Upload
madison-morris
View
223
Download
0
Embed Size (px)
Citation preview
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 1/26
MADISON MORRIS:Because you want
an account planner like no other
Virtual Interview
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 2/26
When I look
at my futureemployers
I see peoplewho have choices
but don’t have
enough time…
This is why I present a time efficientintroduction to what you can gain from
my experience and background…
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 3/26
Virtual Interview
Instructions:
1. Read questions you might have for the candidate and her
brilliant answers
2. Interviewer is allowed to eat and drink during the interview
3. Interviewer can stop at any moment,
but s/he have to come back and continue.
4. Interviewer is allowed to take phone calls during the virtual
interview
5. Follow up w/the candidate is strongly recommended
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 4/26
“Tell me moreabout yourself”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 5/26
My career path goes in 3 directions,all of each are relevant to account planning
CoordinatorTeam work
Flexibility &adaptation
Establishingrelationships
Implementation
Journalist
Examination andpresentation ofvarious topics
(both fiction &non-fiction)
Teacher
BA in Education
Trained andexperienced in
informing,explaining,
present to variousgroups
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 6/26
“What led you to
choose your field
of studies?”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 7/26
MA in American StudiesMarie Curie University, Poland
My MA in American Studies allowed me fora multi angle study of correlated subjects(American history & literature, all in a sociologicalcontext).
The interdisciplinary aspect of the degree prepares onenot only to understand the US consumers, but alsopractice skills required to „connect dots‟ in any account
planning projects.
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 8/26
“What skills &experience makeyou think you’d
be good ataccount
planning?
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 9/26
Perseverance
is the fuel that sustains the curiosityof the inquisitive mind.
Madison Morris
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 10/26
Born & raised in Poland,
US resident,
extensive European travel
multiculturalindividuals are particularly willing torecruit unfamiliar ideas for creative expansion,consider conflicting alternatives,
and make remote associationsbetween ideas…”
Toward a More Complete Understanding of the Link Between Multicultural Experience and Creativity
Leung, Maddux, Galinsky, & Chiu Feb-March 2009 American Psychologist
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 11/26
Continuous EducationNorthwestern UniversityAdvertising for Creatives Certificate - completedUniversity of ChicagoIntegrated Marketing Certificate (in the process of taking classes)DePaul University
Market Research Certificate – completed
Photoshop CS4 Level 2: Advanced - Training Connection Chicago
In Design Publishing - NU School of Continuing Studies
PowerPoint 2007 – AdvancedExcel 2007-Advanced
DreamweaverNU Employee Development
Art techniques - Evanston Art Center
Basic Theatre Training - Poland
Creative Writing I - StoryStudio, Chicago
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 12/26
Preference formultitasking
“…not only able to juggle many
various tasks, projects and ideas butactually enjoy doing so.
Not only [keeping] many project balls
in the air and running smoothly,
[but also considering] many different
ideas simultaneously,
remembering,
relating & making new connectionsall the time..”
Definition of Consumer-Insights Personality
Dona Vitale’s Consumer Insights 2.0
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 13/26
“In what situationshave you used
thiscompetencies/
skills?“
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 14/26
I‟ll happily discuss specific examples in
person when we meet.
Off to the next question
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 15/26
“Tell me about a
time when you
had to analyze orinterpretnumerical
information?”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 16/26
In my current position I deal with statistical information all the time.
I identify a type of desired data,then collect & analyze information in regards to e.g.•recruiting statistics of different groups of students,
•numbers on jobs posted from/for specific regions or•breakdown of details of counselors' appointments.
Just recently I completed a yearly examinationof the alumni counseling sessions.
I categorized emerging & continuing trendsto guide the services into the next year e.g.
in regards to geographical location of the population served,its profile and its multileveled needs.
The findings were presented in a form
of an attractive and informative PowerPoint to the administration.
“The numbers are boring until you realize how
much they tell a story”Jan 20, 2010 New York Times
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 17/26
“How do you keep
abreast of current
events? ”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 18/26
Advertising Age
random people’s T-shirts
Family Circle
Brand Week
The Hidden Persuader
(b)
Fast Company
Any posters in localcafes/grocery stores
WSJ’s Smart Money
Business Week
Packaging copy onmost CPG products
Russell Davies (b)
Wired
E!’s The Soup
Amalah (b)
New York Times
Semantic Argument(b)
CNBC’s Fast Money
Newsletters fromassociations I don’t
agree with
BBC America’sGordon Ramsey’s
Kitchen Nightmares
Mashable (b)
Archive or HowMagazine
What Would Socrates Say: Philosophers
answer your questions
PBS’ McLaughlinGroup
Vogue
Gregory Clark’s
Farewell to Alms: Brief Economical history of
the world
Bad Banana (b)
Adam Morgan’s Eating the Big Fish
Market ResearchToolbox
Spiegel International
Notcot.org (b)
Keeping my eyes and ears open &
powers of interpretation sharp
with the help of
b=blog
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 19/26
“What
distinguishes you
from the othercandidates?”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 20/26
I'll answer with a phrase I heardduring a Maddock Douglaspresentation at the 9th Shopper
Insights in Action Conference Iattended last year in Chicago.
“You can’t read the label
when you’re sitting inside
the jar”
I am able to see issues clearerand approach them with a
common sense andadventurous spirit that only anoutsider to the industry woulddare to employ.
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 21/26
“I don’t see Miami
Account Planning
Boot camp inyour education?”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 22/26
Although
relevant training is important,there is something to be said for peoplewho „just do it‟.
And although you might have applicants with more relevant degrees ontheir resume, I am certain that no one will give you better hands on
experience, insights in the issuesor passion towards carrying projects thanI will!
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 23/26
“What are you
looking for in
your potentialemployer? ”
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 24/26
Opportunity
to grow withthe company
starting with
unpaidcouple hours
here andthere
projects
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 25/26
http://www.twitter.com/madison_morris
http://linkedin.com/in/madisonmorris
http://measofnow.posterous.com
8/14/2019 Why Account Planning1
http://slidepdf.com/reader/full/why-account-planning1 26/26
In the timeless words ofABBA‟s Take a Chance On Me
“…Gonna do my very best& it ain't no lie
If you put me to the test,if you let me try
Take a chance on me…”