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Corlette Consulting
Executive Profiling Winning Work Online
What we do
• Corlette Consulting works with Senior Executives and Board Directors educating them on how to use online communication and community building to benefit their personal career and organisational brand value.
• We collaborate to develop and implement strategies which when done well translate readily into social and financial benefit.
How We Do It
We link business strategy and goals with online solutions and people development.
We integrate ...
• The organisation• Their people• Their potential audience
Introduction
• Your name and who you work for then a
thirty word (max) descriptor to include for example...
• What you do?• What drives you?• Your passion• A little message.
Meeting your needs
We invited you to tell us what you wanted from today’s Masterclass.• Profile development, optimisation and tidy.• Demystify the technical stuff• Improve skills• Locate, use, target and filter contacts • LinkedIn as a business driver• Blogging and Twitter
Meeting your needs
We invited you to tell us what you wanted from today’s Masterclass.• Any more .....• When to take a connection offline
What’s on Offer
The Masterclass is offered at two levels.
Level 1 – Understand the Power of LinkedIn• Profile production and optimisation• Introduction to Business Pages• Managing your contacts• Targeting, searching and groups• Connecting other social media to
your LinkedIn profile
What’s on Offer
Level 2 – Unleashing the Power of LinkedIn
• Effective group communication• Building your Business Page • Raising your status with effective
communication.• Developing your own group that
others will rely on.
Social Business
• 61% growth in demand of software & tools by 2016 resulting in $6.4B anticipated spend from $600M in 2011
• 57% of companies who have invested in social business, strategy, tools & platforms have out performed in revenue terms by 23%
• 20% savings in time to manage projects using collaboration tools/community platforms.
The Service: LinkedIn
• An online network of 175 million people worldwide.
• 10 million UK users.
• Tens of thousands of networking, marketing and “sales” opportunities.
175 million people
• 49% female 51% male
• Currently in 200 countries
• Top growth areas Indonesia 111% Turkey 97.3% and Brazil 91%
Top Industries:
High Tech, Finance , Manufacturing, Medical, Education, Consumer Good, Government, Legal, Recruitment, Investment & Property, Energy , Construction
Top Job Functions:
Finance, Sales, Entrepreneurship, Operations, Engineering , IT, Consulting, Legal, Administration, Recruitment
Industries & Functions
LinkedIn - what it does
• Creates positive and effective personal profiles.
• Optimises profiles with business page.• Helps build personal and organisational
networks.• Shares high quality material, through
updates, links, discussions and group participation.
• Binds the stakeholders together with an effective marketing strategy.
An Effective LinkedIn Profile
It is your personal marketing page
What does it do?
It’s more than a CV
It is your “Shop window”
What do you include in it?
What goes into your Profile
A carefully worded headline.
Contact details
Recommendations – give and receive
Who you work for.
What goes into your Profile
Anything that enhances your status.
Recommendations – give and receive
Who you worked for in the past and what you did.
Your specialities and interests.
Qualifications and Accreditations
Enhance your Profile
Applications
Files and Documents
Videos
Books and Journals
Blogging
Company PagesLet’s look at a couple• Mitie• RBS• Equality Edge – including video
• Go to Edit
• Down the right hand side click “Customise Profile URL”
• Add your name
Your Personal URL
Company Pages
A Company Page is an opportunity provided by LinkedIn to assist with...• Marketing
• Communication
• Profile optimisation
• Visibility
Company Pages
A Company Page can..• Invite followers • Define products and services• Receive recommendations• Present special offers• Act as a recruitment site
Your Contacts
A contact base of thousands needs effective management.LinkedIn provides an automated tagging process, derived from profiles. Additional and personalised tagging should be undertaken.
Business Pages
A Business Page can..• Invite followers • Define products and services• Receive recommendations• Present special offers• Act as a recruitment site
Making New Contacts
How to locate and invite connections..• Be curious and inquisitive • Any visitors to your profile page. • Searching and advanced
searches by sector, position or name.
Be Curious
Be Curious, you never know who is out there.
It’s not only who you know, it’s who you know they know, too. (work that one out)
Your contacts may have just connected with your future best customer.
Advanced Searching• sales director" OR "business
development director" OR "marketing director"
• OR "head of sales" OR "head of business development" OR "head of marketing"
• OR "senior marketing manager" OR "senior sales manager" OR "senior business development manager" OR "sales manager" OR "business development manager" OR "marketing manager
Inviting a Connection• You only have 300 characters to extend
an invite.• Always customise the invitation, never
use the LinkedIn template.• Never sell in the invitation, or invite
someone to become one of your customers
An Example InvitationI see you have visited my profile page.... OR Your name just came up on my LinkedIn page.... OR I see we have many shared connections......and I notice that there is some synergy between us. I would be pleased if you would accept this invitation to connect and let’s see what emerges. BestMichael
Communicating with Contacts
Opportunities to make contact...• Individual or multiple direct LinkedIn
messaging.• Via profile or Company Page
updates.• People who have viewed you• People you may know• Via email – an email address is on
every profile.• Using the Outlook Social Connector
Outlook Social Connector
This excellent feature is downloadable from the Tools tab at the bottom of each LinkedIn page.
It is a powerful addition that creates a LinkedIn file in your Outlook Contacts with all connections, their position and email address.
Business Pages
Outlook Social Connector
It also changes the look of your Outlook emails, by placing your contacts picture at the end of each email itself.
Warning – it is a very large add-on and can affect the speed of older computers.
Outlook Social Connector
It also changes the look of your Outlook emails, by placing your contacts picture at the end of each email itself.
Warning – it is a very large add-on and can affect the speed of older computers.
Contact Warning
Direct selling does not go down well in LinkedIn.
Remember a 5:1 ratio. Give five pieces of information to every one take (sell)!
Make sure all communication is worthy of your position, enhancing your online status.
Working in Group
Groups available are • Alumni• Industry• Functional• Geographic• Fun• Interest or issues-based• Building your own….?
Working in Group
Groups are the foundation of the power of LinkedIn. They give a real opportunity to ..• Raise your profile and status• Make solid connection• Enhance your searches• Contact people• Learn and share information
Working in Group
Groups are the foundation of the power of LinkedIn. They give a real opportunity to ..• Raise your profile and status• Make solid connection• Enhance your searches• Contact people• Learn and share information
Other Social MediaAll these can be on your LinkedIn profile
• Blog – get out your key messages through articles and case studies. Very effective.
• Twitter – short and concise (140 character) messages linked to you update bar.
• Facebook (business) Page, not personal, is good for B to C connecting.
Meeting your needs today
This is what you wanted – have we succeeding in meeting your needs.• Profile development, optimisation and tidy.• Demystify the technical stuff• Improve skills• Locate, use, target and filter contacts • LinkedIn as a business driver• Blogging and Twitter
