WHY EMC FOR MICROSOFT VIRTUALIZATION

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WHY EMC FOR MICROSOFT VIRTUALIZATIONAccelerating Your Journey to Your Cloud

# Copyright 2011 EMC Corporation. All rights reserved.Note to Presenter: This presentation provides an introductory overview of EMC support and value for Microsoft virtualization. It is an early sales cycle presentation.#Why EMC for Microsoft VirtualizationOctober 2011

Microsoft Environments are Increasing in Complexity Physical infrastructures are too static to address this complexity ChallengesIncreasing Workloads Apps, Users and DataManagement ComplexityIncreasing Cost and IT InefficiencyIncreasing App Availability and Recovery# Copyright 2011 EMC Corporation. All rights reserved.22Today many organizations just like you are trying to address the balancing act between providing value and managing with in existing budgets that maybe flat or decreasing. All organizations as trying to deliver a flexible IT environment that supports both cost and value / innovation requirements. The Microsoft environment is complex from how users access data from mobile devices and desktops to how data is leveraged to drive business value is becoming increasing complex. Microsoft customers are faced with the constant challenge of increasing workloads, whether youre working with SQL Server databases, Exchange mailboxes, SharePoint farms or just a bunch of files, the demands from users keep increasing.Along with the workload, the actual volume of data is also increasing, which leads to expanded management difficulties and challenges. Traditionally, weve thrown people and management resources at the problem. This dynamic results in increasing inefficiencies. This inefficiency continues due to the volume of data that your company manages is increasing, its a fair bet that groups are not growing in order to keep up, so your management approach has to get smarter.Within Microsoft environments, IT organizations are struggling to address cost , complexity, inflexible infrastructure, and Silod environments, they are looking to create economies of scale through standardization, reduce IT costs and deliver value to the Business to deliver innovation, enable flexibility, Ease of use and enable information access

How are they addressing these challenges? There are multiple approaches to creating a dynamic infrastructure that successfully addresses these challenges..

#Why EMC for Microsoft VirtualizationOctober 2011Three Phase Journey to the Private CloudIT PRODUCTIONLower CostBUSINESS PRODUCTIONImprove Quality of ServiceIT AS A SERVICEImprove AgilityPhase 1IT-Owned ApplicationsPhase 2Mission-Critical ApplicationsPhase 3Run IT as a Business

% Virtualized

SimplicityEfficiencyProtectionScalabilityContinuitySecurityStandardizationAutomation

# Copyright 2011 EMC Corporation. All rights reserved.While each customer is unique, typically, we see customers approach the Journey to the private cloud in Three phases:

The first phase targets IT owned applications. Those applications and environments associated with things such as file and print servers and email applications such as Exchange. We then see them focus on those applications associated with Business Production those applications like SQL Server based applications and SharePoint applications.and finally look to evolving to providing IT as a Service.

Across this Journey, customer just like you are looking to drive significant benefit;

From delivering increased simplicity, efficiency and protection in Phase 1to delivering increasing levels service for Scalability, Continuity and Security in Phase 2 to finally improving agility with Standardization in Phase three through combination of standardization and automation.

#Why EMC for Microsoft VirtualizationOctober 2011Virtual Infrastructure Effect for Microsoft BETTER QUALITY OF SERVICEEFFICIENCYLOWER COST# Copyright 2011 EMC Corporation. All rights reserved.Having engaged with thousands of EMC and Microsoft customers, we have learned that there are significant benefits that customers have seen by virtualizing their Microsoft environments. Specifically, three main themes have constantly emerged in our customer conversations

By virtualizing their environments, many customers have seen lower costs associated with their Microsoft environments.

Additionally, they have seen greater efficiency gains by simplifying management and by increasing the overall utilization of their IT resources. Finally, we have helped many customers deliver enhanced quality of service to their end users and businesses.

Also, because IT has been able to free up more resources, they have also been able to help the business be more innovative. Lets continue with these themes for a moment.and take a look at some market dynamics to help put this in perspective

#Why EMC for Microsoft VirtualizationOctober 2011Why Virtualize Applications?Cost Savings And Service Quality Improvement

# Copyright 2011 EMC Corporation. All rights reserved.Expanding upon the adoption of virtualization - In a recent IDG survey, customers were quite consistent in why they were virtualizing Applications it was for both cost savings and for service improvement.Lets talk about some of the ways EMC can help you address both requirements for Cost and Quality of Service. #Why EMC for Microsoft VirtualizationOctober 2011Virtualization Creates The Path To Your CloudLower CostImprove Quality of ServiceImprove AgilityPhase 1

Phase 2

Phase 3% Virtualized

SimplicityEfficiencyProtectionScalabilityContinuitySecurityStandardizationAutomation# Copyright 2011 EMC Corporation. All rights reserved.Virtualization is the first step in the Journey to the Private Cloud, we see most Microsoft customers today deploying virtualization for Microsoft environments in phases, gradually virtualizing more and more of their server environments.Note to Presenter: View in Slide Show mode as indicated for animation.

Initially the focus is on using virtualization to consolidate servers and increase hardware utilization. Once virtualized, we can decouple the Microsoft application software from the physical servers they run on consolidate multiple environments such as production, test and development or application servers

Once we are running our Microsoft environments virtualized, improving quality of service is a key focus, making sure those Microsoft environments have the highest levels of availability, scalability, recovery and performance

Ultimately as Microsoft customers employ more use of virtualization across the enterprise they will seek to take advantage of repeatable and proven solution deployment methodologies across the IT environment to ensure commonality among the infrastructure and enable IT-wide automation for advanced concepts like IT charge-back and self-service.

#Why EMC for Microsoft VirtualizationOctober 2011The Journey To Your CloudPhase 1: Consolidate and Virtualize Microsoft Servers and StorageLower CostImprove Quality of ServiceImprove AgilityPhase 1

Phase 2

Phase 3

% Virtualized

SimplicityEfficiencyProtection# Copyright 2011 EMC Corporation. All rights reserved.Lets look at how EMC virtual infrastructure can make Microsoft environments simple, more efficient and protected.

#Why EMC for Microsoft VirtualizationOctober 2011Microsoft Application Consolidation1. Standalone2. ConsolidationConsolidate all tiers of Microsoft landscapeTarget workloads for performance and capacity at lowest costIncrease server and storage utilizationSimplify management

Virtual Infrastructure

# Copyright 2011 EMC Corporation. All rights reserved.Today most IT organizations have developed islands of computing for each of their Microsoft environments, deploying physical and dedicated servers for SQL Server, Exchange and SharePoint. This has lead to increased cost, under utilization of IT assets across all of these application environments. This physical approach to servers also makes it harder to deploy new servers to scale these environments. It also increases costs . Numerous customers have found that consolidating their application environments can help gain greater efficiencies and lower costs. A second benefit of virtual infrastructure consolidation is that we are now able to be more granular in how we provision storage resources to the applications supported by this infrastructure. We can now take advantage of mixed combinations of drive types and RAID levels to maximize performance of Microsoft databases and applications that are more latency sensitive in nature, while placing less active applications data on lower cost drives such as SATA. We can also begin to take a look at all of the tiers associated with these application environment such as test and Dev and consolidate storage to gain even more efficiency and cost savings.

