workforce, target markets and economic trends 1/2017come2.fi/wp-content/uploads/2017/01/Chamber-survey-1...Survey: Companies’ views on multicultural workforce, target markets and

Survey: Companies’ views on multicultural workforce, target markets and economic trends

1/2017

Helsinki Region Chamber of CommerceCOME – Chamber of Multicultural Enterprises

Helsinki Region Chamber of Commerce, Survey 1/2017

About the survey

Data collection period 8.12.-27.12.2016, survey link was sent to email

359 responses from Helsinki Region Chamber of Commerce’s member and customer organizations', mainly from Uusimaa region

Surveys' aims were to map

• Companies’ views on internationalization

• Multicultural/foreign employees’ effect on organization

• Companies’ views on future economic trends


Respondent profiles

40%

25%

17%

13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

under 10persons(N=143)

10-49persons(N=91)

50-249persons(N=61)

over 250persons(N=48)

Size of the organisation

All respondents (N=343)

46%

13%10%

17%14%

0%5%

10%15%20%25%30%35%40%45%50%

Industry



Multicultural/foreign workforce in companies


Does your company employ multicultural/foreign employees or are there multicultural/foreign employees in your work community?

(industry)

46%

58%

50%

11%

39%

41%

54%

42%

50%

89%

61%

59%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other industry(N=50)

Wholesale and retail (N=62)

Construction (N=36)

Manufacturing (N=47)

Services (N=164)


Yes

No


Does your company employ multicultural/foreign employees or are there multicultural/foreign employees in your work community?

(organization size)

63%

37%

13%

6%

41%

37%

63%

87%

94%

59%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

under 10 persons (N=143)

10-49 persons (N=91)

50-249 persons (N=61)

over 250 persons (N=48)


Yes

No


The impact of multicultural/foreign workforce on companies’ business


How have multicultural/foreign employees affected your company's business?


10 %

27 %

2 %

10 %

15 %

48 %

13 %

16 %

29 %

23 %

20 %

19 %

25 %

0 % 10 % 20 % 30 % 40 % 50 % 60 %

Something else, what

No effect

Our import activities have increased

Our export activities have increased

Communication with the target country has improved

Language skills in our company have improved

We have been able to develop new products/services todomestic markets

We have been able to develop new products/services tointernational markets

We have identified new approaches and perspectives to ouroperations/products

Customer satisfaction has improved

Our target market knowledge has improved

We have found potential new markets and growthopportunities

We have found new and useful contacts

Companies’ target markets


Target markets, where companies have export/accumulate turnover (industry)

11%

19%

13%

17%

23%

18%

33%

24%

28%

79%

65%

10%

19%

16%

19%

23%

20%

23%

23%

31%

76%

59%

23%

37%

20%

31%

40%

31%

57%

49%

34%

94%

83%

0%

0%

0%

0%

0%

0%

40%

0%

0%

20%

60%

3%

6%

3%

0%

9%

6%

18%

9%

9%

79%

58%

6%

13%

6%

19%

25%

13%

50%

13%

44%

75%

69%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other African countries

Middle East and Northern Africa

India

Latin America

Other Asian countires (incl. Oceania, excl. Middle East)

China

Russia

Eastern Europe (excl. EU and Russia)

USA and Canada

Other EU countries (incl. Switzerland)

Nordic countries

Other industry(N=50) Wholesale and retail trade(N=62)

Construction (N=36) Manufacturing(N=47)

Services(N=164) All respondents (N=359)Helsinki Region Chamber of Commerce, Survey 1/2017

Target markets, where companies have export/accumulate turnover (organization size)

11%

19%

13%

17%

23%

18%

33%

24%

28%

79%

65%

8%

13%

12%

8%

21%

10%

23%

15%

37%

73%

52%

10%

15%

8%

15%

21%

15%

19%

10%

19%

77%

69%

19%

32%

23%

32%

32%

26%

42%

48%

26%

87%

71%

8%

25%

13%

21%

21%

33%

71%

42%

29%

79%

75%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



India

Latin America


China

Russia


USA and Canada


Nordic countries

over 250 persons (N=48) 50-249 persons (N=61) 10-49 persons (N=91)

under 10 persons (N=143) All respondents (N=359)Helsinki Region Chamber of Commerce, Survey 1/2017

Potential new markets (industry)

38%

2%

7%

4%

4%

12%

7%

9%

9%

13%

37%

31%

34%

1%

8%

5%

3%

11%

7%

8%

9%

14%

42%

34%

14%

7%

14%

5%

18%

20%

20%

23%

16%

14%

43%

32%

78%

0%

4%

0%

0%

4%

7%

7%

7%

7%

19%

22%

35%

0%

2%

4%

0%

4%

0%

8%

8%

6%

29%

35%

58%

0%

3%

0%

3%

19%

3%

3%

6%

22%

36%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

We focus only on domestic markets



India

Latin America


China

Russia


USA and Canada


Nordic countries

Other industry (N=50) Wholesale and retail trade (N=62)

Construction (N=36) Manufacturing (N=47)

Services (N=164) All respondents (N=359)Helsinki Region Chamber of Commerce, Survey 1/2017

Potential new markets (organization size)

38%

2%

7%

4%

4%

12%

7%

9%

9%

13%

37%

31%

43%

1%

5%

3%

3%

11%

5%

9%

7%

13%

33%

28%

34%

1%

5%

4%

3%

14%

10%

6%

6%

15%

46%

35%

29%

6%

10%

2%

10%

10%

8%

14%

20%

12%

37%

31%

35%

0%

14%

5%

5%

16%

11%

11%

14%

8%

35%

32%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

We only focus on domestic markets



India

Latin America

Other Asian countires (incl. Oceania, excl. MiddleEast)

China

Russia


USA and Canada


Nordic countries

over 250 persons (N=48) 50-249 persons (N=61) 10-49 persons (N=91)

under 10 persons (N=143) All respondents (N=359)Helsinki Region Chamber of Commerce, Survey 1/2017

Companies’ views on future trends


How do you see the competitiveness of your industry developing in the next five years

1%

5%

48%

37%

9%

1%

4%

43%

38%

13%

0%

4%

53%

38%

4%

0%

0%

50%

47%

3%

3%

10%

50%

32%

5%

0%

6%

56%

28%

10%

0% 10% 20% 30% 40% 50% 60%

1 (deteriorates significantly)

2

3

4

5 (strengthens significantly)

Other industry (N=50) Wholesale and retail (N=62) Construction (N=36)

Manufacturing (N=47) Services (N=164) All respondents (N=359)


Additional information

Markku Lahtinen

Project Director

Helsinki Region Chamber of Commerce

[email protected]

@Fondeo

+358 50 571 3564

www.come2.fi

@come2fi


mailto:[email protected]

http://www.come2.fi/

Documents

workforce, target markets and economic trends 1/2017come2.fi/wp-content/uploads/2017/01/Chamber-survey-1...Survey: Companies’ views on multicultural workforce, target markets and