Woodlands Boulevard Exhibition & Advertising Opportunities

2014

About the Centre

• 680 000 average monthly foot count (based on 2012 average)

• Extended trading hours

• Mon – Thu: 9am – 7pm

• Fri: 9am – 8pm

• Sat: 8am – 7pm

• Sun: 9am – 5pm

• Public holidays: 9am – 7pm

• GLA: 70 159m²

• 150 stores

• 4 200 parking bays

• Major Regional Centre

Unique Selling Points

• NuMetro movies (including 3D theatres)

• Flagship stores

• 25 international brands

• 14 restaurants

• Designer brands

• Safety and security

• Cleanliness

• Baby and toddler facilities

• Convenient trading hours

• Undercover parking

• Stunning architecture and surroundings

Demographic Profile

• Of the total Woodlands Boulevard market:

– 62% are aged 25 – 49

– 39% are professionals / legislators / managers

– 65% earn more than R10 000 per month, while 14% of that earn more than R40 000 per month

– 53% fall within the LSM 9, 10 and 10+ brackets, and 29% of those are LSM 10+

Anchor Tenants

Primary Trade Area

Mall Map

Why Advertise?

• Benefits of in-mall advertising

• 81% of people surveyed say they would by a product impulsively after seeing an in-mall advertisement (info

from Freshly Ground Insights)

• Brand awareness

• Less distraction or interruptions

• Visitors cannot turn the page or change the channel

• When people view indoor advertisements they remember the ads for days or even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions

Why Exhibit? • Benefits of exhibitions

• Gain sales leads

• Direct interaction with shoppers

• Introduce new products or services directly

• Promote company awareness

• Point of Sale marketing extension

• Provides exhibitors with the opportunity to compare competitive brands and measure introduction, retention and follow up sales strategies

Exhibitions

• All tenants qualify for 25% discount on the prices listed in this document

• All our exhibitions run from a Tuesday to a Monday

• All prices quoted exclude VAT and flooring, which are compulsory

• November and December rates are increased by 25%

• Weekend rates are available at R2 000 ex VAT per day Friday to Sunday, Main Promotions and Clicks/Pick ‘n Pay are let out for R2 200 ex Vat per day Friday to Sunday

• All rates are subject to change without notice

• Any parking costs incurred are for

the exhibitor’s account

Exhibitions continued

• A fully signed contract is required two weeks prior to the exhibitions

• Each page must be initialed by two people (main signatory and a witness)

• Public liability to the value of R2 000 000 is required

• Payment is required two weeks prior to the exhibition

• Set up is only permitted upon receipt of a signed contract with public liability

• Set up is only permitted outside of centre trading hours

(see slide 2 for trading hours)

Exhibitions Rate Card

Court Name Store Proximity Size Power Availability

Rental Cost Flooring Cost

Comments

Main Promotions Exclusive Books / Urban 100m² (20 x 5) Yes R20 000 R2 000 or R1 000

Can be split into 50m² at R10 000

American Swiss American Swiss / Cape Union Mart

15m² (5 x 3) Yes R9 000 R375

Edgars Edgars / Step Ahead 15m² (5 x 3) Yes R6 000 R375

Roma Roma / Mac 15m² (5 x 3) Yes R6 000 R375

Clicks Clicks / Scoin / Pick n Pay 30m² (6 x 5) Yes R10 000 R1 000

Woolworths Woolworths / Deonne Le Roux

15m² (5 x 3) No R9 000 R375

Game Game / Vodacom 20m² (5 x 4) Yes R7 000 R500

Garden Ocean Basket / Nu Metro 20m² (5 x 4) Yes R7 000

Exhibitions Visuals

Contact Details

• Sales and Exhibitions Manager

– Rozanne Bok

– 012 997 9460

– rozanne@word4word.co.za

• Marketing Manager

– Barbara Perry

– 012 997 9460

– barbara@word4word.co.za