#Why EMC for Microsoft VirtualizationOctober 2011

Microsoft Storage Consolidation1. StandaloneConsolidate all tiers of Microsoft application landscape

Target Microsoft workloads for performance and capacity at lowest cost2. ConsolidationDBAppDevTest

FC SANISCSIDBAppTestDev# Copyright 2011 EMC Corporation. All rights reserved.A second benefit of virtual infrastructure consolidation is that we are now able to be more granular in how we provision storage resources to the applications supported by this infrastructure. We can now take advantage of mixed combinations of drive types and RAID levels to maximize performance of Microsoft databases and applications that are more latency sensitive in nature, while placing less active applications data on lower cost drives such as SATA.

#Why EMC for Microsoft VirtualizationOctober 2011EMC Support for Microsoft Virtualization Technology Integration and Extensions for:Storage Management and OptimizationBackup and RecoveryBusiness Continuity

Proven Solutions Application IntegrationSQL, SharePoint, Exchange, VDI

EMC Consulting Services ExpertiseGold Certified Partner for Microsoft VirtualizationBreadth of Service Offerings

# Copyright 2011 EMC Corporation. All rights reserved.Yes EMC does support Microsoft virtualization and we do quite a bit of innovative integration and extension of Microsoft virtualization. We will drill into more detail later in the presentation. But I wanted to set the record straight that EMC has extensive integration and Support for Microsoft VirtualizationTechnology Integration and Extensions Storage Management and OptimizationEMC Storage IntegratorPowerPath Virtual EditionPowershell Toolkit Storage ProvisioningSystem Center Operation Manager Management PacksEMC PRO Pack for System CenterBackup and RecoveryHyper-V Parent & Child ProtectionApplication ProtectionBusiness ContinuityLocal & Remote ReplicationSupport for Clusters & Cluster Shared VolumesStorage FederationProven Solutions Application IntegrationSQL, SharePoint, Exchange, VDI

TitleMonth Year10#Why EMC for Microsoft VirtualizationOctober 2011EMC Storage Integrator (ESI) Providing Simplified Management for Windows Storage Provisioning for Windows ServersApplication aware Storage ProvisioningWindows MMC basedAgent less architectureSupports VMAX, VNX, VNXe, CX4 and NS SeriesBlock and File support

Easy to use MMC Snap-ins for the Server/Application Admin

# Copyright 2011 EMC Corporation. All rights reserved.EMC Storage Integrator (ESI) is another tools that EMC offers to provide simplified management for Windows. It is an easy to use tool that uses the familiar Microsoft Management Console Snap-ins. Its focus is on about empowering the Windows and App administrator to enable storage provisioning for windows server based applications. It provides support for most of EMC storage platforms that you care.Most importantly agent less architecture.We automate the steps and make your life easier.ESI provides easy to use wizards for end to end provisioning of both block and file storage enabling you to:Create Disk WizardConnect Disk WizardCreate Shared FolderMount Shared Folder


SherWeb94% less storage infrastructure

Deploy new virtual servers in hours vs. weeks

50% savings in power/cooling

# Copyright 2011 EMC Corporation. All rights reserved.Sherweb is a good example of how customers - including hosting providers can gain greater efficiencies by virtualizing Exchange to gain lower costs and greater efficiencies and still deliver on SLA requirements.

Challenge: Large Mailboxes for Low CostProviding mail services for 60,000 users while keeping sustaining management of a large scale storage infrastructureCompetition offering large mailboxes (20 30GB) for lower costSolution: Virtual Servers and StorageVirtualized Exchange 2010 (Hyper-V R2) protected by DAGEMC CLARiiON CX4-480 with Virtual ProvisioningBenefits: Flexible, Agile Exchange 2010Reduced upfront storage expenditures by allocating 94 percent les storage using EMC Virtual provisioningNew Hyper-V virtual servers can be deployed in hours instead of weeksSherweb saved more than CA$200,000 over three years on hardware acquisition, power, cooling and data center space

Note to presenter: See links below to access the documented customer profile.

http://i.dell.com/sites/content/corporate/case-studies/en/Documents/2010-sherweb-10008840.pdfhttp://www.emc.com/collateral/customer-profiles/h7240-sherweb-cp.pdf

12#Why EMC for Microsoft VirtualizationOctober 2011

EMC VNX For Virtualized Microsoft ApplicationsSmarter management, greater automation, faster resultsVNXe wizard set ups hundreds of Exchange mailboxes in fewer than 10 clicksVNX provides automated tiered storage for high performance AND high capacity Integrated data protection provides peace of mind without the complexityExchangeSQL ServerSharePoint Virtual Server

Virtual Server

Virtual Server

# Copyright 2011 EMC Corporation. All rights reserved.EMC VNX provides a very credible and robust foundation to build your converged virtual infrastructure. VNX provides the requisite availability five 9s availability. TCO, integrated data protection and simplified management.VNX and VNXe provides a robust portfolio of management tools. The VNXe series was specifically designed to integrate with your server and application environments. The wizards for provisioning new storage do it in the context of the application, rather than as just generic capacity. Theres no need to be a RAID expert. Simply let the wizard be your guide. Gain instant expertise and let the system do the hard work.The VNXe includes Wizards that were developed specifically for Microsoft environments For example, the Microsoft Exchange wizard asks you for your Exchange version, how many mailboxes are needed, and what size, and then automatically creates the storage volumes needed for the data and log files. The wizards take the guesswork out provisioning storage and embodies years of EMC experience and best practices. Lets take a closer look at EMCs advanced software capabilities that enable simplified management and advanced simplified protection> Depending on the platform, two software packs have all the suites supported. For VNXe series, the packs are Total Protection and Total Value. For VNX series, the packs are Total Protection and Total Efficiency packs. #Why EMC for Microsoft VirtualizationOctober 2011

More Efficient Microsoft Backup, Recovery

OnlineDisk

Copy

Tape or VTLIntegrated with native Microsoft technologiesMicrosoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsofts Data Protection Manager.. Restore and recover in minutes vs. hours through tiered backupsSimplify backup across multiple Microsoft applicationsEnsure application data availability

