William BurkeVice President of Logistics

WORKFORCE COMMUNICATION

WHY SHOULD I LISTEN?

WHAT IS IT?

SHARE INVOLVE ENGAGE

• Clarify• Inform• Understand

• Attitude• Actions• Results

• Opinions• Behaviors• Belonging

WHY IS IT IMPORTANT?

Source: Towers Perrin

FORMAL MEDIA

SYSTEMS & PROCESSES LEADERSHIP

7% 32% 61%

HOW DO YOU DO IT?

3 STEP CHECKLIST:1.STRATEGY2.PLAN3.MEASURE

SET THE STRATEGY

• CULTURE• CONSISTENCY• COMPASS

ESTABLISH A PLAN

• DETERMINE:–PURPOSE?–WHAT TO SHARE?–WHO NEEDS IT?–BEST WAY?

IS IT EFFECTIVE?

• MEASURE:–SURVEYS–FOCUS GROUPS–ONE-ON-ONES–SOCIAL MEDIA–EXIT INTERVIEWS

William BurkeVice President of Logistics

WORKFORCE COMMUNICATION