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Why Customer Connect? Why Now?Why Customer Connect? Why Now?Why Customer Connect? Why Now?Why Customer Connect? Why Now?
What is Customer Connect?
How does Customer Connect work?
Live Demonstration / Q&A
•A new product in any industry should “fill a
need”
•Started with a Business Plan under “Project X”
•Business Plan was presented to the Officers
•Business Plan was presented to the Board
•In 2008 65% of all centers had some type of
database / 35% did not
•In 2010 73.9% had an email database /
26.2% did not
2,576 centers with / 1,055 without
•Of current centers with a database solution
•28.9% BowlerTrac
•28.3% Spreadsheet Software (Excel)
•26.1% Database Software (Access)
•Based on the fact that over a quarter of our
membership DID NOT have a solution and over
83% of members with a solution, were being
underserved, Customer Connect was
developed.
Why Customer Connect? Why Now?
What is Customer Connect?What is Customer Connect?What is Customer Connect?What is Customer Connect?
How does Customer Connect work?
Live Demo / Q&A
•Customer Connect is a CRM (Customer
Relationship Management) marketing solution
•CRM – A system for indentifying, targeting,
acquiring, and retaining the best mix of
customers
•The goal of Customer Connect is to support
the mission of BPAA by providing a complete
database solution at the center level, while
leveraging the data on a national level to
promote the “brand of bowling”
•Web based and accessible from anywhere
•Database segmentation
•Automatic NCOA / email address appending
•Real-Time USBC league updates
•Data collection widget
•League Management Capabilities
•Tracking & Reporting Tools
•Secured / Backup Systems
•Email Marketing
•Text Message (SMS) Marketing
TelemarketingTelemarketingTelemarketingTelemarketing Direct MailDirect MailDirect MailDirect Mail
Customer ConnectCustomer ConnectCustomer ConnectCustomer Connect
Text MessagingText MessagingText MessagingText Messaging EmailEmailEmailEmail
•Written in Microsoft Silverlight•Written in Microsoft Silverlight
•SAS hosted on Microsoft Server 2008 .net
•Written in house by staff programmers
•Redundancy with 3 load balanced servers
•Email delivery option provided by GraphicMail
•Text message delivery option provided by third party provider
•Standard CRM Package is a FREE member •Standard CRM Package is a FREE member
benefit to all BPAA members
•Email delivery is available for purchase
•Text message delivery is available for
purchase
Add graphic mail slide
Why Customer Connect? Why Now?
What is Customer Connect?
How does Customer Connect work? How does Customer Connect work? How does Customer Connect work? How does Customer Connect work?
Live Demo / Q&A
•How could I use Customer Connect to help me
with my current fall leagues?
Customer Connect can run a full
Fall League roster that can be used
during a fall lane to lane campaign
Customer Connect can run an
Intent to Return for the up coming
season
Insert sample league roster
•How could I use Customer Connect to help me
this summer with my league start up?
Reach all of last year’s summer
league bowlers by mailing them a
postcard or flyer about this
summers programs
After the direct mail piece hits the
homes you can follow up with a
personal phone call to invite them
back this summer
Insert sample direct mail list from league
Insert telemarketing list from league
Why Customer Connect? Why Now?
What is Customer Connect?
How does Customer Connect work?
Live Demo / Q&ALive Demo / Q&ALive Demo / Q&ALive Demo / Q&A
•The original developers of BowlerTrac
USBC – International Bowling Campus•USBC – International Bowling Campus
•Marketing Committee – Jim Doty, Chair
•Technology Committee – Alan Nordman, Chair
•BPAA IT Staff•Heath Shults
•Ronny Dodd
•Schera Harrison
•Kiran Patel