ProductionSQL ServerSharePointExchange Virtual Server

Virtual Server

Virtual Server

# Copyright 2011 EMC Corporation. All rights reserved.1414Backing up Microsoft environments is the baseline of protection we see in nearly every customer today. Here again, once we have deployed a virtual infrastructure we are able to improve the efficiency of Microsoft backup, recovery through the applied use of replication.Lets take a look at an example with the impact that EMC can have for Microsoft applications,.. A key element to our approach is our ability to integrate with the Microsoft tools and technologies you know. Completely integrated with your MS applications through Microsoft Volume Shadow Copy Service (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsofts Data Protection Manager.. And provides a consistent approach across your MS applicationsCentralized backup is nondisruptiveBackups performed on clones, not productionNo network impactEliminate backup window and improve service level agreementsCompletely integrated with the application through Microsoft Volume Shadow Copy Service (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsofts Data Protection Manager.. Drastically reduce recovery timeRestore in minutes instead of hoursBack up to tape or virtual tape library weekly Centralized backup lowers total cost of ownershipReduce number of tape drivesReduce backup-software licenses


Enhanced Microsoft Backup and RecoveryOnline De-duplication And Compression

Production

Dedupe &Compress

EMC Data DomainDD800 ApplianceNo changes to Microsoft backup scripts, processes or system architectureMore frequent backups with less storage required = faster and more granular recoveryElimination of tapeReduce network bandwidth requirements enables extended distance backups

Remote Site# Copyright 2011 EMC Corporation. All rights reserved.1515The goal of backups is to satisfy recovery time and point objectives. Lets now look at advanced backup and recovery with de-dupe and compression. As your Microsoft Application environments scale, ensuring adequate recovery will become even more critical, but at the same time harder to achieve as more data needs to be backed up. When looking at most Microsoft environments today, only a certain percentage of that data is actually changed since the last time it was backed up. What if we could look at the Microsoft application data, as its being backed up, and on the fly check the data block for block and see what has changed? Then only back up the new data?#Why EMC for Microsoft VirtualizationOctober 2011The Journey to your CloudPhase 2:Virtualize Mission Critical Microsoft ApplicationsLower CostImprove Quality of ServiceImprove AgilityPhase 1

Phase 2

Phase 3

% Virtualized

SimplicityEfficiencyProtection

AvailabilityScalabilityRecovery# Copyright 2011 EMC Corporation. All rights reserved.Lets now turn to phase 2 of the journey business production.

Now that youve seen successful virtualizing File and Print and applications like Exchange, companies typically start to think about virtualizing ALL applications. In the second phase of journey, you are looking to move past IT Apps to business owned/managed like SharePoint and SQL Server based applications. Here the focus shifts beyond simplicity and efficiency to improving the quality of service of your Microsoft environments.#Why EMC for Microsoft VirtualizationOctober 2011EMC Symmetrix VMAX For Virtualized Microsoft ApplicationsTrusted and Proven Market leading replication6 9s availability and 100% uptime Seamless Scalability Scale without downtime as Microsoft applications growCentralize capacity planning and growth managementOptimized PerformancePrioritize Microsoft workloads to right storage tiers, at right timeAuto-tiering minimizing tuning required

Scale Out# Copyright 2011 EMC Corporation. All rights reserved.A key foundational technology many customers leverage in this phase is Symmetrix. EMCs Symmetrix family offers Microsoft customers true enterprise class storage for the mission critical and performance demanding virtual environments. With Symmetric, Microsoft customers are able to leverage over 20 years of market leadership storing and protecting mission critical applications.

Trusted and Proven Customers trust Symmetrix with EnginuityIts Market leading replication, i.e., over 60,000 SRDF licenses, 60,000 TimeFinder licenses Its ability to deliver 6 9s availability and 100% uptimeThe EMC Symmetric VMAX Series provides advanced, large scale consolidation capabilities while also providing maximum performance and Enterprise reliability.

EMCs latest storage platform the Symmetrix VMAXe provides a new entry point into the high end Symmetrix family delivering a highly available , scale out architecture for consolidation and simplified management of a storage environment. As EMC researched building this offering, it identified customers of varying sizes who were trying to solve critical problems. One of these is downtime, which drains productivity, whether its planned or unplanned. Another is growthadapting to and managing the rapid changes to accommodate growth while at the same time maintaining current operations. Another pain is having periods of unpredictable service levels, or service level agreements, due to performance degradation from failures. Theres also a strong concern around complexitythat as the environment and IT capabilities grow, the staff has to be able to deliver what the business needs without adding extra time to its management and maintenance. And very much at the forefront of these customers concerns is that they are on a relatively tight budget, as dictated by total IT spend across the organization or the amount allocated for storage

Symmetrix VMAXe addresses all of the pain points directly, and can help you achieve enterprise-class reliability, availability, and serviceability. Symmetrix VMAXe is ideal if you:Need an architecture that can scale-out your performance as you scale up your storageRequire a multi-controller solution that delivers failure-mode performanceRequire an easier set of operations for managing and provisioning your storage

lets talk in greater detail on how EMC can help you optimize performance with some of our leading technologies in particular Fully Automated Storage Provisioning (FAST VP)

#Why EMC for Microsoft VirtualizationOctober 2011Maximize Microsoft Quality Of ServiceCapabilityQuality of ServiceDATA REPLICATIONSnaps and Clones for recovery and multi-tasksServer failover/maintenanceSelf-service for App AdminsStorage and ServerReplicationACCELERATED RECOVERYProtect all Microsoft data tiers with one solutionRecover applications to any point-in-time locally or remotely

Application RecoveryCONTINUOUS AVAILABILITYActive-active availability and mobilityScale and migrate Microsoft App within or across data centers without disruption to business Continuity-as-a-Service# Copyright 2011 EMC Corporation. All rights reserved.Maximizing quality of service for Microsoft environments with EMC virtual infrastructure involves different levels of capabilities you can leverage within EMC and VMware and MS technologies. Each of these becomes critical as your Microsoft environments scale, more data is added and more servers and storage are needed, balancing quality of service and cost can be difficult.

The first is the ability to make it faster to replicate Microsoft databases and applications without taking the environment offline. More than just enabling replication, we can automate the processes and provide Microsoft administrators access to the replication technologies.

The second is allowing faster recovery of Microsoft applications to any point-in-time. This enables Microsoft administrators to track all Microsoft transactions locally or remotely in a recovery journal. Should an outage occur locally or remotely, Microsoft administrators can roll back SharePoint, Exchange or SQL Server Databases to any point in time.

