalleled advantage in a highly competitive and critical arena.
Turn on the television anytime, anywhere and youll see a talk show host, news, sports or weather anchor trained by Talent Dynamics. From local affiliates to network and cable television, thousands of the industrys top rated on-air talent perfect their craft under our guidance. Our business is coaching professional communicators.
WHAT WE DOIn addition to training expert communicators, we are the largest television placement firm in the country. Our unique position in the industry allows us to put on-air talent in front of the decision makers. Talent Dynamics exclusive database and online video library is the most recognized source for managers who are serious about hiring.
WHO WE TRAINTalent Dynamics coaches television personalities, athletes, news and sports journalists, and executives who want to significantly improve their on-camera communication skills. Our clients include ABC, CBS, FOX, CNN, ESPN, Comcast Sports, SNY, and many other television groups.
Athletes On-Camera Techniques to project comfort & confidence Delivering YOUR message Develop go-to plan
Team Training Media 2.0 (social networking) Building one team message Performing in crisis situations
Future Sportscasters Reading from a teleprompter Private studio setting On-set etiquette and chemistry
Coaching the Coach Connecting with TV audience Dealing in tough media environment Planning and execution of coaches shows
Scipps HowardThe Weather Channel
Personal Branding Set goals and objectives Follow exclusive TD Branding Model Execute
SPORTS MEDIA TRAINING PHILOSOPHY
Sports media, both tradit ional and Web-based, is a 24/7 business that can be unforgiving...athletes must be ready! Talent Dynamics provides athletes with the tools and techniques necessary to effect ively handle different types of media. This knowledge wil l give the athlete the abi l i ty to become an expert communicator during and after their playing days.
Our #1 priority is the success of the athlete
Talent Dynamics will also teach the athlete to:
Understand the intentions of different media. TV, sports talk radio, newspaper (beat writers and columnists), magazines, blogs and Internet-based sports websites all have different objectives and motivations. We prepare athletes for every medium.
How to deal with and react to media in controversial situations.
Manage their personal brand through research and strategic implementation.
Develop their on-camera skills to become a consistent and expert communicator.
CURRICULUMTalent Dynamics offers a curriculum based on 30 years of coaching and researching the countrys expert communicators. Workshops include:
Strengths and weakness skills assessment Baseline on-camera interviewAssess visual, physical and vocal engagements
Personal Communication Action PlanEstablish personal objectives and goalsIntroduce exclusive 5-step effective communicator model
Develop Communication Skills and TechniquesWatch videotape examples in different media settings including; news conference, satellite, on-set, and locker room interviewsPractice and videotape each situation
Media 101: The True Motivation of MediaUnderstanding the different types of media and the motivation and objectives behind each one, including blogging and web based sitesTechniques to convey your message to each type of media
Ongoing Evaluation, Analysis and Feedback. Assist in preparation for media events and/or interviewsWritten report and evaluation of new media interviews
ATHLETES PROGRESSION MODEL
Protect Your Unique PersonalityThe Art of AnnouncingOn-Air Etiquette and Interaction With TeamHow to Read a TeleprompterDelivering HighlightsPractice, Practice, Practice in Private StudioMedia 2.0 Training (Social Networking)Access to Exclusive Video Database
COACHING THE COACH
Techniques to Connect With a Televi-sion AudienceSkills to Project Your MessageMethods in Dealing With Tough Media EnvironmentImage and Appearance ConsultationPrivate Studio SettingCritiques of Shows to Improve Coachs Performance
TEAM TRAINING CURRICULUMTalent Dynamics offers a curriculum based on 30 years of coaching and researching the countrys top communicators. Three-hour workshops are conducted in a fun and interactive environment. The workshop includes:
Set Personal Goals and Objectives for the Team
Discuss and Review Examples of Different Types of Sports Media Including Bloggers
Video Examples of Dos and Donts
Practice Techniques on How to Convey Your Message In Controlled and Crisis Situa-tions
Pointers and Practice on Building a Better Image Through Words and Appearance
TD Coach Will Review Team Interviews Throughout Season
TD Coach Will Present Progress Report to Coaches and Players
TD Coach is Available for Phone Discussion and In-Person Practice Sessions Before Major Interviews
The Team is Our #1 Priority
ADVANCED MEDIA TRAINING FOR HIGH-PROFILE ATHLETES
We wil l conduct personal one-on-one on-camera interviews and exercises to gauge visual, physical and vocal engagements. The athlete wil l :
Understand and Review Responsibilities as Team and School Spokesperson
Watch Examples of Locker Room, News Conference, Satellite and On-Set Interviews
Interviewed in Practice Sessions
Work on Areas of Improvement
Practice, Tape and Discuss Progress With Coach
Step 1Your total per-ceived value,
relative to competitors, as viewed by your
Step 2Based on discov-ery, list accom-plishments that the marketplace determines as relevant and valuable, that sets YOU apart
Step 3Based on discov-ery and differen-tiation, create a distinct Personal
Step 4Based on dis-covery, differ-entiation and development
identify distribu-tion platforms for Personal Brand
Step 5Based on all
four steps, be prepared to
deal with suc-cess of Personal
Brand both professionally
DISCOVERY DIFFERENTIATE DEVELOPMENT DISTRIBUTE DEAL
Every athlete has a unique personality. Talent Dynamics puts its 30 years of experience to work in building a personal brand for each athlete. Our exclusive model, based on audience research and development, seeks to discover, differentiate, develop, distribute and deal with each athletes Personal Brand.
TD PERSONAL BRANDING