The ultimate goal however is to not have to recover, but to have continuous availability of Microsoft applications. Through virtual infrastructure, Microsoft applications can be shared within or across data centers synchronously with read and write access. In addition to allowing for multi-tasking, this also allows for continuous availability without the need for manual recovery.Lets look at these technologies in more detail. #Why EMC for Microsoft VirtualizationOctober 2011More Performance and Less Cost80% faster provisioning and more granular use of storage resources for Microsoft

SQL Server3X the number of users3X the number of transactionsSharePointCrawl operations improved by 90%27% faster search response timesExchangeUp to 5x reduction in storage5000 exchange users (provision 1GB vs. 5GB for each user) = 20 TB savedExchangeSQL ServerSharePoint Virtual Server

Virtual Server

Virtual Server

FC

SATA

FlashVirtual PoolFully Automated Storage Provisioning (FAST VP)FAST Cache

# Copyright 2011 EMC Corporation. All rights reserved.Lets start with provisioning. With virtual infrastructure today, Microsoft users have access to some new and incredible capabilities to make their Microsoft applicatoin environments run much faster, and at less cost. The challenge has been being able to access this functionality in a fast and effective manner without impacting Microsoft availability or processes. For example, new types of disk drive technology can deliver up to 30x the performance of traditional FC drives or deliver much higher capacity at 1/3 the cost. Figuring out which Microsoft workloads should use which tier of storage and then actually moving the workloads to these tiers can be a very time consuming task to repeat and often requires downtime to do so. In addition, allocating capacity to Microsoft servers in a physical world traditionally means over provisioning capacity for anticipated growth vs. configuring for the storage you need today.EMC virtual infrastructure allows the use of virtual pools of tiered storage to be provisioned in an automated fashion to the Microsoft applications supported. You can set policies as to which databases or which data within your databases should have access to what levels of capacity, how much performance and when. You can set these policies to automatically adjust themselves, or alert you so that changes could be made manually with insight from your Microsoft applications.Using this technology, EMC has been able to make it 80% faster to provision storage for Microsoft environments taking the manual steps out of analyzing workloads, identifying storage resources and performing data movement. #Why EMC for Microsoft VirtualizationOctober 2011

Virtualizing SQL Server with Hyper-VTested SQL Server 2008 on Fibre Channel SAN to measure performance

Similar performance between physical and virtual with Hyper-V pass through

Using Flash drives to extend cache (FAST Cache) significant performance gains were realized

# Copyright 2011 EMC Corporation. All rights reserved.Lets look at the impact that FAST Cache has on increasing SQL Server performance. FAST cache is a storage performance optimization feature that provides immediate access to frequently accessed data. FAST cache complements FAST (Fully Automated Storage Tiering) by automatically absorbing unpredicted spikes in application workloads. FAST cache results in a significant increase in performance for all read and write workloads. As you can see here, EMC documented the impact of using FAST CACHE and realized significant performance gains.#Why EMC for Microsoft VirtualizationOctober 2011

Virtualizing SharePoint with Hyper-VHyper-V with Failover clustering of all servers

MetaLogix StoragePoint moved 92% aged content to cost effective disks

Tiered data on single SAN to service all workloads

Increased useable capacity without impacting performance

# Copyright 2011 EMC Corporation. All rights reserved.EMC has also worked on best practices that help you successfully virtualize SharePoint. One fo the key challenges with SharePoint is data growth..both structured and unstructured and the impact that this has on cost and also potentially performance. In this example, EMC leveraged the VNX5300 as the storage platform and also incorporated Metalogix StoragePoint to cost effectively manage unstructured data. In this case using Storagepoint to archive the BLOBs enabled 92% cost effective disks.

EMC has fully documented best practices:

http://www.emc.com/collateral/hardware/technical-documentation/h8166-sharepoint-vnx-metalogix-ra.pdf

#Why EMC for Microsoft VirtualizationOctober 2011Unique EMC and Microsoft API Integration

Multiple points of management for provisioningEMC Storage Integrator (ESI) for Microsoft SharePoint

86 Minutes

20 minutesFaster Scaling of Microsoft Applications# Copyright 2011 EMC Corporation. All rights reserved.EMC Storage Integrator (ESI) is another tool that EMC offers to provide simplified management for Windows based environments and SharePoint.. It is an easy to use tool that uses the familiar Microsoft Management Console Snap-ins. Its focus is on about empowering the Windows and Application administrator to enable storage provisioning for windows server based applications. Lets look at an example of how this tools simplifies and streamlines storage provisioning. Today. For SharePoint, there are multiple management tools and steps required to provision storage.Ask yourself.How long it takes to provision a new share point web app?How many panes of glass we must move between to achieve our goal?Dont you want to make this simpler? Lets discuss how ESI can help alleviate this pain..It is all about empowering the Windows and App administrators. ESI provides:Provides insight into mapping of application and physical disk resources to storage arraysBridges the complexity gap between Server/Application admin to Storage adminEliminates costly mistakes Automatic incorporation of the best practices for storage provisioningTypically, we have found that today, it will take 86 minutes to provision storage for SharePoint. That is if all the stars align correctly and everyone is available to take immediate action on the initial provisioning request. With ESI..it now takes 20 minutes and it also provides management benefits such as insight into the mapping of the application and physical disk resources to storage arrays, it bridges the complexity gap between Server/Application admin to Storage admin and it also eliminates costly mistakes Automatic incorporation of the best practices for storage provisioning.

#Why EMC for Microsoft VirtualizationOctober 2011Improve Microsoft Replication EfficiencyAutomate management of replicas from context of the Microsoft applicationsClones for full, consistent recoverySnaps for space efficiency

SQL ServerSharePointExchange VM Template

VM Template

VM Template

Clone

Snap or Clone

Clone

CloneLeverage VM Templates to quickly clone server and O/S configurations

Delegate replication tasks to multiple users with GUI based interface

Production# Copyright 2011 EMC Corporation. All rights reserved.Once we have consolidated and networked out servers and storage we can begin to take advantage of functionality within the virtual infrastructure to make your Microsoft environments more efficient.One example is replication. Efficient replication is important in Microsoft environments. From repurposing data to support business requirements including test and development and reporting to ensuring data protection and recovery..replication is critical it is also a complex manual process. EMC alleviates this complexity.Replication Manager auto-discovers the underlying components of your system, including array, host, and application information. With the point-and-click GUI, Replication Manager automates the process of scheduling events, including mounting replicas to any like host, recovering from a replica, expiring a replica, running scripts, and initiating backup to tape. Increased automation reduces the potential for human error, resulting in time and cost savings.The automation behind Replication Manager is one of the key values in this productthings like auto-discovery of all the hosts, file systems, operating systems, databases, and storageincluding available replication technology within the environment. Replication Manager offers applications transparency to underlying complexities. It insulates the user from needing to be a replication expert. It understands database layout and works with APIs to create recoverable images. Built-in intelligence maps hosts to storage and replicas and places applications in known states to create application-consistent replicas, such as VSS for Microsoft Exchange, VDI (Virtual Device Interface) for Microsoft SQL Server and SharePoint.When we add virtualization to this solution the results get even more compelling. Once you virtualize your Microsoft application servers you can then create whats called a template, representing an exact copy of that servers O/S and configuration data. Templates take minutes to create and once deployed you can now replicate your servers and storage together in minutes, repeatedly.Consider this as compared to how long it takes you to deploy new physical Microsoft servers today for test and development or production?#Why EMC for Microsoft VirtualizationOctober 2011Accelerated Microsoft Data ProtectionExchange and SQL Server integrationDynamic synchronous and asynchronous replication Failover and failback capabilityLower bandwidth costs with integrated WAN deduplicationDVR-like recovery of replicated data to any point in timeNon-disruptive testing of recovery plans with virtualization

Integrated Operational And Disaster RecoveryProtect Microsoft Applications across Microsoft Hyper-V Virtual Environments

LocalExchangeSQL ServerSharePointRemoteProductionTest/Failover Virtual Server

Virtual Server

Server / OS# Copyright 2011 EMC Corporation. All rights reserved.The breadth of Microsoft applications that IT organization typically utilizes compounds disaster recovery complexityToday, EMC offers a powerful and consolidated solution for complete protection of your virtualized application environments with EMC RecoverPoint for both local operational recoveryand remote disaster recovery. Right out of the box RecoverPoint is integrated with Microsoft Exchange and SQL Server for industrial-strength application protection in physical deployments, but with the ability to support virtual machine deployments in Hyper-V as well. RecoverPoint provides intelligent dynamic synchronous and asynchronous replication for maximum availability leveraging unique bandwidth reduction technologyand integrated WAN de-duplicationto make the most out of available bandwidth. RecoverPoint provides DVR-like recovery of replicated data to any point in timeand automated recovery of Exchange and SQL Server and other applications to any event in time. It supports federated applications for cloud deployments and is available with a cluster enabler option for use with Microsoft clusters. In addition to supporting Microsoft Hyper-V, RecoverPoint is also integrated with VMware vCenter Server and Site Recovery Manager for seamless replication and recovery in virtualized environments.Connect geographically dispersed SANsTransparent to Fibre Channel devicesLow-cost, simple-to-deploy Ethernet connectionsFCIP or iFCP protocolsRemote mirroring, copy, and disaster recovery solutionsCompletely integrated with MS clustering solutionsCan automate DR processProvides heterogeneous application support Consolidate SAN islands

#Why EMC for Microsoft VirtualizationOctober 2011Continuous Availability for Microsoft DeploymentsMobility Move Microsoft applications seamlessly (synchronously up to 100km)Support spikes in application workloads with real-time migrations Works seamlessly with Hyper-V Live Migration for both asynch and synchAvailabilityMove from disaster-recovery to disaster-avoidanceNo recovery, restart or manual interventionCollaborationMulti-user access to same data over distance with data change control

Within a data centerVPLEX Local

VPLEX Metro & GeoAccessAnywhere at synchronous 100km# Copyright 2011 EMC Corporation. All rights reserved.For most of our customers, their workforce is global and therefore, so is their IT infrastructure. They have servers and storage all over the world that is underutilized. To increase utilization, many of our customers consider migrating applications, however, that process is labor intensive and if any errors or missteps occur along the way, you can lose productivity, data and in the worst cases, revenue. Additionally, with global companies require global access to information, and this information needs to be consistent. Simultaneous access to one version of information across all employees is critical to ensure accuracy in business processes, but can be very difficult to achieve.This would allow for seamless movement of applications across arrays without downtime, ensuring applications retain continuous access to their users and data. This would also allow for remote site infrastructure to be actively utilized, ,increasing return on investment for that infrastructure. To address these IT needs, EMC developed VPLEX. VPLEX is a new storage platform that inserts in the SAN, in between hosts and storage, and can extend data over distance, within, between and across data centers an innovation that refer to as AccessAnywhere. This has three very powerful advantages for Microsoft environments. The first is mobility once VPLEX is deployed into your Microsoft environment you can move your Microsoft environments seamlessly within or across data centers without any downtime. This can be useful for migrating Microsoft applications to new infrastructure or even a new data center. Synchronous availability is limited to 100km today, after which asynchronous mode would be needed, introducing some latency, but still active mobility.The second benefit is moving from disaster recovery to really disaster avoidance In an active-active mode there is no need for recovery or restart, no manual intervention. Should an outage occur at one site, your applications are available and running immediately at the second site (within synchronous distances)Finally, this allows you to extend the value of your Microsoft applications beyond the physical walls of the data center. For example, We can now leverage the same copy of SQL Server data across multiple users miles apart and do so while tracking the data changes and ensuring transaction integrity as SQL Server databases and associated applications are access and changed simultaneously. This could be used to allow development and testing across multiple groups in multiple locations. EMC VPLEX Geo is exciting for Microsoft base environments including those based on Microsoft Windows Server Hyper-V

EMC VPLEX Geo allows you to ensure the availability of mission critical applications. EMC VPLEX allows you to accelerate cloud on-boarding and support spikes in application workloads with real-time migrations.Effectively support your service level agreements ensuring application availability. You can migrate your application before disaster strikes at a time that makes sense for your business.Lastly, you are able to accelerate hardware refresh and data center migrations by transparently migrating applications to new infrastructure within or across data centers without downtime


Isle of Mann GovernmentComplete recovery in under 60 seconds with EMC VPLEX

8x increase in performance

70% higher storage utilization

Windows Server 2008 R2 Hyper-V

# Copyright 2011 EMC Corporation. All rights reserved.By consolidating all critical applications like email, databases etc.. in a single shared virtual environment, the Isle of Man Government has embraced a commitment to public-focused services. EMC VPLEX contributes through high data and application performance availability and cost reduction.The Isle of Man government wanted to improve service levels and performance in a cost efficient manner. As a result, the government embarked on an ambitious IT transformation program. This IT program needed to support how the government successfully delivered public services to its citizens. This initiative resulted in a consolidated infrastructure that has virtualized 1000 critical government applications including email, CRM, financials, health services and other similar applications. The virtual infrastructure they deployed consisted of standardizing on Microsoft Hyper-V and Windows Server together with EMC VPLEX in support of their government applications, running both Microsoft Exchange and SQL Server. The benefits realized from this approach include:EMC VPLEX with Hyper-V enables complete data recovery in under 60 seconds using active-active infrastructure8x increase in performance for key applications through higher leverage of server and storage resources70% higher storage utilization and 15% lower overall operating costs

Note to Presenter : detailed customer case study is located here: http://www.emc.com/collateral/customer-profiles/h8714-isle-of-man-cp.pdf

26#Why EMC for Microsoft VirtualizationOctober 2011Maximize Existing Management ProcessesIntegrated And Automated Management

Integration with Microsoft System CenterMaximize ease of use for existing Microsoft environmentsUtilize existing tools and knowledgeManage physical and virtual infrastructure from single consolePlanning DeploymentOptimization# Copyright 2011 EMC Corporation. All rights reserved.Finally, as we begin to standardize, and deploy virtualization on your servers running Microsoft, the discussion of management becomes a topic of focus.We have found that our customers are looking to extend their existing investments and expertise in existing management tools. For example, quite a few of our joint customers with Microsoft have existing investments in Microsoft System Center. EMC has worked with Microsoft to integrate and extend our management technologies to address increasing requirements for simplified end to end management of virtualized environments. One such example is the integration EMC has with VMM. Microsoft System Center Virtual Machine Manager 2008 R2, helps enable centralized management of physical and virtual IT infrastructure, increased server utilization, and dynamic resource optimization across multiple virtualization platforms. It includes end-to-end capabilities such as planning, deploying, managing, and optimizing the virtual infrastructure. The combination of EMC and Microsoft technologies allows you to dynamically pool, allocate, and manage data center resources including storage provisioning. Using these integrated and automated management solutions, you can be a more productive service provider for your businesses #Why EMC for Microsoft VirtualizationOctober 2011EMC Integration with Microsoft System Center and Hyper-VMicrosoft System Center

SCOM Storage VisualizationEMC Management Packs for VNX, VMAXStorage Visualization through System CenterHealth Reporting on SAN objectsEMC PRO Pack for VMMDetect when space is low on volumePresent administrator with option to migrate VMs to larger volumeSystem Center OrchestratorAbility to provide workflow between System Center componentsExamples: New storage volumes, add host to volumesCustomize Integration PacksMicrosoft Windows Server 2008 R2 Hyper-V

Storage Management and OptimizationPowerPath Virtual EditionEMC Storage IntegratorPowershell Toolkit Storage ProvisioningBackup and RecoveryHyper-V Parent & Child ProtectionApplication ProtectionBusiness ContinuityLocal & Remote ReplicationSupport for Clusters & CSVsStorage FederationProven Solutions Application IntegrationSQL, SharePoint, Exchange, VDI# Copyright 2011 EMC Corporation. All rights reserved.EMC has invested in developing tools and technologies that integrate with and extend both Microsoft System Center and Windows Server 2008 R2 Hyper-V.For Microsoft System Center the following are examples of the integration we have done to help customers simplify management and leverage the tools and technologies that are familiar with.SCOM Storage VisualizationEMC Management Packs for VNX, VMAXStorage Visualization through System CenterHealth Reporting on SAN objectsEMC PRO Pack for VMMDetect when space is low on volumePresent administrator with option to migrate VMs to larger volumeSystem Center OrchestratorAbility to provide workflow between System Center componentsExamples: New storage volumes, add host to volumesCustomize Integration PacksFor Windows Server @008 R2 Hyper-V environments, EMC has developed tools that simplify the management of Infrastructure including:Storage Management and OptimizationPowerPath Virtual EditionEMC Storage IntegratorPowershell Toolkit Storage ProvisioningBackup and RecoveryHyper-V Parent & Child ProtectionApplication ProtectionBusiness ContinuityLocal & Remote ReplicationSupport for Clusters & CSVsStorage FederationProven Solutions Application IntegrationSQL, SharePoint, Exchange, VDI

#Why EMC for Microsoft VirtualizationOctober 2011Leverage Existing Management ToolsEx. EMC Integration with Microsoft System Center Virtual Machine Manager (VMM)

# Copyright 2011 EMC Corporation. All rights reserved.We have also found that our customers are looking to extend their existing investments and expertise in existing management tools. For example, quite a few of our joint customers with Microsoft have existing investments in Microsoft System Center. EMC has worked with Microsoft to integrate and extend our management technologies to address increasing requirements for simplified end to end management of virtualized environments. One such example is the integration EMC has with VMM. Microsoft System Center Virtual Machine Manager 2008 R2, helps enable centralized management of physical and virtual IT infrastructure, increased server utilization, and dynamic resource optimization across multiple virtualization platforms. It includes end-to-end capabilities such as planning, deploying, managing, and optimizing the virtual infrastructure. The combination of EMC and Microsoft technologies allows you to dynamically pool, allocate, and manage datacenter resources including storage provisioning.

#Why EMC for Microsoft VirtualizationOctober 2011Automating EMC Storage FunctionsEMC has created PowerShell commands to automate storage functions such as..Create new storage volumesCreate and assign LUNsProvide server access to LUNsCreate snapshotsRemove volumes, LUNs, snapsEnabling simplified management:Rapid deployment of large scale storage and virtual machinesAutomation of snapshots for VM deploymentAbility for end users to request new VM images while automating storage resources

Leveraging The Microsoft Tools You Know# Copyright 2011 EMC Corporation. All rights reserved.Youve made an investment in your existing tools including those from Microsoft. EMC recognizes this and understand that your folks may want to use the tools and technologies they currently use particularly those that are more application experts than storage or infrastructure experts. A good example of the work that EMC has been doing to enable Application users, is the work around extending PowerShell command line language.EMC has created Powershell commands to automate storage functions such as..Create new storage volumesCreate and assign LUNsProvide server access to LUNsCreate snapshotsRemove volumes, LUNs, snapsEnabling simplified management:Rapid deployment of large scale storage and virtual machinesAutomation of snapshots for VM deploymentAbility for end users to request new VM images while automating storage resourcesPowerShell 2.0Developed specifically to address Windows System Management automationScripting and interactive console environments - command line operations

EMC SMI-S Provider V4.2.1 Storage Management Initiative-SpecificationIndustry standard developed by SNIA to create interoperable storage management technologiesSMI-S Provider is hosted by ECOMMicrosoft Management Console 3.0

#Why EMC for Microsoft VirtualizationOctober 2011Solution Components:Fibre Channel (FC) SAN connectivity between the hosts and the EMC storage for optimal performance.Gigabit Ethernet (GbE) and virtual local area network (VLAN) connections for maximum performance and to eliminate network bottlenecks.All virtual machine files are stored on the EMC Unified storage array.Storage allocation for desktops is based on a 1+1 RAID 1 building block supporting up to 100 virtual desktops per building block.Target of large customer environments with maximum shared storage capacities of 120 disks and 64TB.

Virtual Desktops (VDI) on EMC Unified StorageMicrosoft, Citrix, EMCEMC Documented Solutions for 100 to 1000 Virtual Desktops using Citrix XenDesktop & Microsoft Hyper-V

http://www.emc.com/collateral/software/technical-documentation/h8102-virtual-unified-storage-hyper-v-citrix-ra.pdf

# Copyright 2011 EMC Corporation. All rights reserved.EMC also extends out testing efforts to the desktop and have documented best practices for VDI as well. #Why EMC for Microsoft VirtualizationOctober 2011The Journey To The Your CloudPhase 3: Deliver IT-as-a-ServiceLower CostImprove Quality of ServiceImprove AgilityPhase 1

Phase 2

Phase 3

% Virtualized

SimplicityEfficiencyProtection

AvailabilityScalabilityRecoveryStandardizationAutomation

# Copyright 2011 EMC Corporation. All rights reserved.Phase 3 of the journey centers on delivering IT as a service creating a catalog of services for the business whether that be infrastructure as a service, application platforms as a service, popular applications as a service, desktop as a service, or other variations.

At this point virtualization is pervasive. Everything new is deployed virtually.

IT now essentially becomes the internal service provider and business users become intelligent users of these services.

Ultimately, getting here will require a level of standardization. Lets look at this more closely#Why EMC for Microsoft VirtualizationOctober 2011The Benefits of Ultra-StandardizationPredictable, Consistent, EfficientAt what level of standardization makes sense?What are the benefits IT could realize today?What do we sacrifice from standardization?How does standardization position us for the future?

# Copyright 2011 EMC Corporation. All rights reserved.Standardization of IT infrastructure involves determining which layers of the IT stack you feel comfortable having as common components. But as you evaluate this, there are a lot of questions to be answered first.

If you think of the Microsoft platforms and applications, we have a lot of choices. Obviously we have MS Applications, Databases and Middleware.

But then we have operating systems, networks, server and storage. What is the best choice for your MS environments, but also how important is it for you to use that same infrastructure even beyond your Oracle software?

And finally, there are always new and innovative technologies becoming available which you may want to add to your MS environment to improve performance, security, etc.

So, at what level should we standardize? How could this benefit you today and in the future? And what, if anything, do you lose from standardization?#Why EMC for Microsoft VirtualizationOctober 2011EMCUIMInfrastructureServiceCatalogDeliver IT-as-a-ServiceDefine Service Catalog, Publish to Self-Service IT PortalGold

Silver

Bronze

Platinum

SLA Driven ManagementAvailabilitySecurityPerformanceCost

99.99%

0.2msHigh$500KSelf Service IT Portal

Service Catalog

Integration with Industry Leading Management tools

ApplicationServiceCatalog

EMC integration with MS System Center# Copyright 2011 EMC Corporation. All rights reserved.Finally, lets look an advanced way to manage this fully virtualized, converged infrastructure and automated environment. Now this is going to look like an engineers dream of whats possible in the future, but this is what weve had available since last year.

Lets start with how you manage this converged infrastructure well use the Vblock Infrastructure Package from VCE as an example this is the converged infrastructure of Cisco servers and network, VMware and EMC.

UIM, Unified Infrastructure Manager provides a single point of management for Vblock Infrastructure Packages and can manage multiple Vblock Infrastructure Packages across compute, network, and storage resources anywhere in the world. Thats a single pain of glass for all of your infrastructure in all of your locations.UIM is not an element managerit sits above them and interfaces with the element managers of the various domains: the Cisco UCS Manager, Nexus and MDS, and Symmetrix or CLARiiON. With UIM, you create the infrastructure services, provisioning those services on demand, and decommissioning services when resources are needed for other applications. UIM acts as a top level management point to provide orchestration and visibility across the Vblock stack.< CLICK >This plugs in to vCenter and the vCloud Director to also manage the VMs, applications, and other logical components of a Vblock. By integrating all of this together were able to create an application service catalog a catalog of different service levels, capabilities, and infrastructure for our applications. VMware vCloud Director enables you to build private and hybrid clouds that are compatible with VMware public clouds. VMware vCloud Director integrates with your existing vSphere deployment and supports existing and future applications by providing elastic storage and networking via existing interfaces. VMware vCloud Director lets you deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage and networking capacity into virtual datacenters, IT can manage a more efficient datacenter with complete separation between the consumption and delivery of infrastructure and IT services. VMware vCloud Director also changes the way that organizations consume IT services. Rather than filing service desk tickets and waiting in queues, application and line-of-business owners can utilize self-service portals, infrastructure service catalogs, and programmatic interfaces to access their own virtual datacenters. IT can define multiple consumption models for the same infrastructure, ranging from capacity-as-you-go to reserved pools. < CLICK >If we need a new environment, and it matches something weve already defined in the application service catalog, we can just copy it for the new environment. If we need to change any of the service levels, we can its all policy driven, so our focus can be on the delivery of the service level rather than architecting the technology in hopes of delivering it. Lets face it, weve all wanted a single pane of glass for a long, long time, but information about every piece of technology we have in every location would be more like a single glass of pain! SLA Driven management is different it lets us focus on outcomes and delivery instead of all of the technology. Where do we go from here?< CLICK >Because the management is now about outcomes and result, its a practical alternative to consider moving the control of those choices to the users. Cost transparency would be a prerequisite, so the users select whats justified for the business process. Wow. Talk about response to the business!What do you think the reaction would be from a Sr. VP of one of the business units you support?34#Why EMC for Microsoft VirtualizationOctober 2011Why EMC Consulting For Microsoft?Experience Proven deployment experience that speeds implementation and minimizes riskHundreds of SharePoint engagementsOver one million Exchange users migratedHundreds of thousands of desktop deploymentsHundreds of innovative user experience and enterprise search designsTested and documented Proven Solutions and best practices to reduce TCO

Talent Thought leaders with elite certifications provide in-depth expertise and insightWorldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISMRanked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards

Partner RelationshipsComprehensive alliances leverage the leadership and innovation of complimentary organizationsMicrosoft Global System Integrator, Global Alliance Partner, Worldwide ISVMicrosoft Gold Certified Partner with 16 Competencies21-time Partner of the Year winner; FASTforward Enterprise Search Innovation AwardParticipant in Microsoft Technology Adopter Programs (TAPS) # Copyright 2011 EMC Corporation. All rights reserved.Experience Proven deployment experience that speeds implementation and minimizes riskHundreds of SharePoint engagementsOver one million Exchange users migratedHundreds of thousands of desktop deployments; hundreds of systems management implementationsIBM Lotus Notes migration specialists tools and methodology; hundreds of thousands of mailboxes and applications migratedHundreds of innovative user experience and enterprise search designsTested and documented Proven Solutions and best practices to reduce TCO Talent Thought leaders with elite certifications provide in-depth expertise and insightWorldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISMOver 75% of program managers are certified PMPsAuthors of System Center, ADO.NET, SQL Server, Transparent IT booksRanked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card AwardsPartner RelationshipsComprehensive alliances leverage the leadership and innovation of complimentary organizationsMicrosoft Global System Integrator, Global Alliance Partner, Worldwide ISVMicrosoft Gold Certified Partner21-time Partner of the Year winner; FASTforward Enterprise Search Innovation AwardTAPS for SharePoint 2010, Office 2010, Exchange 2010, Windows 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Visual Studio, BizTalk #Why EMC for Microsoft VirtualizationOctober 2011EMC Microsoft Global SolutionsFocusing on Best Practices for Journey to the Cloud

VirtualizationTiered/ Unified StorageBackup and RecoveryBusiness ContinuityManagementSecurityContent Management / ArchivingPrivate Cloud solutions and support for VMware and Windows Server Hyper-VFully Automated Storage Tiering (FAST) / Virtual Provisioning (VP)End to end process automation/integration with native Microsoft toolsConsistent, simplified data protection across Microsoft applicationsIntegration with Microsoft System Center and support for PowerShell RSA integration with Microsoft technologies Windows Server, SQL Server, SharePoint, ExchangeExchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva# Copyright 2011 EMC Corporation. All rights reserved.EMC offers a robust portfolio of Proven Solutions and Reference architectures that document best practices and considerations for Virtualizing MS Applications. EMCs Solutions Group focuses on leveraging best practices to ensure that Microsoft customers have innovative and tested EMC proven solutions.Proven Solution are based on real world requirements these requirements being based on customer demand and feedback, and also by looking at emerging technologies and how best we can combine these technologies to provide guidance and also design a useable and cost effective architectural solution.By applying strict feasibility guidelines and reviews, we can defining Use Case that answer the challenges that you as customers are faced with. Once defined we build the environment to test the Use Case in one of the Proven Solution labs based across the world in Hopkinton, Santa Clara, Cork, Vienna, Shanghai and Singapore. Here strictly defined and documented testing methodology and test plan is used to validate solution designs, testing such issues as interoperability of products, including third-party-software, testing and validating software releases, testing the levels of activity solutions can support and analysing results to provide real world metrics that we will publish in our documents and that we can stand behind.We act as your representative, ensuring that we can identify issues while in a lab environment before they are released and deployed in live production environments, we apply real workloads and drilling down into the results we see to provide real and impartial feedback to product engineering teams to ensure our products really do work. Often we will be the first to discover issues through our testing, identify both the good and bad in a solution and helping to rectify issues so that you can safely deploy.Document our finding through the publication of White Papers, providing Technical Presentations, performing Webcast, and by direct engagements during customer briefings.

#Why EMC for Microsoft VirtualizationOctober 2011Getting Started with EMC

Transformation

Strategize Advise Architect Implement Manage SupportCloudTiered / Unified StorageVirtual Infrastructure ManagementBackup, Recovery , ArchiveBusiness ContinuityTrust Governance Security# Copyright 2011 EMC Corporation. All rights reserved.So where is a good place to start?EMC has the expertise to help you address your end to end requirements for the breadth of the Microsoft platform.EMC Consulting provides a complete portfolio of strategic consultation, planning and delivery and support services across the entire lifecycle of Microsoft platforms. . EMC Consultants and architects have the design, analytical and architectural, technical and project management skills to help you maximize productivity, value and success of solutions built on Microsoft.. Once Deployed, EMC helps our customers simplify and ensure successful management of their Microsoft environments. Offering a broad portfolio of industry leading technologies, Solutions and services, EMC can help you address your requirements for:Performance and Scalability via Tiered and Unified StorageLower cost and flexibility via Virtualization for both VMware and HyperVBackup and Recovery to ensure data availabilityOngoing operational and rapid recovery with Business Continuity solutionsEnterprise Content Management including And robust Security Management technologies from RSA.

#Why EMC for Microsoft VirtualizationOctober 2011Additional ResourcesEMC Global ITLessons LearnedLearn from EMCs own journey to the cloud

Strategize with theMicrosoft SolutionsPractice at EMCCustomized workshops and design recommendations 312EMCProven SolutionsOptimize your existing Microsoft software, people and process with EMC Proven Solutionswww.emc.com/solutions/microsoft

Technology Centersand live demosEMC and Microsoft Technology Centers ( Locations?)

# Copyright 2011 EMC Corporation. All rights reserved.In addition, there are a variety of resources openly available for you to use now at no cost which we encourage you to leverage. Proven Solutions all of the examples we touched upon today and many more are well documented in what we call EMC Proven Solutions, detailing for you combined Microsoft software with EMC virtual infrastructure, design, deployment and operational best practices. We provide high levels of detail for both DBAs and Storage Administrators to use, details of tests run, scripts provided, etc. EMC Global IT throughout our own journey to the cloud EMC IT wants to meet with customers like yourselves to discuss our lessons learned and also learn from you. Your EMC sales rep can coordinate a visit with EMC IT (note to presenter: contact [email protected]) The EMC Solutions Practice consists of detailed Microsoft technical experts, many of whom are former Microsoft customers, who can meet with your IT staff either at an EMC Executive Briefing Center or on-site at your companys office and discuss your current Microsoft environment and provide design recommendations and answer questions. (note to presenter: contact [email protected]) Finally, EMC has invested heavily in placing infrastructure in Microsofts Technology Centers as well as our own to provide you a forum to see real live demos of our virtual infrastructure and Microsoft software in action, discuss with our engineers and gain a deeper understanding of our technologies capabilities (note to presenter: contact [email protected])

#Why EMC for Microsoft VirtualizationOctober 2011THANK YOU# Copyright 2011 EMC Corporation. All rights reserved.Thank you.#Why EMC for Microsoft VirtualizationOctober 2011Chart10.140.140.650.070.140.140.650.070.190.140.640.030.20.20.560.040.20.170.60.040.240.110.570.08

Cost savingsService improvementBothNeitherPrimary Driver for Virtualizing Applications All respondents(Among those virtualizing/planning to virtualize each application)

Sheet1Cost savingsService improvementBothNeitherOracle enterprise apps14%14%65%7%Custom enterprise apps14%14%65%7%SQL database19%14%64%3%SAP20%20%56%4%MS Exchange20%17%60%4%Oracle database24%11%57%8%

Chart1955

Sales

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Chart19010

Sales

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